What users are saying about

Acquisio

25 Ratings

Basis DSP

11 Ratings

Acquisio

25 Ratings
Score 6.6 out of 101

Basis DSP

11 Ratings
Score 8.1 out of 101

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Likelihood to Recommend

Acquisio

If you manage a large number of campaigns and need to do automation and bid adjustments in addition to report scheduling then Aquisio is right for you.
No photo available

Basis DSP

Basis DSP would be well suited for smaller programmatic buyers with short campaign lengths and clients who are not super concerned with site transparency as well as people new to the programmatic space. Centro, owners of Basis, will also try to push you into selling campaigns their way (focusing on budget-based buying) so if you have existing campaign workflows you'll likely have issues trying to adopt their product to your existing workflow.
No photo available

Feature Rating Comparison

Ad Network Integration

Acquisio
Basis DSP
9.0
Data Transfer
Acquisio
Basis DSP
9.0

Ad Campaigns

Acquisio
Basis DSP
8.2
Ad campaign creation
Acquisio
Basis DSP
8.8
Ad deployment
Acquisio
Basis DSP
8.7
Display advertising
Acquisio
Basis DSP
9.0
Ad display and retargeting segmentation
Acquisio
Basis DSP
8.4
Sequence targeting
Acquisio
Basis DSP
6.0

Ad Reporting & Analytics

Acquisio
Basis DSP
6.4
Ad dashboards
Acquisio
Basis DSP
5.7
Ad performance reports
Acquisio
Basis DSP
6.2
Ad conversion tracking
Acquisio
Basis DSP
6.4
Ad attribution reporting
Acquisio
Basis DSP
7.5
Cross-channel ad management
Acquisio
Basis DSP
7.5
Ad forecasting and optimization
Acquisio
Basis DSP
5.3

Pros

  • Easy to create reports for digital campaigns
  • Easy to make bulk changes to paid search campaigns
  • Easy to ensure consistency of paid search campaigns across Google and Bing
  • Ability to automate reports and email them to specific users on a scheduled basis
  • Bid and budget automation for paid search campaigns is successful at hitting CPA targets
Ben Hopper | Digital Marketing Specialist profile photo
  • Offers great third-party targeting options
  • User-friendly platform
  • Easy to set up retargeting campaigns
  • Tracks revenue and conversions in platform
Megan Schutz profile photo

Cons

  • The few times we needed assistance from our Account Manager, it was not good at all. You won't be able to get them on the phone. All problems are addressed via email after long waits for responses. I wouldn't recommend Acquisio for novices.
Cory Torrella profile photo
  • Takes a bit to understand programmatic and to how campaigns are ran
  • Reporting could be sexier, it downloads into an Excel sheet, pretty basic
  • Insights into targeting demographics
Dallas Keefe profile photo

Likelihood to Renew

Acquisio5.4
Based on 6 answers
I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
No photo available
Basis DSP10.0
Based on 1 answer
No answer on this topic is available.

Usability

Acquisio6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
No photo available
Basis DSP9.0
Based on 1 answer
It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day
Dallas Keefe profile photo

Support

Acquisio8.2
Based on 3 answers
My experience with Acquisio is a tale of two situations. We had a customer service rep named Jeannie who was supernaturally gifted at anticipating and solving our issues. Her response time was so fast it felt like she was responding before I even hit SEND on our emails. Jeannie was deservedly promoted and support has been a little slower and we have had to make multiple requests to get answers since.
No photo available
Basis DSP10.0
Based on 1 answer
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
Dallas Keefe profile photo

Implementation

Acquisio8.0
Based on 2 answers
I was not part of the initial implementation
No photo available
Basis DSP9.0
Based on 1 answer
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
Dallas Keefe profile photo

Alternatives Considered

I have worked with Adwords, Facebook and Acquisio
No photo available
Basis DSP is much more user-friendly than DoubleClick and allows us to host our ads within their platform, rather than having to use DCM and DBM. Although DBM has more third party targeting options, the overall user experience of Basis DSP is far superior to DoubleClick.
Megan Schutz profile photo

Return on Investment

  • Has allowed me to manage more social ads (Facebook, Twitter)
  • Has improved CPA and CPC performance for almost all of my accounts year over year
Tom Bonanno profile photo
  • We've been able to generate a substantial amount of revenue but the drawback was that we had to hire another full time staff member to handle the manual campaign pacing and reporting.
No photo available

Pricing Details

Acquisio

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Basis DSP

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details