What users are saying about
391 Ratings
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Top Rated
303 Ratings
391 Ratings
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Score 8.3 out of 100

Pipedrive

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Top Rated
303 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.7 out of 100

Likelihood to Recommend

Act-On

Act-On [Software] has a good online reputation and its one of the few companies with transparent pricing. It is a strong choice for businesses that value marketing insights to drive social media and CRM. I consider this software a versatile digital marketing partner because of its scalability to meet every need of the business.
Toby Bottin | TrustRadius Reviewer

Pipedrive

Pipedrive is well suitable for Email marketing management, Customer data management, and as well as for sales forecasting. Pipedrive is the best platform for managing your all sales data, Email automation & sales reporting. If you want to do A/B testing & want to know the ROI analytics with your campaign then Pipedrive is not suitable for you. you might have to check other platforms for advanced features. If you are looking for campaign segmentation & campaign planning then you can't do it in Pipedrive. Pipedrive doesn't provide that facility to users. It is the best platform for small & medium businesses.
Preet Chovatiya | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Act-On
9.3
Pipedrive
WYSIWYG email editor
Act-On
9.5
Pipedrive
Dynamic content
Act-On
9.3
Pipedrive
Ability to test dynamic content
Act-On
9.1
Pipedrive
Landing pages
Act-On
9.1
Pipedrive
A/B testing
Act-On
9.4
Pipedrive
Mobile optimization
Act-On
9.6
Pipedrive
Email deliverability reporting
Act-On
8.9
Pipedrive
List management
Act-On
9.4
Pipedrive
Triggered drip sequences
Act-On
9.2
Pipedrive

Lead Management

Act-On
9.5
Pipedrive
Lead nurturing
Act-On
9.6
Pipedrive
Lead scoring and grading
Act-On
9.9
Pipedrive
Data quality management
Act-On
9.3
Pipedrive
Automated sales alerts and tasks
Act-On
9.2
Pipedrive

Campaign Management

Act-On
8.1
Pipedrive
Calendaring
Act-On
6.8
Pipedrive
Event/webinar marketing
Act-On
9.4
Pipedrive

Social Media Marketing

Act-On
9.4
Pipedrive
Social sharing and campaigns
Act-On
9.4
Pipedrive
Social profile integration
Act-On
9.4
Pipedrive

Reporting & Analytics

Act-On
9.1
Pipedrive
Dashboards
Act-On
9.0
Pipedrive
Standard reports
Act-On
8.8
Pipedrive
Custom reports
Act-On
9.5
Pipedrive

Platform & Infrastructure

Act-On
9.3
Pipedrive
API
Act-On
9.1
Pipedrive
Role-based workflow & approvals
Act-On
9.1
Pipedrive
Customizability
Act-On
9.5
Pipedrive
Integration with Salesforce.com
Act-On
9.5
Pipedrive
Integration with Microsoft Dynamics CRM
Act-On
9.4
Pipedrive
Integration with SugarCRM
Act-On
9.0
Pipedrive

Sales Force Automation

Act-On
Pipedrive
6.4
Customer data management / contact management
Act-On
Pipedrive
6.5
Workflow management
Act-On
Pipedrive
7.8
Territory management
Act-On
Pipedrive
6.6
Opportunity management
Act-On
Pipedrive
8.8
Integration with email client (e.g., Outlook or Gmail)
Act-On
Pipedrive
8.4
Contract management
Act-On
Pipedrive
3.0
Quote & order management
Act-On
Pipedrive
5.1
Interaction tracking
Act-On
Pipedrive
7.1
Channel / partner relationship management
Act-On
Pipedrive
4.3

Customer Service & Support

Act-On
Pipedrive
2.9
Case management
Act-On
Pipedrive
4.7
Call center management
Act-On
Pipedrive
1.1
Help desk management
Act-On
Pipedrive
3.1

Marketing Automation

Act-On
Pipedrive
8.6
Lead management
Act-On
Pipedrive
8.6
Email marketing
Act-On
Pipedrive
8.7

CRM Project Management

Act-On
Pipedrive
6.6
Task management
Act-On
Pipedrive
8.2
Billing and invoicing management
Act-On
Pipedrive
4.1
Reporting
Act-On
Pipedrive
7.5

CRM Reporting & Analytics

Act-On
Pipedrive
5.1
Forecasting
Act-On
Pipedrive
5.1
Pipeline visualization
Act-On
Pipedrive
8.6
Customizable reports
Act-On
Pipedrive
1.7

Customization

Act-On
Pipedrive
6.0
Custom fields
Act-On
Pipedrive
7.9
Custom objects
Act-On
Pipedrive
7.6
Scripting environment
Act-On
Pipedrive
1.0
API for custom integration
Act-On
Pipedrive
7.4

