What users are saying about
24 Ratings
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Top Rated
114 Ratings
24 Ratings
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Score 8 out of 100

ActiveCampaign

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Top Rated
114 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100

Likelihood to Recommend

7Sheep

I use 7Sheep for marketing as a sales person. This works well for me as a single user. I do not think I could use the software together with my colleagues. Although we could have separated lists the access rights might not fit our use case. It has a strong marketing focus and cannot replace a full CRM system.
Martin Dr. Leute | TrustRadius Reviewer

ActiveCampaign

ActiveCampain is a full-featured enterprise-level email system, with integrations for any number of automations with any length of sequencing. Due to the depth of features and abilities, it isn't a lightweight email platform that can be learned in a weekend. If you just need to send out a monthly or weekly email blast to all of your contacts, this isn't the system for you. However, if you need to be able to tag and segment each and every one of your contacts—no matter how many—based on interests, page visits to your website, buying history, and interests in your emails while being able to create personalized, highly segmented emails to educate and inspire more visits and loyalty while increasing amount and frequency of purchases, then this should be in your final list for review and testing.
Stephen Scott | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

7Sheep
7.3
ActiveCampaign
8.3
WYSIWYG email editor
7Sheep
8.3
ActiveCampaign
8.0
Dynamic content
7Sheep
6.9
ActiveCampaign
8.0
Ability to test dynamic content
7Sheep
5.9
ActiveCampaign
7.9
Landing pages
7Sheep
6.6
ActiveCampaign
6.9
A/B testing
7Sheep
6.3
ActiveCampaign
8.2
Mobile optimization
7Sheep
7.8
ActiveCampaign
8.4
Email deliverability
7Sheep
8.4
ActiveCampaign
8.7
List management
7Sheep
7.9
ActiveCampaign
8.7
Triggered drip sequences
7Sheep
7.6
ActiveCampaign
9.6

Lead Management

7Sheep
7.4
ActiveCampaign
Lead nurturing
7Sheep
8.0
ActiveCampaign
Lead scoring and grading
7Sheep
6.6
ActiveCampaign
Data quality management
7Sheep
7.8
ActiveCampaign
Automated sales alerts and tasks
7Sheep
7.1
ActiveCampaign

Campaign Management

7Sheep
8.6
ActiveCampaign
Calendaring
7Sheep
9.1
ActiveCampaign
Event/webinar marketing
7Sheep
8.0
ActiveCampaign

Social Media Marketing

7Sheep
8.3
ActiveCampaign
Social sharing and campaigns
7Sheep
8.3
ActiveCampaign
Social profile integration
7Sheep
8.3
ActiveCampaign

Reporting & Analytics

7Sheep
6.8
ActiveCampaign
7.5
Dashboards
7Sheep
6.4
ActiveCampaign
7.4
Standard reports
7Sheep
6.4
ActiveCampaign
7.6
Custom reports
7Sheep
7.6
ActiveCampaign
7.4

Platform & Infrastructure

7Sheep
7.6
ActiveCampaign
API
7Sheep
8.5
ActiveCampaign
Role-based workflow & approvals
7Sheep
6.8
ActiveCampaign
Customizability
7Sheep
7.8
ActiveCampaign
Integration with Salesforce.com
7Sheep
7.3
ActiveCampaign

Pros

7Sheep

  • When preparing an event, 7Sheep takes care of pretty much everything you need to select, inform, and register participants, as well as prepare materials for the events, such as name badges and signature lists.
  • We also use 7Sheep for reporting on communications activities.
  • 7Sheep allows you to build simple or complex forms and questionnaires which we use both for events and independent surveys.
  • The drag and drop HTML editor makes things look good without a lot of extra effort.
Anonymous | TrustRadius Reviewer

ActiveCampaign

  • Email automation - Automated email marketing to potential customers, follow up with existing customers, and automated messaging to outside parties.
  • Flow building - This software allows companies to build simple or complicated sequences in a visual builder so that you can see exactly where people are in the sequence of messages.
  • CRM - Customer relationship data. Maintaining data points across a user journey (tagging a UTM source, current activity. If you have someone - and want to know where they are in the journey, there's a way to find that data and label a profile with that).
  • Integrations - ActiveCampaign integrates with almost everything. Seamlessly. You can trigger behaviors in other apps through Zapier, or import data from other software you use. It's a very easy experience to integrate with others.
  • Customer support - Every team member I've encountered has been exceptionally helpful. They are probably the bar for customer support in the tech industry, to be honest.
  • Email systems for the long-haul (and for sequences and emails that are expected to bring in a lot of $$$). Email marketing should be 30-50% of revenue for most businesses. It's THE platform that we recommend for coaches and other businesses to help them earn 6 & 7 figures from email. You can track A LOT of data through this software as a platform, which makes it a great candidate for businesses who want to grow and visualize where their customers are in the overall purchase process, as well as maintaining them as multiple purchases customers.
page V | TrustRadius Reviewer

Cons

7Sheep

  • I know that they are working on a simpler way to send a test e-mail to yourself. This will streamline my activities as well and I look forward to that system change (which was suggested by a client. I have also suggested improvements which have been implemented.)
  • I miss an easy unsubscribe feature (like you get in MailChimp). Overall, 7Sheep's system is more flexible (good) but that does make it more complex to split up (not so good).
  • Setting up the SPF record in our DNS system was flexible and easy but for DKIM integration we had to contact the 7Sheep support. They do not check or show the necessary records in the tool. Customer service was great, though, so not a very big problem, just a bit of a nuisance.
Anonymous | TrustRadius Reviewer

