What users are saying about
405 Ratings
11 Ratings
405 Ratings
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Score 8.3 out of 100
11 Ratings
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Score 8.5 out of 100

Feature Set Ratings

  • Act-On Software ranks higher in 5 feature sets: Email & Online Marketing, Lead Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure
  • Makesbridge ranks higher in 1 feature set: Campaign Management

Email & Online Marketing

8.9

Act-On

89%
7.7

Makesbridge

77%
Act-On Software ranks higher in 9/9 features

WYSIWYG email editor

9.3
93%
112 Ratings
6.9
69%
7 Ratings

Dynamic content

9.1
91%
92 Ratings
8.0
80%
5 Ratings

Ability to test dynamic content

8.5
85%
92 Ratings
8.0
80%
6 Ratings

Landing pages

8.9
89%
108 Ratings
7.0
70%
4 Ratings

A/B testing

9.1
91%
95 Ratings
8.4
84%
5 Ratings

Mobile optimization

9.0
90%
103 Ratings
7.9
79%
6 Ratings

Email deliverability reporting

8.6
86%
220 Ratings
8.2
82%
14 Ratings

List management

8.9
89%
111 Ratings
7.2
72%
7 Ratings

Triggered drip sequences

8.3
83%
87 Ratings
8.2
82%
6 Ratings

Lead Management

9.2

Act-On

92%
8.1

Makesbridge

81%
Act-On Software ranks higher in 4/4 features

Lead nurturing

9.3
93%
104 Ratings
8.2
82%
6 Ratings

Lead scoring and grading

9.3
93%
104 Ratings
7.6
76%
6 Ratings

Data quality management

9.1
91%
102 Ratings
8.2
82%
6 Ratings

Automated sales alerts and tasks

9.1
91%
95 Ratings
8.2
82%
6 Ratings

Campaign Management

8.0

Act-On

80%
8.1

Makesbridge

81%
Act-On Software ranks higher in 1/2 features

Calendaring

6.8
68%
8 Ratings
7.7
77%
6 Ratings

Event/webinar marketing

9.1
91%
76 Ratings
8.4
84%
4 Ratings

Social Media Marketing

9.1

Act-On

91%
8.8

Makesbridge

88%
Act-On Software ranks higher in 2/2 features

Social sharing and campaigns

9.1
91%
69 Ratings
8.5
85%
4 Ratings

Social profile integration

9.1
91%
63 Ratings
9.1
91%
3 Ratings

Reporting & Analytics

8.9

Act-On

89%
8.0

Makesbridge

80%
Act-On Software ranks higher in 3/3 features

Dashboards

8.6
86%
109 Ratings
7.6
76%
7 Ratings

Standard reports

8.7
87%
112 Ratings
8.4
84%
7 Ratings

Custom reports

9.3
93%
84 Ratings
8.1
81%
7 Ratings

Platform & Infrastructure

8.9

Act-On

89%
7.6

Makesbridge

76%
Act-On Software ranks higher in 6/6 features

API

8.8
88%
67 Ratings
7.1
71%
4 Ratings

Role-based workflow & approvals

8.8
88%
71 Ratings
8.1
81%
5 Ratings

Customizability

9.3
93%
89 Ratings
7.2
72%
6 Ratings

Integration with Salesforce.com

9.1
91%
65 Ratings
8.2
82%
6 Ratings

Integration with Microsoft Dynamics CRM

9.1
91%
36 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.2
82%
29 Ratings
N/A
0 Ratings

Attribute Ratings

  • Act-On Software is rated higher in 3 areas: Likelihood to Recommend, Usability, Online Training
  • Makesbridge is rated higher in 3 areas: Likelihood to Renew, Performance, Support Rating
  • Act-On Software and Makesbridge are tied in 1 area: Availability

