7Sheep vs. ActiveCampaign

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
7Sheep
Score 8.0 out of 10
Small Businesses (1-50 employees)
7Sheep is a marketing automation tool that concentrates on delivering features for what they consider 7 key components of marketing automation software: contact storage, form building, automation triggers, e-mail and text message campaigns, prospect tracking, integration and translation interface.
$0
Above 10 users
ActiveCampaign
Score 7.9 out of 10
N/A
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
$15
per month
Pricing
7SheepActiveCampaign
Editions & Modules
Entrepreneur
$59
Single User
Small Team
$249
Per month, up to 5 Users
Business
$389
Per month, up to 10 users
Enterprise
Above 10 users
Starter
$15
per month
Plus
$49
per month
Pro
$79
per month
Enterprise
$145
per month
Offerings
Pricing Offerings
7SheepActiveCampaign
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsNo matter what plan you choose, our services are designed to help you get the most out of your investment — so you can focus on running your business. ActiveCampaign services included in all plan tiers: ActiveTraining Community access Contact migration Customer enablement workshops Video tutorials Chat and ticket support Knowledge base & help guides
More Pricing Information
Features
7SheepActiveCampaign
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
7Sheep
7.3
21 Ratings
6% below category average
ActiveCampaign
9.0
665 Ratings
15% above category average
WYSIWYG email editor8.321 Ratings9.6582 Ratings
Dynamic content6.916 Ratings9.2521 Ratings
Ability to test dynamic content5.914 Ratings8.8472 Ratings
Landing pages6.616 Ratings7.9339 Ratings
A/B testing6.35 Ratings9.3381 Ratings
Mobile optimization7.820 Ratings9.4527 Ratings
Email deliverability reporting8.421 Ratings7.0632 Ratings
List management7.921 Ratings9.7651 Ratings
Triggered drip sequences7.617 Ratings9.7574 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
7Sheep
7.4
21 Ratings
5% below category average
ActiveCampaign
8.3
525 Ratings
7% above category average
Lead nurturing automation8.016 Ratings9.3492 Ratings
Lead scoring and grading6.65 Ratings8.0360 Ratings
Data quality management7.820 Ratings9.3402 Ratings
Automated sales alerts and tasks7.116 Ratings9.4356 Ratings
Lead segmentation and distribution00 Ratings5.52 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
7Sheep
8.6
10 Ratings
12% above category average
ActiveCampaign
9.6
374 Ratings
23% above category average
Calendaring9.11 Ratings9.7295 Ratings
Event/webinar marketing8.010 Ratings9.6286 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
7Sheep
8.3
2 Ratings
10% above category average
ActiveCampaign
9.6
287 Ratings
24% above category average
Social sharing and campaigns8.32 Ratings9.7254 Ratings
Social profile integration8.32 Ratings9.5250 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
7Sheep
6.8
21 Ratings
9% below category average
ActiveCampaign
8.4
628 Ratings
12% above category average
Dashboards6.420 Ratings8.0598 Ratings
Standard reports6.421 Ratings8.0585 Ratings
Custom reports7.612 Ratings9.3377 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
7Sheep
7.6
20 Ratings
0% above category average
ActiveCampaign
9.3
492 Ratings
20% above category average
API8.510 Ratings9.6391 Ratings
Role-based workflow & approvals6.813 Ratings9.4267 Ratings
Customizability7.818 Ratings9.5420 Ratings
Integration with Salesforce.com7.31 Ratings9.492 Ratings
Integration with Microsoft Dynamics CRM00 Ratings9.860 Ratings
Integration with SugarCRM00 Ratings9.856 Ratings
Third-party software integrations00 Ratings7.621 Ratings
Best Alternatives
7SheepActiveCampaign
Small Businesses
Vbout
Vbout
Score 9.6 out of 10
Vbout
Vbout
Score 9.6 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
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User Ratings
7SheepActiveCampaign
Likelihood to Recommend
8.1
(22 ratings)
7.7
(677 ratings)
Likelihood to Renew
8.2
(3 ratings)
8.5
(25 ratings)
Usability
7.0
(2 ratings)
7.8
(38 ratings)
Availability
-
(0 ratings)
9.1
(5 ratings)
Performance
-
(0 ratings)
7.1
(5 ratings)
Support Rating
8.2
(3 ratings)
1.3
(41 ratings)
In-Person Training
-
(0 ratings)
9.1
(2 ratings)
Online Training
-
(0 ratings)
7.3
(1 ratings)
Implementation Rating
-
(0 ratings)
8.7
(14 ratings)
Configurability
-
(0 ratings)
6.4
(4 ratings)
Ease of integration
-
(0 ratings)
9.0
(4 ratings)
Product Scalability
-
(0 ratings)
1.3
(5 ratings)
Vendor post-sale
-
(0 ratings)
6.4
(4 ratings)
Vendor pre-sale
-
(0 ratings)
7.2
(4 ratings)
User Testimonials
7SheepActiveCampaign
Likelihood to Recommend
7Sheep
I use 7Sheep for marketing as a sales person. This works well for me as a single user. I do not think I could use the software together with my colleagues. Although we could have separated lists the access rights might not fit our use case. It has a strong marketing focus and cannot replace a full CRM system.
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ActiveCampaign
ActiveCampaign is brilliant for small businesses wanting a secure, reliable and user friendly email capture software that filters users emails into the appropriate category/tags and have endless options when it comes to having different lead magnets and ways users may sign up. It's been super handy for my small business to send regular emails and be able to analyse the success rates and open rates of emails and the ability to resend them with a different subject line. It's made email marketing really easy peasy.
