What users are saying about

Act-On

328 Ratings

Makesbridge

9 Ratings

Act-On

328 Ratings
Score 7 out of 101

Makesbridge

9 Ratings
Score 7.2 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

Makesbridge

Great for marketing departments
Michael Garcia profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Makesbridge
7.7
WYSIWYG email editor
Act-On
7.3
Makesbridge
6.9
Dynamic content
Act-On
6.9
Makesbridge
8.0
Ability to test dynamic content
Act-On
6.6
Makesbridge
8.0
Landing pages
Act-On
7.8
Makesbridge
7.0
A/B testing
Act-On
8.0
Makesbridge
8.4
Mobile optimization
Act-On
7.7
Makesbridge
7.9
Email deliverability
Act-On
8.8
Makesbridge
8.2
List management
Act-On
6.0
Makesbridge
7.2
Triggered drip sequences
Act-On
8.3
Makesbridge
8.2

Lead Management

Act-On
6.7
Makesbridge
8.1
Lead nurturing
Act-On
6.3
Makesbridge
8.2
Lead scoring and grading
Act-On
6.9
Makesbridge
7.6
Data quality management
Act-On
7.1
Makesbridge
8.2
Automated sales alerts and tasks
Act-On
6.4
Makesbridge
8.2

Campaign Management

Act-On
7.5
Makesbridge
8.1
Calendaring
Act-On
6.8
Makesbridge
7.7
Event/webinar marketing
Act-On
8.3
Makesbridge
8.4

Social Media Marketing

Act-On
6.7
Makesbridge
8.8
Social sharing and campaigns
Act-On
6.4
Makesbridge
8.5
Social profile integration
Act-On
7.0
Makesbridge
9.1

Reporting & Analytics

Act-On
5.3
Makesbridge
8.0
Dashboards
Act-On
4.7
Makesbridge
7.6
Standard reports
Act-On
5.7
Makesbridge
8.4
Custom reports
Act-On
5.6
Makesbridge
8.1

Platform & Infrastructure

Act-On
6.5
Makesbridge
7.6
API
Act-On
8.0
Makesbridge
7.1
Role-based workflow & approvals
Act-On
6.4
Makesbridge
8.1
Customizability
Act-On
5.1
Makesbridge
7.2
Integration with Salesforce.com
Act-On
8.0
Makesbridge
8.2
Integration with Microsoft Dynamics CRM
Act-On
4.1
Makesbridge
Integration with SugarCRM
Act-On
7.1
Makesbridge

Pros

  • Behaviour Analysis. Anachron allows me to monitor all user behaviour on our websites, landing pages, emails webinars and other items. This knowledge, even the anonymous company data around who is on our sites and what they are doing is invaluable.
  • Email marketing and list management. Act-On's list management and email capabilities compare very favourably with some of the higher end automation tools I've used in the past. Although it has its quirks, it stands up strong against its biggest competitors in this regard.
  • Sales Support. The Act-On Anywhere Chrome Extension has rapidly become a must have item for our entire sales team. This recent addition to Act-On gives much greater insight into prospect behaviour to sales and most importantly enables the to get access to that information without having to log into another system, It's included right there in their emails and their web browser. The Act-On tab in Salesforce is also of great interest to our sales team.
Damian Leslie profile photo
  • Support is top of the line. You can chat with someone immediately, or send an email and I've always gotten a response to chat ASAP and email within 1 hour.
  • Integration with Salesforce was quick and easy!
  • Autobots are awesome to tell us who our emails and website are engaging.
  • Nuture Tracks are awesome to send follow up emails to targets in a specific email campaign.
Michelle Rogers profile photo

