What users are saying about
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Top Rated
682 Ratings
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Top Rated
232 Ratings

ActiveCampaign

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Top Rated
682 Ratings
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Score 8.8 out of 100

EZ Texting

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Top Rated
232 Ratings
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Score 8.8 out of 100

Likelihood to Recommend

ActiveCampaign

To me, the strongest value proposition of ActiveCampaign is the tagging system and it's robust automation offering. (I'm using the basic plan).The automation triggers are very robust and it allows for many solutions to email sequence needs. The tagging system is quick to use and offers the option to manage it all with one list.It also offers integration with many digital marketing platforms which makes it convenient to seamlessly transfer contact information from one place to another.The addition of basic landing page building is a plus but the slowness of the builder makes it a little tedious to use at times.
Juan R. Arroyo Yap | TrustRadius Reviewer

EZ Texting

EZ Texting is great for starting your journey into using SMS and MMS for both campaigns and event activations. The same-day setup and do-it-yourself platform makes it easy to manage and handle your data. It may be less appropriate for setting up recurring campaigns such as order shipment notifications as the API isn't advertised as far as I'm aware and tokenization isn't in the platform.
Christopher Payne | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
EZ Texting
WYSIWYG email editor
ActiveCampaign
8.1
EZ Texting
Dynamic content
ActiveCampaign
8.5
EZ Texting
Ability to test dynamic content
ActiveCampaign
8.0
EZ Texting
Landing pages
ActiveCampaign
7.1
EZ Texting
A/B testing
ActiveCampaign
8.7
EZ Texting
Mobile optimization
ActiveCampaign
8.2
EZ Texting
Email deliverability reporting
ActiveCampaign
8.9
EZ Texting
List management
ActiveCampaign
8.8
EZ Texting
Triggered drip sequences
ActiveCampaign
9.1
EZ Texting

Lead Management

ActiveCampaign
8.5
EZ Texting
Lead nurturing
ActiveCampaign
8.8
EZ Texting
Lead scoring and grading
ActiveCampaign
8.4
EZ Texting
Data quality management
ActiveCampaign
8.2
EZ Texting
Automated sales alerts and tasks
ActiveCampaign
8.6
EZ Texting

Campaign Management

ActiveCampaign
7.9
EZ Texting
Calendaring
ActiveCampaign
7.7
EZ Texting
Event/webinar marketing
ActiveCampaign
8.1
EZ Texting

Social Media Marketing

ActiveCampaign
8.3
EZ Texting
Social sharing and campaigns
ActiveCampaign
8.4
EZ Texting
Social profile integration
ActiveCampaign
8.1
EZ Texting

Reporting & Analytics

ActiveCampaign
8.5
EZ Texting
Dashboards
ActiveCampaign
8.5
EZ Texting
Standard reports
ActiveCampaign
8.5
EZ Texting
Custom reports
ActiveCampaign
8.3
EZ Texting

Platform & Infrastructure

ActiveCampaign
8.7
EZ Texting
API
ActiveCampaign
8.7
EZ Texting
Role-based workflow & approvals
ActiveCampaign
8.4
EZ Texting
Customizability
ActiveCampaign
8.6
EZ Texting
Integration with Salesforce.com
ActiveCampaign
8.6
EZ Texting
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
EZ Texting
Integration with SugarCRM
ActiveCampaign
8.8
EZ Texting

Pros

ActiveCampaign

  • Ability to leverage a large number of custom fields for contacts
  • Create automations that span from very simple to very complex including segmentation by any custom field and connecting different automations together.
  • Scales based on specific business needs including platform capabilities and number of contacts
Kim McCumber | TrustRadius Reviewer

EZ Texting

  • Easy to use web interface.
  • The ability to set up our main business phone to receive texts is fantastic.
  • There are an abundance of features we haven't even explored yet but look forward to doing so!
  • The mobile app is great alternative when a desktop or laptop isn't available.
Shaun Rogers | TrustRadius Reviewer

Cons

ActiveCampaign

  • Email builder is good but could be improved - particularly for varying images sizes when side by side in a row. I recently found this challenging.
  • Email segmenting is also good as is, but could also be improved - e.g. if I want to schedule 3 emails to similar groups at the same time of day and exclude one group, I have to wait for one email to completely send before I can exclude the group. Logic could be applied to exclude those email addresses to allow me to draft and schedule them all at once.
  • I can't think of anything else I'd improve. it's generally very good.
Lee McIntosh | TrustRadius Reviewer

