What users are saying about

Acquisio

25 Ratings

Bing Ads

72 Ratings

Acquisio

25 Ratings
Score 6.6 out of 101

Bing Ads

72 Ratings
Score 7.8 out of 101

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Likelihood to Recommend

Acquisio

Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
David Meindl profile photo

Bing Ads

Bing Ads is definitely worth testing and scaling up if you find success with the platform. Traffic volume is lower than AdWords for nearly identical campaigns, bids, etc. Conversion to sale as a result of having less lead volume has often taken longer compared to AdWords. Organizations with smaller monthly budgets may find more success testing with less spend in Bing Ads vs AdWords.
Adam Lumley profile photo

Pros

  • Acquisio does so many things to deserve praise. But where they excel above all others is in customer service. Everyone, and I mean everyone, from Client Service representative to the developers to the CEO, demonstrates that they value the relationship with their customers above all else. And that feels awesome.
  • Acquisio is focused on automation, scalability, and systematic performance improvement.
  • Acquisio's campaign cloner allows us to set up a campaign once and not only duplicate it from AdWords to Bing but sync the two, as well. This is a huge time saver and obviously also helps us to maintain consistency across the two publishers.
David Meindl profile photo
  • On average we see a lower cost per conversion vs AdWords.
  • They offer an easy-to-use tool to import already proven campaigns from AdWords to Bing Ads.
  • The ability to integrate data directly into Excel is convenient.
Adam Lumley profile photo

Cons

  • Some of the areas of account administration lack search, filter, and sort features. Where those features are missing, locating the desired account can be difficult.
David Meindl profile photo
  • The import tool from AdWords allows for errors within campaign settings.
  • Users should be advised to carefully review settings before going live as some campaigns may be optimized for clicks when they were optimized for conversions in AdWords.
  • Calculated cost per conversion does not have the same visibility as AdWords and requires more careful analysis.
  • Significantly lower volume of traffic can be expected compared to similar campaigns in AdWords.
Adam Lumley profile photo

Likelihood to Renew

Acquisio5.4
Based on 6 answers
Great customer service and a terrific product. Their ability to manage social user interfaces directly isn't very strong.
Tom Bonanno profile photo
Bing Ads7.0
Based on 1 answer
It does drive traffic and conversions, even though the scale is small.
Danil Rudoy profile photo

Usability

Acquisio6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
No photo available
Bing Ads6.0
Based on 1 answer
Usability itself is all right, I just wish it looked better.
Danil Rudoy profile photo

Support

Acquisio8.2
Based on 3 answers
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Acquisio8.0
Based on 2 answers
I was not part of the initial implementation
No photo available
Bing Ads7.0
Based on 1 answer
No answer on this topic is available.

Alternatives Considered

For now I have myself only use Acquisio
Emmanuelle Ruscio profile photo
BingAds is very similar to Google's AdWords platform, and when Google makes changes in the layout and setup of the platform, Bing seems to follow closely behind to match the familiarity. BingAds lacks the volume of searchers and a few smaller features. Yahoo Gemni is inferior to BingAds, and should only be used when looking for additional volume in a well funded campaign.
Benjamin Hale profile photo

Return on Investment

  • Increase efficiency of managing accounts
  • Saves time on reporting
  • Makes budget management easier
Emmanuelle Ruscio profile photo
  • When bid prices and cost per lead prices are low, BingAds can bring in very low cost leads.
  • Campaign importing makes adding and modifying BingAd campaigns quick and easy, which means little overhead costs.
  • When on a limited budget, adding BingAd campaigns is not always worth the spend toward your budget.
Benjamin Hale profile photo

Pricing Details

Acquisio

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Bing Ads

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details