101 Ratings
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Score 6.5 out of 100
49 Ratings
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Score 7.2 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

Hatchbuck is great for small to mid size businesses that are really looking to keep track of their progress with their sales leads as well as their existing customers, as well as tracking the activity their customers are taking from their communications, and automate their sales and marketing funnel as much as possible. We are a SaaS company (software as a service), with sales that range from teeny tiny to very big fish so it's been an easy tool to work with to make sure we are communicating with clients based on their size and needs.
Kaitlin Rawley | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.1
BenchmarkONE (formerly Hatchbuck)
7.3
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
BenchmarkONE (formerly Hatchbuck)
7.8
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
BenchmarkONE (formerly Hatchbuck)
7.1
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
BenchmarkONE (formerly Hatchbuck)
6.4
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
BenchmarkONE (formerly Hatchbuck)
4.0
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.2
BenchmarkONE (formerly Hatchbuck)
8.9
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.4
BenchmarkONE (formerly Hatchbuck)
8.9
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
BenchmarkONE (formerly Hatchbuck)
7.9
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.2
BenchmarkONE (formerly Hatchbuck)
7.5
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.2
BenchmarkONE (formerly Hatchbuck)
7.6

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
BenchmarkONE (formerly Hatchbuck)
7.3
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.6
BenchmarkONE (formerly Hatchbuck)
6.6
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.6
BenchmarkONE (formerly Hatchbuck)
7.5
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.8
BenchmarkONE (formerly Hatchbuck)
7.4
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
BenchmarkONE (formerly Hatchbuck)
7.6

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
BenchmarkONE (formerly Hatchbuck)
7.5
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.6
BenchmarkONE (formerly Hatchbuck)
7.9
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
BenchmarkONE (formerly Hatchbuck)
7.1

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
BenchmarkONE (formerly Hatchbuck)
5.6
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
BenchmarkONE (formerly Hatchbuck)
6.4
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
BenchmarkONE (formerly Hatchbuck)
4.8

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
BenchmarkONE (formerly Hatchbuck)
4.9
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.3
BenchmarkONE (formerly Hatchbuck)
6.9
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.7
BenchmarkONE (formerly Hatchbuck)
1.0
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.6
BenchmarkONE (formerly Hatchbuck)
6.8

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
BenchmarkONE (formerly Hatchbuck)
6.4
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.4
BenchmarkONE (formerly Hatchbuck)
3.4
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
BenchmarkONE (formerly Hatchbuck)
8.0
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
BenchmarkONE (formerly Hatchbuck)
6.6
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
BenchmarkONE (formerly Hatchbuck)
6.7
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
BenchmarkONE (formerly Hatchbuck)
6.9
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
BenchmarkONE (formerly Hatchbuck)
6.9

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

  • The product is simple to use but can be as complex as you would like it to be.
  • Customer service and support are great. Always responsive and quick to find a solution.
  • The email templates and instructional videos have been helpful.
  • They definitely understand marketing and have created a simple system to support content delivery.
David Gurian | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

  • They may be a little behind the curve when it comes to some of the advanced features, such as integrating various calendars and e-mail clients.
  • I would like to see them more integrated with social media platforms, such as keeping track of social media activity and adding more platforms that they track within a record.
  • The onboarding process was a bit bumpy and took much longer than expected.
Donald G. Purdy, M.A. | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

BenchmarkONE (formerly Hatchbuck) 8.7
Based on 23 answers
In case you can't tell, we are in love with Hatchbuck software. Could it be improved? Of course it could, but, based on our current needs, and the needs of our existing and targeted clients so far, Hatchbuck presents the best fit option available.As a partner we are looking to grow with Hacthbuck into the future.
Rob Rohena, DIR Incorporated | TrustRadius Reviewer

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

BenchmarkONE (formerly Hatchbuck) 8.2
Based on 4 answers
Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
Rob Rohena, DIR Incorporated | TrustRadius Reviewer

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

BenchmarkONE (formerly Hatchbuck) 8.5
Based on 4 answers
There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
Donald G. Purdy, M.A. | TrustRadius Reviewer

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

BenchmarkONE (formerly Hatchbuck) 6.4
Based on 1 answer
No answer on this topic is available.

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

BenchmarkONE (formerly Hatchbuck) 9.1
Based on 6 answers
I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
Rob Rohena, DIR Incorporated | TrustRadius Reviewer

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

No score
No answers yet
No answers on this topic

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

BenchmarkONE (formerly Hatchbuck) 8.2
Based on 4 answers
Overall very satisfied. More sample please.
Jim O'Keefe | TrustRadius Reviewer

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

I have had more experience with Hatchbuck, and was introduced to it through someone who is quite familiar. My perspective is that for the money, Hatchbuck does all it needs to, and does it well. I'm sure there are comparable products, but this is the first one that I found user friendly enough to be able to use it consistently
Leo Woods | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

  • It saved us time, as we were able to centralize our marketing and sales efforts
  • It helped close more sales, through nurturing funnels
  • Since it has options to create sales-related tasks, it helped our team be on top of all new prospects and provide timely information
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Acoustic Campaign (formerly IBM Watson Campaign Automation) Editions & Modules

Additional Pricing Details

BenchmarkONE (formerly Hatchbuck)

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

BenchmarkONE (formerly Hatchbuck) Editions & Modules

Edition
Lite$391
Core$792
Pro$1393
Enterprise$1994
  1. per month, 1 user, 500 contacts, 2,500 emails/mo.
  2. per month, 2 users, 500 contacts, 2,500 emails/mo.
  3. per month, 5 users, 500 contacts, 2,500 emails/mo.
  4. per month, Unlimited users, 500 contacts, 2,500 emails/mo.
Additional Pricing Details
Listed prices reflect monthly cost for semi-annual billing. Monthly pricing information is available at hatchbuck.com/pricing.

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
BenchmarkONE (formerly Hatchbuck)
6.6

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
BenchmarkONE (formerly Hatchbuck)
8.7

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
BenchmarkONE (formerly Hatchbuck)
8.2

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
BenchmarkONE (formerly Hatchbuck)
8.5

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
BenchmarkONE (formerly Hatchbuck)
6.4

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
BenchmarkONE (formerly Hatchbuck)
9.1

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
BenchmarkONE (formerly Hatchbuck)

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
BenchmarkONE (formerly Hatchbuck)
8.2

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