What users are saying about
340 Ratings
Top Rated
42 Ratings
340 Ratings
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Score 7 out of 101
Top Rated
42 Ratings
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Score 8.2 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

Hatchbuck

Hatchbuck is great for small to mid size businesses that are really looking to keep track of their progress with their sales leads as well as their existing customers, as well as tracking the activity their customers are taking from their communications, and automate their sales and marketing funnel as much as possible. We are a SaaS company (software as a service), with sales that range from teeny tiny to very big fish so it's been an easy tool to work with to make sure we are communicating with clients based on their size and needs.
Kaitlin Rawley profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Hatchbuck
7.6
WYSIWYG email editor
Act-On
7.9
Hatchbuck
7.3
Dynamic content
Act-On
7.1
Hatchbuck
7.1
Ability to test dynamic content
Act-On
6.7
Hatchbuck
6.1
Landing pages
Act-On
7.0
Hatchbuck
4.7
A/B testing
Act-On
6.9
Hatchbuck
8.9
Mobile optimization
Act-On
6.8
Hatchbuck
8.9
Email deliverability
Act-On
7.8
Hatchbuck
8.3
List management
Act-On
6.4
Hatchbuck
8.1
Triggered drip sequences
Act-On
9.2
Hatchbuck
9.3

Lead Management

Act-On
7.3
Hatchbuck
7.9
Lead nurturing
Act-On
7.0
Hatchbuck
8.5
Lead scoring and grading
Act-On
7.4
Hatchbuck
7.7
Data quality management
Act-On
7.9
Hatchbuck
7.3
Automated sales alerts and tasks
Act-On
6.7
Hatchbuck
8.0

Campaign Management

Act-On
7.6
Hatchbuck
7.5
Calendaring
Act-On
6.8
Hatchbuck
7.9
Event/webinar marketing
Act-On
8.5
Hatchbuck
7.1

Social Media Marketing

Act-On
7.9
Hatchbuck
6.8
Social sharing and campaigns
Act-On
7.9
Hatchbuck
6.4
Social profile integration
Act-On
7.9
Hatchbuck
7.2

Reporting & Analytics

Act-On
5.7
Hatchbuck
7.7
Dashboards
Act-On
5.5
Hatchbuck
7.5
Standard reports
Act-On
6.0
Hatchbuck
9.0
Custom reports
Act-On
5.7
Hatchbuck
6.8

Platform & Infrastructure

Act-On
7.3
Hatchbuck
7.4
API
Act-On
9.2
Hatchbuck
8.5
Role-based workflow & approvals
Act-On
6.8
Hatchbuck
7.6
Customizability
Act-On
6.7
Hatchbuck
8.0
Integration with Salesforce.com
Act-On
8.0
Hatchbuck
6.7
Integration with Microsoft Dynamics CRM
Act-On
6.1
Hatchbuck
6.9
Integration with SugarCRM
Act-On
7.0
Hatchbuck
6.9

Pros

  • It's been really easy to get started with Act-On! There are great step-by-step guides inside the platform on what you need to do in order to start using the system, and if any of the steps are unclear you can simply go to Act-On University to get a more detailed description.
  • So far I've been in contact with my CSM (customer success manager), technical support, the area manager and the creative team and everyone has provided competent and friendly service.
  • It's really simple to re-use assets such as forms, emails and landing pages. It saves our team a bunch of time since you almost never need to start over from scratch. To edit the assets is really simple through drag and drop functionality with great flexibility.
Johanna Adolfsson profile photo
  • We love that actions the customer takes, like opening an email, clicking a link, etc. adds up to a 'score' for them. This helps us gauge the level of interest from a customer in one glance.
  • Their drag and drop email composer is easy to use and flexible enough to customize as we wish to align with our branding.
  • Automated campaigns are easy to setup and we love that we can add notifications to alert us when a customer takes a certain action (fills out a form, clicks a link, etc.)
  • We also heavily use their API to sync data and start campaigns, it's been a great way to automate as much as we can.
Kaitlin Rawley profile photo

