What users are saying about
25 Ratings
14 Ratings
25 Ratings
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Score 6.5 out of 101
14 Ratings
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Score 8.7 out of 101

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Likelihood to Recommend

Acquisio

Acquisio is a really good platform to manage search and display campaigns, but it is probably not the best if you want to manage social advertising. If you are really savvy with reporting I would strongly recommend the use of Acquisio. You can make custom reports and send them automatically to your customers. That gives you more time to focus on optimization instead of reporting.
Emmanuelle Ruscio profile photo

Basis DSP

Basis DSP is well suited to every type of campaign imaginable. My firm specializes in outreach and education campaigns and we use Basis DSP in order to turn people out to events and to take specific actions. Basis has changed how we do business for the better. The hyperlocal campaigns, native campaigns, and audio campaigns have all added excellent additional capabilities to our tool box and have allowed us to complete very compelling campaigns for our clients.
Matt Kennicott profile photo

Feature Rating Comparison

Ad Network Integration

Acquisio
Basis DSP
9.1
Data Transfer
Acquisio
Basis DSP
8.4
DSP integration
Acquisio
Basis DSP
9.8

Ad Campaigns

Acquisio
Basis DSP
9.0
Ad campaign creation
Acquisio
Basis DSP
9.8
Ad deployment
Acquisio
Basis DSP
9.2
Display advertising
Acquisio
Basis DSP
9.5
Ad display and retargeting segmentation
Acquisio
Basis DSP
9.3
Sequence targeting
Acquisio
Basis DSP
7.3

Ad Reporting & Analytics

Acquisio
Basis DSP
7.6
Ad dashboards
Acquisio
Basis DSP
7.2
Ad performance reports
Acquisio
Basis DSP
8.0
Ad conversion tracking
Acquisio
Basis DSP
8.0
Ad attribution reporting
Acquisio
Basis DSP
7.8
Cross-channel ad management
Acquisio
Basis DSP
7.8
Ad forecasting and optimization
Acquisio
Basis DSP
7.0

Pros

  • Reporting - robust reporting suite that saves hours every week.
  • BBM - manages campaign budgets and optimizes bids.
  • Great customer service.
Melissa Mackey profile photo
  • Provides access to lots of data/user segments in addition to the ability to upload network audiences. User and interest level targeting is easy and powerful
  • API integrations with Basis DSP make it easy for publishers who are using bespoke and/or plug-and-play DMPs, CRMs, or other DSPs to manage campaigns without living in yet another interface.
  • Ad tag integration with DART/DFA ensures that trafficking ads with third-party impression tags/pixels is easy and only needs to be done once.
Cody Wright profile photo

Cons

  • The few times we needed assistance from our Account Manager, it was not good at all. You won't be able to get them on the phone. All problems are addressed via email after long waits for responses. I wouldn't recommend Acquisio for novices.
Cory Torrella profile photo
  • More detail on how and when the exchanges review submitted ad tags would help us set better expectations for our clients and client success teams during launch. Often a delay in ad approvals can result in lagging campaign metrics that must be made up later, often at the cost of performance.
  • More predictive tools / the ability to stop a campaign from bidding when a certain impression threshold is reached (in addition to the dayparting and budget rules that are currently in place and used for every campaign).
  • For some reports, such a geolocation reports, being able to visualize it on a map of some kind would make the data export more meaningful and less manual for our operations and client success teams seeking to explain to clients where their campaign was exposed.
Cody Wright profile photo

Likelihood to Renew

Acquisio5.4
Based on 6 answers
Having had sync issues several times in the past, and with the recent Flash incompatibility issue, if there was a way to generate reports that had the same high level of control and professional, streamlined look, with less time investment, we would look into it.
No photo available
Basis DSP10.0
Based on 1 answer
No answer on this topic is available.

Usability

Acquisio6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
No photo available
Basis DSP9.0
Based on 1 answer
It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day
Dallas Keefe profile photo

Support

Acquisio8.2
Based on 3 answers
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
No photo available
Basis DSP10.0
Based on 1 answer
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
Dallas Keefe profile photo

Implementation

Acquisio8.0
Based on 2 answers
I was not part of the initial implementation
No photo available
Basis DSP9.0
Based on 1 answer
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
Dallas Keefe profile photo

Alternatives Considered

Doubleclick
No photo available
We've previously tested Pocketmath and evaluated Beeswax. Pocketmath and Basis are roughly the same in terms of cost and inventory. However, Pocketmath's interface, while very attractive, is very difficult to use to deploy large scale campaigns quickly. It is definitely better-suited for a small organization with niche or very specific goals. The workflow and reporting are not what I would describe as familiar for someone who has previously used a DSP. That may be an attraction for some people, as DSPs are typically not user-friendly, but the interface makes reporting and optimizing at-a-glance more difficult, and there are many arbitrary controls in place to prevent archiving, removing, or resuming campaigns after a status change. For businesses that move quickly and reopen existing client relationships, this taxonomy can be challenging.Beeswax's interface is similar to that of Basis, but at a considerably higher cost. The main benefit we found to that technology during our trial were the predictive and visual reporting tools that enabled proactive optimization and easy to understand reports for the client success/services team
Cody Wright profile photo

Return on Investment

  • I would say it's had a positive impact, since we can aggregate ROAS data more easily for eComm, especially.
Amanda West-Bookwalter profile photo
  • Basis DSP allows us to reach users in many different places while controlling costs - access to major exchanges at a competitive bid rate allows us to provide a lot of added-value to clients without dramatically increasing the cost they incur.
  • The team is friendly, helpful, and responsive, so we don't have a lot of situations where we're locked in campaign downtime due to a customer service issue with negative downstream impacts to the bottom line.
  • Periodic reporting outages have resulted in campaigns that overpace and incur needless costs (however, this is certainly an exception, not the rule).
Cody Wright profile photo

Pricing Details

Acquisio

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Basis DSP

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details