What users are saying about

Act-On

328 Ratings

Google Analytics

Top Rated
1863 Ratings

Act-On

328 Ratings
Score 7 out of 101

Google Analytics

Top Rated
1863 Ratings
Score 8.5 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

Google Analytics

For optimizations of anonymous tracking, google analytics is second to none--and it's free! Unless you have extremely high traffic... then it get's very expensive very fast. It is well suited for tracking multiple sales channels, across multiple devices, and allows for very granular tracking. GA supports annotations, providing invaluable context when viewing trends.
Kyle Reichelt profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Google Analytics
WYSIWYG email editor
Act-On
7.3
Google Analytics
Dynamic content
Act-On
6.9
Google Analytics
Ability to test dynamic content
Act-On
6.6
Google Analytics
Landing pages
Act-On
7.8
Google Analytics
A/B testing
Act-On
8.0
Google Analytics
Mobile optimization
Act-On
7.7
Google Analytics
Email deliverability
Act-On
8.8
Google Analytics
List management
Act-On
6.0
Google Analytics
Triggered drip sequences
Act-On
8.3
Google Analytics

Lead Management

Act-On
6.7
Google Analytics
Lead nurturing
Act-On
6.3
Google Analytics
Lead scoring and grading
Act-On
6.9
Google Analytics
Data quality management
Act-On
7.1
Google Analytics
Automated sales alerts and tasks
Act-On
6.4
Google Analytics

Campaign Management

Act-On
7.5
Google Analytics
Calendaring
Act-On
6.8
Google Analytics
Event/webinar marketing
Act-On
8.3
Google Analytics

Social Media Marketing

Act-On
6.7
Google Analytics
Social sharing and campaigns
Act-On
6.4
Google Analytics
Social profile integration
Act-On
7.0
Google Analytics

Reporting & Analytics

Act-On
5.3
Google Analytics
Dashboards
Act-On
4.7
Google Analytics
Standard reports
Act-On
5.7
Google Analytics
Custom reports
Act-On
5.6
Google Analytics

Platform & Infrastructure

Act-On
6.5
Google Analytics
API
Act-On
8.0
Google Analytics
Role-based workflow & approvals
Act-On
6.4
Google Analytics
Customizability
Act-On
5.1
Google Analytics
Integration with Salesforce.com
Act-On
8.0
Google Analytics
Integration with Microsoft Dynamics CRM
Act-On
4.1
Google Analytics
Integration with SugarCRM
Act-On
7.1
Google Analytics

Pros

  • Behaviour Analysis. Anachron allows me to monitor all user behaviour on our websites, landing pages, emails webinars and other items. This knowledge, even the anonymous company data around who is on our sites and what they are doing is invaluable.
  • Email marketing and list management. Act-On's list management and email capabilities compare very favourably with some of the higher end automation tools I've used in the past. Although it has its quirks, it stands up strong against its biggest competitors in this regard.
  • Sales Support. The Act-On Anywhere Chrome Extension has rapidly become a must have item for our entire sales team. This recent addition to Act-On gives much greater insight into prospect behaviour to sales and most importantly enables the to get access to that information without having to log into another system, It's included right there in their emails and their web browser. The Act-On tab in Salesforce is also of great interest to our sales team.
Damian Leslie profile photo
  • GA tracks user behaviors wonderfully
  • GA provides invaluable insights regarding the geographic dispersal of customers.
  • Paired with embeddable click events, GA is an indispensable solution for website conversion optimization.
Kyle Reichelt profile photo

Cons

  • Reporting
  • Speed of unsubscribing contacts
  • Email building requires a high understanding of html if you face any issues with design or layout
Andrew Smith profile photo
  • Can be a bit bulky when you've built a large amount of data up.
  • Can be challenging to learn, even with their online program, unless you use it every day.
  • It would be nice to add a 'test' function for new users to experiment with.
Fred Lunt profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie profile photo
Google Analytics7.0
Based on 47 answers
The strongest thing Google Analytics has going is that it's a free, yet powerful tool for inbound marketers. It is a great initial step to take when determining campaign effectiveness and provides a pulse of your audience in the form of many easy to digest metrics. With features touching SEO, email CTR and visitor profiling it is an ideal tool for small to medium sized businesses or start-ups.
Patrick Buffum profile photo

Usability

Act-On7.2
Based on 31 answers
Simple to set up, intuitive and easy to create and push new marketing programs.
Mark Terry profile photo
Google Analytics7.5
Based on 5 answers
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Victor Campos profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
Google Analytics9.5
Based on 2 answers
No answer on this topic is available.

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen profile photo
Google Analytics4.0
Based on 5 answers
Support is non-existent for this product (as well as most Google products).
Michael Baker profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
Google Analytics10.0
Based on 2 answers
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
Roy Morejon profile photo

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
Google Analytics5.0
Based on 6 answers
I don't think we spent enough time work GA before switching from IBM
Reita Silvis profile photo

Alternatives Considered

I'm sure our team went through the whole vetting process. I was not involved in that part so I am unable to really say how Act-On compares to other solutions in the market. I can say that my experience has been nothing less than excellent and that I think my team made the right decision
Melodie Pierson profile photo
I haven't used any other Analytics tools
Daniel Murage profile photo

Return on Investment

  • Increased lead conversion efficiency
  • Increased output of marketing e-mails
  • Flawless integration with sales CRM; no mis-matched information or confusing leads for our Sales team
Lauren Kates profile photo
  • Google Analytics helps us to reshape the app layout according to the results of the user's flow behavior.
  • The hardware sizing got fixed thanks to the results of the user load detected by Google Analytics.
  • Geographical filter help us to define the attention to actual markets.
victor pease solano profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Google Analytics

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Google Analytics Editions & Modules
Google Analytics
Additional Pricing Details