EZ Texting

  • Texts should sync between multiple devices. We cannot all reply to patient texts to share the work load because we don't know if another employee has already responded. It just doesn't show up. If we answer on our phone via the app, the desktop doesn't update with the reply. So we have to look back and forth between any of the devices used to reply to determine which patients have already received a reply, etc.
  • We could really use an "out of office" automatic reply. We had a company retreat to Cancun and hated having to text all weekend with patients, when it would have been much more relaxing to know that they could get an automatic reply that we would be back in the office on Monday.
  • Patients accidentally unsubscribe from us often because they text things that sound like "remove from list" etc. For example, when patients ask us to cancel their appointment.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

EZ Texting

EZ Texting 6.6
Based on 4 answers
Right now, based on budget, it's something we had to put on hold. We're not finished for sure, just waiting for the funds to continue use. I love EZ Texting and what it's done for us, and how it's connected us to our people, but the budget took a marketing hit, and this was an early casualty.
Anonymous | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

EZ Texting

EZ Texting 8.9
Based on 4 answers
It's very simple to use to send messages immediately, to create keywords, and to add credits. However, it gets difficult in scheduling, as well as finding the reporting info that you're looking for. Sometimes things aren't where you'd assume they would be, and managing group lists can be a bit cumbersome once you add too many.
Anonymous | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

EZ Texting

EZ Texting 10.0
Based on 2 answers
We have never needed to use the system and it be unavailable. They seem to schedule their server maintenance perfectly (at least for us!).
Anonymous | TrustRadius Reviewer

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

EZ Texting

EZ Texting 10.0
Based on 2 answers
Your internet connection/speed is the only limiting factor. EZ Texting's pages are optimized to load quickly and do so.
Anonymous | TrustRadius Reviewer

Support Rating

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

EZ Texting

EZ Texting 8.9
Based on 186 answers
The tech support at EZ Texting is amazing. They are there all the time and are available to chat or to talk on the phone. They are all very friendly individuals who have a very calming tone and will make sure that you walk away satisfied. They are very professional.
Anonymous | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

EZ Texting

EZ Texting 10.0
Based on 4 answers
The most important aspect of implementation was selecting a valuable keyword. When we first started using EZ Texting, we were able to grab a simple, easy word to use to connect people to our texts. That proved invaluable in our marketing and selling people on using the service. If we didn't have a good word, I would imagine it wouldn't have been as successful.
Anonymous | TrustRadius Reviewer

Alternatives Considered

ActiveCampaign

The key reasons I've chosen ActiveCampaign over others are:
  1. Combined CRM and email marketing in one place
  2. Contact tagging (some other email apps have this, some don't)
  3. Powerful automation builder
  4. Generally a very good UI
Nathan Littleton | TrustRadius Reviewer

EZ Texting

Truly, EZ Texting had more features, functionality and a better value proposition for our organization than others in its field. We didn't need a huge platform with a supermarket of features, we only needed limited features that were easy to implement and manage. For us, this platform made the most sense.
Ben Caplan | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

EZ Texting

EZ Texting 10.0
Based on 1 answer
We have never had a problem with the system NOT sending out our message.
Anonymous | TrustRadius Reviewer

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

EZ Texting

  • Using EZ Texting to remind our drivers to do their safety training each month has increased participation in the training program by 47% over the last year.
  • Drivers have communicated that they feel they are more heard due to the reply to the message feature on each text we send out and the manner in which we address any concerns. They may have been hesitant to call into the office in the past about issues but now they are comfortable sending a text.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

EZ Texting

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

EZ Texting Editions & Modules

Edition
Value$24.001
Essentials$36.001
Premium$61.001
ProfessionalContact sales team
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
EZ Texting
8.8

Likelihood to Renew

ActiveCampaign
9.1
EZ Texting
6.6

Usability

ActiveCampaign
8.1
EZ Texting
8.9

Reliability and Availability

ActiveCampaign
9.1
EZ Texting
10.0

Performance

ActiveCampaign
8.6
EZ Texting
10.0

Support Rating

ActiveCampaign
6.7
EZ Texting
8.9

In-Person Training

ActiveCampaign
7.3
EZ Texting

Implementation Rating

ActiveCampaign
8.5
EZ Texting
10.0

Scalability

ActiveCampaign
8.8
EZ Texting
10.0

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