ActiveCampaign vs. EZ Texting

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveCampaign
Score 7.9 out of 10
N/A
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
$15
per month
EZ Texting
Score 9.0 out of 10
N/A
EZ Texting offers a text marketing solution used by businesses to connect with their audiences. It can be used to send promotions, promote a new product, build brand awareness, or drive traffic to websites or storefronts. EZ Texting Key Features EZ Texting's features are designed to enhance the effectiveness of text marketing efforts. Some…
$25
per month
Pricing
ActiveCampaignEZ Texting
Editions & Modules
Starter
$15
per month
Plus
$49
per month
Pro
$79
per month
Enterprise
$145
per month
Launch
$25
per month
Boost
$75
per month
Scale
$125
per month
Enterprise
$3,000
per month
Offerings
Pricing Offerings
ActiveCampaignEZ Texting
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsNo matter what plan you choose, our services are designed to help you get the most out of your investment — so you can focus on running your business. ActiveCampaign services included in all plan tiers: ActiveTraining Community access Contact migration Customer enablement workshops Video tutorials Chat and ticket support Knowledge base & help guidesLAUNCH PLAN: Recommended for up to 500 contacts. Local EZ Textable Number. Max Speed: up to 500/day. Cost Per Msg:$0.030. Delivery Rate: 95% Includes 500 free msg/mo or 6k annually. BOOST PLAN: Recommended for 501-2,000 contacts. Local EZ High-Volume Number. Max Speed: up to 2,000/day. Cost Per Msg: $0.025. Delivery Rate: 95% Includes 500 free msg/mo or 6k annually. SCALE PLAN: Recommended for 2,000-50,000 contacts. Local EZ High-Volume, High-Speed Number. Max Speed: up to 50,000/day. Cost Per Msg: $0.020. Delivery Rate: 95%. Includes 500 free msg/mo or 6k annually. ENTERPRISE PLAN: Recommended for 50,000+ contacts. This Plan offers. Dedicated Short Codes. Max Speed: up to 1 MM/day. Cost Per Msg: $0.010. Delivery Rate: 99%. Includes 200k msg/mo. Pricing information for EZ Texting is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase EZ Texting must be conducted with the seller. Included in All Plans: Unlimited: Incoming Messages, Contacts, Keywords & Two-Way Texting. New Features: Realize ROI faster with AI Compose & Team Inbox with AI Reply. Live Support Chat: Monday-Friday 8am-8pm ET and Saturday-Sunday 9am-5pm ET. Growth Tools: QR Codes, Keywords & Signup Forms. MMS Edge: Millions of Images & Image Editing Tool Powered by Shutterstock. CRM-Lite: Upload, Management, Groups & Personalization.
More Pricing Information
Community Pulse
ActiveCampaignEZ Texting
Top Pros
Top Cons
Features
ActiveCampaignEZ Texting
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
9.0
664 Ratings
15% above category average
EZ Texting
-
Ratings
WYSIWYG email editor9.5581 Ratings00 Ratings
Dynamic content9.2520 Ratings00 Ratings
Ability to test dynamic content8.8471 Ratings00 Ratings
Landing pages7.9338 Ratings00 Ratings
A/B testing9.3380 Ratings00 Ratings
Mobile optimization9.4526 Ratings00 Ratings
Email deliverability reporting7.1631 Ratings00 Ratings
List management9.7650 Ratings00 Ratings
Triggered drip sequences9.7574 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
7.6
524 Ratings
2% below category average
EZ Texting
-
Ratings
Lead nurturing automation9.3491 Ratings00 Ratings
Lead scoring and grading8.0359 Ratings00 Ratings
Data quality management9.3401 Ratings00 Ratings
Automated sales alerts and tasks9.3355 Ratings00 Ratings
Lead segmentation and distribution1.81 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.6
374 Ratings
23% above category average
EZ Texting
-
Ratings
Calendaring9.7295 Ratings00 Ratings
Event/webinar marketing9.6286 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
9.6
287 Ratings
24% above category average
EZ Texting
-
Ratings
Social sharing and campaigns9.7254 Ratings00 Ratings
Social profile integration9.5250 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
8.4
627 Ratings
11% above category average
EZ Texting
-
Ratings
Dashboards8.0597 Ratings00 Ratings
Standard reports8.0584 Ratings00 Ratings
Custom reports9.2377 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
9.3
491 Ratings
20% above category average
EZ Texting
-
Ratings
API9.6391 Ratings00 Ratings
Role-based workflow & approvals9.4267 Ratings00 Ratings
Customizability9.5420 Ratings00 Ratings
Integration with Salesforce.com9.492 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.860 Ratings00 Ratings
Integration with SugarCRM9.856 Ratings00 Ratings
Third-party software integrations7.520 Ratings00 Ratings
Best Alternatives
ActiveCampaignEZ Texting
Small Businesses
Vbout
Vbout
Score 9.6 out of 10
OneSignal
OneSignal
Score 9.0 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
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User Ratings
ActiveCampaignEZ Texting
Likelihood to Recommend
7.7
(676 ratings)
8.9
(256 ratings)
Likelihood to Renew
8.5
(25 ratings)
8.3
(11 ratings)
Usability
7.8
(38 ratings)
8.6
(95 ratings)
Availability
9.1
(5 ratings)
8.0
(2 ratings)
Performance
7.1
(5 ratings)
8.0
(2 ratings)
Support Rating
1.3
(41 ratings)
7.3
(112 ratings)
In-Person Training
9.1
(2 ratings)
-
(0 ratings)
Online Training
7.3
(1 ratings)
-
(0 ratings)
Implementation Rating
8.7
(14 ratings)
8.1
(4 ratings)
Configurability
6.4
(4 ratings)
7.0
(2 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
10.0
(1 ratings)
Ease of integration
9.0
(4 ratings)
8.3
(5 ratings)
Product Scalability
1.3
(5 ratings)
7.0
(2 ratings)
Professional Services
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
6.4
(4 ratings)
10.0
(2 ratings)
Vendor pre-sale
7.2
(4 ratings)
10.0
(2 ratings)
User Testimonials
ActiveCampaignEZ Texting
Likelihood to Recommend
ActiveCampaign
