What users are saying about
343 Ratings
30 Ratings
343 Ratings
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Score 7 out of 101
30 Ratings
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Score 5.9 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

Infor CRM

InforCRM is good for mid-sized companies that either have a strong in-house team of developers/architects or companies that can budget for outsourced development. The out of the box functionality is just 'ok' in my opinion. The out of the box reports are really not useful, so make sure you have a good service partner to help with that set up. In my opinion, SalesForce has a much better user experience but you are going to pay significantly more for it. No matter which CRM you choose, you'll need a dedicated in house administrator just to manage training, users, and security. I think for most companies if you budget this with your CRM costs, InforCRM can work. But you have to have the resources to put behind making your user experience as great as possible.
Tonya Payne profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Infor CRM
WYSIWYG email editor
Act-On
7.9
Infor CRM
Dynamic content
Act-On
7.1
Infor CRM
Ability to test dynamic content
Act-On
6.7
Infor CRM
Landing pages
Act-On
7.0
Infor CRM
A/B testing
Act-On
6.8
Infor CRM
Mobile optimization
Act-On
6.7
Infor CRM
Email deliverability
Act-On
7.8
Infor CRM
List management
Act-On
6.4
Infor CRM
Triggered drip sequences
Act-On
9.2
Infor CRM

Lead Management

Act-On
7.2
Infor CRM
Lead nurturing
Act-On
7.0
Infor CRM
Lead scoring and grading
Act-On
7.4
Infor CRM
Data quality management
Act-On
7.9
Infor CRM
Automated sales alerts and tasks
Act-On
6.6
Infor CRM

Campaign Management

Act-On
7.6
Infor CRM
Calendaring
Act-On
6.8
Infor CRM
Event/webinar marketing
Act-On
8.4
Infor CRM

Social Media Marketing

Act-On
7.9
Infor CRM
Social sharing and campaigns
Act-On
7.9
Infor CRM
Social profile integration
Act-On
7.9
Infor CRM

Reporting & Analytics

Act-On
5.7
Infor CRM
Dashboards
Act-On
5.5
Infor CRM
Standard reports
Act-On
5.9
Infor CRM
Custom reports
Act-On
5.6
Infor CRM

Platform & Infrastructure

Act-On
7.3
Infor CRM
API
Act-On
9.3
Infor CRM
Role-based workflow & approvals
Act-On
6.8
Infor CRM
Customizability
Act-On
6.7
Infor CRM
Integration with Salesforce.com
Act-On
8.0
Infor CRM
Integration with Microsoft Dynamics CRM
Act-On
6.1
Infor CRM
Integration with SugarCRM
Act-On
7.0
Infor CRM

Sales Force Automation

Act-On
Infor CRM
6.7
Customer data management / contact management
Act-On
Infor CRM
8.5
Workflow management
Act-On
Infor CRM
8.0
Territory management
Act-On
Infor CRM
5.5
Opportunity management
Act-On
Infor CRM
8.5
Integration with email client (e.g., Outlook or Gmail)
Act-On
Infor CRM
5.5
Contract management
Act-On
Infor CRM
5.7
Quote & order management
Act-On
Infor CRM
7.3
Interaction tracking
Act-On
Infor CRM
8.0
Channel / partner relationship management
Act-On
Infor CRM
3.0

Customer Service & Support

Act-On
Infor CRM
6.5
Case management
Act-On
Infor CRM
8.2
Call center management
Act-On
Infor CRM
5.0
Help desk management
Act-On
Infor CRM
6.3

Marketing Automation

Act-On
Infor CRM
2.5
Lead management
Act-On
Infor CRM
4.0
Email marketing
Act-On
Infor CRM
1.0

CRM Project Management

Act-On
Infor CRM
4.2
Task management
Act-On
Infor CRM
7.0
Billing and invoicing management
Act-On
Infor CRM
3.6
Reporting
Act-On
Infor CRM
2.0

CRM Reporting & Analytics

Act-On
Infor CRM
4.2
Forecasting
Act-On
Infor CRM
3.5
Pipeline visualization
Act-On
Infor CRM
7.0
Customizable reports
Act-On
Infor CRM
2.0

Customization

Act-On
Infor CRM
8.3
Custom fields
Act-On
Infor CRM
9.0
Custom objects
Act-On
Infor CRM
7.0
Scripting environment
Act-On
Infor CRM
7.2
API for custom integration
Act-On
Infor CRM
10.0

Security

Act-On
Infor CRM
9.2
Single sign-on capability
Act-On
Infor CRM
10.0
Role-based user permissions
Act-On
Infor CRM
8.5

