What users are saying about
393 Ratings
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Score 8.2 out of 100
50 Ratings
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Score 4.9 out of 100

Likelihood to Recommend

Act-On

Act-On [Software] has a good online reputation and its one of the few companies with transparent pricing. It is a strong choice for businesses that value marketing insights to drive social media and CRM. I consider this software a versatile digital marketing partner because of its scalability to meet every need of the business.
Toby Bottin | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

Hatchbuck is great for small to mid size businesses that are really looking to keep track of their progress with their sales leads as well as their existing customers, as well as tracking the activity their customers are taking from their communications, and automate their sales and marketing funnel as much as possible. We are a SaaS company (software as a service), with sales that range from teeny tiny to very big fish so it's been an easy tool to work with to make sure we are communicating with clients based on their size and needs.
Kaitlin Rawley | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Act-On
9.2
BenchmarkONE (formerly Hatchbuck)
6.0
WYSIWYG email editor
Act-On
9.5
BenchmarkONE (formerly Hatchbuck)
5.9
Dynamic content
Act-On
9.2
BenchmarkONE (formerly Hatchbuck)
5.2
Ability to test dynamic content
Act-On
9.0
BenchmarkONE (formerly Hatchbuck)
4.9
Landing pages
Act-On
9.0
BenchmarkONE (formerly Hatchbuck)
4.0
A/B testing
Act-On
9.4
BenchmarkONE (formerly Hatchbuck)
8.9
Mobile optimization
Act-On
9.6
BenchmarkONE (formerly Hatchbuck)
8.9
Email deliverability reporting
Act-On
8.9
BenchmarkONE (formerly Hatchbuck)
5.6
List management
Act-On
9.4
BenchmarkONE (formerly Hatchbuck)
5.3
Triggered drip sequences
Act-On
9.2
BenchmarkONE (formerly Hatchbuck)
5.3

Lead Management

Act-On
9.4
BenchmarkONE (formerly Hatchbuck)
5.0
Lead nurturing
Act-On
9.6
BenchmarkONE (formerly Hatchbuck)
4.1
Lead scoring and grading
Act-On
9.8
BenchmarkONE (formerly Hatchbuck)
5.3
Data quality management
Act-On
9.3
BenchmarkONE (formerly Hatchbuck)
5.3
Automated sales alerts and tasks
Act-On
9.1
BenchmarkONE (formerly Hatchbuck)
5.3

Campaign Management

Act-On
8.1
BenchmarkONE (formerly Hatchbuck)
7.5
Calendaring
Act-On
6.8
BenchmarkONE (formerly Hatchbuck)
7.9
Event/webinar marketing
Act-On
9.4
BenchmarkONE (formerly Hatchbuck)
7.1

Social Media Marketing

Act-On
9.3
BenchmarkONE (formerly Hatchbuck)
4.1
Social sharing and campaigns
Act-On
9.3
BenchmarkONE (formerly Hatchbuck)
6.4
Social profile integration
Act-On
9.3
BenchmarkONE (formerly Hatchbuck)
1.9

Reporting & Analytics

Act-On
9.1
BenchmarkONE (formerly Hatchbuck)
4.1
Dashboards
Act-On
9.0
BenchmarkONE (formerly Hatchbuck)
4.4
Standard reports
Act-On
8.8
BenchmarkONE (formerly Hatchbuck)
1.0
Custom reports
Act-On
9.4
BenchmarkONE (formerly Hatchbuck)
6.8

Platform & Infrastructure

Act-On
9.3
BenchmarkONE (formerly Hatchbuck)
5.7
API
Act-On
9.0
BenchmarkONE (formerly Hatchbuck)
2.1
Role-based workflow & approvals
Act-On
9.1
BenchmarkONE (formerly Hatchbuck)
8.0
Customizability
Act-On
9.5
BenchmarkONE (formerly Hatchbuck)
3.9
Integration with Salesforce.com
Act-On
9.5
BenchmarkONE (formerly Hatchbuck)
6.7
Integration with Microsoft Dynamics CRM
Act-On
9.4
BenchmarkONE (formerly Hatchbuck)
6.9
Integration with SugarCRM
Act-On
9.0
BenchmarkONE (formerly Hatchbuck)
6.9

Pros

Act-On

  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
Korey Migdal | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

