What users are saying about
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Top Rated
838 Ratings
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Top Rated
272 Ratings

ActiveCampaign

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Top Rated
838 Ratings
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Score 8.5 out of 100

EZ Texting

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Top Rated
272 Ratings
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Score 8.4 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.4

    ActiveCampaign

    84%

    EZ Texting

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 9/9 features

    WYSIWYG email editor

    8.0
    80%
    555 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.2
    82%
    492 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.1
    81%
    446 Ratings
    N/A
    0 Ratings

    Landing pages

    7.4
    74%
    317 Ratings
    N/A
    0 Ratings

    A/B testing

    8.6
    86%
    360 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.4
    84%
    503 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.2
    92%
    647 Ratings
    N/A
    0 Ratings

    List management

    8.9
    89%
    623 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.0
    90%
    550 Ratings
    N/A
    0 Ratings

    Lead Management

    8.6

    ActiveCampaign

    86%

    EZ Texting

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 4/4 features

    Lead nurturing

    8.8
    88%
    470 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    8.5
    85%
    343 Ratings
    N/A
    0 Ratings

    Data quality management

    8.5
    85%
    385 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.6
    86%
    340 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.4

    ActiveCampaign

    84%

    EZ Texting

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Calendaring

    8.3
    83%
    278 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.5
    85%
    271 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.5

    ActiveCampaign

    85%

    EZ Texting

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Social sharing and campaigns

    8.6
    86%
    244 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.4
    84%
    239 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.6

    ActiveCampaign

    86%

    EZ Texting

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 3/3 features

    Dashboards

    8.6
    86%
    571 Ratings
    N/A
    0 Ratings

    Standard reports

    8.7
    87%
    558 Ratings
    N/A
    0 Ratings

    Custom reports

    8.4
    84%
    360 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.7

    ActiveCampaign

    87%

    EZ Texting

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 6/6 features

    API

    9.1
    91%
    374 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.3
    83%
    253 Ratings
    N/A
    0 Ratings

    Customizability

    8.6
    86%
    395 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.7
    87%
    85 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    8.8
    88%
    55 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.7
    87%
    51 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • ActiveCampaign is rated higher in 1 area: Likelihood to Recommend
    • EZ Texting is rated higher in 11 areas: Likelihood to Renew, Usability, Availability, Performance, Support Rating, Implementation Rating, Configurability, Ease of integration, Product Scalability, Vendor post-sale, Vendor pre-sale

    Likelihood to Recommend

    9.0

    ActiveCampaign

    90%
    642 Ratings
    8.4

    EZ Texting

    84%
    199 Ratings

    Likelihood to Renew

    8.8

    ActiveCampaign

    88%
    19 Ratings
    8.9

    EZ Texting

    89%
    9 Ratings

    Usability

    8.2

    ActiveCampaign

    82%
    34 Ratings
    8.9

    EZ Texting

    89%
    38 Ratings

    Availability

    9.1

    ActiveCampaign

    91%
    4 Ratings
    10.0

    EZ Texting

    100%
    2 Ratings

    Performance

    6.7

    ActiveCampaign

    67%
    4 Ratings
    10.0

    EZ Texting

    100%
    2 Ratings

    Support Rating

    6.0

    ActiveCampaign

    60%
    38 Ratings
    8.5

    EZ Texting

    85%
    188 Ratings

    In-Person Training

    7.3

    ActiveCampaign

    73%
    1 Rating

    EZ Texting

    N/A
    0 Ratings

    Implementation Rating

    8.7

    ActiveCampaign

    87%
    10 Ratings
    10.0

    EZ Texting

    100%
    5 Ratings

    Configurability

    7.7

    ActiveCampaign

    77%
    3 Ratings
    10.0

    EZ Texting

    100%
    1 Rating

    Ease of integration

    8.2

    ActiveCampaign

    82%
    3 Ratings
    9.5

    EZ Texting

    95%
    4 Ratings

    Product Scalability

    8.5

    ActiveCampaign

    85%
    4 Ratings
    10.0

    EZ Texting

    100%
    1 Rating

    Vendor post-sale

    7.7

    ActiveCampaign

    77%
    3 Ratings
    10.0

    EZ Texting

    100%
    1 Rating

    Vendor pre-sale

    7.3

    ActiveCampaign

    73%
    3 Ratings
    10.0

    EZ Texting

    100%
    1 Rating

    Likelihood to Recommend

    ActiveCampaign

    ActiveCampaign is great for anyone who wants loads of flexibility for building automations. They really excel at allowing you do build any automation you want.
    However, because it's slightly more expensive than some other options for email marketing, if you're sending general newsletters or don't need complicated automations, you could go for a cheaper alternative.
    Read full review