Cons

  • Program automation: the only feature I miss from Eloqua, which I used in a previous role, is the drag and drop canvas for building out a drip campaign. Act-On's functionality works perfectly, but the fact it's all listed in one vertical line makes it slightly more difficult to visualize the flow. Having said that, the tools are all there, it could just do with some extra visualization when it comes to making complex programs.
  • Website prospector. This is one of the features I use very heavily and although the new version recently launched is a big improvement, there's still room for more info. It's by no means bad, but I'd like to see some extra info in here.
  • Forms: Id like to see a more visual formbuilder, in line with the landing page improvements recently made. The form works great but are quite plain visually. This could be improved and remove the need for extra tools in WordPress/other programs.
Damian Leslie profile photo
  • Some difficulty navigating through the templates and in and out of certain paths.
  • There is a peering that happens that connects with Salesforce and if your password automatically changes in Salesforce it shuts down your automation since it is logged into Salesforce. This could interfere with campaigns, but they have been very on top of changes like these.
Bryan Barnes profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Act-On Software is becoming an extension of our business!
Jim Lovelady profile photo
Makesbridge9.1
Based on 2 answers
Support and price
Michelle Rogers profile photo

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
Makesbridge8.8
Based on 2 answers
Support and Price
Michelle Rogers profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
Makesbridge9.1
Based on 2 answers
Their tech support staff is the BEST I have worked with!
No photo available

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
Makesbridge9.1
Based on 1 answer
Best tech support in the software industry.
No photo available

Support

Act-On8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo
Makesbridge8.2
Based on 2 answers
Ehsan has provided incredible training, making sure my team understood the application. And if at any point you have questions, or need help, they're immediately available. It's like having fractional marketing FTE's on call.
Julie Bylow profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
Makesbridge5.5
Based on 1 answer
No answer on this topic is available.

Implementation

Act-On8.6
Based on 22 answers
Easy peasy!
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I used Eloqua in my previous role and while it was a great tool I found it very cumbersome and difficult to work with. It's interface was old and it was actually quite a task to get many terms created, designed and aligned as I liked within that tool. Also, the costs for the platform were extremely high. Act-On was a real breath of fresh air for me. Its a much more intuitive interface, and much easier to work with. Although it may not have all of the bells and whistles that some of the bigger players have, it does a lot more than just the basics and gets them right as wel. It also has some cool little innovations of its own as well, the Act-On Anywhere tool is really interesting and valuable, not just to marketers but for sales staff as well. But overall, value for money is much greater with Act-On and that's a key concern for any business
Damian Leslie profile photo
When I first got started I used Zoho. I was frustrated because the customer service was non existent. Whenever I take on a new project that is a little out of my scope I need to have someone who can walk me thorough it. Makesbridge does that better than any other company that I have worked with
Bryan Barnes profile photo

Return on Investment

  • As stated in a previous section, one positive impact we have seen so far is the fact that we are more productive and efficient. We are no longer chasing after prospects that are not really interested in purchasing our product.
  • Our marketing team is able to produce nice reports to present at our team meetings every week.
  • The customer support has been so amazing. I needed help with something and had my answer within an hour! I was very impressed by the level of service Act-On provides to their customers.
Melodie Pierson profile photo
  • Good customer service and allows us to use our leads without much restriction.
  • Price still considered quite high for a very small business like us.
Cymon Tan profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Makesbridge

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Makesbridge Editions & Modules
Makesbridge
Edition
Pay As You Go
1
Mini
$292
SMB
$752
MKS PRO
$1503
Enterprise
$5004
Engage
$1,5005
1. Custom Pricing
2. per month (1 account)
3. per month (5 accounts)
4. per month (10 accounts)
5. per month (25 accounts)
Additional Pricing Details
Makesbridge offers a range of pricing plans and packages to comfortably accommodate any combinate of needs and budget. Pay As You Go plans are just that - companies only pay for what they use in a given month. Alternative packages - PRO, Enterprise and Engage - are for companies with consistent use patterns and willingness to pay a minimum monthly fee. In all cases there is no long term obligation; 30 days notice is all that's required to cancel a PRO, Enterprise or Engage.