What users are saying about
24 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8 out of 100
Based on 24 reviews and ratings
ActiveCampaign
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Top Rated
781 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.6 out of 100
Based on 781 reviews and ratings
Feature Set Ratings
- 7Sheep ranks higher in 1 feature set: Campaign Management
- ActiveCampaign ranks higher in 5 feature sets: Email & Online Marketing, Lead Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure
Email & Online Marketing

7.3
7Sheep
73%
8.5
ActiveCampaign
85%
ActiveCampaign ranks higher in 8/9 features
ActiveCampaign ranks higher in 8/9 features
WYSIWYG email editor

8.3
83%
21 Ratings
8.0
80%
527 Ratings
Dynamic content

6.9
69%
16 Ratings
8.5
85%
466 Ratings
Ability to test dynamic content

5.9
59%
14 Ratings
8.2
82%
422 Ratings
Landing pages

6.6
66%
16 Ratings
7.2
72%
293 Ratings
A/B testing

6.3
63%
5 Ratings
8.7
87%
336 Ratings
Mobile optimization

7.8
78%
20 Ratings
8.4
84%
472 Ratings
Email deliverability reporting

8.4
84%
42 Ratings
9.2
92%
613 Ratings
List management

7.9
79%
21 Ratings
8.9
89%
588 Ratings
Triggered drip sequences

7.6
76%
17 Ratings
9.1
91%
518 Ratings
Lead Management

7.4
7Sheep
74%
8.7
ActiveCampaign
87%
ActiveCampaign ranks higher in 4/4 features
ActiveCampaign ranks higher in 4/4 features
Lead nurturing

8.0
80%
16 Ratings
9.0
90%
440 Ratings
Lead scoring and grading

6.6
66%
5 Ratings
8.6
86%
319 Ratings
Data quality management

7.8
78%
20 Ratings
8.7
87%
359 Ratings
Automated sales alerts and tasks

7.1
71%
16 Ratings
8.7
87%
315 Ratings
Campaign Management

8.6
7Sheep
86%
8.5
ActiveCampaign
85%
7Sheep ranks higher in 1/2 features
7Sheep ranks higher in 1/2 features
Calendaring

9.1
91%
1 Rating
8.3
83%
263 Ratings
Event/webinar marketing

8.0
80%
10 Ratings
8.6
86%
253 Ratings
Social Media Marketing

8.3
7Sheep
83%
8.6
ActiveCampaign
86%
ActiveCampaign ranks higher in 2/2 features
ActiveCampaign ranks higher in 2/2 features
Social sharing and campaigns

8.3
83%
2 Ratings
8.8
88%
230 Ratings
Social profile integration

8.3
83%
2 Ratings
8.5
85%
225 Ratings
Reporting & Analytics

6.8
7Sheep
68%
8.7
ActiveCampaign
87%
ActiveCampaign ranks higher in 3/3 features
ActiveCampaign ranks higher in 3/3 features
Dashboards

6.4
64%
20 Ratings
8.7
87%
536 Ratings
Standard reports

6.4
64%
21 Ratings
8.9
89%
527 Ratings
Custom reports

7.6
76%
12 Ratings
8.5
85%
335 Ratings
Platform & Infrastructure

7.6
7Sheep
76%
8.9
ActiveCampaign
89%
ActiveCampaign ranks higher in 6/6 features
ActiveCampaign ranks higher in 6/6 features
API

8.5
85%
10 Ratings
9.1
91%
353 Ratings
Role-based workflow & approvals

6.8
68%
13 Ratings
8.6
86%
235 Ratings
Customizability

7.8
78%
18 Ratings
8.8
88%
369 Ratings
Integration with Salesforce.com

7.3
73%
1 Rating
8.9
89%
76 Ratings
Integration with Microsoft Dynamics CRM

N/A
0 Ratings
9.0
90%
51 Ratings
Integration with SugarCRM

N/A
0 Ratings
8.9
89%
47 Ratings
Attribute Ratings
- 7Sheep is rated higher in 1 area: Support Rating
- ActiveCampaign is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Usability
Likelihood to Recommend