Cons

  • The available reports are quite static, so there is not much you can change. However I do know that this is a function that is more advanced if you go up to the Enterprise version.
  • The alerts to sales people could be developed further, at the moment they are mainly based on demographic's of the visitor but I would like to be able to connect them to lists as well.
  • The calendar provides a good overview of what has been done, but to fully optimize it I would like to be able to add planned activities. This would give the team a better possibility to plan and coordinate.
Johanna Adolfsson profile photo
  • No phone app yet.
  • API is only 1 way (into Hatchbuck).
  • No Boolean logic to filter on (although this feature is allegedly coming).
Lori Feldman profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo
Hatchbuck8.7
Based on 23 answers
It is super user friendly and we are getting the value we pay for it, although if I was more educated on certain features I am sure we would find greater value and perhaps expand our services and use with Hatchbuck
Crystal Cady profile photo

Usability

Act-On7.2
Based on 31 answers
This has been my experience since Day 1
Jim Lovelady profile photo
Hatchbuck8.2
Based on 4 answers
Excellent. Would like to see some solid email marketing examples including real-world email designs and campaigns
Jim O'Keefe profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
Hatchbuck8.5
Based on 4 answers
There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
Donald G. Purdy, M.A. profile photo

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
Hatchbuck6.4
Based on 1 answer
No answer on this topic is available.

Support

Act-On8.8
Based on 38 answers
Always available with professional personnel who care about getting it right the first time
Jim Lovelady profile photo
Hatchbuck9.1
Based on 3 answers
They typically respond with the correct answer (not a "I'll have to check" answer) within 2 hours. They know me and remember my previous questions which often helps with context of the new problem
Lori Feldman profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
Hatchbuck8.2
Based on 2 answers
Map it out on paper so you can visually make it happen.
Rob Rohena, DIR Incorporated profile photo

Alternatives Considered

I used Eloqua in my previous role and while it was a great tool I found it very cumbersome and difficult to work with. It's interface was old and it was actually quite a task to get many terms created, designed and aligned as I liked within that tool. Also, the costs for the platform were extremely high. Act-On was a real breath of fresh air for me. Its a much more intuitive interface, and much easier to work with. Although it may not have all of the bells and whistles that some of the bigger players have, it does a lot more than just the basics and gets them right as wel. It also has some cool little innovations of its own as well, the Act-On Anywhere tool is really interesting and valuable, not just to marketers but for sales staff as well. But overall, value for money is much greater with Act-On and that's a key concern for any business
Damian Leslie profile photo
I have tested three major competitors in the same field and Hatchbuck stands above them. I do not wish to mention them, but I can say that the visual appeal, intuitive nature, and ease of which I am learning their system is stellar. It takes a bit of time, but you can be up and running in just a few days. They've re-defined lead management leaving other companies in the dust!
Thomas Hollowell profile photo

Return on Investment

  • Average web audience grew 300% within three months, with visitors coming from over 100 countries.
  • Greater integration and cooperation between marketing and sales.
  • Enabled us to become much more proactive in lead generation that the company was able to do previously. We can monitor behaviour, react to that appropriately and serve our prospects and customers much more effectively.
Damian Leslie profile photo
  • Better lead analysis
  • Better lead conversion
  • Awesome organizational capacity
Thomas Hollowell profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Hatchbuck

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Hatchbuck Editions & Modules
Hatchbuck
Edition
Team
$1991
Small Biz
$992
Professional
$2993
Enterprise
$3994
1. per month - 5 Users, 5,000 Contacts
2. per month - 2 Users, 1,500 Contacts
3. per month - 10 Users, 15,000 Contacts
4. per month - Unlimited Users, 25,000 Contacts
Additional Pricing Details
Plans are priced semi-annually. Monthly pricing information is available at hatchbuck.com/pricing.