Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
$900
per month (starts at 2,500 active contacts)
Google Analytics
Score 8.3 out of 10
N/A
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
Pricing
Act-On Software
Google Analytics
Editions & Modules
Professional
$900
per month (starts at 2,500 active contacts)
Enterprise
$2,000
per month ( starts at 2,500 active contacts)
Google Analytics 360
150,000
per year
Google Analytics
Free
Offerings
Pricing Offerings
Act-On
Google Analytics
Free Trial
No
No
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
Required
No setup fee
Additional Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.
I consider that Act-On [Software] has been extremely useful to strengthen the whole automation mechanism; the support of the reports helps a lot; it is simple and adapts to the objectives.
When our contract was running out, we were exploring all options. We looked at Pardot as the other option. Ultimately, we stayed with Act-On for three reasons.
1) The customer support is a slam dunk in Act-On's favor. In fact, I'm willing to bet there's not another marketing …
The cost of ownership vs. functionality and ease of use is second to none, add in the speed of implementation and their customer success programs and nothing comes close.
We selected Act-On because it provided our organisation with exactly what we wanted in terms of marketing automation. Data-driven insight, an easy to use nature and provided us with the platform to develop a high quality lead nurturing strategy, maximising the results of our …
Act-On was a much more price competitive product than Marketo and similair providers and had by far the best customer service and support. Act-On had no hidden costs and we were able to scale up when we needed to with ease. Other colleagues have advised that Act-On is also much …
Verified User
Employee
Chose Act-On Software
Act-On is so much easier to use and offers so much more in terms of marketing automation than RealMagnet. Act-On's email composer is also very much easier to use. List management is also much easier, and allows us to integrate with our CRM, making segmentation possible and easy.
We use multiple platforms for different clients. SharpSpring is great for clients that are new to the content marketing game and haven't had much of a business development / CRM tracking process in place while Act-On has a more robust platform with a larger suite of options. Str…
Marketo, Pardot and ExactTarget. ExactTarget didn't have the features we needed, Marketo had more than we needed and a much higher price, and Pardot was a pretty good comparison - their UI was a little more slick, but Act-On was easier to use and the core functions were better.
Act-On is an easy system to implement, learn, and use. They offer extensive training and onboarding to get you up and running in a very short period of time. Some of the other options like Marketo are extremely robust, and at the time seemed to be overkill for our small …
Verified User
Manager
Chose Act-On Software
I've used MailChimp and Constant Contact (both on lower level versions, not the more robust enterprise versions). I've evaluated Marketo.
The former two are not full service automation, but I would prefer them over Act-On solely for email services. I'd love Marketo, but I wasn't …