What users are saying about

AB Tasty

Top Rated
44 Ratings

Instapage

29 Ratings

AB Tasty

Top Rated
44 Ratings
Score 8.4 out of 101

Instapage

29 Ratings
Score 8.7 out of 101

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Likelihood to Recommend

AB Tasty

I can only mention where AB Tasty has been useful as I haven't had negative experiences on the tests we have carried out. A useful scenario for us is that we use AB Tasty to test changes on pages in a test environment instead of having to test on live
No photo available

Instapage

Best suited when working with clients doing lead gen PPC campaigns. It is easy for team members with little design/dev experience to create quality, functional landing pages. These are also easy to scale, allowing to create customized landers for several keyword/audience segments. The tool/CRM integrations are easy and it's possible to get entire campaigns up and running in a day or so. E-commerce campaigns are a little more tricky and would probably suggest another solution.
Vincent Misiewicz profile photo

Pros

  • Tests are very easy to set up with the platform, or using the widget.
  • AB Tasty's team are very open to propositions of evolutions for the tool.
  • Reading and analyzing the results of the tests is quite simple and intuitive.
  • The results are also easy to share with the people in the company who might find them useful.
No photo available
  • Easy for team members that don't have dev/design experience to create quality landing pages
  • Has many integrations that can easily be connected to existing client CRMs/process and tools
  • Relatively affordable, simple pricing model, makes it more practical for clients with limited PPC spend
Vincent Misiewicz profile photo

Cons

  • Heatmap (but I know they [are working] on it)
  • Page flow in the report part
Charles-Edouard Draber profile photo
  • Can get a bit expensive. They've recently revamped the pricing packages and they're a bit more pricey. The more advanced packages are among the more expensive in the industry.
  • Responsiveness is good but somewhat limited. It's not that easy to create specific designs for tablets and screens between a laptop and mobile phone.
  • Support for items like sliders would be really useful. Essentially a way to scroll through images/screenshots without using 3rd party tools.
Austin Schmidt profile photo

Likelihood to Renew

AB Tasty7.7
Based on 8 answers
Will depend on how is it well used by internal teams
No photo available
No score
No answers yet
No answers on this topic

Usability

No score
No answers yet
No answers on this topic
Instapage9.1
Based on 1 answer
I've tried all of the other landing page services on the market, and this is literally the easiest to use. I am not a designer or software developer, just a simple guy and if I can learn how to use it, anyone can. That's what won me over. Their support and pre-made templates are awesome, but the usability is what I love!
Eric Cozart profile photo

Support

AB Tasty8.2
Based on 1 answer
People are avalaible and they know very well their product wich help to resolve quick issues. Also the benchmark they have help us to improve our own business
Fabrice Moncaut profile photo
Instapage9.1
Based on 1 answer
Again, support is just awesome. I've never had any issues go over 24 hours and the people are friendly and speak English really well.
Eric Cozart profile photo

Alternatives Considered

About Google Analytics, Google Tag Manager and Hotjar, they are not the same product but we use them in our CRO strategy and we continue using them to complete AB Tasty capacities. Optimizely is a direct competitor and we worked with it for two years, it is a good tool too, but prefer AB Tasty's user enviroment and proactive support.
Javier Gómez de la Mata profile photo
Because of its ease of use, Instapage remains a staple in our marketing stack. While we are using native landing pages in WordPress more and more (because we have more skill and resources) and implementing the landing page page builder in SharpSpring, if we got into a pinch and needed something quickly - there is no question Instapage would be the play.
Jan Michael Aldea profile photo

Return on Investment

  • AB Tasty is our on-site marketing display tool. If we didn't have the solution we would not have been able to do custom display with formats that are not iAB standards. Therefore we were able to run our e-commerce campaigns with their own ROI.
Jade St-Laurent, Gestion de projet data profile photo
  • Increased lead conversion.
  • More traffic on my site.
  • More time spent on site.
Tarzan Kay Kalryzian profile photo

Pricing Details

AB Tasty

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
AB Tasty Editions & Modules
AB Tasty
Additional Pricing Details

Instapage

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Instapage Editions & Modules
Instapage
Edition
Core Package
$991
1. Month
Additional Pricing Details