What users are saying about
8 Ratings

Marketo

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
1579 Ratings
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.5 out of 101

Marketo

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
1579 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

Add comparison

Likelihood to Recommend

6sense

6sense is well suited in areas such as creating a campaign for our site. For example, "grill season". It makes it easy to create a campaign to advertise all our grills, best selling [grills] and create certain price updates/categories. It is not as useful on the product campaign, coupon and sales level, but still more useful than platforms we have used in the past.
No photo available

Marketo

We love their forms, and the automation you're able to execute post form submission. I would say they are unparalleled in this area. The flexibility and power the automation provides is invaluable, and reduces the overhead with your Salesforce instance. Triggered actions are pretty fantastic as well - love that you're able to trigger things based on "in-time" actions - or now and when they happen in the future, AND you can trigger actions based on PAST actions, based on your custom timeline. Can't tell you how many times that's come in handy! Their data management is absolutely stellar, and the things you're able to do on that front are unrivaled. WYSIWYG is one of the better I've seen (love Unbounce in this area - they're close). Ability to inject forms into your webpages with ease - javascript or static HTML. Ability to capture utm parameters or cookie values is HUGE for us
Ian Nate profile photo

Feature Rating Comparison

Email & Online Marketing

6sense
Marketo
7.8
WYSIWYG email editor
6sense
Marketo
7.4
Dynamic content
6sense
Marketo
7.6
Ability to test dynamic content
6sense
Marketo
7.5
Landing pages
6sense
Marketo
7.5
A/B testing
6sense
Marketo
7.5
Mobile optimization
6sense
Marketo
7.2
Email deliverability
6sense
Marketo
8.2
List management
6sense
Marketo
8.6
Triggered drip sequences
6sense
Marketo
8.6

Lead Management

6sense
Marketo
8.3
Lead nurturing
6sense
Marketo
8.6
Lead scoring and grading
6sense
Marketo
8.4
Data quality management
6sense
Marketo
7.8
Automated sales alerts and tasks
6sense
Marketo
8.3

Campaign Management

6sense
Marketo
7.4
Calendaring
6sense
Marketo
6.6
Event/webinar marketing
6sense
Marketo
8.2

Social Media Marketing

6sense
Marketo
6.8
Social sharing and campaigns
6sense
Marketo
6.9
Social profile integration
6sense
Marketo
6.6

Reporting & Analytics

6sense
Marketo
7.0
Dashboards
6sense
Marketo
6.8
Standard reports
6sense
Marketo
7.2
Custom reports
6sense
Marketo
6.8

Platform & Infrastructure

6sense
Marketo
7.9
API
6sense
Marketo
8.1
Role-based workflow & approvals
6sense
Marketo
7.8
Customizability
6sense
Marketo
7.9
Integration with Salesforce.com
6sense
Marketo
9.0
Integration with Microsoft Dynamics CRM
6sense
Marketo
7.6
Integration with SugarCRM
6sense
Marketo
6.9

Pros

  • Stores and organizes information by product, department, etc., to make it easier for our website to function.
  • Help us track the buyer journey, making it a more enjoyable buying process for them on our website.
  • Help us drive revenue against competitors such as Amazon and Wal-Mart.
No photo available
  • Automation: unparalleled. The things you're able to do with Marketo can alleviate automation on the Salesforce end, and bring data into the system clean, precise and ready to route before it hits Salesforce.
  • Flexibility: There are SO many things you can do to tweak the system to operate according to your lead / data flow.
  • Targeting - persona, territory, demographic... etc. If you have the data, you can easily get Marketo to slice, dice and precisely target your data.
  • Integrations: They have a ton. The ones they don't, there's third party integrations through Zapier that work pretty well. Super happy on this front.
Ian Nate profile photo

Cons

  • Some of the terms used are a learning process for our team, but the site is easy to navigate.
  • Although the site is easier to navigate, it has a lot of facets that take time to learn where elements are saved.
No photo available
  • Technically heavy. Takes a bit to implement and understand - there's a bit of a learning curve here, and may require some help to stand up and implement.
  • Interface: They just rolled out a new interface, but they definitely have a "database" approach to the software - folders, subfolders, sections... can be confusing at first, but once you learn, you'll be locked in.
  • Rope - you can hang yourself. Need to be methodical and well executed with your campaigns, or you can get yourself into trouble!
  • Salesforce API... I would expect there to be a managed package.. but you set up the system through a traditional API connection. It's cumbersome and timely, but once it's set up, it's definitely rock solid.
Ian Nate profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Marketo8.0
Based on 137 answers
Marketo has the robust reporting, triggers, and filters to meet our business needs.
Carley Donovan profile photo

Usability

No score
No answers yet
No answers on this topic
Marketo7.4
Based on 88 answers
Marketo is best used for enterprise companies with large Marketing staffs who can attend to the multiple needs of the platform. A developer and designer are best to maximize the use of the platform.
Romy Ribitzky profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Marketo8.5
Based on 21 answers
Marketo has never been unavailable that I've seen other than regularly scheduled maintenance which is announced in advance.
Robert Barrett, MBA profile photo

Performance

No score
No answers yet
No answers on this topic
Marketo7.9
Based on 27 answers
Pages do not load quickly and caching is not available with Marketo. Google PageSpeed ranks it pretty low, which is something I'm hoping they'll improve in future releases.
Robert Barrett, MBA profile photo

Support

No score
No answers yet
No answers on this topic
Marketo6.9
Based on 77 answers
Sometimes it takes awhile to get a response and sometimes the agent gives very minimum information that doesn't help.
Sherry (Shae) Hale profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Marketo7.0
Based on 10 answers
I took in-person training at their annual summit and loved the exposure it gave me to other Marketing users.
Robert Barrett, MBA profile photo

Online Training

No score
No answers yet
No answers on this topic
Marketo2.6
Based on 25 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Robert Barrett, MBA profile photo

Implementation

No score
No answers yet
No answers on this topic
Marketo7.2
Based on 36 answers
I inherited a well-oiled machine.
Robert Barrett, MBA profile photo

Alternatives Considered

Oracle is not user-friendly. It is outdated and confusing, also makes it hard to enter in and out of certain tabs/areas within the platform. 6sense is more in-depth and has more functional abilities compared to Salesforce.
No photo available
Marketo, in my opinion, is better than the others when working for a B2B or tech company. I felt like it gave us more control over how we distributed messaging to our customers and prospects that helped them easily understand complex tech and software products. Alternatives like Act-On and Constant Contact seem to be better for smaller companies or companies who don't invest as much into content creation and distribution -- focusing mostly on sending emails and newsletters.
Brittney Collier profile photo

Scalability

No score
No answers yet
No answers on this topic
Marketo7.3
Based on 7 answers
We have noticed performance issues when large jobs are submitted. Typically involving imports or massive data changes but we've noticed slowdowns and bottlenecks.
Robert Barrett, MBA profile photo

Return on Investment

  • It is easier to monitor our ROI on certain campaigns, departments, subclasses, within our sites.
  • We have less issues with launching campaigns correctly and the site crashing on us while processing and developing these campaigns.
No photo available
  • Better reporting on email clicks and opens which allows insight into interest
Carley Donovan profile photo

Pricing Details

6sense

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
6sense Editions & Modules
6sense
Additional Pricing Details

Marketo

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*
1.  depends on scope and complexity
Marketo Editions & Modules
Marketo
Edition
Spark
$8951
Standard
$1,7951
Select
$3,1951
1. per month up to 10,000 records
Additional Pricing Details
For the Enterprise edition, contact Marketo for a custom quote.