What users are saying about
342 Ratings
342 Ratings
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Score 7 out of 101
4 Ratings
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Score 6 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

MindFire Studio

Mindfire is good when using direct mail pieces. You are able to analyze the web and print pieces together. However, it doesn't allow for good scalability of campaigns. While the templates are decent, you do need some coding knowledge to make these campaigns web compliant.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
MindFire Studio
5.4
WYSIWYG email editor
Act-On
7.9
MindFire Studio
2.0
Dynamic content
Act-On
7.1
MindFire Studio
Ability to test dynamic content
Act-On
6.7
MindFire Studio
3.0
Landing pages
Act-On
7.0
MindFire Studio
5.4
A/B testing
Act-On
6.9
MindFire Studio
Mobile optimization
Act-On
6.8
MindFire Studio
Email deliverability
Act-On
7.8
MindFire Studio
10.0
List management
Act-On
6.4
MindFire Studio
5.7
Triggered drip sequences
Act-On
9.2
MindFire Studio
6.0

Lead Management

Act-On
7.3
MindFire Studio
5.3
Lead nurturing
Act-On
7.0
MindFire Studio
5.0
Lead scoring and grading
Act-On
7.4
MindFire Studio
6.0
Data quality management
Act-On
7.9
MindFire Studio
5.0
Automated sales alerts and tasks
Act-On
6.7
MindFire Studio
5.0

Campaign Management

Act-On
7.6
MindFire Studio
5.0
Calendaring
Act-On
6.8
MindFire Studio
6.0
Event/webinar marketing
Act-On
8.5
MindFire Studio
4.0

Social Media Marketing

Act-On
7.9
MindFire Studio
4.0
Social sharing and campaigns
Act-On
7.9
MindFire Studio
4.0
Social profile integration
Act-On
7.9
MindFire Studio
4.0

Reporting & Analytics

Act-On
5.7
MindFire Studio
6.0
Dashboards
Act-On
5.5
MindFire Studio
6.0
Standard reports
Act-On
6.0
MindFire Studio
Custom reports
Act-On
5.7
MindFire Studio

Platform & Infrastructure

Act-On
7.3
MindFire Studio
4.3
API
Act-On
9.2
MindFire Studio
4.0
Role-based workflow & approvals
Act-On
6.8
MindFire Studio
5.0
Customizability
Act-On
6.7
MindFire Studio
4.0
Integration with Salesforce.com
Act-On
8.0
MindFire Studio
Integration with Microsoft Dynamics CRM
Act-On
6.1
MindFire Studio
Integration with SugarCRM
Act-On
7.0
MindFire Studio

Pros

  • I have used a number of marketing automation systems over the years from Oracle to Salesforce. However none of these have been as easy to use from a platform perspective.
  • Its very intuitive and in a short period of weeks we have been able to set up the platform, fully integrate it with our systems and create lead scoring and funnel reports.
  • If I am ever stuck our amazing customer success manager is there to help us with weekly calls and demos which focus on our business needs and requirements.
Mark Terry profile photo
  • Mindfire provides a direct correlation to a print piece.
No photo available

Cons

  • Program automation: the only feature I miss from Eloqua, which I used in a previous role, is the drag and drop canvas for building out a drip campaign. Act-On's functionality works perfectly, but the fact it's all listed in one vertical line makes it slightly more difficult to visualize the flow. Having said that, the tools are all there, it could just do with some extra visualization when it comes to making complex programs.
  • Website prospector. This is one of the features I use very heavily and although the new version recently launched is a big improvement, there's still room for more info. It's by no means bad, but I'd like to see some extra info in here.
  • Forms: Id like to see a more visual formbuilder, in line with the landing page improvements recently made. The form works great but are quite plain visually. This could be improved and remove the need for extra tools in WordPress/other programs.
Damian Leslie profile photo
  • The UI is dated and needs to be updated. The ability to delete elements after publishing and going back to edit mode. Better UX needs to be implemented.
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
Act-On Software is becoming an extension of our business!
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
I had a dedicated integration/setup person who was excellent. And they brought on specialized people as needed to help with certain things (DKIM setup, lead scoring setup, etc).
David Wank, DMD profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

As a company, it's much more organized, much more in contact with customers, and much more willing and able to pick up their feedback and incorporate it into the product. Pricing wise, it's also much more balanced, with a fairer price mode. It's also more agnostic, in terms of CRM and other integrations. The partner program is also clearer, and IMHO better.
Diogo Cabral profile photo
Mindfire wasn't my choice. The only reason it is being used is because it correlated with direct mail.
No photo available

Return on Investment

  • Greater lead generation
  • Increased employee efficiency
  • More relevant sales calls
  • Reduced marketing costs
Brandon Taylor profile photo
  • It has been a neutral experience
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

MindFire Studio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
MindFire Studio Editions & Modules
MindFire Studio
Additional Pricing Details