What users are saying about

Act-On

328 Ratings

CallSource

9 Ratings

Act-On

328 Ratings
Score 7 out of 101

CallSource

9 Ratings
Score 7.2 out of 101

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Likelihood to Recommend

Act-On

Actually, I think Act-On is suitable for almost any business as its pricing structure enables you to remain in control and join up at a level that suits your organization. You get most, if not all, of the features you would get from some of the bigger players, like Marketo, HubSpot and Eloqua, without any of the cumbersome hassle of cost that comes with them. For mid-sized enterprises, Act-On is a no brainer but I'd even recommend it to some larger corporates as if they really compare what they're getting with Eloqua/Marketo etc., I think they'd be surprised to see what Act-On has to offer.
Damian Leslie profile photo

CallSource

Callsource has been great to work with since it's easy for us to sort the reports by client, and hand them out accordingly. If you need tracking numbers for campaigns, and if you want the bonus feature of listening to phone calls then it's great.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
CallSource
WYSIWYG email editor
Act-On
7.3
CallSource
Dynamic content
Act-On
6.9
CallSource
Ability to test dynamic content
Act-On
6.6
CallSource
Landing pages
Act-On
7.8
CallSource
A/B testing
Act-On
8.0
CallSource
Mobile optimization
Act-On
7.7
CallSource
Email deliverability
Act-On
8.8
CallSource
List management
Act-On
6.0
CallSource
Triggered drip sequences
Act-On
8.3
CallSource

Lead Management

Act-On
6.7
CallSource
Lead nurturing
Act-On
6.3
CallSource
Lead scoring and grading
Act-On
6.9
CallSource
Data quality management
Act-On
7.1
CallSource
Automated sales alerts and tasks
Act-On
6.4
CallSource

Campaign Management

Act-On
7.5
CallSource
Calendaring
Act-On
6.8
CallSource
Event/webinar marketing
Act-On
8.3
CallSource

Social Media Marketing

Act-On
6.7
CallSource
Social sharing and campaigns
Act-On
6.4
CallSource
Social profile integration
Act-On
7.0
CallSource

Reporting & Analytics

Act-On
5.3
CallSource
Dashboards
Act-On
4.7
CallSource
Standard reports
Act-On
5.7
CallSource
Custom reports
Act-On
5.6
CallSource

Platform & Infrastructure

Act-On
6.5
CallSource
API
Act-On
8.0
CallSource
Role-based workflow & approvals
Act-On
6.4
CallSource
Customizability
Act-On
5.1
CallSource
Integration with Salesforce.com
Act-On
8.0
CallSource
Integration with Microsoft Dynamics CRM
Act-On
4.1
CallSource
Integration with SugarCRM
Act-On
7.1
CallSource

Cloud PBX

Act-On
CallSource
9.0
Call reports
Act-On
CallSource
9.0

Call Management

Act-On
CallSource
8.8
Answering rules
Act-On
CallSource
8.0
Call recording
Act-On
CallSource
9.0
Call park
Act-On
CallSource
9.0
Call screening
Act-On
CallSource
9.0
Message alerts
Act-On
CallSource
9.0

Pros

  • Lead nurturing
  • Marketing list segmentation
  • Providing an insight into user behaviour, allowing for a more granular analysis of your current prospects
Andrew Smith profile photo
  • The reporting is easy to access and use with little to no training. Pretty straightforward.
  • It does what it's supposed to -- creates usable tracking numbers, with added features like call whisper and call notifications that can be sent to a number of email addresses.
  • It can be integrated with our CRM, Salesforce, for ease of use!
No photo available

Cons

  • I would really like to see the "send over time" feature be added back to the webinar messaging. This feature is very important for maintaining a low bounce rate.
  • It would be nice to allow for more flexibility with the information processed in funnel reports. Not all of the options available will allow for the data that we are looking for.
  • They need to design a better functioning more realistic marketing calendar.
Richard Longo profile photo
  • It is SO slow. Trying to access campaigns to make updates, add new campaigns, etc., takes such a long time that I usually open up a CS window, then go back to my emails and tackle other tasks before I come back to CallSource hoping it's finally ready for me to make and save my changes.
  • The call whisper gets identified as a telemarketer often. Wondering if there's another voice or different verbiage that can be used that will help make it sound less like a telemarketer so the person answering the phone doesn't just automatically hang up, which happens often.
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
Because I like the road the product is on, I like the people, and I think it will become a clear leader in it's marketing automation space.
Diogo Cabral profile photo
CallSource9.0
Based on 1 answer
It's easy to use, we've had the account for a long time
No photo available

Usability

Act-On7.2
Based on 31 answers
This has been my experience since Day 1
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Always available with professional personnel who care about getting it right the first time
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Easy peasy!
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

These other products do not hold a candle to all of the functionality of Act-On. Their technical support is slow and very impersonal. The ability to get adequate reporting, keep bounce rates low, and foster lead development are major benefits to the Act-On tool. Tool integration is easy and seamless, it does not require technical knowledge.
Richard Longo profile photo
No photo available

Return on Investment

  • As stated in a previous section, one positive impact we have seen so far is the fact that we are more productive and efficient. We are no longer chasing after prospects that are not really interested in purchasing our product.
  • Our marketing team is able to produce nice reports to present at our team meetings every week.
  • The customer support has been so amazing. I needed help with something and had my answer within an hour! I was very impressed by the level of service Act-On provides to their customers.
Melodie Pierson profile photo
  • We are able to obtain and provide more detailed insight as to why our customers may be doing well/poorly with our products.
  • I can't speak to this in terms of numbers or percentages, but I can say with confidence that it has assisted in saving many high risk accounts.
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

CallSource

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
CallSource Editions & Modules
CallSource
Additional Pricing Details