What users are saying about
24 Ratings
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Top Rated
781 Ratings
24 Ratings
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Score 8 out of 100

ActiveCampaign

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Top Rated
781 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Feature Set Ratings

  • 7Sheep ranks higher in 1 feature set: Campaign Management
  • ActiveCampaign ranks higher in 5 feature sets: Email & Online Marketing, Lead Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

7.3

7Sheep

73%
8.5

ActiveCampaign

85%
ActiveCampaign ranks higher in 8/9 features

WYSIWYG email editor

8.3
83%
21 Ratings
8.0
80%
527 Ratings

Dynamic content

6.9
69%
16 Ratings
8.5
85%
466 Ratings

Ability to test dynamic content

5.9
59%
14 Ratings
8.2
82%
422 Ratings

Landing pages

6.6
66%
16 Ratings
7.2
72%
293 Ratings

A/B testing

6.3
63%
5 Ratings
8.7
87%
336 Ratings

Mobile optimization

7.8
78%
20 Ratings
8.4
84%
472 Ratings

Email deliverability reporting

8.4
84%
42 Ratings
9.2
92%
613 Ratings

List management

7.9
79%
21 Ratings
8.9
89%
588 Ratings

Triggered drip sequences

7.6
76%
17 Ratings
9.1
91%
518 Ratings

Lead Management

7.4

7Sheep

74%
8.7

ActiveCampaign

87%
ActiveCampaign ranks higher in 4/4 features

Lead nurturing

8.0
80%
16 Ratings
9.0
90%
440 Ratings

Lead scoring and grading

6.6
66%
5 Ratings
8.6
86%
319 Ratings

Data quality management

7.8
78%
20 Ratings
8.7
87%
359 Ratings

Automated sales alerts and tasks

7.1
71%
16 Ratings
8.7
87%
315 Ratings

Campaign Management

8.6

7Sheep

86%
8.5

ActiveCampaign

85%
7Sheep ranks higher in 1/2 features

Calendaring

9.1
91%
1 Rating
8.3
83%
263 Ratings

Event/webinar marketing

8.0
80%
10 Ratings
8.6
86%
253 Ratings

Social Media Marketing

8.3

7Sheep

83%
8.6

ActiveCampaign

86%
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.3
83%
2 Ratings
8.8
88%
230 Ratings

Social profile integration

8.3
83%
2 Ratings
8.5
85%
225 Ratings

Reporting & Analytics

6.8

7Sheep

68%
8.7

ActiveCampaign

87%
ActiveCampaign ranks higher in 3/3 features

Dashboards

6.4
64%
20 Ratings
8.7
87%
536 Ratings

Standard reports

6.4
64%
21 Ratings
8.9
89%
527 Ratings

Custom reports

7.6
76%
12 Ratings
8.5
85%
335 Ratings

Platform & Infrastructure

7.6

7Sheep

76%
8.9

ActiveCampaign

89%
ActiveCampaign ranks higher in 6/6 features

API

8.5
85%
10 Ratings
9.1
91%
353 Ratings

Role-based workflow & approvals

6.8
68%
13 Ratings
8.6
86%
235 Ratings

Customizability

7.8
78%
18 Ratings
8.8
88%
369 Ratings

Integration with Salesforce.com

7.3
73%
1 Rating
8.9
89%
76 Ratings

Integration with Microsoft Dynamics CRM

N/A
0 Ratings
9.0
90%
51 Ratings

Integration with SugarCRM

N/A
0 Ratings
8.9
89%
47 Ratings

Attribute Ratings

  • 7Sheep is rated higher in 1 area: Support Rating
  • ActiveCampaign is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Usability

Likelihood to Recommend

8.1

7Sheep

81%
22 Ratings
9.1

ActiveCampaign

91%
606 Ratings

Likelihood to Renew

8.2

7Sheep

82%
3 Ratings
8.9

ActiveCampaign

89%
18 Ratings

Usability

7.0

7Sheep

70%
2 Ratings
8.2

ActiveCampaign

82%
33 Ratings

Availability

7Sheep

N/A
0 Ratings
9.1

ActiveCampaign

91%
4 Ratings

Performance

7Sheep

N/A
0 Ratings
6.9

ActiveCampaign

69%
4 Ratings

Support Rating

8.2

7Sheep

82%
6 Ratings
6.0

ActiveCampaign

60%
37 Ratings

In-Person Training

7Sheep

N/A
0 Ratings
7.3

ActiveCampaign

73%
1 Rating

Implementation Rating

7Sheep

N/A
0 Ratings
8.6

ActiveCampaign

86%
10 Ratings

Product Scalability

7Sheep

N/A
0 Ratings
8.5

ActiveCampaign

85%
4 Ratings

Likelihood to Recommend

7Sheep

I use 7Sheep for marketing as a sales person. This works well for me as a single user. I do not think I could use the software together with my colleagues. Although we could have separated lists the access rights might not fit our use case. It has a strong marketing focus and cannot replace a full CRM system.
Martin Dr. Leute | TrustRadius Reviewer

ActiveCampaign

ActiveCampaign is ideal for a small business that wants to do world-class marketing and sales, but is limited by budget and resources. AC makes contact management and marketing automation easy to manage when you don't have tons of time, personnel, or money. It's less appropriate for enterprise organizations that have the budget for a HubSpot platform.
Bill Kerschbaum | TrustRadius Reviewer

