What users are saying about

Act-On

328 Ratings

Hatchbuck

Top Rated
40 Ratings

Act-On

328 Ratings
Score 7 out of 101

Hatchbuck

Top Rated
40 Ratings
Score 8.3 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

Hatchbuck

Fantastic for smaller businesses as they begin to establish their brand prominence, create a thoughtful communications cadence with their community, and distribute relevant content for marketing and sales purposes. It is so easy to adopt and use. And it provides much of the functionality the larger providers (e.g. HubSpot) without the noise and distractions.
Charlie Judy profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Hatchbuck
7.5
WYSIWYG email editor
Act-On
7.3
Hatchbuck
7.3
Dynamic content
Act-On
6.9
Hatchbuck
7.0
Ability to test dynamic content
Act-On
6.6
Hatchbuck
6.1
Landing pages
Act-On
7.8
Hatchbuck
4.7
A/B testing
Act-On
8.0
Hatchbuck
8.9
Mobile optimization
Act-On
7.7
Hatchbuck
8.9
Email deliverability
Act-On
8.8
Hatchbuck
8.0
List management
Act-On
6.0
Hatchbuck
7.8
Triggered drip sequences
Act-On
8.3
Hatchbuck
9.0

Lead Management

Act-On
6.7
Hatchbuck
7.5
Lead nurturing
Act-On
6.3
Hatchbuck
8.0
Lead scoring and grading
Act-On
6.9
Hatchbuck
7.3
Data quality management
Act-On
7.1
Hatchbuck
7.3
Automated sales alerts and tasks
Act-On
6.4
Hatchbuck
7.3

Campaign Management

Act-On
7.5
Hatchbuck
7.5
Calendaring
Act-On
6.8
Hatchbuck
7.9
Event/webinar marketing
Act-On
8.3
Hatchbuck
7.1

Social Media Marketing

Act-On
6.7
Hatchbuck
6.8
Social sharing and campaigns
Act-On
6.4
Hatchbuck
6.4
Social profile integration
Act-On
7.0
Hatchbuck
7.2

Reporting & Analytics

Act-On
5.3
Hatchbuck
7.6
Dashboards
Act-On
4.7
Hatchbuck
7.0
Standard reports
Act-On
5.7
Hatchbuck
9.0
Custom reports
Act-On
5.6
Hatchbuck
6.8

Platform & Infrastructure

Act-On
6.5
Hatchbuck
7.4
API
Act-On
8.0
Hatchbuck
8.3
Role-based workflow & approvals
Act-On
6.4
Hatchbuck
7.6
Customizability
Act-On
5.1
Hatchbuck
8.0
Integration with Salesforce.com
Act-On
8.0
Hatchbuck
6.7
Integration with Microsoft Dynamics CRM
Act-On
4.1
Hatchbuck
6.9
Integration with SugarCRM
Act-On
7.1
Hatchbuck
6.9

Pros

  • Delivers all (most important) features a marketeer needs
  • Intuitive
  • Great support
  • Friendly pricing
  • Fast paced feature development
Harold Klaassen profile photo
  • Ease of implementation and use
  • Affordability
  • Functionality
  • Support
Charlie Judy profile photo

Cons

  • As with all new entrants into the market, there are features to make it better...however there is a product request hub which is regularly monitored, for me its acceleration of these ideas into the platform.
  • Deeper integration with Google Analytics to understand traffic coming onto the site, from what channel/source and attributing this to the contact/lead and funnel reports.
  • Out-of-box data out integrations with BI solutions such Tableau and MS Power BI.
  • A full marketplace of vendors who can connect with Act-On e.g. SMMS, IP Tracking, Call Tracking.
Mark Terry profile photo
  • Some of the design templates and tools leave a little to be desired
  • The reporting functionality is a bit clunky and not as user intuitive, harder to customize
  • Suggested workflow would help
Charlie Judy profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo
Hatchbuck8.7
Based on 23 answers
It has just about everything I want and then some. What I want but they don't have - calendar and e-mail integration, social media integration, and a mobile app, I believe are all in the works for a future release.
Donald G. Purdy, M.A. profile photo

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
Hatchbuck8.2
Based on 4 answers
Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
Rob Rohena, DIR Incorporated profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
Hatchbuck8.5
Based on 4 answers
There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
Donald G. Purdy, M.A. profile photo

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
Hatchbuck6.4
Based on 1 answer
No answer on this topic is available.

Support

Act-On8.8
Based on 38 answers
I've never had a bad experience with support. I can get someone on the phone right away and they are always able to help.
Greg Pope profile photo
Hatchbuck9.1
Based on 3 answers
I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
Rob Rohena, DIR Incorporated profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
I had a dedicated integration/setup person who was excellent. And they brought on specialized people as needed to help with certain things (DKIM setup, lead scoring setup, etc).
David Wank, DMD profile photo
Hatchbuck8.2
Based on 2 answers
Map it out on paper so you can visually make it happen.
Rob Rohena, DIR Incorporated profile photo

Alternatives Considered

These other products do not hold a candle to all of the functionality of Act-On. Their technical support is slow and very impersonal. The ability to get adequate reporting, keep bounce rates low, and foster lead development are major benefits to the Act-On tool. Tool integration is easy and seamless, it does not require technical knowledge.
Richard Longo profile photo
For very basic CRM, email and marketing automation, Hatchbuck is a clear winner on feature set, price and ease of use. Lots of bells and whistles are great if you use them. But many of our clients don't want to learn, maintain and pay for that much technology. However, more savvy users will outgrow Hatchbuck very quickly, so be sure to do a thorough needs analysis before you invest time and resources into setting it up.
Lori Feldman profile photo

Return on Investment

  • Increased lead conversion efficiency
  • Increased output of marketing e-mails
  • Flawless integration with sales CRM; no mis-matched information or confusing leads for our Sales team
Lauren Kates profile photo
  • Improved email marketing targeting.
  • Better customer education based on interests.
Nathan Hovinga profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Hatchbuck

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Hatchbuck Editions & Modules
Hatchbuck
Edition
Team
$1991
Small Biz
$992
Professional
$2993
Enterprise
$3994
1. per month - 5 Users, 5,000 Contacts
2. per month - 2 Users, 1,500 Contacts
3. per month - 10 Users, 15,000 Contacts
4. per month - Unlimited Users, 25,000 Contacts
Additional Pricing Details
Plans are priced semi-annually. Monthly pricing information is available at hatchbuck.com/pricing.