What users are saying about
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361 Ratings
26 Ratings

Act-On

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361 Ratings
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Score 7.5 out of 101
26 Ratings
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Score 9 out of 101

Likelihood to Recommend

Act-On

Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts
Kyle Moloo profile photo

GreenRope

There's no such thing as a CRM that doesn't have its complications and headaches. I have tried a lot of them and ultimately like GreenRope heads and shoulders above the rest. GreenRope is particularly suited for small to medium sized businesses who do not have the budget or need for a SalesForce install, or the engineers necessary to make other CRM software work. If you want a more sophisticated system than an email responder like MailChimp or Constant Contact, you need to have a CRM. So ask yourself what you are looking to automate in your business and then go for a solution that has the ability to scale with you. A CRM is a commitment to long term growth and automation, and you should see it as an investment -- both in cash and in time. I don't have a programmer and have managed to get a lot of functionality out of GreenRope (all DIY). And I'm always adding to it with no limits in sight.
Alicia Dearn profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
GreenRope
WYSIWYG email editor
Act-On
7.5
GreenRope
Dynamic content
Act-On
7.2
GreenRope
Ability to test dynamic content
Act-On
7.2
GreenRope
Landing pages
Act-On
7.4
GreenRope
A/B testing
Act-On
7.2
GreenRope
Mobile optimization
Act-On
7.9
GreenRope
Email deliverability
Act-On
7.9
GreenRope
List management
Act-On
8.2
GreenRope
Triggered drip sequences
Act-On
8.4
GreenRope

Lead Management

Act-On
7.7
GreenRope
Lead nurturing
Act-On
8.1
GreenRope
Lead scoring and grading
Act-On
8.0
GreenRope
Data quality management
Act-On
7.0
GreenRope
Automated sales alerts and tasks
Act-On
7.6
GreenRope

Campaign Management

Act-On
7.5
GreenRope
Calendaring
Act-On
6.8
GreenRope
Event/webinar marketing
Act-On
8.3
GreenRope

Social Media Marketing

Act-On
6.6
GreenRope
Social sharing and campaigns
Act-On
6.7
GreenRope
Social profile integration
Act-On
6.4
GreenRope

Reporting & Analytics

Act-On
6.7
GreenRope
Dashboards
Act-On
6.8
GreenRope
Standard reports
Act-On
7.0
GreenRope
Custom reports
Act-On
6.2
GreenRope

Platform & Infrastructure

Act-On
7.7
GreenRope
API
Act-On
7.1
GreenRope
Role-based workflow & approvals
Act-On
7.5
GreenRope
Customizability
Act-On
7.0
GreenRope
Integration with Salesforce.com
Act-On
8.2
GreenRope
Integration with Microsoft Dynamics CRM
Act-On
7.8
GreenRope
Integration with SugarCRM
Act-On
8.6
GreenRope

Sales Force Automation

Act-On
GreenRope
8.3
Customer data management / contact management
Act-On
GreenRope
9.4
Workflow management
Act-On
GreenRope
9.1
Territory management
Act-On
GreenRope
8.0
Opportunity management
Act-On
GreenRope
9.7
Integration with email client (e.g., Outlook or Gmail)
Act-On
GreenRope
9.7
Contract management
Act-On
GreenRope
3.8
Quote & order management
Act-On
GreenRope
9.0
Interaction tracking
Act-On
GreenRope
9.7
Channel / partner relationship management
Act-On
GreenRope
6.6

Customer Service & Support

Act-On
GreenRope
9.6
Case management
Act-On
GreenRope
9.7
Call center management
Act-On
GreenRope
9.5
Help desk management
Act-On
GreenRope
9.7

Marketing Automation

Act-On
GreenRope
9.3
Lead management
Act-On
GreenRope
9.1
Email marketing
Act-On
GreenRope
9.4

CRM Project Management

Act-On
GreenRope
9.6
Task management
Act-On
GreenRope
9.4
Billing and invoicing management
Act-On
GreenRope
9.7
Reporting
Act-On
GreenRope
9.7

CRM Reporting & Analytics

Act-On
GreenRope
8.9
Forecasting
Act-On
GreenRope
8.7
Pipeline visualization
Act-On
GreenRope
8.6
Customizable reports
Act-On
GreenRope
9.4

Customization

Act-On
GreenRope
8.4
Custom fields
Act-On
GreenRope
9.1
Custom objects
Act-On
GreenRope
8.6
Scripting environment
Act-On
GreenRope
7.0
API for custom integration
Act-On
GreenRope
9.1

Security

Act-On
GreenRope
8.8
Single sign-on capability
Act-On
GreenRope
8.6
Role-based user permissions
Act-On
GreenRope
9.0

Social CRM

Act-On
GreenRope
9.0
Social data
Act-On
GreenRope
9.0
Social engagement
Act-On
GreenRope
9.0

Integrations with 3rd-party Software

Act-On
GreenRope
9.2
Marketing automation
Act-On
GreenRope
9.0
Compensation management
Act-On
GreenRope
9.3