ActiveCampaign

  • ActiveCampaign is so powerful and so versatile that it can sometimes be a challenge to use. There are certainly plenty of online resources available to help you get up to speed, but there are times when the process can seem a little overwhelming. I got a lot of help by attending a "Study Hall" in-person classroom session that was sponsored by the company. Chris Davis was the instructor; he did an amazing job of clarifying priorities and procedures for getting the most out of ActiveCampaign. After going to that session my productivity with ActiveCampaign increased enormously, but in retrospect, I felt like I should have been able to get that kind of expert guidance with the software much earlier, instead of using ActiveCampaign at far less than its maximum capability for several years before feeling like I was really getting my feet on the ground.
  • There doesn't seem to be a way to create or accommodate multiple email addresses for a single contact in the system. When people get into the system with multiple email addresses, they show up as multiple contacts. This can create problems with proper list segmentation; it should be easy enough to resolve this problem, but it's a nagging headache whenever it pops up.
Tim Bost | TrustRadius Reviewer

Likelihood to Renew

7Sheep

7Sheep 8.2
Based on 3 answers
The tool serves our needs and we like the user interface. The few times we contacted support they were super helpful and responsive. When we asked for more integrations they confirmed the integrations we need (e.g. Hipchat) for the near future.
Clemens Degendorfer | TrustRadius Reviewer

ActiveCampaign

ActiveCampaign 9.2
Based on 5 answers
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Usability

7Sheep

7Sheep 7.0
Based on 2 answers
It is easy to use and if I do have a problem or question I receive an answer almost immediately.
Anonymous | TrustRadius Reviewer

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Reliability and Availability

7Sheep

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Performance

7Sheep

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Support Rating

7Sheep

7Sheep 8.2
Based on 3 answers
With both chat and email support I have always had enough ways to get through to them! Their support is good, honest and most importantly supportive. They helped us set up and start using the tool when we got stuck. Moving from Mailchimp where there were some semantic lessons to learn and they took the time to help us get used to 7Sheep
Andrea Galizia | TrustRadius Reviewer

ActiveCampaign

ActiveCampaign 9.0
Based on 3 answers
There are a few different ways to get support:
  • Chatbox in the lower corner. This is tech support, and they can answer a slew of different questions on demand (during service hours).
  • 1:1 support calls - 30 minutes of 1:1 call with a team member to address your needs
  • Rep - You can have calls and emails into your rep.
Every person I've come in contact with really goes above and beyond to answer questions, and provide support for your needs. The owners of the company must have really invested in this part of their business, because it's the bar that all other companies should be evaluated by (personal opinion). One minor caveat - Our client does have a rep, and there was a misunderstanding (we were held accountable for information we didn't know, so there could still be some growth with expectation setting & understanding their company user journey), but the reason why they didn't set our expectations was because they were trying to support our needs (providing answers to questions). My understanding is that the company is working and growing in this area, and we've had many instances where a team member worked past hours or over and above to help us.
page V | TrustRadius Reviewer

Implementation Rating

7Sheep

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Alternatives Considered

7Sheep

I've mostly used survey monkey and google forms and doodle for small inexpensive jobs - anything more sophisticated always seemed to cost more than the actual fee I charge. 7sheep does everything they do, but it automates a lot of the processing, for a cost which is affordable and makes me more efficient - as I can use my subscription for different clients.
Anonymous | TrustRadius Reviewer

ActiveCampaign

ActiveCampaign strikes the right balance of simplicity versus power. Unlike heavyweights such as AWeber, ActiveCampaign is a breeze to use. However, at the other side of the spectrum other easy to use tools like MailChimp are severely lacking in their ability to integrate automations with your website's business logic. Based on hitting the sweet spot, I can clearly recommend ActiveCampaign over it's competitors to most website businesses.
Ben Gelsey | TrustRadius Reviewer

Scalability

7Sheep

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Return on Investment

7Sheep

  • With the translation support we have translated forms into Spanish for our producers and this has been a really positive benefit for them as a partner.
  • I am able to monitor interest in different products very easily and so re-target particular varieties to specific regions.
  • Text message campaigns mean that we can directly engage: especially for physical meetings, tasting reminders and so forth.
Brian Lee | TrustRadius Reviewer

ActiveCampaign

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo | TrustRadius Reviewer

Screenshots

Pricing Details

7Sheep

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

7Sheep Editions & Modules

Edition
Entrepreneur$591
Small Team$2492
Business$3893
Enterprise4
  1. Single User
  2. Per month, up to 5 Users
  3. Per month, up to 10 users
  4. Above 10 users
Additional Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

7Sheep
8.1
ActiveCampaign
8.8

Likelihood to Renew

7Sheep
8.2
ActiveCampaign
9.2

Usability

7Sheep
7.0
ActiveCampaign
9.0

Reliability and Availability

7Sheep
ActiveCampaign
10.0

Performance

7Sheep
ActiveCampaign
10.0

Support Rating

7Sheep
8.2
ActiveCampaign
9.0

Implementation Rating

7Sheep
ActiveCampaign
10.0

Scalability

7Sheep
ActiveCampaign
10.0

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