8.1
7Sheep
81%
22 Ratings
9.1
ActiveCampaign
91%
606 Ratings
Likelihood to Renew

8.2
7Sheep
82%
3 Ratings
8.9
ActiveCampaign
89%
18 Ratings
Usability

7.0
7Sheep
70%
2 Ratings
8.2
ActiveCampaign
82%
33 Ratings
Availability

7Sheep
N/A
0 Ratings
9.1
ActiveCampaign
91%
4 Ratings
Performance

7Sheep
N/A
0 Ratings
6.9
ActiveCampaign
69%
4 Ratings
Support Rating

8.2
7Sheep
82%
6 Ratings
6.0
ActiveCampaign
60%
37 Ratings
In-Person Training

7Sheep
N/A
0 Ratings
7.3
ActiveCampaign
73%
1 Rating
Implementation Rating

7Sheep
N/A
0 Ratings
8.6
ActiveCampaign
86%
10 Ratings
Product Scalability

7Sheep
N/A
0 Ratings
8.5
ActiveCampaign
85%
4 Ratings
Likelihood to Recommend
7Sheep
I use 7Sheep for marketing as a sales person. This works well for me as a single user. I do not think I could use the software together with my colleagues. Although we could have separated lists the access rights might not fit our use case. It has a strong marketing focus and cannot replace a full CRM system.
Regional Sales Manager
Wöllner Austria GmbHChemicals, 51-200 employees
ActiveCampaign
ActiveCampaign is ideal for a small business that wants to do world-class marketing and sales, but is limited by budget and resources. AC makes contact management and marketing automation easy to manage when you don't have tons of time, personnel, or money. It's less appropriate for enterprise organizations that have the budget for a HubSpot platform.
Owner
Good GnusMarketing & Advertising, 1-10 employees
Pros
7Sheep
- When preparing an event, 7Sheep takes care of pretty much everything you need to select, inform, and register participants, as well as prepare materials for the events, such as name badges and signature lists.
- We also use 7Sheep for reporting on communications activities.
- 7Sheep allows you to build simple or complex forms and questionnaires which we use both for events and independent surveys.
- The drag and drop HTML editor makes things look good without a lot of extra effort.

Verified User
Project Manager in Other
Government Administration Company, 11-50 employeesActiveCampaign
- ActiveCampaign is great for creating simple and complex automations easily and for almost any use case you can think of.
- No code Email template design. ActiveCampaign allows you to quickly create stunning email marketing templates with no code (though I think you also have the option to use code if you want to).
- ActiveCampaign as CRM may not be the most powerful although when combined with their automations it may well be. But typically we use it in its most basic form and this allows our clients to manage their clients very easily with little interference or even education from us.
Founder
NWEBA Digital LTDMarketing & Advertising, 1-10 employees
Cons
7Sheep
- I know that they are working on a simpler way to send a test e-mail to yourself. This will streamline my activities as well and I look forward to that system change (which was suggested by a client. I have also suggested improvements which have been implemented.)
- I miss an easy unsubscribe feature (like you get in MailChimp). Overall, 7Sheep's system is more flexible (good) but that does make it more complex to split up (not so good).
- Setting up the SPF record in our DNS system was flexible and easy but for DKIM integration we had to contact the 7Sheep support. They do not check or show the necessary records in the tool. Customer service was great, though, so not a very big problem, just a bit of a nuisance.

Verified User
Team Lead in Other
Research Company, 51-200 employeesActiveCampaign
- Attribution - we have to manually set up UT parameters to learn how leads are coming to our website.
- Contact sorting - Contacts are automatically sorted alphabetically by email, which is absurd. In order to view contacts by most recent (which to me would be the most desired view), we have to click "Date Created" twice every time we go to the contacts screen.
CAD & Marketing Manager
Northwestern Ohio Security SystemsSecurity & Investigations, 51-200 employees
Pricing Details
7Sheep
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
$59 Single User
7Sheep Editions & Modules
Edition
Entrepreneur | $591 |
---|---|
Small Team | $2492 |
Business | $3893 |
Enterprise | 4 |
- Single User
- Per month, up to 5 Users
- Per month, up to 10 users
- Above 10 users
Additional Pricing Details
—ActiveCampaign
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$9 per month
ActiveCampaign Editions & Modules
Edition
Lite | $9.001 |
---|---|
Plus | $492 |
Professional | $1293 |
Enterprise | $2294 |
- Per Month [3 Users]
- Per Month [25 Users]
- Per Month [50 Users]
- Per Month [Unlimited Users]
Additional Pricing Details
—Likelihood to Renew
7Sheep
7Sheep 8.2
Based on 3 answers
The tool serves our needs and we like the user interface. The few times we contacted support they were super helpful and responsive. When we asked for more integrations they confirmed the integrations we need (e.g. Hipchat) for the near future.
General Manager
Brainformance IT-Services GmbHInformation Technology and Services, 1-10 employees
ActiveCampaign
ActiveCampaign 8.9
Based on 18 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
- Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
- Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
- Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
- Reporting - The ability to see specific open, click, and conversion rates in one place.
- Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
CEO (Chief Executive Officer)
Simply Heaven DesignMarketing and Advertising, 1-10 employees
Usability
7Sheep
7Sheep 7.0
Based on 2 answers
It is easy to use and if I do have a problem or question I receive an answer almost immediately.