    CallFire

    It is great for people who are not tech-savvy, want to get up and running quickly, and want to pay as needed. I have not used it for scheduling recurring messages or sending them to many different lists at once so I'm not sure if it works as well as other options for that. I feel that the pricing is competitive and works well for smaller businesses.
    Read full review

    Pros

    ActiveCampaign

    • Contact management is robust and reliable, and provides all the capabilities I was looking for.
    • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
    • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
    • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
    Read full review

    CallFire

    • Easy to use web interface.
    • The ability to set up our main business phone to receive texts is fantastic.
    • There are an abundance of features we haven't even explored yet but look forward to doing so!
    • The mobile app is great alternative when a desktop or laptop isn't available.
    Read full review

    Cons

    ActiveCampaign

    • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
    • It could be a little bit easier to find pricing online.
    • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
    Read full review

    CallFire

    • Texts should sync between multiple devices. We cannot all reply to patient texts to share the work load because we don't know if another employee has already responded. It just doesn't show up. If we answer on our phone via the app, the desktop doesn't update with the reply. So we have to look back and forth between any of the devices used to reply to determine which patients have already received a reply, etc.
    • We could really use an "out of office" automatic reply. We had a company retreat to Cancun and hated having to text all weekend with patients, when it would have been much more relaxing to know that they could get an automatic reply that we would be back in the office on Monday.
    • Patients accidentally unsubscribe from us often because they text things that sound like "remove from list" etc. For example, when patients ask us to cancel their appointment.
    Read full review

    Pricing Details

    ActiveCampaign

    Starting Price

    $9 per month

    Editions & Modules

    ActiveCampaign editions and modules pricing
    EditionModules
    Lite$9.001
    Plus$492
    Professional$1293
    Enterprise$2294

    Footnotes

    1. Per Month [3 Users]
    2. Per Month [25 Users]
    3. Per Month [50 Users]
    4. Per Month [Unlimited Users]

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    EZ Texting

    Starting Price

    $19 per month

    Editions & Modules

    EZ Texting editions and modules pricing
    EditionModules
    Value$191
    Essentials$292
    Premium$493
    ProfessionalContact sales team4

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Pricing Info

    Likelihood to Renew

    ActiveCampaign

    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    Read full review

    CallFire

    We're excited about EZ Texting and what it does for us. We want to get more into automation with campaigns dealing directly with web sales so a more robust solution will likely leave EZ Texting as our event activation partner and only be used during select times of the year.
    Read full review

    Usability

    ActiveCampaign

    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review

    CallFire

    It was fairly easy to use in terms of sending out texts but it was also a little clunky in the setup and then after sends it was not great in terms of results and finding things in the data.
    Read full review

    Reliability and Availability

    ActiveCampaign

    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Read full review

    CallFire

    We have never needed to use the system and it be unavailable. They seem to schedule their server maintenance perfectly (at least for us!).
    Read full review

    Performance

    ActiveCampaign

    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Read full review

    CallFire

    Your internet connection/speed is the only limiting factor. EZ Texting's pages are optimized to load quickly and do so.
    Read full review

    Support Rating

    ActiveCampaign

    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Read full review

    CallFire

    The tech support at EZ Texting is amazing. They are there all the time and are available to chat or to talk on the phone. They are all very friendly individuals who have a very calming tone and will make sure that you walk away satisfied. They are very professional.
    Read full review

    Implementation Rating

    ActiveCampaign

    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Read full review

    CallFire

    The most important aspect of implementation was selecting a valuable keyword. When we first started using EZ Texting, we were able to grab a simple, easy word to use to connect people to our texts. That proved invaluable in our marketing and selling people on using the service. If we didn't have a good word, I would imagine it wouldn't have been as successful.
    Read full review

    Alternatives Considered

    ActiveCampaign

    I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
    Read full review

    CallFire

    Truly, EZ Texting had more features, functionality and a better value proposition for our organization than others in its field. We didn't need a huge platform with a supermarket of features, we only needed limited features that were easy to implement and manage. For us, this platform made the most sense.
    Read full review

    Scalability

    ActiveCampaign

    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Read full review

    CallFire

    We have never had a problem with the system NOT sending out our message.
    Read full review

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Read full review

    CallFire

    • Using EZ Texting to remind our drivers to do their safety training each month has increased participation in the training program by 47% over the last year.
    • Drivers have communicated that they feel they are more heard due to the reply to the message feature on each text we send out and the manner in which we address any concerns. They may have been hesitant to call into the office in the past about issues but now they are comfortable sending a text.
    Read full review

    Screenshots

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