What users are saying about
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361 Ratings

Act-On

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361 Ratings
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Score 7.5 out of 101
4 Ratings
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Score 6.3 out of 101

Likelihood to Recommend

Act-On

Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts
Kyle Moloo profile photo

MindFire Studio

Mindfire is good when using direct mail pieces. You are able to analyze the web and print pieces together. However, it doesn't allow for good scalability of campaigns. While the templates are decent, you do need some coding knowledge to make these campaigns web compliant.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
MindFire Studio
5.2
WYSIWYG email editor
Act-On
7.5
MindFire Studio
2.0
Dynamic content
Act-On
7.2
MindFire Studio
Ability to test dynamic content
Act-On
7.2
MindFire Studio
3.0
Landing pages
Act-On
7.4
MindFire Studio
5.0
A/B testing
Act-On
7.2
MindFire Studio
Mobile optimization
Act-On
7.9
MindFire Studio
Email deliverability
Act-On
7.9
MindFire Studio
10.0
List management
Act-On
8.2
MindFire Studio
5.5
Triggered drip sequences
Act-On
8.4
MindFire Studio
6.0

Lead Management

Act-On
7.7
MindFire Studio
5.3
Lead nurturing
Act-On
8.1
MindFire Studio
5.0
Lead scoring and grading
Act-On
8.0
MindFire Studio
6.0
Data quality management
Act-On
7.0
MindFire Studio
5.0
Automated sales alerts and tasks
Act-On
7.6
MindFire Studio
5.0

Campaign Management

Act-On
7.5
MindFire Studio
5.0
Calendaring
Act-On
6.8
MindFire Studio
6.0
Event/webinar marketing
Act-On
8.3
MindFire Studio
4.0

Social Media Marketing

Act-On
6.6
MindFire Studio
4.0
Social sharing and campaigns
Act-On
6.7
MindFire Studio
4.0
Social profile integration
Act-On
6.4
MindFire Studio
4.0

Reporting & Analytics

Act-On
6.7
MindFire Studio
6.0
Dashboards
Act-On
6.8
MindFire Studio
6.0
Standard reports
Act-On
7.0
MindFire Studio
Custom reports
Act-On
6.2
MindFire Studio

Platform & Infrastructure

Act-On
7.7
MindFire Studio
4.3
API
Act-On
7.1
MindFire Studio
4.0
Role-based workflow & approvals
Act-On
7.5
MindFire Studio
5.0
Customizability
Act-On
7.0
MindFire Studio
4.0
Integration with Salesforce.com
Act-On
8.2
MindFire Studio
Integration with Microsoft Dynamics CRM
Act-On
7.8
MindFire Studio
Integration with SugarCRM
Act-On
8.6
MindFire Studio

Pros

Act-On

  • List Management. Act-On has some powerful segmentation tools that complement the automated programs very well. Act-On lets you really slice and dice your lists however you see fit. Connected to Salesforce, Act-On becomes super-charged.
  • Automated Programs. You can then take your targeted segments and create robust automated programs that can be tailored into specific tracks for your targeted audience.
  • Webinar Programs. If you use GotoWebinar or WebEx, managing the webinar is a breeze. Act-On will handle the invitations, registrations, reminders and post-event follow-up for you. It works really well.
Dave Moll profile photo

MindFire Studio

  • Mindfire provides a direct correlation to a print piece.
No photo available

Cons

Act-On

  • Program automation: the only feature I miss from Eloqua, which I used in a previous role, is the drag and drop canvas for building out a drip campaign. Act-On's functionality works perfectly, but the fact it's all listed in one vertical line makes it slightly more difficult to visualize the flow. Having said that, the tools are all there, it could just do with some extra visualization when it comes to making complex programs.
  • Website prospector. This is one of the features I use very heavily and although the new version recently launched is a big improvement, there's still room for more info. It's by no means bad, but I'd like to see some extra info in here.
  • Forms: Id like to see a more visual formbuilder, in line with the landing page improvements recently made. The form works great but are quite plain visually. This could be improved and remove the need for extra tools in WordPress/other programs.
Damian Leslie profile photo

MindFire Studio

  • The UI is dated and needs to be updated. The ability to delete elements after publishing and going back to edit mode. Better UX needs to be implemented.
No photo available

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
These features are the right-size for us. Period. End. We could go cheap and go back to how we use to "market" but that wasn't engagement and we didn't know what our members were seeing and interested in. Through Act-On we have an affordable and easy platform that hits nearly every one of our needs.
Nannette Nolan profile photo

MindFire Studio

No score
No answers yet
No answers on this topic

Usability

Act-On

Act-On 7.2
Based on 31 answers
This has been my experience since Day 1
Jim Lovelady profile photo

MindFire Studio

No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo

MindFire Studio

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo

MindFire Studio

No score
No answers yet
No answers on this topic

Support

Act-On

Act-On 8.8
Based on 38 answers
One of the BEST support teams I've ever dealt with.
David Wank, DMD profile photo

MindFire Studio

No score
No answers yet
No answers on this topic

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo

MindFire Studio

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo

MindFire Studio

No score
No answers yet
No answers on this topic

Implementation

Act-On

Act-On 8.6
Based on 22 answers
I had a dedicated integration/setup person who was excellent. And they brought on specialized people as needed to help with certain things (DKIM setup, lead scoring setup, etc).
David Wank, DMD profile photo

MindFire Studio

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

I used Eloqua in my previous role and while it was a great tool I found it very cumbersome and difficult to work with. It's interface was old and it was actually quite a task to get many terms created, designed and aligned as I liked within that tool. Also, the costs for the platform were extremely high. Act-On was a real breath of fresh air for me. Its a much more intuitive interface, and much easier to work with. Although it may not have all of the bells and whistles that some of the bigger players have, it does a lot more than just the basics and gets them right as wel. It also has some cool little innovations of its own as well, the Act-On Anywhere tool is really interesting and valuable, not just to marketers but for sales staff as well. But overall, value for money is much greater with Act-On and that's a key concern for any business
Damian Leslie profile photo

MindFire Studio

Mindfire wasn't my choice. The only reason it is being used is because it correlated with direct mail.
No photo available

Return on Investment

Act-On

  • Average web audience grew 300% within three months, with visitors coming from over 100 countries.
  • Greater integration and cooperation between marketing and sales.
  • Enabled us to become much more proactive in lead generation that the company was able to do previously. We can monitor behaviour, react to that appropriately and serve our prospects and customers much more effectively.
Damian Leslie profile photo

MindFire Studio

  • It has been a neutral experience
No photo available

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

MindFire Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

MindFire Studio Editions & Modules

MindFire Studio
Additional Pricing Details

Add comparison