What users are saying about
Top Rated
374 Ratings
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Top Rated
212 Ratings
Top Rated
374 Ratings
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Score 7.3 out of 100

Pipedrive

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Top Rated
212 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100

Likelihood to Recommend

Act-On

Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts
Kyle Moloo | TrustRadius Reviewer

Pipedrive

Pipedrive is well suited for small to mid-size companies that are in need of an inexpensive customer relationship management tool. If users within an entity are struggling to keep up communication between their organization and an outside (or internal) entity, the tool offers a great amount of easily accessed visibility. I've been told that some of the more robust platforms would better suit larger companies. For example, a large marketing firm might be better off with one of Pipedrive's more robust competitors. That said, my team and myself have been extremely satisfied with Pipedrive.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
Pipedrive
WYSIWYG email editor
Act-On
7.4
Pipedrive
Dynamic content
Act-On
6.9
Pipedrive
Ability to test dynamic content
Act-On
7.1
Pipedrive
Landing pages
Act-On
7.5
Pipedrive
A/B testing
Act-On
7.3
Pipedrive
Mobile optimization
Act-On
8.2
Pipedrive
Email deliverability reporting
Act-On
8.1
Pipedrive
List management
Act-On
8.5
Pipedrive
Triggered drip sequences
Act-On
8.2
Pipedrive

Lead Management

Act-On
7.8
Pipedrive
Lead nurturing
Act-On
8.3
Pipedrive
Lead scoring and grading
Act-On
8.1
Pipedrive
Data quality management
Act-On
7.1
Pipedrive
Automated sales alerts and tasks
Act-On
7.6
Pipedrive

Campaign Management

Act-On
7.5
Pipedrive
Calendaring
Act-On
6.8
Pipedrive
Event/webinar marketing
Act-On
8.2
Pipedrive

Social Media Marketing

Act-On
6.2
Pipedrive
Social sharing and campaigns
Act-On
6.4
Pipedrive
Social profile integration
Act-On
5.9
Pipedrive

Reporting & Analytics

Act-On
7.0
Pipedrive
Dashboards
Act-On
7.2
Pipedrive
Standard reports
Act-On
7.4
Pipedrive
Custom reports
Act-On
6.3
Pipedrive

Platform & Infrastructure

Act-On
7.9
Pipedrive
API
Act-On
6.9
Pipedrive
Role-based workflow & approvals
Act-On
7.6
Pipedrive
Customizability
Act-On
7.1
Pipedrive
Integration with Salesforce.com
Act-On
8.3
Pipedrive
Integration with Microsoft Dynamics CRM
Act-On
8.4
Pipedrive
Integration with SugarCRM
Act-On
8.8
Pipedrive

Sales Force Automation

Act-On
Pipedrive
6.3
Customer data management / contact management
Act-On
Pipedrive
6.5
Workflow management
Act-On
Pipedrive
7.8
Territory management
Act-On
Pipedrive
6.6
Opportunity management
Act-On
Pipedrive
8.6
Integration with email client (e.g., Outlook or Gmail)
Act-On
Pipedrive
7.9
Contract management
Act-On
Pipedrive
3.0
Quote & order management
Act-On
Pipedrive
5.1
Interaction tracking
Act-On
Pipedrive
7.1
Channel / partner relationship management
Act-On
Pipedrive
4.3

Customer Service & Support

Act-On
Pipedrive
2.9
Case management
Act-On
Pipedrive
4.7
Call center management
Act-On
Pipedrive
1.1
Help desk management
Act-On
Pipedrive
3.1

Marketing Automation

Act-On
Pipedrive
8.2
Lead management
Act-On
Pipedrive
7.7
Email marketing
Act-On
Pipedrive
8.7

CRM Project Management

Act-On
Pipedrive
6.3
Task management
Act-On
Pipedrive
8.0
Billing and invoicing management
Act-On
Pipedrive
4.1
Reporting
Act-On
Pipedrive
6.9