ActiveCampaign is brilliant for small businesses wanting a secure, reliable and user friendly email capture software that filters users emails into the appropriate category/tags and have endless options when it comes to having different lead magnets and ways users may sign up. It's been super handy for my small business to send regular emails and be able to analyse the success rates and open rates of emails and the ability to resend them with a different subject line. It's made email marketing really easy peasy.
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CallFire
It's really well suited for businesses from small to large, and plan options reflect that. It's excellent for keeping customers aware of updates, such as business hours or new additions, and for informing customers of offers. We use it once a month on average to avoid potential spamming.
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Pros
ActiveCampaign
  • The graphic design is very good, especially fonts, colours and templates
  • Flexibility of design and functionality
  • Takes a little while to learn it, but generally user-friendly
  • Looks very professional but doesn't cost much to get started
  • There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
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CallFire
  • Easy to use web interface.
  • The ability to set up our main business phone to receive texts is fantastic.
  • There are an abundance of features we haven't even explored yet but look forward to doing so!
  • The mobile app is great alternative when a desktop or laptop isn't available.
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Cons
ActiveCampaign
  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review
CallFire
  • Drafts don't save well, seemed like I kept having to redo the same text because a draft wouldn't save.
  • I want to be able to click and update users quickly, but there were too many steps to add/remove people from lists.
  • The app didn't work if I used google SSO - i couldn't ever get signed in.
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Likelihood to Renew
ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
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CallFire
We're excited about EZ Texting and what it does for us. We want to get more into automation with campaigns dealing directly with web sales so a more robust solution will likely leave EZ Texting as our event activation partner and only be used during select times of the year.
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Usability
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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CallFire
I think it is straightforward to use. UX is always challenging, and the platform does an excellent job of making it easy enough to use. However, it's not 100% intuitive and takes just a bit of figuring out, so I gave it an 8 / 10. It's easy enough as is, but of course, it could always be better.
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Reliability and Availability
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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CallFire
We have never needed to use the system and it be unavailable. They seem to schedule their server maintenance perfectly (at least for us!).
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Performance
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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CallFire
Your internet connection/speed is the only limiting factor. EZ Texting's pages are optimized to load quickly and do so.
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Support Rating
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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CallFire
EZ Texting "gets it"! When I have had something I needed customer service to help me with, they returned my emails and calls promptly. I have a smaller business and they came through as if I was a huge corporate entity. They really care about all sizes of customers!
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Implementation Rating
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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CallFire
The most important aspect of implementation was selecting a valuable keyword. When we first started using EZ Texting, we were able to grab a simple, easy word to use to connect people to our texts. That proved invaluable in our marketing and selling people on using the service. If we didn't have a good word, I would imagine it wouldn't have been as successful.
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Alternatives Considered
ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
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CallFire
EZ Texting has a much better user interface and better support. At first I wanted to "pay as you go" so switched from EZ Texting to BulkSMS. BIG MISTAKE. After 2 hours of banging my head against the wall, I went straight back to EZ Texting and paid the little extra monthly and it was like light from Heaven shined down upon me
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Scalability
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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CallFire
We have never had a problem with the system NOT sending out our message.
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Return on Investment
ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
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CallFire
  • Customers, as well as potential customers, do not seem to have any issue, providing their phone numbers for text messages as opposed to receiving countless emails.
  • Upselling items has improved considerably due to our ability to notify customers of new products and specials that we are offering in the store.
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ScreenShots

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time

EZ Texting Screenshots

Screenshot of DashboardScreenshot of Sending a MessageScreenshot of Delivery ReportScreenshot of Contact ManagementScreenshot of Media Library and Image Editor