Verified User
Administrative Assistant in Other
Architecture & Planning Company, 11-50 employeesActiveCampaign
ActiveCampaign 8.2
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
President of Catalyst Movies
Catalyst Resource GroupMarketing & Advertising, 11-50 employees
Reliability and Availability
7Sheep
No score
No answers yet
No answers on this topic
ActiveCampaign
ActiveCampaign 9.1
Based on 4 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Book & Publishing Consultant
Winning ProofWriting & Editing, 1-10 employees
Performance
7Sheep
No score
No answers yet
No answers on this topic
ActiveCampaign
ActiveCampaign 6.9
Based on 4 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Book & Publishing Consultant
Winning ProofWriting & Editing, 1-10 employees
Support Rating
7Sheep
7Sheep 8.2
Based on 6 answers
With both chat and email support I have always had enough ways to get through to them! Their support is good, honest and most importantly supportive. They helped us set up and start using the tool when we got stuck. Moving from Mailchimp where there were some semantic lessons to learn and they took the time to help us get used to 7Sheep
CEO
KEYNTOInformation Technology and Services, 1-10 employees
ActiveCampaign
ActiveCampaign 6.0
Based on 37 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Producer/Audio Engineer
Silver Stoners Creative, LLCMusic, 1-10 employees
Implementation Rating
7Sheep
No score
No answers yet
No answers on this topic
ActiveCampaign
ActiveCampaign 8.6
Based on 10 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
Practice Owner & Founder
William Ainslie BiokineticsAlternative Medicine, 1-10 employees
Alternatives Considered
7Sheep
I've mostly used survey monkey and google forms and doodle for small inexpensive jobs - anything more sophisticated always seemed to cost more than the actual fee I charge. 7sheep does everything they do, but it automates a lot of the processing, for a cost which is affordable and makes me more efficient - as I can use my subscription for different clients.

Verified User
Consultant in Professional Services
Public Policy Company, 1001-5000 employeesActiveCampaign
We switched away from both Mailchimp and Insightly because running two apps became unwieldy and the data wasn't very clean, there was a lot of duplicating of work. They are both excellent pieces of software in their own rights however ActiveCampaign does the job of both of them put together and while it's more expensive than both together I'd happily suck up the extra cost to save time and have more accurate data.
Founder
Fearless BusinessProfessional Training & Coaching, 1-10 employees
Scalability
7Sheep
No score
No answers yet
No answers on this topic
ActiveCampaign
ActiveCampaign 8.5
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Book & Publishing Consultant
Winning ProofWriting & Editing, 1-10 employees
Return on Investment
7Sheep
- With the translation support we have translated forms into Spanish for our producers and this has been a really positive benefit for them as a partner.
- I am able to monitor interest in different products very easily and so re-target particular varieties to specific regions.
- Text message campaigns mean that we can directly engage: especially for physical meetings, tasting reminders and so forth.
CMO (Chief Marketing Officer)
Southern Importers and Wholesalers, LLCWine and Spirits, 1-10 employees
ActiveCampaign
- It's helped us nurture contacts that signed up through our client's website and has led to hundreds of thousands of dollars in sales per year.
- Re-engagement campaigns that are baked into the platform have helped us to filter through and improve upon the quality of people signing up for our list.
- Clients are more confident working with our agency when we can show them that this tool will help them build closer relationships with their customers.
Founder + Strategist
Builtwell DigitalMarketing & Advertising, 1-10 employees