What users are saying about
342 Ratings

Google Analytics

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Top Rated
1985 Ratings
342 Ratings
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Score 7 out of 101

Google Analytics

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Top Rated
1985 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.5 out of 101

Add comparison

Likelihood to Recommend

Act-On

I believe it's a flexible product, that can be fitted into most business environments. Of course, with any tool of this sort, you gain a lot by integrating it with a CRM tool, so make sure yours is supported during the selection process. Also make sure that you have ideas of what you want to do and achieve, as it greatly speeds up the adoption process.
Diogo Cabral profile photo

Google Analytics

It's useful for pretty much any type of website. Frankly, Google Analytics is the standard bearer at the moment. Despite some areas being tough to figure out (for me, at least), at the very least it's great for getting that basic data that everyone is interested in learning more about. And, if you do want to dig deeper (and are willing to spend the time learning all of the intricacies), you can find out some interesting metrics.
Eric Karkovack profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Google Analytics
WYSIWYG email editor
Act-On
7.9
Google Analytics
Dynamic content
Act-On
7.1
Google Analytics
Ability to test dynamic content
Act-On
6.7
Google Analytics
Landing pages
Act-On
7.0
Google Analytics
A/B testing
Act-On
6.9
Google Analytics
Mobile optimization
Act-On
6.8
Google Analytics
Email deliverability
Act-On
7.8
Google Analytics
List management
Act-On
6.4
Google Analytics
Triggered drip sequences
Act-On
9.2
Google Analytics

Lead Management

Act-On
7.3
Google Analytics
Lead nurturing
Act-On
7.0
Google Analytics
Lead scoring and grading
Act-On
7.4
Google Analytics
Data quality management
Act-On
7.9
Google Analytics
Automated sales alerts and tasks
Act-On
6.7
Google Analytics

Campaign Management

Act-On
7.6
Google Analytics
Calendaring
Act-On
6.8
Google Analytics
Event/webinar marketing
Act-On
8.5
Google Analytics

Social Media Marketing

Act-On
7.9
Google Analytics
Social sharing and campaigns
Act-On
7.9
Google Analytics
Social profile integration
Act-On
7.9
Google Analytics

Reporting & Analytics

Act-On
5.7
Google Analytics
Dashboards
Act-On
5.5
Google Analytics
Standard reports
Act-On
6.0
Google Analytics
Custom reports
Act-On
5.7
Google Analytics

Platform & Infrastructure

Act-On
7.3
Google Analytics
API
Act-On
9.2
Google Analytics
Role-based workflow & approvals
Act-On
6.8
Google Analytics
Customizability
Act-On
6.7
Google Analytics
Integration with Salesforce.com
Act-On
8.0
Google Analytics
Integration with Microsoft Dynamics CRM
Act-On
6.1
Google Analytics
Integration with SugarCRM
Act-On
7.0
Google Analytics

Pros

  • Email creation - The templates are especially helpful, but the fact that we can customize them to match whatever colors or styles fit the theme of our email message, is a big plus.
  • Customer service - The Act-On team is always reaching out to check in and see how they can help us reach our goals faster and more easily.
  • Deliverability - I never have to worry that we are going to end up on a blacklist or that our emails will not get sent out at the correct time. For over 3 years I have trusted Act-On and their excellent deliverability.
Paloma Nazar profile photo
  • Provides quantitative insight into your web presence. Much of our online marketing would be guesswork without the hard data provided by Google Analytics - and decisions made based on data are generally better decisions.
  • Integrates different online marketing activities. Through integrating with our enewsletter client and providing data on referral sources like social media, search, and advertising, Google Analytics gives us a broad picture of how our various online activities work together to support our marketing goals.
  • Shows you where you're weak. The "Behavior Flow" display is a valuable window into how our visitors reach our site, which pages lead them where, and which pages result in exiting our website. This information helps us improve content and readjust our strategy as necessary to make sure the right visitors reach the right content and the right time.
Lena Prickett profile photo

Cons

  • There is only one thing that I can honestly say I wish they would change. If you send an email from Dynamic CRM, it does log the email in the history which is nice. However, you can't preview or view the email in your CRM system. It provides you with a link that drives you out of that system and into Act-On.
Melodie Pierson profile photo
  • There is a learning curve and not much support or guidance
  • The free version doesn't analyze as many data sources as our previous IBM analytics
Reita Silvis profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
These features are the right-size for us. Period. End. We could go cheap and go back to how we use to "market" but that wasn't engagement and we didn't know what our members were seeing and interested in. Through Act-On we have an affordable and easy platform that hits nearly every one of our needs.
Nannette Nolan profile photo
Google Analytics7.0
Based on 47 answers
It's free. It's efficient. It's effective. Why wouldn't I renew Google Analytics?
Jonathan Bentz profile photo

Usability

Act-On7.2
Based on 31 answers
It's easy to get around and makes logical sense
Chad Stewart profile photo
Google Analytics7.4
Based on 5 answers
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Victor Campos profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
Google Analytics9.5
Based on 2 answers
No answer on this topic is available.

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
I've never had a bad experience with support. I can get someone on the phone right away and they are always able to help.
Greg Pope profile photo
Google Analytics4.0
Based on 5 answers
We typically have to go to a third party for support
Reita Silvis profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
Google Analytics10.0
Based on 2 answers
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
Roy Morejon profile photo

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
Google Analytics5.0
Based on 6 answers
I don't think we spent enough time work GA before switching from IBM
Reita Silvis profile photo

Alternatives Considered

The biggest decision for us was the lower cost for on-boarding. It was also easier to use and didn't have features we didn't need, such as blogs
Elizabeth Lepisto profile photo
We wanted to try out a new program as IBM analytics was a bit pricey and our company has been trying to cut in areas of our budget in order to provide service for recent hurricane claims and to upgrade offices in the Northeast. This was a good solution to the budget issue, but it's still a new implementation.
Reita Silvis profile photo

Return on Investment

  • Act-On is the only system I've used, other than my CRM. in fact, I have not used the CRM very much, since the Act-On data base is sufficient for my needs at this point, since I'm able to create contact segments easily.
  • Since I'd be comparing Act-On to nothing, there is no useful ROI data. I'm also the only employee, although I have contract people using different features of Act-On.
Charles Harte profile photo
  • Fully measurable KPI's for different parts of our website which has aided our acquisitions and conversions.
  • A large amount of demographic information to drive both content marketing and sales.
  • The re-targeting feature allows us to drive ppc ads toward potential customers, amounting in several thousands of dollars a year.
Fred Lunt profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Google Analytics

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Google Analytics Editions & Modules
Google Analytics
Additional Pricing Details