What users are saying about
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361 Ratings
12 Ratings

Act-On

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361 Ratings
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Score 7.5 out of 101
12 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.7 out of 101

Likelihood to Recommend

Act-On

Make sure that you are prepared to use all of the functions provided within your marketing team. For some organizations, cost is an issue. If you are not willing to invest in your leads then this is NOT the right tool for you. Make sure that you are invested into the proper set up of Act-On, otherwise you will not get the results you are looking for.
Richard Longo profile photo

CallSource

CallSource was great at seeing where we were failing as a company on the phone calls. It allowed us to tighten up a few spots to close those gaps and increase our call performance.
Jonathan Thommarson profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
CallSource
WYSIWYG email editor
Act-On
7.5
CallSource
Dynamic content
Act-On
7.2
CallSource
Ability to test dynamic content
Act-On
7.2
CallSource
Landing pages
Act-On
7.4
CallSource
A/B testing
Act-On
7.2
CallSource
Mobile optimization
Act-On
7.9
CallSource
Email deliverability
Act-On
7.9
CallSource
List management
Act-On
8.2
CallSource
Triggered drip sequences
Act-On
8.4
CallSource

Lead Management

Act-On
7.7
CallSource
Lead nurturing
Act-On
8.1
CallSource
Lead scoring and grading
Act-On
8.0
CallSource
Data quality management
Act-On
7.0
CallSource
Automated sales alerts and tasks
Act-On
7.6
CallSource

Campaign Management

Act-On
7.5
CallSource
Calendaring
Act-On
6.8
CallSource
Event/webinar marketing
Act-On
8.3
CallSource

Social Media Marketing

Act-On
6.6
CallSource
Social sharing and campaigns
Act-On
6.7
CallSource
Social profile integration
Act-On
6.4
CallSource

Reporting & Analytics

Act-On
6.7
CallSource
Dashboards
Act-On
6.8
CallSource
Standard reports
Act-On
7.0
CallSource
Custom reports
Act-On
6.2
CallSource

Platform & Infrastructure

Act-On
7.7
CallSource
API
Act-On
7.1
CallSource
Role-based workflow & approvals
Act-On
7.5
CallSource
Customizability
Act-On
7.0
CallSource
Integration with Salesforce.com
Act-On
8.2
CallSource
Integration with Microsoft Dynamics CRM
Act-On
7.8
CallSource
Integration with SugarCRM
Act-On
8.6
CallSource

Cloud PBX

Act-On
CallSource
7.8
User templates
Act-On
CallSource
9.0
Call reports
Act-On
CallSource
9.4
Directory of employee names
Act-On
CallSource
5.0

Call Management

Act-On
CallSource
7.3
Answering rules
Act-On
CallSource
5.6
Call recording
Act-On
CallSource
9.4
Call park
Act-On
CallSource
4.9
Call screening
Act-On
CallSource
7.5
Message alerts
Act-On
CallSource
9.0

Pros

Act-On

  • Email creation - The templates are especially helpful, but the fact that we can customize them to match whatever colors or styles fit the theme of our email message, is a big plus.
  • Customer service - The Act-On team is always reaching out to check in and see how they can help us reach our goals faster and more easily.
  • Deliverability - I never have to worry that we are going to end up on a blacklist or that our emails will not get sent out at the correct time. For over 3 years I have trusted Act-On and their excellent deliverability.
Paloma Nazar profile photo

CallSource

  • The reporting is easy to access and use with little to no training. Pretty straightforward.
  • It does what it's supposed to -- creates usable tracking numbers, with added features like call whisper and call notifications that can be sent to a number of email addresses.
  • It can be integrated with our CRM, Salesforce, for ease of use!
No photo available

Cons

Act-On

  • I would love to see them do more with their social tools. Currently, this is one area where they have good basic functionality but not nearly enough to make me stop using Hootsuite which has the ability to batch schedule and integrates with online searches through their web widget.
  • They have the ability to A/B test and we can set up multivariate test but would love to have the ability to more easily test different days and time of days less manually.
Nannette Nolan profile photo

CallSource

  • It is SO slow. Trying to access campaigns to make updates, add new campaigns, etc., takes such a long time that I usually open up a CS window, then go back to my emails and tackle other tasks before I come back to CallSource hoping it's finally ready for me to make and save my changes.
  • The call whisper gets identified as a telemarketer often. Wondering if there's another voice or different verbiage that can be used that will help make it sound less like a telemarketer so the person answering the phone doesn't just automatically hang up, which happens often.
No photo available

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
Love the product, love the support.Easy to use. Just trained my newest staff member how to use it. Without watching the videos (she will), she has already designed an email, form, programmed the lead flow and scheduled the blast....in one week.
Tom Grissinger profile photo

CallSource

CallSource 9.0
Based on 1 answer
It's easy to use, we've had the account for a long time
No photo available

Usability

Act-On

Act-On 7.2
Based on 31 answers
I'm 71 years old and have obsolete computer skills. I am not well versed in marketing/advertising, and would prefer not to be as involved in these areas as I am. With that background using Act-On has been easy to do and everything I've needed has been made available quickly. It's a very well designed "ask and ye shall receive" system.
Charles Harte profile photo

CallSource

No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo

CallSource

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo

CallSource

No score
No answers yet
No answers on this topic

Support

Act-On

Act-On 8.8
Based on 38 answers
The customer success manager assigned to each accounts after you become a client are amazing.
Angie J Anderson profile photo

CallSource

No score
No answers yet
No answers on this topic

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo

CallSource

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo

CallSource

No score
No answers yet
No answers on this topic

Implementation

Act-On

Act-On 8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo

CallSource

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

We selected Act-On compared to the others because at the time Act-On was the only one offering the visitor website tracking capabilities. They were also the only one that was offering the ability to pay on a monthly basis which is ideal for an organization looking at getting their feet wet in the Marketing Automation space.
Steve Thielke profile photo

CallSource

No photo available

Return on Investment

Act-On

  • Faster Lead Conversion
  • Closed the gap between Sales and Marketing and increased efficiency between us
  • More top of mind conversations with leads
Steve Thielke profile photo

CallSource

  • Callsource helps us guide our clients since we have the power to listen to the sales teams and how they sound on calls. Listening to sales calls is very important for training purposes. Whoever picks up the phone is the face of the company, and if they aren't up to par then we need to work on increasing their customer service skill set.
No photo available

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

CallSource

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

CallSource Editions & Modules

CallSource
Additional Pricing Details

Add comparison