Likelihood to Recommend

9.3

Act-On

93%
219 Ratings
8.2

Makesbridge

82%
7 Ratings

Likelihood to Renew

8.9

Act-On

89%
112 Ratings
9.1

Makesbridge

91%
2 Ratings

Usability

9.1

Act-On

91%
32 Ratings
8.8

Makesbridge

88%
2 Ratings

Availability

9.1

Act-On

91%
28 Ratings
9.1

Makesbridge

91%
4 Ratings

Performance

8.2

Act-On

82%
26 Ratings
9.1

Makesbridge

91%
2 Ratings

Support Rating

7.3

Act-On

73%
78 Ratings
8.2

Makesbridge

82%
4 Ratings

In-Person Training

8.7

Act-On

87%
4 Ratings

Makesbridge

N/A
0 Ratings

Online Training

9.3

Act-On

93%
16 Ratings
5.5

Makesbridge

55%
1 Rating

Implementation Rating

8.6

Act-On

86%
44 Ratings

Makesbridge

N/A
0 Ratings

Configurability

9.1

Act-On

91%
1 Rating

Makesbridge

N/A
0 Ratings

Ease of integration

6.4

Act-On

64%
2 Ratings

Makesbridge

N/A
0 Ratings

Product Scalability

9.1

Act-On

91%
1 Rating

Makesbridge

N/A
0 Ratings

Vendor post-sale

8.2

Act-On

82%
2 Ratings

Makesbridge

N/A
0 Ratings

Vendor pre-sale

9.1

Act-On

91%
2 Ratings

Makesbridge

N/A
0 Ratings

Likelihood to Recommend

Act-On

Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
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Makesbridge Technology

Makesbridge is great for email marketing and Salesforce integration. It is great for a startup or large company. Support is terrific. You can't go wrong with the service.
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Pros

Act-On

  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
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Makesbridge Technology

  • Makesbridge had the highest reviews in customer service on the Salesforce app exchange. This was the major reason that I chose them. Some of the implementation was over my head, but this was not a problem since they were always available to help with any issues that came up.
  • The team has even taken suggestions and implemented them quickly when I voiced a need for a particular Salesforce integration. Makesbridge has been a fantastic addition to my company.
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Cons

Act-On

  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
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Makesbridge Technology

  • I would like for users to be able to see campaigns and templates created by other non-admin users. I'd like the option as the sysadmin to select which parts of the application should be open to all users, and which I'd like to gate. (Permissions, if you will).
  • Configuration of training materials. The content is great, I just have had difficulty locating the specific article that would be most relevant to the situation. I'd love step-by-step guides for campaign creation, etc.
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Pricing Details

Act-On

Starting Price

$900 per month (starts at 2,500 active contacts)

Editions & Modules

Act-On editions and modules pricing
EditionModules
Professional$9001
Enterprise$2,0002

Footnotes

  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Required

Additional Details

The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Makesbridge

Starting Price

$30 per month

Editions & Modules

Makesbridge editions and modules pricing
EditionModules
Pay As You Go1
Mini292
SMB753
MKS PRO1504
Enterprise5005
Engage15006

Footnotes

  1. Custom Pricing
  2. per month (1 account)
  3. per month (1 account)
  4. per month (5 accounts)
  5. per month (10 accounts)
  6. per month (25 accounts)

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Makesbridge offers a range of pricing plans and packages to comfortably accommodate any combinate of needs and budget. Pay As You Go plans are just that - companies only pay for what they use in a given month. Alternative packages - PRO, Enterprise and Engage - are for companies with consistent use patterns and willingness to pay a minimum monthly fee. In all cases there is no long term obligation; 30 days notice is all that's required to cancel a PRO, Enterprise or Engage.

Likelihood to Renew

Act-On

It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
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Makesbridge Technology

Great product, exceptional support. I'm going to be honest and say that I was apprehensive that the Makesbridge team was actually as wonderful as the app exchange reviews claim...How often does that actually happen?! But now, I can honestly say that the glowing reviews are spot-on, and my only concern is that they do not do justice in describing the product, support and service Makesbridge provides.
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Usability

Act-On

It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
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Makesbridge Technology

I'm not an IT guru. The layout and workflows make sense, and I appreciate not having to involve a developer for every change I'd like to make.
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Reliability and Availability

Act-On

I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
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Makesbridge Technology

Their tech support staff is the BEST I have worked with!
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Performance

Act-On

Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
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Makesbridge Technology

Best tech support in the software industry.
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Support Rating

Act-On

Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
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Makesbridge Technology

While their phone/chat support is outstanding, I wish there was more documentation and how-to information available online. There are many features that I have not used because I don't understand how to use them as well as I should
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In-Person Training

Act-On

Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
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Makesbridge Technology

No answers on this topic

Online Training

Act-On

Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
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Makesbridge Technology

No answers on this topic

Implementation Rating

Act-On

What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
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Makesbridge Technology

No answers on this topic

Alternatives Considered

Act-On

Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
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Makesbridge Technology

Makesbridge was easier to use and has a much better help desk. We were originally impressed with sales and then the technical side. At one point we handled e-mails with an internal program, what a headache, especially the list management.
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Scalability

Act-On

Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
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Makesbridge Technology

No answers on this topic

Return on Investment

Act-On

  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
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Makesbridge Technology

  • Good customer service and allows us to use our leads without much restriction.
  • Price still considered quite high for a very small business like us.
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