What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
365 Ratings
32 Ratings

Act-On

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
365 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.5 out of 101
32 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

Likelihood to Recommend

Act-On

Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts
Kyle Moloo profile photo

Infor CRM

If you have a mobile workforce, it likely wouldn't be as appropriate (keep in mind we're using the desktop client, and have very limited experience with the web app). It is well suited if your business needs lots of custom processes- find a good vendor. We utilize SimpleSoft out of Ohio, and they have been excellent. Key question: think about where your business is going to be in 5-10 years, and will this CRM solution be able to grow with us?
John Collman profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.6
Infor CRM
WYSIWYG email editor
Act-On
7.3
Infor CRM
Dynamic content
Act-On
6.9
Infor CRM
Ability to test dynamic content
Act-On
6.9
Infor CRM
Landing pages
Act-On
7.4
Infor CRM
A/B testing
Act-On
7.2
Infor CRM
Mobile optimization
Act-On
7.9
Infor CRM
Email deliverability
Act-On
7.9
Infor CRM
List management
Act-On
8.2
Infor CRM
Triggered drip sequences
Act-On
8.3
Infor CRM

Lead Management

Act-On
7.7
Infor CRM
Lead nurturing
Act-On
8.1
Infor CRM
Lead scoring and grading
Act-On
8.0
Infor CRM
Data quality management
Act-On
7.0
Infor CRM
Automated sales alerts and tasks
Act-On
7.7
Infor CRM

Campaign Management

Act-On
7.5
Infor CRM
Calendaring
Act-On
6.8
Infor CRM
Event/webinar marketing
Act-On
8.2
Infor CRM

Social Media Marketing

Act-On
6.5
Infor CRM
Social sharing and campaigns
Act-On
6.7
Infor CRM
Social profile integration
Act-On
6.3
Infor CRM

Reporting & Analytics

Act-On
6.7
Infor CRM
Dashboards
Act-On
6.8
Infor CRM
Standard reports
Act-On
7.1
Infor CRM
Custom reports
Act-On
6.2
Infor CRM

Platform & Infrastructure

Act-On
7.8
Infor CRM
API
Act-On
7.1
Infor CRM
Role-based workflow & approvals
Act-On
7.6
Infor CRM
Customizability
Act-On
7.1
Infor CRM
Integration with Salesforce.com
Act-On
8.3
Infor CRM
Integration with Microsoft Dynamics CRM
Act-On
8.1
Infor CRM
Integration with SugarCRM
Act-On
8.6
Infor CRM

Sales Force Automation

Act-On
Infor CRM
6.6
Customer data management / contact management
Act-On
Infor CRM
8.4
Workflow management
Act-On
Infor CRM
8.0
Territory management
Act-On
Infor CRM
5.4
Opportunity management
Act-On
Infor CRM
8.4
Integration with email client (e.g., Outlook or Gmail)
Act-On
Infor CRM
5.4
Contract management
Act-On
Infor CRM
5.7
Quote & order management
Act-On
Infor CRM
7.3
Interaction tracking
Act-On
Infor CRM
8.0
Channel / partner relationship management
Act-On
Infor CRM
3.0

Customer Service & Support

Act-On
Infor CRM
6.5
Case management
Act-On
Infor CRM
8.2
Call center management
Act-On
Infor CRM
5.0
Help desk management
Act-On
Infor CRM
6.3

Marketing Automation

Act-On
Infor CRM
2.5
Lead management
Act-On
Infor CRM
4.0
Email marketing
Act-On
Infor CRM
1.0

CRM Project Management

Act-On
Infor CRM
4.2
Task management
Act-On
Infor CRM
7.0
Billing and invoicing management
Act-On
Infor CRM
3.6
Reporting
Act-On
Infor CRM
2.0

CRM Reporting & Analytics

Act-On
Infor CRM
4.2
Forecasting
Act-On
Infor CRM
3.6
Pipeline visualization
Act-On
Infor CRM
7.0
Customizable reports
Act-On
Infor CRM
2.0

Customization

Act-On
Infor CRM
8.3
Custom fields
Act-On
Infor CRM
9.0
Custom objects
Act-On
Infor CRM
7.0
Scripting environment
Act-On
Infor CRM
7.2
API for custom integration
Act-On
Infor CRM
10.0

Security

Act-On
Infor CRM
9.2
Single sign-on capability
Act-On
Infor CRM
10.0
Role-based user permissions
Act-On
Infor CRM
8.4

Social CRM

Act-On
Infor CRM
3.5
Social data
Act-On
Infor CRM
4.0
Social engagement
Act-On
Infor CRM
3.0

Integrations with 3rd-party Software

Act-On
Infor CRM
2.9
Marketing automation
Act-On
Infor CRM
3.0
Compensation management
Act-On
Infor CRM
2.7