Social CRM

Act-On
Infor CRM
3.5
Social data
Act-On
Infor CRM
4.0
Social engagement
Act-On
Infor CRM
3.0

Integrations with 3rd-party Software

Act-On
Infor CRM
2.9
Marketing automation
Act-On
Infor CRM
3.0
Compensation management
Act-On
Infor CRM
2.7

Platform

Act-On
Infor CRM
5.0
Mobile access
Act-On
Infor CRM
5.0

Pros

  • It's been really easy to get started with Act-On! There are great step-by-step guides inside the platform on what you need to do in order to start using the system, and if any of the steps are unclear you can simply go to Act-On University to get a more detailed description.
  • So far I've been in contact with my CSM (customer success manager), technical support, the area manager and the creative team and everyone has provided competent and friendly service.
  • It's really simple to re-use assets such as forms, emails and landing pages. It saves our team a bunch of time since you almost never need to start over from scratch. To edit the assets is really simple through drag and drop functionality with great flexibility.
Johanna Adolfsson profile photo
  • It is fairly easy to use, though I prefer the retired desktop client. We are in the process of upgrading to the newest version, which should help immensely with the user experience.
  • It is easy to modify, even at an administrator level. For example, we have separate tabs set up for areas across the business to make their specific data easily accessible.
  • You can fairly easily pull data into Business Objects for analysis and integration with data from other systems.
Tonya Payne profile photo

Cons

  • I would really like to see the "send over time" feature be added back to the webinar messaging. This feature is very important for maintaining a low bounce rate.
  • It would be nice to allow for more flexibility with the information processed in funnel reports. Not all of the options available will allow for the data that we are looking for.
  • They need to design a better functioning more realistic marketing calendar.
Richard Longo profile photo
  • Some complex functions are slower to run.
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
Act-On Software is becoming an extension of our business!
Jim Lovelady profile photo
Infor CRM9.0
Based on 8 answers
We have too much invested in customizations to walk away from it. Once again, the ability to customize Saleslogix is both a positive and negative attribute. Saleslogix is offering a cloud based solution so they recognize where the future is moving to. Unfortunately it is still an enormous amount of cost, training and functionality to move to that solution. At the time of this writing CustomerFX doesn't have a cloud solution for that quoting module our sales staff depend on. And if we move that direction we will have to pay again to get the cloud based modifications performed. We're on the hamster wheel of technology.
Dave Mattingly profile photo

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
Infor CRM7.8
Based on 4 answers
It is sort of that old tool or instrument that you know all the particularities for, but isn't the prettiest
John Collman profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
Infor CRM9.0
Based on 1 answer
No answer on this topic is available.

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
I had a question about tracking our emails in CRM. I sent a few and then noticed they were not in the history. We have to keep everything centralized in that system and I was scared I wouldn't be able to leverage Act-On the way I wanted to. I sent in a support ticket, received the first response within 20 minutes, and had my answer within the hour!
Melodie Pierson profile photo
Infor CRM8.0
Based on 1 answer
We utilize the support of a local-ish vendor. SimpleSoft is their name. they are great, and very responsive
John Collman profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
They make it so easy to implement, that you don't need 1-2 full time staff like you do with other marketing automation technology.
Chad Burmeister profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Compared to SharpSpring, Act-On has it's act together. SharpSpring is obviously a value tool in comparison. Our major issue with SharpSpring was Salesforce integration; we constantly had issues with leads being re-uploaded, data changing or not changing when it was supposed to, or many other syncing issues that caused many headaches and a lot of clean-up time. I did prefer SharpSpring's anonymous visitor tracking and e-mail creation, but it simply wasn't worth the discounted price to deal with the headaches. The ease of setting up automation and integrating it with Salesforce made Act-On 100% worth the upgrade, and I wish we hadn't spent a few months trying to make something else work for us.
Lauren Kates profile photo
Infor CRM is a great product. It is among the best of the best. MS Dynamics may be better for most as it too has made a lot of great improvements. However, Infor CRM's UI seems to be the easiest to use. It allows our users to get in and get out quickly.
LeVar Berry profile photo

Return on Investment

  • Greater lead generation
  • Increased employee efficiency
  • More relevant sales calls
  • Reduced marketing costs
Brandon Taylor profile photo
  • Infor CRM has allowed us to be more efficent. We all able to see and manage the open tasks.
  • With Infor CRM we are able to resolve customer issues much faster as a team.
  • We are able to automate reporting needs and make better decisions.
LeVar Berry profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Infor CRM

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Infor CRM Editions & Modules
Infor CRM
Additional Pricing Details