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Pros
7Sheep
  • When preparing an event, 7Sheep takes care of pretty much everything you need to select, inform, and register participants, as well as prepare materials for the events, such as name badges and signature lists.
  • We also use 7Sheep for reporting on communications activities.
  • 7Sheep allows you to build simple or complex forms and questionnaires which we use both for events and independent surveys.
  • The drag and drop HTML editor makes things look good without a lot of extra effort.
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ActiveCampaign
  • The graphic design is very good, especially fonts, colours and templates
  • Flexibility of design and functionality
  • Takes a little while to learn it, but generally user-friendly
  • Looks very professional but doesn't cost much to get started
  • There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
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Cons
7Sheep
  • I know that they are working on a simpler way to send a test e-mail to yourself. This will streamline my activities as well and I look forward to that system change (which was suggested by a client. I have also suggested improvements which have been implemented.)
  • I miss an easy unsubscribe feature (like you get in MailChimp). Overall, 7Sheep's system is more flexible (good) but that does make it more complex to split up (not so good).
  • Setting up the SPF record in our DNS system was flexible and easy but for DKIM integration we had to contact the 7Sheep support. They do not check or show the necessary records in the tool. Customer service was great, though, so not a very big problem, just a bit of a nuisance.
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ActiveCampaign
  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
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Likelihood to Renew
7Sheep
The tool serves our needs and we like the user interface. The few times we contacted support they were super helpful and responsive. When we asked for more integrations they confirmed the integrations we need (e.g. Hipchat) for the near future.
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ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
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Usability
7Sheep
It is easy to use and if I do have a problem or question I receive an answer almost immediately.
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ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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Reliability and Availability
7Sheep
No answers on this topic
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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Performance
7Sheep
No answers on this topic
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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Support Rating
7Sheep
With both chat and email support I have always had enough ways to get through to them! Their support is good, honest and most importantly supportive. They helped us set up and start using the tool when we got stuck. Moving from Mailchimp where there were some semantic lessons to learn and they took the time to help us get used to 7Sheep
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ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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Implementation Rating
7Sheep
No answers on this topic
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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Alternatives Considered
7Sheep
I've mostly used survey monkey and google forms and doodle for small inexpensive jobs - anything more sophisticated always seemed to cost more than the actual fee I charge. 7sheep does everything they do, but it automates a lot of the processing, for a cost which is affordable and makes me more efficient - as I can use my subscription for different clients.
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ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
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Scalability
7Sheep
No answers on this topic
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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Return on Investment
7Sheep
  • With the translation support we have translated forms into Spanish for our producers and this has been a really positive benefit for them as a partner.
  • I am able to monitor interest in different products very easily and so re-target particular varieties to specific regions.
  • Text message campaigns mean that we can directly engage: especially for physical meetings, tasting reminders and so forth.
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ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
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ScreenShots

7Sheep Screenshots

Screenshot of Welcome pageScreenshot of Consolidated Contact/prospect View with TrackingScreenshot of Drag and drop HTML e-mail editorScreenshot of Create field for formScreenshot of Edit field for formScreenshot of E-mail delivery statistics

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time