What users are saying about
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362 Ratings
42 Ratings

Act-On

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362 Ratings
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Score 7.5 out of 101
42 Ratings
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Score 8.2 out of 101

Likelihood to Recommend

Act-On

Act-On is a great program for organizations who are on the smaller end. The system is easy to navigate and teach to others, which is crucial to the success of an organization that values time and efficiency. Each of the platforms are important in the success of marketing campaigns and gathering information to then succeed down the line. Act-On was able to sync with our database giving us information on multiple layers.
Danielle Armour profile photo

Hatchbuck

Hatchbuck is great for small to mid size businesses that are really looking to keep track of their progress with their sales leads as well as their existing customers, as well as tracking the activity their customers are taking from their communications, and automate their sales and marketing funnel as much as possible. We are a SaaS company (software as a service), with sales that range from teeny tiny to very big fish so it's been an easy tool to work with to make sure we are communicating with clients based on their size and needs.
Kaitlin Rawley profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
Hatchbuck
7.7
WYSIWYG email editor
Act-On
7.5
Hatchbuck
7.4
Dynamic content
Act-On
7.2
Hatchbuck
7.2
Ability to test dynamic content
Act-On
7.2
Hatchbuck
6.3
Landing pages
Act-On
7.4
Hatchbuck
4.7
A/B testing
Act-On
7.2
Hatchbuck
8.9
Mobile optimization
Act-On
7.9
Hatchbuck
8.9
Email deliverability
Act-On
7.9
Hatchbuck
8.4
List management
Act-On
8.2
Hatchbuck
8.3
Triggered drip sequences
Act-On
8.4
Hatchbuck
9.4

Lead Management

Act-On
7.7
Hatchbuck
8.1
Lead nurturing
Act-On
8.1
Hatchbuck
8.7
Lead scoring and grading
Act-On
8.0
Hatchbuck
7.9
Data quality management
Act-On
7.0
Hatchbuck
7.4
Automated sales alerts and tasks
Act-On
7.6
Hatchbuck
8.3

Campaign Management

Act-On
7.5
Hatchbuck
7.5
Calendaring
Act-On
6.8
Hatchbuck
7.9
Event/webinar marketing
Act-On
8.3
Hatchbuck
7.1

Social Media Marketing

Act-On
6.6
Hatchbuck
6.8
Social sharing and campaigns
Act-On
6.7
Hatchbuck
6.4
Social profile integration
Act-On
6.4
Hatchbuck
7.2

Reporting & Analytics

Act-On
6.7
Hatchbuck
7.8
Dashboards
Act-On
6.8
Hatchbuck
7.6
Standard reports
Act-On
7.0
Hatchbuck
9.0
Custom reports
Act-On
6.2
Hatchbuck
6.8

Platform & Infrastructure

Act-On
7.7
Hatchbuck
7.4
API
Act-On
7.1
Hatchbuck
8.6
Role-based workflow & approvals
Act-On
7.5
Hatchbuck
7.6
Customizability
Act-On
7.0
Hatchbuck
8.0
Integration with Salesforce.com
Act-On
8.2
Hatchbuck
6.7
Integration with Microsoft Dynamics CRM
Act-On
7.8
Hatchbuck
6.9
Integration with SugarCRM
Act-On
8.6
Hatchbuck
6.9

Pros

Act-On

  • Delivers all (most important) features a marketeer needs
  • Intuitive
  • Great support
  • Friendly pricing
  • Fast paced feature development
Harold Klaassen profile photo

Hatchbuck

  • Real people on the support team.
  • Unparallelled support and communication with agency partners.
  • Email marketing and lead scoring.
  • Integration with many other applications via Zapier.
Rob Rohena, DIR Incorporated profile photo

Cons

Act-On

  • We could use more contextual content features to use on landing pages
  • The landing page editor could still be improved
  • Social media management could be better; more like Hootsuite
Harold Klaassen profile photo

Hatchbuck

  • They may be a little behind the curve when it comes to some of the advanced features, such as integrating various calendars and e-mail clients.
  • I would like to see them more integrated with social media platforms, such as keeping track of social media activity and adding more platforms that they track within a record.
  • The onboarding process was a bit bumpy and took much longer than expected.
Donald G. Purdy, M.A. profile photo

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie profile photo

Hatchbuck

Hatchbuck 8.7
Based on 23 answers
High quality and effective tool for inbound marketing.
Dave Orecchio profile photo

Usability

Act-On

Act-On 7.2
Based on 31 answers
Everything is set up to be used very easily and and it is very intuitive. The menus are set up well and it's easy to find the areas that I need. Emails and landing pages are very easy to create, and they can be created quickly to help save time on campaigns and projects.
Elizabeth Lepisto profile photo

Hatchbuck

Hatchbuck 8.2
Based on 4 answers
Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
Rob Rohena, DIR Incorporated profile photo

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo

Hatchbuck

Hatchbuck 8.5
Based on 4 answers
There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
Donald G. Purdy, M.A. profile photo

Performance

Act-On

Act-On 8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo

Hatchbuck

Hatchbuck 6.4
Based on 1 answer
No answer on this topic is available.

Support

Act-On

Act-On 8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo

Hatchbuck

Hatchbuck 9.1
Based on 3 answers
They typically respond with the correct answer (not a "I'll have to check" answer) within 2 hours. They know me and remember my previous questions which often helps with context of the new problem
Lori Feldman profile photo

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo

Hatchbuck

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo

Hatchbuck

No score
No answers yet
No answers on this topic

Implementation

Act-On

Act-On 8.6
Based on 22 answers
I had a dedicated integration/setup person who was excellent. And they brought on specialized people as needed to help with certain things (DKIM setup, lead scoring setup, etc).
David Wank, DMD profile photo

Hatchbuck

Hatchbuck 8.2
Based on 2 answers
Map it out on paper so you can visually make it happen.
Rob Rohena, DIR Incorporated profile photo

Alternatives Considered

Act-On

As a company, it's much more organized, much more in contact with customers, and much more willing and able to pick up their feedback and incorporate it into the product. Pricing wise, it's also much more balanced, with a fairer price mode. It's also more agnostic, in terms of CRM and other integrations. The partner program is also clearer, and IMHO better.
Diogo Cabral profile photo

Hatchbuck

I have tested three major competitors in the same field and Hatchbuck stands above them. I do not wish to mention them, but I can say that the visual appeal, intuitive nature, and ease of which I am learning their system is stellar. It takes a bit of time, but you can be up and running in just a few days. They've re-defined lead management leaving other companies in the dust!
Thomas Hollowell profile photo

Return on Investment

Act-On

  • Incredible time saver
  • Faster lead conversion
  • Savings on employee expenses.
Richard Longo profile photo

Hatchbuck

  • Better lead analysis
  • Better lead conversion
  • Awesome organizational capacity
Thomas Hollowell profile photo

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Hatchbuck

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Hatchbuck Editions & Modules

Hatchbuck
Edition
Team
$1991
Small Biz
$992
Professional
$2993
Enterprise
$3994
1. per month - 5 Users, 5,000 Contacts
2. per month - 2 Users, 1,500 Contacts
3. per month - 10 Users, 15,000 Contacts
4. per month - Unlimited Users, 25,000 Contacts
Additional Pricing Details
Plans are priced semi-annually. Monthly pricing information is available at hatchbuck.com/pricing.

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