Platform

Act-On
GreenRope
8.0
Mobile access
Act-On
GreenRope
8.0

Pros

Act-On

  • Act-On's customer service is exceptional, they are quick and thorough when you are needing help. For example, we could not figure out how to automate a birthday date for our birthday campaign and the representative was able to walk through the process with myself and another team member. This is a strength of Act-On because many other companies do not have customer services that will speak with you, they direct you to blogs or informational sessions.
  • The landing pages that Act-On has created for use on the web is exceptional. The formatting is very user-friendly and the templates are great to navigate. The landing pages allow you to make the page fit whatever campaign or reason you are in need of. This is a strength of Act-On because the landing pages resolve the issue of having to create actual web pages.
  • The spam feature of Act-On's emails is a great add on. This feature allows you to test how the spam alerts are triggered in your email and how you can fix it. This has helped many emails be developed in a way so that they reach many more people than they would have without this feature. many other programs do not have this feature.
Danielle Armour profile photo

GreenRope

  • The metrics/data is very helpful in helping us understand what subject lines/content engages our readers.
  • Easy to use, seamlessly send out coordinated emails.
Venesa Figueroa profile photo

Cons

Act-On

  • They can greatly improve how you are able to place photos in emails. The current way is very archaic and takes a long time to navigate to find your photo. Once your photo is in the email, you cannot crop or adjust the size. This should be upgraded.
  • The A/B testing or dynamic emails needs to be worked on. You can not currently test emails before placing them in a series to go to contacts, the testing route is long and usually ends up in frustration. There needs to be a way to test dynamic emails so that you can ensure success before sending.
Danielle Armour profile photo

GreenRope

  • I would like to see deeper email integration. I believe it is soon on the way.
Jake Kittell profile photo

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo

GreenRope

GreenRope 8.8
Based on 8 answers
They have monthly renewals, so at any time you can cancel and not feel like they are holding your money. Their customer support is easy to work with. Their ticketing system to communicate with you about service issues is fantastic(which is included in the monthly fee) allows you to track issues. We use the ticketing system and add it to our website. This gives people the ability to communicate with us 24/7.
Lance Labno profile photo

Usability

Act-On

Act-On 7.2
Based on 31 answers
Everything is there, sometimes it just takes a while to realize where it is or just how much the platform can do for you. If you dont use the system everyday it takes a bit of time to remember where you found things. Overall though its pretty easy to figure out
Maggie Kenney profile photo

GreenRope

GreenRope 6.6
Based on 4 answers
It does everything I need when I'm at my computer. I would just like to have greater functionality in the iphone app. I have discussed with Greenrope my issues and they appear to be working on these issues
Lance Labno profile photo

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo

GreenRope

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo

GreenRope

GreenRope 8.2
Based on 1 answer
No answer on this topic is available.

Support

Act-On

Act-On 8.8
Based on 38 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen profile photo

GreenRope

GreenRope 7.3
Based on 2 answers
Right from the beginning, GreenRope's staff have been extremely helpful with getting us setup and answering all of our questions. In addition to chat support, the documentation provided within GreenRope itself is detailed and easily accessible. GreenRope is also really good about letting you know that they are available - and how to contact them. My questions/requests are answered quickly, every time.
Raylene Wall profile photo

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo

GreenRope

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo

GreenRope

No score
No answers yet
No answers on this topic

Implementation

Act-On

Act-On 8.6
Based on 22 answers
I had a dedicated integration/setup person who was excellent. And they brought on specialized people as needed to help with certain things (DKIM setup, lead scoring setup, etc).
David Wank, DMD profile photo

GreenRope

GreenRope 8.2
Based on 1 answer
I think there are some cheat sheets and best practises lists that could be created that would save a business a lot of time and frustration. BUT, even as it is, the frustrations and challenges disappear as things start working. I am going to be offering up a few of the tricks I have learned to the team at GreenRope to share with other users because when customers offer valuable work arounds that they find helpful to others, we accomplish a few things. The coders get an idea of things that aren't working quite as expected so they can look into fixes, other customers get benefit and we all win
Renee Charbonneau profile photo

Alternatives Considered

Act-On

Act-On was decided upon by the Marketing and Operations team. I am part of the Development team and was consulted on the aspects of reporting. However, our Marketing/Operations team were very pleased with the way you could personalize and create your own emails and campaigns without having to place many hours into the details. Our organization is on the smaller side with around 20 people so being able to manage one's time is critical to the success of our organization. Act-On is very easy to teach colleagues and this was one of the reasons it was chosen. Pardot is more complicated on many different levels.
Danielle Armour profile photo

GreenRope

I looked into both of the programs mentioned above and I truly appreciate the initial costs and training of GreenRope - the program is in my personal opinion much stronger that either of the two mentioned above and less threatening to get started with.
Renee Charbonneau profile photo

Return on Investment

Act-On

  • Incredible time saver
  • Faster lead conversion
  • Savings on employee expenses.
Richard Longo profile photo

GreenRope

  • GR has helped us ID hot prospects based on email marketing
David A. Turner, Jr. profile photo

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

GreenRope

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$399*
1.  Per Account

GreenRope Editions & Modules

GreenRope
Edition
Starter
$1491
Prime
$1991
Pro
$2491
Premium
$2991
Powerhouse
$3491
Supreme
$4491
Ultimate
$6991
1. Per Month [Unlimited Users]
Additional Pricing Details
All price plans include unlimited users, unlimited emails, and all features.

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