Platform

Act-On
Infor CRM
5.0
Mobile access
Act-On
Infor CRM
5.0

Pros

Act-On

  • Act-On's customer service is exceptional, they are quick and thorough when you are needing help. For example, we could not figure out how to automate a birthday date for our birthday campaign and the representative was able to walk through the process with myself and another team member. This is a strength of Act-On because many other companies do not have customer services that will speak with you, they direct you to blogs or informational sessions.
  • The landing pages that Act-On has created for use on the web is exceptional. The formatting is very user-friendly and the templates are great to navigate. The landing pages allow you to make the page fit whatever campaign or reason you are in need of. This is a strength of Act-On because the landing pages resolve the issue of having to create actual web pages.
  • The spam feature of Act-On's emails is a great add on. This feature allows you to test how the spam alerts are triggered in your email and how you can fix it. This has helped many emails be developed in a way so that they reach many more people than they would have without this feature. many other programs do not have this feature.
Danielle Armour profile photo

Infor CRM

  • Saleslogix functionality can be managed to a very granular level for each individual using it. Within the users profile you can restrict access to modules, remove write permission, remove export privileges, etc.
  • Saleslogix has one of the best sync engines I have ever seen. If you allow your outside sales reps to have their own database, they can modify customer record while off line and when they do have internet access they can sync changes in both directions. This functionality works great when you have inside and outside sales staff covering the same territory.
  • Saleslogix can be customized using Visual Basic Code syntax. This is a positive aspect as well as a negative. Our existing Saleslogix is so customized that if we were to upgrade to 8.0 it would cost us over $20k to redo some of the customizations. Upgrades are frequently incompatible with customizations.
Dave Mattingly profile photo

Cons

Act-On

  • Landing Page Design. The drag and drop builder is OK. But it feels very limited for someone who has a good knowledge of HTML, CSS, Javascript, etc. Inevitably, there will be something that you simply can't do in Act-On that you could do in a standard web design environment.
  • No Server Side Scripts. There isn't any way to retrieve data in your lists and add it to a landing page. Basically, you can't use any data stored in an Act-On list and add it to a landing page.
  • It's limited. There is simply some data you can't pull from Act-On and into a 3rd Party Reporting app.
Dave Moll profile photo

Infor CRM

  • InforCRM has made dramatic improvements in the web client though in some cases it has been painfully slow to get the most needed things updated. An example is the slow speed of the web client. The newest update is supposed to fix this.
  • The web client does not autosave, so users have to remember to hit the 'save' button at each screen. This is the biggest complaint of users going from the desktop client to the web client.
  • I personally would like to see data panes (account, contact, etc.) with the capability to set up a different view for each team and/or security level that would access the data.
Tonya Payne profile photo

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie profile photo

Infor CRM

Infor CRM 9.0
Based on 8 answers
Because we've already made the investment in the original on-premise version, the cost per user is relatively low. The product has grown with us and we can now choose a LAN or Web client version and host the site internally, giving us total control of our data. The iPhone and iPad versions allow the sales team quick access in the field and the voice-to-text option is quite handy. SalesLogix doesn't require that our technology stack be constantly up to date which again, keeps our cost down. They are always making enhancements to the product and we can choose to update/upgrade when those enhancements appeal to us enough to justify adding the service pack.
No photo available

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo

Infor CRM

Infor CRM 7.8
Based on 4 answers
It can be a bit slow at times. Its that refresh don't always need to refresh slowing down the user.
LeVar Berry profile photo

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo

Infor CRM

Infor CRM 9.0
Based on 1 answer
No answer on this topic is available.

Performance

Act-On

Act-On 8.2
Based on 13 answers
It takes a few minutes to sync with Salesforce (SFDC) but other than that its pretty fast and I have not noticed a large lag at any point thus far.
Vinny Poliseno profile photo

Infor CRM

No score
No answers yet
No answers on this topic

Support

Act-On

Act-On 7.3
Based on 39 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen profile photo

Infor CRM

Infor CRM 8.0
Based on 1 answer
We utilize the support of a local-ish vendor. SimpleSoft is their name. they are great, and very responsive
John Collman profile photo

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo

Infor CRM

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo

Infor CRM

No score
No answers yet
No answers on this topic

Implementation

Act-On

Act-On 8.6
Based on 22 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy profile photo

Infor CRM

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

HubSpot's pricing tiers are much cheaper in some cases, and they provide some of the tools that are included with Act-On Software's premium tiers. I believe Act-On has more versatility in tracking conversion and other rates out-of-the-box compared HubSpot, which is why we chose Act-On for our production metrics and have continued using their products.
Fedor Paretsky profile photo

Infor CRM

We selected INFOR CRM over Salesforce simply because it was affordable and didn't have so many 'bells & whistles' that Salesforce has that we were not using. We didn't realize that the compatibility with upgrades were going to be such an issue.
Penny Bell profile photo

Return on Investment

Act-On

  • Increased employee efficiency for sure, I am able to churn out so many more emails than if I did it manually.
  • Better customer service - we honor opt-outs and unsubscribes automatically, ensuring that our prospects do not receive any more emails than they want.
  • ROI - the ability to schedule emails and plan ahead helps us stay on top of our marketing calendar and produce more marketing messages, leading to more sales. Well worth the investment.
Paloma Nazar profile photo

Infor CRM

  • It's a CRM, so using a CRM as opposed to not using one is typically a step in the right direction.
  • Slightly lower TCO than other CRMs.
  • Complete end-to-end workflows allow you to quantify and analyze every step in the business process, leading to improved efficiency.
No photo available

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Infor CRM

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Infor CRM Editions & Modules

Additional Pricing Details

Add comparison