Pros

7Sheep

  • When preparing an event, 7Sheep takes care of pretty much everything you need to select, inform, and register participants, as well as prepare materials for the events, such as name badges and signature lists.
  • We also use 7Sheep for reporting on communications activities.
  • 7Sheep allows you to build simple or complex forms and questionnaires which we use both for events and independent surveys.
  • The drag and drop HTML editor makes things look good without a lot of extra effort.
Anonymous | TrustRadius Reviewer

ActiveCampaign

  • ActiveCampaign is great for creating simple and complex automations easily and for almost any use case you can think of.
  • No code Email template design. ActiveCampaign allows you to quickly create stunning email marketing templates with no code (though I think you also have the option to use code if you want to).
  • ActiveCampaign as CRM may not be the most powerful although when combined with their automations it may well be. But typically we use it in its most basic form and this allows our clients to manage their clients very easily with little interference or even education from us.
Jack Foster | TrustRadius Reviewer

Cons

7Sheep

  • I know that they are working on a simpler way to send a test e-mail to yourself. This will streamline my activities as well and I look forward to that system change (which was suggested by a client. I have also suggested improvements which have been implemented.)
  • I miss an easy unsubscribe feature (like you get in MailChimp). Overall, 7Sheep's system is more flexible (good) but that does make it more complex to split up (not so good).
  • Setting up the SPF record in our DNS system was flexible and easy but for DKIM integration we had to contact the 7Sheep support. They do not check or show the necessary records in the tool. Customer service was great, though, so not a very big problem, just a bit of a nuisance.
Anonymous | TrustRadius Reviewer

ActiveCampaign

  • Attribution - we have to manually set up UT parameters to learn how leads are coming to our website.
  • Contact sorting - Contacts are automatically sorted alphabetically by email, which is absurd. In order to view contacts by most recent (which to me would be the most desired view), we have to click "Date Created" twice every time we go to the contacts screen.
Wendy Brodeur | TrustRadius Reviewer

Pricing Details

7Sheep

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

$59 Single User

7Sheep Editions & Modules

Edition
Entrepreneur$591
Small Team$2492
Business$3893
Enterprise4
  1. Single User
  2. Per month, up to 5 Users
  3. Per month, up to 10 users
  4. Above 10 users
Additional Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$9 per month

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Likelihood to Renew

7Sheep

7Sheep 8.2
Based on 3 answers
The tool serves our needs and we like the user interface. The few times we contacted support they were super helpful and responsive. When we asked for more integrations they confirmed the integrations we need (e.g. Hipchat) for the near future.
Clemens Degendorfer | TrustRadius Reviewer

ActiveCampaign

ActiveCampaign 8.9
Based on 18 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Usability

7Sheep

7Sheep 7.0
Based on 2 answers
It is easy to use and if I do have a problem or question I receive an answer almost immediately.
Anonymous | TrustRadius Reviewer

ActiveCampaign

ActiveCampaign 8.2
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Reliability and Availability

7Sheep

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 9.1
Based on 4 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

Performance

7Sheep

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 6.9
Based on 4 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

Support Rating

7Sheep

7Sheep 8.2
Based on 6 answers
With both chat and email support I have always had enough ways to get through to them! Their support is good, honest and most importantly supportive. They helped us set up and start using the tool when we got stuck. Moving from Mailchimp where there were some semantic lessons to learn and they took the time to help us get used to 7Sheep
Andrea Galizia | TrustRadius Reviewer

ActiveCampaign

ActiveCampaign 6.0
Based on 37 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Implementation Rating

7Sheep

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 8.6
Based on 10 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Alternatives Considered

7Sheep

I've mostly used survey monkey and google forms and doodle for small inexpensive jobs - anything more sophisticated always seemed to cost more than the actual fee I charge. 7sheep does everything they do, but it automates a lot of the processing, for a cost which is affordable and makes me more efficient - as I can use my subscription for different clients.
Anonymous | TrustRadius Reviewer

ActiveCampaign

We switched away from both Mailchimp and Insightly because running two apps became unwieldy and the data wasn't very clean, there was a lot of duplicating of work. They are both excellent pieces of software in their own rights however ActiveCampaign does the job of both of them put together and while it's more expensive than both together I'd happily suck up the extra cost to save time and have more accurate data.
Robin Waite | TrustRadius Reviewer

Scalability

7Sheep

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 8.5
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Return on Investment

7Sheep

  • With the translation support we have translated forms into Spanish for our producers and this has been a really positive benefit for them as a partner.
  • I am able to monitor interest in different products very easily and so re-target particular varieties to specific regions.
  • Text message campaigns mean that we can directly engage: especially for physical meetings, tasting reminders and so forth.
Brian Lee | TrustRadius Reviewer

ActiveCampaign

  • It's helped us nurture contacts that signed up through our client's website and has led to hundreds of thousands of dollars in sales per year.
  • Re-engagement campaigns that are baked into the platform have helped us to filter through and improve upon the quality of people signing up for our list.
  • Clients are more confident working with our agency when we can show them that this tool will help them build closer relationships with their customers.
Devin Ambron | TrustRadius Reviewer

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