What users are saying about

Act-On

328 Ratings

Act-On

328 Ratings
Score 7 out of 101

MindFire Studio

4 Ratings
Score 5.9 out of 101

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Likelihood to Recommend

Act-On

I think it's a great platform to get started with, it's easy to manage things by yourself and you therefore can decrease your dependence on an (expensive) third party. For us who have an IT department in house as well as a content team it's been working great to be able to manage the majority of the setup on our own, However, don't hesitate to use additional services since this can really give you a boost forward.
Johanna Adolfsson profile photo

MindFire Studio

Mindfire is good when using direct mail pieces. You are able to analyze the web and print pieces together. However, it doesn't allow for good scalability of campaigns. While the templates are decent, you do need some coding knowledge to make these campaigns web compliant.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
MindFire Studio
5.5
WYSIWYG email editor
Act-On
7.3
MindFire Studio
2.0
Dynamic content
Act-On
6.9
MindFire Studio
Ability to test dynamic content
Act-On
6.6
MindFire Studio
3.0
Landing pages
Act-On
7.8
MindFire Studio
5.8
A/B testing
Act-On
8.0
MindFire Studio
Mobile optimization
Act-On
7.7
MindFire Studio
Email deliverability
Act-On
8.8
MindFire Studio
10.0
List management
Act-On
6.0
MindFire Studio
5.9
Triggered drip sequences
Act-On
8.3
MindFire Studio
6.0

Lead Management

Act-On
6.7
MindFire Studio
5.3
Lead nurturing
Act-On
6.3
MindFire Studio
5.0
Lead scoring and grading
Act-On
6.9
MindFire Studio
6.0
Data quality management
Act-On
7.1
MindFire Studio
5.0
Automated sales alerts and tasks
Act-On
6.4
MindFire Studio
5.0

Campaign Management

Act-On
7.5
MindFire Studio
5.0
Calendaring
Act-On
6.8
MindFire Studio
6.0
Event/webinar marketing
Act-On
8.3
MindFire Studio
4.0

Social Media Marketing

Act-On
6.7
MindFire Studio
4.0
Social sharing and campaigns
Act-On
6.4
MindFire Studio
4.0
Social profile integration
Act-On
7.0
MindFire Studio
4.0

Reporting & Analytics

Act-On
5.3
MindFire Studio
6.0
Dashboards
Act-On
4.7
MindFire Studio
6.0
Standard reports
Act-On
5.7
MindFire Studio
Custom reports
Act-On
5.6
MindFire Studio

Platform & Infrastructure

Act-On
6.5
MindFire Studio
4.3
API
Act-On
8.0
MindFire Studio
4.0
Role-based workflow & approvals
Act-On
6.4
MindFire Studio
5.0
Customizability
Act-On
5.1
MindFire Studio
4.0
Integration with Salesforce.com
Act-On
8.0
MindFire Studio
Integration with Microsoft Dynamics CRM
Act-On
4.1
MindFire Studio
Integration with SugarCRM
Act-On
7.1
MindFire Studio

Pros

  • Delivers all (most important) features a marketeer needs
  • Intuitive
  • Great support
  • Friendly pricing
  • Fast paced feature development
Harold Klaassen profile photo
  • Mindfire provides a direct correlation to a print piece.
No photo available

Cons

  • Reporting
  • Speed of unsubscribing contacts
  • Email building requires a high understanding of html if you face any issues with design or layout
Andrew Smith profile photo
  • The UI is dated and needs to be updated. The ability to delete elements after publishing and going back to edit mode. Better UX needs to be implemented.
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
Everything is set up to be used very easily and and it is very intuitive. The menus are set up well and it's easy to find the areas that I need. Emails and landing pages are very easy to create, and they can be created quickly to help save time on campaigns and projects.
Elizabeth Lepisto profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Occasionally, email test messages can be slow - but still within 5 minutes
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Easy peasy!
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I'm sure our team went through the whole vetting process. I was not involved in that part so I am unable to really say how Act-On compares to other solutions in the market. I can say that my experience has been nothing less than excellent and that I think my team made the right decision
Melodie Pierson profile photo
Mindfire wasn't my choice. The only reason it is being used is because it correlated with direct mail.
No photo available

Return on Investment

  • Able to easily create emails for marketing with great designs and responsive design.
  • Lead scoring gives us a better picture of who are best leads are.
  • Able to easily create landing pages for our website in just minutes, instead of hours and hours manipulating HTML and CSS.
Elizabeth Lepisto profile photo
  • It has been a neutral experience
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

MindFire Studio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
MindFire Studio Editions & Modules
MindFire Studio
Additional Pricing Details