Security

Act-On
Pipedrive
7.4
Single sign-on capability
Act-On
Pipedrive
6.1
Role-based user permissions
Act-On
Pipedrive
8.6

Social CRM

Act-On
Pipedrive
1.1
Social data
Act-On
Pipedrive
1.1
Social engagement
Act-On
Pipedrive
1.1

Integrations with 3rd-party Software

Act-On
Pipedrive
3.6
Marketing automation
Act-On
Pipedrive
3.6
Compensation management
Act-On
Pipedrive
3.5

Platform

Act-On
Pipedrive
8.2
Mobile access
Act-On
Pipedrive
8.2

Pros

Act-On

  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
Korey Migdal | TrustRadius Reviewer

Pipedrive

  • Their pipeline is super simple with drag and drop features, and a clean and clear view of your deals and deal amounts.
  • They have a great automation system that allows for tasks and emails to be sent when a stage changes.
  • They have a great note system that allows voice recording and easy phone access to manage notes while on a call.
Mark Rueckert | TrustRadius Reviewer

Cons

Act-On

  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
Anonymous | TrustRadius Reviewer

Pipedrive

  • There is definitely a bit of a learning curve
  • Marketplace integrations developed by Pipedrive need some work as they're not too reliable or 'fully-featured' yet
  • It is expensive compared to alternatives and extra addons are costly even though it could be argued they should be part of the main package.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

Pipedrive

Pipedrive 8.2
Based on 2 answers
Unless I find something better...
Anonymous | TrustRadius Reviewer

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

Pipedrive

Pipedrive 9.0
Based on 12 answers
I give it an 8 because:
  1. It has really improved over the years and focused on the SMB marketplace. It was a very basic platform 10 years ago and I can see they listed to user feedback.
  2. I have always thought their lead tracking was one of the best. I have always loved using kanban boards for different tasks as visually it is just simple to understand.
  3. I do think sometimes it can seem a bit overwhelming with all of their features, but a good onboarding process helps this, and having a great support team helps get through all of the features to understand if they are needed or not for your company.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Act-On

Act-On 9.1
Based on 28 answers
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Eric Kinaitis, MBA | TrustRadius Reviewer

Pipedrive

Pipedrive 8.2
Based on 2 answers
No answer on this topic is available.

Performance

Act-On

Act-On 8.2
Based on 26 answers
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Anonymous | TrustRadius Reviewer

Pipedrive

No score
No answers yet
No answers on this topic

Support Rating

Act-On

Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

Pipedrive

Pipedrive 9.3
Based on 12 answers
When I come to need technical support for deleting data due to an error or some improper change that I made, they have been very kind in helping us to solve the additional problem, their quality of service from the agents is very empathetic and cheerful.Do not be afraid to call or send them a message by chat for their prompt response and follow-up.
Anonymous | TrustRadius Reviewer

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Anonymous | TrustRadius Reviewer

Pipedrive

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

Pipedrive

No score
No answers yet
No answers on this topic

Implementation Rating

Act-On

Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

Pipedrive

Pipedrive 8.2
Based on 3 answers
Experiment is the only way to start
Ed Juline | TrustRadius Reviewer

Alternatives Considered

Act-On

Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Kyle Moloo | TrustRadius Reviewer

Pipedrive

I much prefer the interface of Pipedive when compared to Zoho. Much more user friendly and the team is always readily available when we need them. Pipedrive allowed for many custom integrations to be added, as Zoho was a tad more complicated to manipulate. We would not go back to Zoho in any case.
Anonymous | TrustRadius Reviewer

Scalability

Act-On

Act-On 9.1
Based on 1 answer
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
Anonymous | TrustRadius Reviewer

Pipedrive

No score
No answers yet
No answers on this topic

Return on Investment

Act-On

  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Danielle Armour | TrustRadius Reviewer

Pipedrive

  • Pipedrive has had an extremely positive impact on our overall business objectives. More specifically, the return on investment has been magnified by the fact that it is fairly inexpensive.
  • I can recall 2-3 conversations which prompted my boss and myself to note how convenient Pipedrive is.
  • Like most companies, it can often feel like we are spinning many plates at once. Even when our team is not able to connect in person every day, our projects are capable of progressing. Pipedrive has allowed us to press forward where we (normally) would have lacked the communication necessary in doing so.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Pipedrive

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Pipedrive Editions & Modules

Edition
Essential$15.001
Advanced$29.001
Professional$59.001
  1. per month
Additional Pricing Details

Rating Summary

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