  • The product is simple to use but can be as complex as you would like it to be.
  • Customer service and support are great. Always responsive and quick to find a solution.
  • The email templates and instructional videos have been helpful.
  • They definitely understand marketing and have created a simple system to support content delivery.
David Gurian | TrustRadius Reviewer

Cons

Act-On

  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
Anonymous | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

  • They may be a little behind the curve when it comes to some of the advanced features, such as integrating various calendars and e-mail clients.
  • I would like to see them more integrated with social media platforms, such as keeping track of social media activity and adding more platforms that they track within a record.
  • The onboarding process was a bit bumpy and took much longer than expected.
Donald G. Purdy, M.A. | TrustRadius Reviewer

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

BenchmarkONE (formerly Hatchbuck) 8.7
Based on 23 answers
In case you can't tell, we are in love with Hatchbuck software. Could it be improved? Of course it could, but, based on our current needs, and the needs of our existing and targeted clients so far, Hatchbuck presents the best fit option available.As a partner we are looking to grow with Hacthbuck into the future.
Rob Rohena, DIR Incorporated | TrustRadius Reviewer

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

BenchmarkONE (formerly Hatchbuck) 8.2
Based on 4 answers
Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
Rob Rohena, DIR Incorporated | TrustRadius Reviewer

Reliability and Availability

Act-On

Act-On 9.1
Based on 28 answers
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Eric Kinaitis, MBA | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

BenchmarkONE (formerly Hatchbuck) 8.5
Based on 8 answers
There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
Donald G. Purdy, M.A. | TrustRadius Reviewer

Performance

Act-On

Act-On 8.2
Based on 26 answers
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Anonymous | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

BenchmarkONE (formerly Hatchbuck) 6.4
Based on 2 answers
No answer on this topic is available.

Support Rating

Act-On

Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

BenchmarkONE (formerly Hatchbuck) 9.1
Based on 6 answers
I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
Rob Rohena, DIR Incorporated | TrustRadius Reviewer

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Anonymous | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

No score
No answers yet
No answers on this topic

Implementation Rating

Act-On

Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

BenchmarkONE (formerly Hatchbuck) 8.2
Based on 6 answers
Overall very satisfied. More sample please.
Jim O'Keefe | TrustRadius Reviewer

Alternatives Considered

Act-On

Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Kyle Moloo | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

I have had more experience with Hatchbuck, and was introduced to it through someone who is quite familiar. My perspective is that for the money, Hatchbuck does all it needs to, and does it well. I'm sure there are comparable products, but this is the first one that I found user friendly enough to be able to use it consistently
Leo Woods | TrustRadius Reviewer

Scalability

Act-On

Act-On 9.1
Based on 1 answer
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
Anonymous | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

No score
No answers yet
No answers on this topic

Return on Investment

Act-On

  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Danielle Armour | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

  • It saved us time, as we were able to centralize our marketing and sales efforts
  • It helped close more sales, through nurturing funnels
  • Since it has options to create sales-related tasks, it helped our team be on top of all new prospects and provide timely information
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

BenchmarkONE (formerly Hatchbuck)

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

BenchmarkONE (formerly Hatchbuck) Editions & Modules

Edition
Core$791
Pro$1391
Enterprise$1991
  1. per month
Additional Pricing Details
Listed prices reflect monthly cost for semi-annual billing. Monthly pricing information is available at hatchbuck.com/pricing.

Rating Summary

Likelihood to Recommend

Act-On
9.4
BenchmarkONE (formerly Hatchbuck)
4.3

Likelihood to Renew

Act-On
8.9
BenchmarkONE (formerly Hatchbuck)
8.7

Usability

Act-On
9.1
BenchmarkONE (formerly Hatchbuck)
8.2

Reliability and Availability

Act-On
9.1
BenchmarkONE (formerly Hatchbuck)
8.5

Performance

Act-On
8.2
BenchmarkONE (formerly Hatchbuck)
6.4

Support Rating

Act-On
7.3
BenchmarkONE (formerly Hatchbuck)
9.1

In-Person Training

Act-On
8.7
BenchmarkONE (formerly Hatchbuck)

Online Training

Act-On
9.3
BenchmarkONE (formerly Hatchbuck)

Implementation Rating

Act-On
8.6
BenchmarkONE (formerly Hatchbuck)
8.2

Scalability

Act-On
9.1
BenchmarkONE (formerly Hatchbuck)

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