What users are saying about
404 Ratings
21 Ratings
404 Ratings
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Score 8.4 out of 100
21 Ratings
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Score 8.3 out of 100

Feature Set Ratings

  • Act-On Software ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

8.9

Act-On

89%
8.1

Mapp Digital

81%
Act-On Software ranks higher in 9/9 features

WYSIWYG email editor

9.4
94%
112 Ratings
7.8
78%
6 Ratings

Dynamic content

9.2
92%
92 Ratings
8.5
85%
5 Ratings

Ability to test dynamic content

8.6
86%
92 Ratings
8.0
80%
5 Ratings

Landing pages

8.9
89%
108 Ratings
8.6
86%
5 Ratings

A/B testing

9.1
91%
95 Ratings
8.8
88%
5 Ratings

Mobile optimization

9.1
91%
103 Ratings
7.6
76%
6 Ratings

Email deliverability reporting

8.7
87%
220 Ratings
8.6
86%
7 Ratings

List management

8.9
89%
111 Ratings
8.4
84%
6 Ratings

Triggered drip sequences

8.5
85%
87 Ratings
7.0
70%
6 Ratings

Lead Management

9.3

Act-On

93%

Mapp Digital

Feature Set Not Supported
N/A
Act-On Software ranks higher in 4/4 features

Lead nurturing

9.4
94%
104 Ratings
N/A
0 Ratings

Lead scoring and grading

9.4
94%
104 Ratings
N/A
0 Ratings

Data quality management

9.2
92%
102 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

9.1
91%
95 Ratings
N/A
0 Ratings

Campaign Management

8.0

Act-On

80%

Mapp Digital

Feature Set Not Supported
N/A
Act-On Software ranks higher in 2/2 features

Calendaring

6.8
68%
8 Ratings
N/A
0 Ratings

Event/webinar marketing

9.2
92%
76 Ratings
N/A
0 Ratings

Social Media Marketing

9.2

Act-On

92%

Mapp Digital

Feature Set Not Supported
N/A
Act-On Software ranks higher in 2/2 features

Social sharing and campaigns

9.2
92%
69 Ratings
N/A
0 Ratings

Social profile integration

9.2
92%
63 Ratings
N/A
0 Ratings

Reporting & Analytics

8.9

Act-On

89%
8.1

Mapp Digital

81%
Act-On Software ranks higher in 3/3 features

Dashboards

8.7
87%
109 Ratings
8.2
82%
6 Ratings

Standard reports

8.7
87%
112 Ratings
8.2
82%
6 Ratings

Custom reports

9.4
94%
84 Ratings
7.8
78%
6 Ratings

Platform & Infrastructure

9.0

Act-On

90%

Mapp Digital

Feature Set Not Supported
N/A
Act-On Software ranks higher in 6/6 features

API

8.9
89%
67 Ratings
N/A
0 Ratings

Role-based workflow & approvals

8.9
89%
71 Ratings
N/A
0 Ratings

Customizability

9.4
94%
89 Ratings
N/A
0 Ratings

Integration with Salesforce.com

9.2
92%
65 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

9.1
91%
36 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.2
82%
29 Ratings
N/A
0 Ratings

Pre-Send Testing

Act-On

Feature Set Not Supported
N/A
8.3

Mapp Digital

83%
Mapp Digital ranks higher in 8/8 features

URL Validation

N/A
0 Ratings
9.0
90%
4 Ratings

Link Tracking

N/A
0 Ratings
7.8
78%
4 Ratings

Image Validation

N/A
0 Ratings
8.0
80%
5 Ratings

Inbox Display

N/A
0 Ratings
8.2
82%
5 Ratings

Email Accessibility Tools

N/A
0 Ratings
8.2
82%
5 Ratings

Spelling and Grammar Check

N/A
0 Ratings
8.0
80%
5 Ratings

Spam Testing

N/A
0 Ratings
8.4
84%
5 Ratings

Email Previews

N/A
0 Ratings
8.6
86%
5 Ratings

Attribute Ratings

  • Act-On Software is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Implementation Rating
  • Mapp Digital is rated higher in 3 areas: Performance, Support Rating, Online Training

Likelihood to Recommend

9.4

Act-On

94%
219 Ratings
8.2

Mapp Digital

82%
14 Ratings

Likelihood to Renew

8.9

Act-On

89%
112 Ratings
7.8

Mapp Digital

78%
8 Ratings

Usability

9.1

Act-On

91%
32 Ratings
1.9

Mapp Digital

19%
4 Ratings

Availability

9.1

Act-On

91%
28 Ratings

Mapp Digital

N/A
0 Ratings

Performance

8.2

Act-On

82%
26 Ratings
9.0

Mapp Digital

90%
2 Ratings

Support Rating

7.3

Act-On

73%
78 Ratings
9.0

Mapp Digital

90%
6 Ratings

In-Person Training

8.7

Act-On

87%
4 Ratings

Mapp Digital

N/A
0 Ratings

Online Training

9.3

Act-On

93%
16 Ratings
10.0

Mapp Digital

100%
1 Rating

Implementation Rating

8.6

Act-On

86%
44 Ratings
5.0

Mapp Digital

50%
6 Ratings

Product Scalability

9.1

Act-On

91%
1 Rating

Mapp Digital

N/A
0 Ratings

Likelihood to Recommend

Act-On

Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
Sourov K Chowdhury | TrustRadius Reviewer

