What users are saying about

6sense

6 Ratings

Marketo

Top Rated
1549 Ratings

6sense

6 Ratings
Score 8.8 out of 101

Marketo

Top Rated
1549 Ratings
Score 8 out of 101

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Likelihood to Recommend

6sense

6sense is well suited in areas such as creating a campaign for our site. For example, "grill season". It makes it easy to create a campaign to advertise all our grills, best selling [grills] and create certain price updates/categories. It is not as useful on the product campaign, coupon and sales level, but still more useful than platforms we have used in the past.
No photo available

Marketo

If you're a growing company and starting to want to do some more sophisticated flows and processes, then Marketo is for you. Marketo obviously can do email marketing, but it is so much more than that. If you're a smaller company that just wants to send an email then there are other platforms that may be more suitable. However, if you've gotten to the point that you want to do more advanced marketing across web personalization, lead scoring, email nurture and tracking attribution then Marketo is the way to go.
David Da Silva profile photo

Feature Rating Comparison

Email & Online Marketing

6sense
Marketo
7.7
WYSIWYG email editor
6sense
Marketo
7.4
Dynamic content
6sense
Marketo
7.5
Ability to test dynamic content
6sense
Marketo
7.3
Landing pages
6sense
Marketo
7.5
A/B testing
6sense
Marketo
7.4
Mobile optimization
6sense
Marketo
7.2
Email deliverability
6sense
Marketo
8.1
List management
6sense
Marketo
8.6
Triggered drip sequences
6sense
Marketo
8.5

Lead Management

6sense
Marketo
8.3
Lead nurturing
6sense
Marketo
8.6
Lead scoring and grading
6sense
Marketo
8.4
Data quality management
6sense
Marketo
7.7
Automated sales alerts and tasks
6sense
Marketo
8.4

Campaign Management

6sense
Marketo
7.4
Calendaring
6sense
Marketo
6.6
Event/webinar marketing
6sense
Marketo
8.1

Social Media Marketing

6sense
Marketo
6.9
Social sharing and campaigns
6sense
Marketo
7.0
Social profile integration
6sense
Marketo
6.8

Reporting & Analytics

6sense
Marketo
6.9
Dashboards
6sense
Marketo
6.8
Standard reports
6sense
Marketo
7.2
Custom reports
6sense
Marketo
6.8

Platform & Infrastructure

6sense
Marketo
7.8
API
6sense
Marketo
8.0
Role-based workflow & approvals
6sense
Marketo
7.8
Customizability
6sense
Marketo
7.8
Integration with Salesforce.com
6sense
Marketo
8.9
Integration with Microsoft Dynamics CRM
6sense
Marketo
7.5
Integration with SugarCRM
6sense
Marketo
7.0

Pros

  • Quality data
  • Timing for updates
  • Excellent support
Laurie Wheeler profile photo
  • It's very easy to see lead acquisition from multiple sources with ROI, so it can be calculated where marketing budget is best spent
  • Engagement streams are easy to build, with multiple if -> then conditions built into a stream for easy segmentation, getting the right message to the right person at the right time
  • There's a massive amount of partners and integrations available - if there's something you want to do that isn't baked in, there's probably a provider that has a software for that
Michael Weissberg profile photo

Cons

  • Some of the terms used are a learning process for our team, but the site is easy to navigate.
  • Although the site is easier to navigate, it has a lot of facets that take time to learn where elements are saved.
No photo available
  • Less user-friendly
  • Outdated UI
  • Harder to learn
Anna Duin profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Marketo8.1
Based on 137 answers
Marketo has the robust reporting, triggers, and filters to meet our business needs.
Carley Donovan profile photo

Usability

No score
No answers yet
No answers on this topic
Marketo7.4
Based on 88 answers
Marketo is best used for enterprise companies with large Marketing staffs who can attend to the multiple needs of the platform. A developer and designer are best to maximize the use of the platform.
Romy Ribitzky profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Marketo8.6
Based on 20 answers
We have never had Marketo not be up and running for us.
Amber Hobson profile photo

Performance

No score
No answers yet
No answers on this topic
Marketo7.8
Based on 26 answers
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Amber Hobson profile photo

Support

No score
No answers yet
No answers on this topic
Marketo6.9
Based on 77 answers
Some support reps are great, and others don't help at all. Calling the phone line is useless.
Carley Donovan profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Marketo7.0
Based on 10 answers
I took in-person training at their annual summit and loved the exposure it gave me to other Marketing users.
Robert Barrett, MBA profile photo

Online Training

No score
No answers yet
No answers on this topic
Marketo2.8
Based on 25 answers
Great training system- mostly just a matter of setting aside the time to get in there and learn the system
Kristi Eide profile photo

Implementation

No score
No answers yet
No answers on this topic
Marketo7.4
Based on 36 answers
I inherited a well-oiled machine.
Robert Barrett, MBA profile photo

Alternatives Considered

Oracle is not user-friendly. It is outdated and confusing, also makes it hard to enter in and out of certain tabs/areas within the platform. 6sense is more in-depth and has more functional abilities compared to Salesforce.
No photo available
I did not select Marketo, I inherited the previous contract. We're actively evaluating all options for our next renewal cycle.
Evan Kubitschek profile photo

Scalability

No score
No answers yet
No answers on this topic
Marketo7.3
Based on 6 answers
As we have grown, Marketo has grown with us. We started with simple single email campaigns and are now doing complex campaigns with multiple emails and tracks that we send a contact to if they take certain actions within our emails. We also have a complex integration with several systems and have the visibility into our marketing activities throughout our organization.
Amber Hobson profile photo

Return on Investment

  • It is easier to monitor our ROI on certain campaigns, departments, subclasses, within our sites.
  • We have less issues with launching campaigns correctly and the site crashing on us while processing and developing these campaigns.
No photo available
  • Very good ROI - we're able to help new customers find u
  • Lead Sharing - we can get leads from other sister-companies
Robert Barrett, MBA profile photo

Pricing Details

6sense

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
6sense Editions & Modules
6sense
Additional Pricing Details

Marketo

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*
1.  depends on scope and complexity
Marketo Editions & Modules
Marketo
Edition
Spark
$8951
Standard
$1,7951
Select
$3,1951
1. per month up to 10,000 records
Additional Pricing Details
For the Enterprise edition, contact Marketo for a custom quote.