What users are saying about
25 Ratings
11 Ratings
25 Ratings
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Score 6.5 out of 101
11 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.4 out of 101

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Likelihood to Recommend

Acquisio

If you manage a large number of campaigns and need to do automation and bid adjustments in addition to report scheduling then Aquisio is right for you.
No photo available

Basis DSP

If you're doing any kind of local advertising, Basis DSP is a great choice. If you're doing retargeting, it's a great choice.Nationally/big regions it can get very costly, very quickly.Be prepared for a learning curve if you have non-technical staff - the interface requires quite a bit of training.Be vigilant about content monitoring! Your ads can appear on sites you don't want your brand to be associated with.
Christopher Penn profile photo

Feature Rating Comparison

Ad Network Integration

Acquisio
Basis DSP
8.2
Data Transfer
Acquisio
Basis DSP
7.5
DSP integration
Acquisio
Basis DSP
9.0

Ad Campaigns

Acquisio
Basis DSP
8.0
Ad campaign creation
Acquisio
Basis DSP
8.8
Ad deployment
Acquisio
Basis DSP
8.4
Display advertising
Acquisio
Basis DSP
8.6
Ad display and retargeting segmentation
Acquisio
Basis DSP
8.4
Sequence targeting
Acquisio
Basis DSP
6.0

Ad Reporting & Analytics

Acquisio
Basis DSP
6.0
Ad dashboards
Acquisio
Basis DSP
5.5
Ad performance reports
Acquisio
Basis DSP
5.9
Ad conversion tracking
Acquisio
Basis DSP
6.1
Ad attribution reporting
Acquisio
Basis DSP
6.7
Cross-channel ad management
Acquisio
Basis DSP
6.7
Ad forecasting and optimization
Acquisio
Basis DSP
5.3

Pros

  • Reports: The report center platform is really well made, easy to use and to automate. It can be custom and it comes into multiple languages.
  • Support: The customer support is really quick and effective.
  • Budget management: Acquisio makes it easy to manage your monthly budget across multiple publishers.
Emmanuelle Ruscio profile photo
  • Geofencing/hyperlocal ads
  • In-app advertising
  • In-app retargeting
  • Hyperlocal retargeting
Christopher Penn profile photo

Cons

  • Support isn't horrible, but it could be better.
  • Report template creation could be a little easier. Right now, when you create a component, it goes to the bottom and you have to drag it up to where you want it to be. This feels inefficient.
No photo available
  • Pricing is somewhat opaque, especially ad network costs
  • The creative approval process is S.L.O.W. - plan for up to 72 hours before approval (no same-day campaigns)
  • Interface is clunky
Christopher Penn profile photo

Likelihood to Renew

Acquisio5.4
Based on 6 answers
Having had sync issues several times in the past, and with the recent Flash incompatibility issue, if there was a way to generate reports that had the same high level of control and professional, streamlined look, with less time investment, we would look into it.
No photo available
Basis DSP10.0
Based on 1 answer
No answer on this topic is available.

Usability

Acquisio6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
No photo available
Basis DSP9.0
Based on 1 answer
It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day
Dallas Keefe profile photo

Support

Acquisio8.2
Based on 3 answers
My experience with Acquisio is a tale of two situations. We had a customer service rep named Jeannie who was supernaturally gifted at anticipating and solving our issues. Her response time was so fast it felt like she was responding before I even hit SEND on our emails. Jeannie was deservedly promoted and support has been a little slower and we have had to make multiple requests to get answers since.
No photo available
Basis DSP10.0
Based on 1 answer
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
Dallas Keefe profile photo

Implementation

Acquisio8.0
Based on 2 answers
I was not part of the initial implementation
No photo available
Basis DSP9.0
Based on 1 answer
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
Dallas Keefe profile photo

Alternatives Considered

For now I have myself only use Acquisio
Emmanuelle Ruscio profile photo
Basis DSP is much more user-friendly than DoubleClick and allows us to host our ads within their platform, rather than having to use DCM and DBM. Although DBM has more third party targeting options, the overall user experience of Basis DSP is far superior to DoubleClick.
Megan Schutz profile photo

Return on Investment

  • Increased reporting efficiency
  • Better results for clients via BBM's CPC and CPA optimization
  • Manage multiple engines (Google and Bing) in one platform
Melissa Mackey profile photo
  • Positive - happy clients that got the results they wanted
  • Negative - junior staff without training created overly expensive campaigns
Christopher Penn profile photo

Pricing Details

Acquisio

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Basis DSP

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details