What users are saying about
73 Ratings
55 Ratings
73 Ratings
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Score 7.3 out of 100
55 Ratings
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Score 7.5 out of 100

Likelihood to Recommend

AB Tasty

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Laura Karhu | TrustRadius Reviewer

Instapage

Well-suited for simple landing pages which don't have any complex functionality. Great for creating landing pages for lead generation campaigns - as it comes with tons of excellent templates and a variety of forms. Not great for pages that contain a lot of information and can potentially be very long. We found that Instapage is not a great fit for building pages that need to be updated frequently, like a blog page.
Rajiv Chidambaram, BE, MBA | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

AB Tasty
8.0
Instapage
a/b experiment testing
AB Tasty
8.4
Instapage
Split URL testing
AB Tasty
8.4
Instapage
Multivariate testing
AB Tasty
8.0
Instapage
Multi-page/funnel testing
AB Tasty
7.4
Instapage
Mobile app testing
AB Tasty
7.6
Instapage
Visual / WYSIWYG editor
AB Tasty
7.8
Instapage
Advanced code editor
AB Tasty
8.2
Instapage
Page surveys
AB Tasty
7.3
Instapage
Preview mode
AB Tasty
8.0
Instapage
Experiment scheduler
AB Tasty
8.2
Instapage
Client-side tests
AB Tasty
8.9
Instapage
Mutually exclusive tests
AB Tasty
8.2
Instapage

Audience Segmentation & Targeting

AB Tasty
8.5
Instapage
Standard visitor segmentation
AB Tasty
8.3
Instapage
Behavioral visitor segmentation
AB Tasty
8.4
Instapage
Traffic allocation control
AB Tasty
8.6
Instapage
Website personalization
AB Tasty
8.5
Instapage

Results and Analysis

AB Tasty
7.6
Instapage
Heatmap tool
AB Tasty
6.4
Instapage
Click analytics
AB Tasty
7.9
Instapage
Scroll maps
AB Tasty
7.8
Instapage
Conversion tracking
AB Tasty
7.9
Instapage
Goal tracking
AB Tasty
7.8
Instapage
Test reporting
AB Tasty
8.0
Instapage
Results segmentation
AB Tasty
7.2
Instapage
Experiments results dashboard
AB Tasty
7.7
Instapage

SEO and Conversion Optimization

AB Tasty
Instapage
7.6
Landing page A/B testing:
AB Tasty
Instapage
8.0
Dynamic page text replacement
AB Tasty
Instapage
7.3
Real-time analytics dashboard
AB Tasty
Instapage
8.0
SEO tools
AB Tasty
Instapage
7.7
Optimization recommendations
AB Tasty
Instapage
7.0

Pros

AB Tasty

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Matt Mattson | TrustRadius Reviewer

Instapage

  • Instapage makes it easy to frame out a landing page really quickly. They provide template blocks for various components of a landing page (header, features, testimonials, etc.) that you can easily modify for your own needs. Other tools provide whole-page templates, but I much prefer the section-level templating. It's more convenient to assemble a page this way and add the details on top of that versus taking a finished template and peeling away design and functional elements to get what I want.
  • Instapage's mobile auto-resizer works better than other platforms I've used. I found that I had many fewer adjustments on their auto-resizing of the full page than I've experienced with other tools. I still had to work with text size a bit, but they generally did a better job of ordering elements for mobile the way I would want and maintain proportionality of page elements better.
  • Instapage has a lot of integrations that marketers will love. I don't know if they particularly stand out in this respect, but this is a particularly important aspect of their tool that most marketers will care about.
Josh Summerhays | TrustRadius Reviewer

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Anonymous | TrustRadius Reviewer

Instapage

  • There are only a couple of minor issues that I dislike. One is offering a Drupal community-approved update to their module. We are using a slightly older version of Drupal and it appears they don't have plans to offer a Drupal-approved update to their module for that version.
  • There are also random bugs when trying to format text. For example, sometimes a sans serif font appears as a serif and doesn't seem to want to change.
  • If you work with a template and some code, it can be challenging to edit the default coding.
  • The built-in forms can be a bit limiting.
  • The program will try to automatically reformat for mobile, but it may not always be exactly the way you want it to look, so there is a bit of redesigning required when going to mobile.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
Anonymous | TrustRadius Reviewer

Instapage

No score
No answers yet
No answers on this topic

Usability

AB Tasty

No score
No answers yet
No answers on this topic

Instapage

Instapage 8.0
Based on 2 answers
I've tried all of the other landing page services on the market, and this is literally the easiest to use. I am not a designer or software developer, just a simple guy and if I can learn how to use it, anyone can. That's what won me over. Their support and pre-made templates are awesome, but the usability is what I love!
Eric Cozart | TrustRadius Reviewer

Support Rating

AB Tasty

AB Tasty 7.3
Based on 3 answers
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
Halima Satheya | TrustRadius Reviewer

Instapage

Instapage 9.1
Based on 2 answers
Again, support is just awesome. I've never had any issues go over 24 hours and the people are friendly and speak English really well.
Eric Cozart | TrustRadius Reviewer

Alternatives Considered

AB Tasty

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Jeff Copetas | TrustRadius Reviewer

Instapage

HubSpot was terrible because it required a lot of coding experience if you wanted to work outside the given 4-5 templates. If you wanted a new template built, or to rebrand existing templates, they charged you. Very inflexible program and was very challenged by it. Our main website was built using WordPress, which is great for building webpages, but more difficult to build a landing page without the distraction of the top navigation menu. Instapage literally answered all the problems we were seeking to address: simplicity, customization, ease of use.
Tamara Newman | TrustRadius Reviewer

Return on Investment

AB Tasty

  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Valentin Viguier | TrustRadius Reviewer

Instapage

  • We've not had much of a conversion rate on some of our landing pages -- but this could be because we are relatively green with the marketing side of things and forget to send people to it. It's not easy for people to find on their own -- so I highly recommend you use some of the "hidden" SEO tools to increase the ROI. Without it, you're not going to be happy with your investment.
Grace Conyers | TrustRadius Reviewer

Screenshots

Pricing Details

AB Tasty

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

AB Tasty Editions & Modules

Additional Pricing Details

Instapage

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Instapage Editions & Modules

Edition
Business$1491
EnterpriseContact Sales
  1. *Month
Additional Pricing Details
*Pricing for annual contract.

Rating Summary

Likelihood to Recommend

AB Tasty
8.8
Instapage
7.7

Likelihood to Renew

AB Tasty
7.7
Instapage

Usability

AB Tasty
Instapage
8.0

Support Rating

AB Tasty
7.3
Instapage
9.1

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