Mapp Digital

During our use of MAPP Digital, it is deserving to say that the product helped us to overcome the main challenges we faced in our business at the time. As a preliminary user I have struggled much with hosting manual campaigns on remarketing etc. But with the Mapp digital software hosting marketing campaigns became a complete automated process with supervision. This feature offered by Mapp made a huge decrease in my daily workload and I'm more than grateful for it.
Sachi Subaran | TrustRadius Reviewer

Pros

Act-On

  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
Korey Migdal | TrustRadius Reviewer

Mapp Digital

  • BlueHornet's WYSIWYG (What You See Is What You Get) interface for creating emails is easier to use than many platforms. Users appreciate this. BlueHornet makes it super simple to create a version specific for mobile devices.
  • I am a big fan of the custom data segmentation tools built into BlueHornet. They are powerful and easy to use. Many other ESPs, including a number of the top rated ones, do not have such powerful, easy to use segmentation tools. This matters. It helps a user send more relevant emails.
  • BlueHornet makes sharing to social networks simple. In this day and age, forwarding to a friend is dead. Sharing to social networks is essential. Having this be easy to do is very important.
Anonymous | TrustRadius Reviewer

Cons

Act-On

  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
Anonymous | TrustRadius Reviewer

Mapp Digital

  • It would be nice to see the API's functionality introduced into the web client.
  • The reporting tools for transactional messages is different than the rest of the system. This promotes difficulty with getting accurate reporting in the web client, outside of an API call.
  • The custom fields are different for transactional messages, which introduces times when human error may flub the fields because they aren't contiguous throughout the product.
Daniel Fox | TrustRadius Reviewer

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Starting Price

$900 per month (starts at 2,500 active contacts)

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Mapp Digital

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Mapp Digital Editions & Modules

Additional Pricing Details

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

Mapp Digital

Mapp Digital 7.8
Based on 8 answers
Although BlueHornet offers helpful testing capabilities, the ESP is a bit outdated. There is a lot of room for aesthetics improvement as they are not appealing. The reporting tool is usually broken, and reporting either no, or wrong metrics. If this ESP were to update their design, as well as fix the reporting tool, I think this platform would be much better.
Hannah Kennedy | TrustRadius Reviewer

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

Mapp Digital

Mapp Digital 1.9
Based on 4 answers
There were three tabs used to navigate throughout the system called, "publish," "engage," and, "measure." These three tabs made the site very user friendly and all features easy to find
Anonymous | TrustRadius Reviewer

Reliability and Availability

Act-On

Act-On 9.1
Based on 28 answers
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Eric Kinaitis, MBA | TrustRadius Reviewer

Mapp Digital

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 26 answers
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Anonymous | TrustRadius Reviewer

Mapp Digital

Mapp Digital 9.0
Based on 2 answers
They rolled out new feature requests quite frequently and always kept our team up to speed on what they were changing/adding to the system
Anonymous | TrustRadius Reviewer

Support Rating

Act-On

Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

Mapp Digital

Mapp Digital 9.0
Based on 6 answers
Sometimes it was hard to get an initial response but after we started CCing more people, it became a lot better!
Anonymous | TrustRadius Reviewer

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Anonymous | TrustRadius Reviewer

Mapp Digital

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

Mapp Digital

Mapp Digital 10.0
Based on 1 answer
They made sure to go through anything and everything that we wanted
Anonymous | TrustRadius Reviewer

Implementation Rating

Act-On

Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

Mapp Digital

Mapp Digital 5.0
Based on 6 answers
I wasn't there when they first got it, but when I got there there were only a few people that knew a little bit about it. There was A LOT that we didn't know. Then BlueHornet came and had some workshops and we learned a lot that we didn't even know existed. They were doing a lot of things wrong before BlueHornet came and showed up more about the tool
Anonymous | TrustRadius Reviewer

Alternatives Considered

Act-On

Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Kyle Moloo | TrustRadius Reviewer

Mapp Digital

We were able to thoroughly evaluate the program for Mapp Digital thanks to the free trial's availability. Comparing the two products' graphical user interfaces, it's evident that Mapp Digital comes out on top. Mapp Digital's excellent customer service was another reason for our decision to work with the company.
Anonymous | TrustRadius Reviewer

Scalability

Act-On

Act-On 9.1
Based on 1 answer
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
Anonymous | TrustRadius Reviewer

Mapp Digital

No score
No answers yet
No answers on this topic

Return on Investment

Act-On

  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Danielle Armour | TrustRadius Reviewer

Mapp Digital

  • BlueHornet has been a good entry-level platform. We have successfully launched scores of clients with limited email marketing experience onto this platform. Because it is easy to use, we have spent minimal effort needing to help these clients with problems.
  • It is easy to migrate clients on or off BlueHornet, depending upon their needs. This is helpful because it allows our clients to be on exactly the right platform. Some platforms make it difficult to migrate off, essentially trapping clients on a platform that no longer meets their needs or business objectives.
  • I wish BlueHornet were keeping pace with technology advancements in the industry. The gap between the biggest ESPs and competitors like BlueHornet seems to be growing.
Anonymous | TrustRadius Reviewer

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