CRM Reporting & Analytics

Act-On
Pipedrive
5.0
Forecasting
Act-On
Pipedrive
5.1
Pipeline visualization
Act-On
Pipedrive
8.1
Customizable reports
Act-On
Pipedrive
1.7

Customization

Act-On
Pipedrive
6.1
Custom fields
Act-On
Pipedrive
8.2
Custom objects
Act-On
Pipedrive
7.7
Scripting environment
Act-On
Pipedrive
1.0
API for custom integration
Act-On
Pipedrive
7.5

Security

Act-On
Pipedrive
7.2
Single sign-on capability
Act-On
Pipedrive
6.1
Role-based user permissions
Act-On
Pipedrive
8.3

Social CRM

Act-On
Pipedrive
1.1
Social data
Act-On
Pipedrive
1.1
Social engagement
Act-On
Pipedrive
1.1

Integrations with 3rd-party Software

Act-On
Pipedrive
3.6
Marketing automation
Act-On
Pipedrive
3.6
Compensation management
Act-On
Pipedrive
3.5

Platform

Act-On
Pipedrive
8.0
Mobile access
Act-On
Pipedrive
8.0

Pros

Act-On

  • Act-On's customer service is exceptional, they are quick and thorough when you are needing help. For example, we could not figure out how to automate a birthday date for our birthday campaign and the representative was able to walk through the process with myself and another team member. This is a strength of Act-On because many other companies do not have customer services that will speak with you, they direct you to blogs or informational sessions.
  • The landing pages that Act-On has created for use on the web is exceptional. The formatting is very user-friendly and the templates are great to navigate. The landing pages allow you to make the page fit whatever campaign or reason you are in need of. This is a strength of Act-On because the landing pages resolve the issue of having to create actual web pages.
  • The spam feature of Act-On's emails is a great add on. This feature allows you to test how the spam alerts are triggered in your email and how you can fix it. This has helped many emails be developed in a way so that they reach many more people than they would have without this feature. many other programs do not have this feature.
Danielle Armour | TrustRadius Reviewer

Pipedrive

  • Visibility: I can know in one view, at any given time exactly where every opportunity is, why it's there or why/where it may be stuck.
  • Priorities: 'Closest to the close', 'older is colder' are spot-on truisms. In a world of competing priorities, for both you and the customer, choices are made, more often because the solution is a perfect match AND, the sales team follows up in an intelligent & respectfully, timely manner. (not just when it's month-end. So this Actions Today or Overdue visual reminders are what moves opportunities to closure, and create repeat and referral revenues too.
  • Call Center features: great customer support is a key differentiator these days. Customers value knowing they can reach anyone they call in customer support without having to go through their entire account history, only to be transferred to someone else, and start all over. CS can immediately see and understand the why and the where of each customer, in an easy to comprehend visual display - get up-to-speed quickly and answer their query well-informed.
  • Insights: Every customer action/interaction is recorded, providing tremendous insights into purchase (or non-purchase) patterns. That real-time analytics can accelerate sales and potentially drive new market or new product development opportunities.
  • Mobile: Salespeople are mobile. Having full access to Pipedrive on any mobile device lets salespeople do what they do best: listen to what customers are asking for, follow-up and get things done. It makes them want to use the tool, rather than avoid it.
Jackie Bassett | TrustRadius Reviewer

Cons

Act-On

  • Landing Page Design. The drag and drop builder is OK. But it feels very limited for someone who has a good knowledge of HTML, CSS, Javascript, etc. Inevitably, there will be something that you simply can't do in Act-On that you could do in a standard web design environment.
  • No Server Side Scripts. There isn't any way to retrieve data in your lists and add it to a landing page. Basically, you can't use any data stored in an Act-On list and add it to a landing page.
  • It's limited. There is simply some data you can't pull from Act-On and into a 3rd Party Reporting app.
Dave Moll | TrustRadius Reviewer

Pipedrive

  • Personally, I would like for their reporting functionality to be a little more robust and easier to use. It looks like they are improving it on a regular basis, but with out using some other data visualization or business intelligence tools, it can be tough to get granular data. For us, not even close to a deal breaker.
  • I would like to see them expand their telephony integrations to include more providers. Specifically DIalpad (hint-hint) - however, since our company doesn't have a call center sales operation maybe this is just me being too picky.
  • I would like for them to an easier to use goal setting and daily activity counter type feature. For example I want to see quickly that each day I need to call 25 leads, set 5 appointments, hold X number of demos etc.
Justin Angelson, Digital and AI Solution Expert | TrustRadius Reviewer

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

Pipedrive

Pipedrive 8.2
Based on 2 answers
Unless I find something better...
Anonymous | TrustRadius Reviewer

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

Pipedrive

Pipedrive 10.0
Based on 2 answers
Pipedrive is an amazingly excellent CRM and I definitely recommend that all sales people use it. It is extremely versatile both in its day to day use as well as reporting. It has helped me gather insight into the overall progress of certain pipelines in my business. It has been worth every cent spent
Nick Thomson | TrustRadius Reviewer

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate | TrustRadius Reviewer

Pipedrive

Pipedrive 8.2
Based on 1 answer
No answer on this topic is available.

Performance

Act-On

Act-On 8.2
Based on 13 answers
It takes a few minutes to sync with Salesforce (SFDC) but other than that its pretty fast and I have not noticed a large lag at any point thus far.
Vinny Poliseno | TrustRadius Reviewer

Pipedrive

No score
No answers yet
No answers on this topic

Support Rating

Act-On

Act-On 7.3
Based on 39 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

Pipedrive

Pipedrive 8.2
Based on 2 answers
Excellent support but had one issue that I was told was not an issue by later discovered to be a bug.
Ed Juline | TrustRadius Reviewer

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno | TrustRadius Reviewer

Pipedrive

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

Pipedrive

No score
No answers yet
No answers on this topic

Implementation Rating

Act-On

Act-On 8.6
Based on 22 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

Pipedrive

Pipedrive 8.2
Based on 2 answers
Experiment is the only way to start
Ed Juline | TrustRadius Reviewer

Alternatives Considered

Act-On

HubSpot's pricing tiers are much cheaper in some cases, and they provide some of the tools that are included with Act-On Software's premium tiers. I believe Act-On has more versatility in tracking conversion and other rates out-of-the-box compared HubSpot, which is why we chose Act-On for our production metrics and have continued using their products.
Fedor Paretsky | TrustRadius Reviewer

Pipedrive

  • Convenient user interface for our staff to work with.
  • Easy to train the Sales staff for the sales manager.
  • Better pricing and features when compared to other alternatives.
  • Dedicated to sales management, not mixed up, and no confusion.
  • Great automation & integration. It was easy for our Technical Team to do Slack integration.
Gamidu Wickramaarachchi | TrustRadius Reviewer

Return on Investment

Act-On

  • Increased employee efficiency for sure, I am able to churn out so many more emails than if I did it manually.
  • Better customer service - we honor opt-outs and unsubscribes automatically, ensuring that our prospects do not receive any more emails than they want.
  • ROI - the ability to schedule emails and plan ahead helps us stay on top of our marketing calendar and produce more marketing messages, leading to more sales. Well worth the investment.
Paloma Nazar | TrustRadius Reviewer

Pipedrive

  • Keeping everything organized has been a huge plus
  • By having organized records, different sales reps can take over opportunities easily
  • As other CRMs came on the market, I feel like Pipedrive is falling behind on their feature set, making it have a worse ROI over time
Stephen Steinberg | TrustRadius Reviewer

Screenshots

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Pipedrive

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Pipedrive Editions & Modules

Additional Pricing Details

Rating Summary

Add comparison