What users are saying about
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Top Rated
300 Ratings

ActiveCampaign

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Top Rated
300 Ratings
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Score 8.9 out of 100
33 Ratings
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Score 9.2 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampain is a full-featured enterprise-level email system, with integrations for any number of automations with any length of sequencing. Due to the depth of features and abilities, it isn't a lightweight email platform that can be learned in a weekend. If you just need to send out a monthly or weekly email blast to all of your contacts, this isn't the system for you. However, if you need to be able to tag and segment each and every one of your contacts—no matter how many—based on interests, page visits to your website, buying history, and interests in your emails while being able to create personalized, highly segmented emails to educate and inspire more visits and loyalty while increasing amount and frequency of purchases, then this should be in your final list for review and testing.
Stephen Scott | TrustRadius Reviewer

Infor CloudSuite CRM

If you have a mobile workforce, it likely wouldn't be as appropriate (keep in mind we're using the desktop client, and have very limited experience with the web app). It is well suited if your business needs lots of custom processes- find a good vendor. We utilize SimpleSoft out of Ohio, and they have been excellent. Key question: think about where your business is going to be in 5-10 years, and will this CRM solution be able to grow with us?
John Collman | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.3
Infor CloudSuite CRM
WYSIWYG email editor
ActiveCampaign
8.1
Infor CloudSuite CRM
Dynamic content
ActiveCampaign
8.3
Infor CloudSuite CRM
Ability to test dynamic content
ActiveCampaign
7.9
Infor CloudSuite CRM
Landing pages
ActiveCampaign
7.1
Infor CloudSuite CRM
A/B testing
ActiveCampaign
8.5
Infor CloudSuite CRM
Mobile optimization
ActiveCampaign
8.2
Infor CloudSuite CRM
Email deliverability reporting
ActiveCampaign
8.8
Infor CloudSuite CRM
List management
ActiveCampaign
8.6
Infor CloudSuite CRM
Triggered drip sequences
ActiveCampaign
9.4
Infor CloudSuite CRM

Lead Management

ActiveCampaign
7.8
Infor CloudSuite CRM
Lead nurturing
ActiveCampaign
7.7
Infor CloudSuite CRM
Lead scoring and grading
ActiveCampaign
7.8
Infor CloudSuite CRM
Data quality management
ActiveCampaign
7.2
Infor CloudSuite CRM
Automated sales alerts and tasks
ActiveCampaign
8.3
Infor CloudSuite CRM

Campaign Management

ActiveCampaign
7.9
Infor CloudSuite CRM
Calendaring
ActiveCampaign
7.1
Infor CloudSuite CRM
Event/webinar marketing
ActiveCampaign
8.7
Infor CloudSuite CRM

Social Media Marketing

ActiveCampaign
8.2
Infor CloudSuite CRM
Social sharing and campaigns
ActiveCampaign
8.8
Infor CloudSuite CRM
Social profile integration
ActiveCampaign
7.6
Infor CloudSuite CRM

Reporting & Analytics

ActiveCampaign
7.8
Infor CloudSuite CRM
Dashboards
ActiveCampaign
7.9
Infor CloudSuite CRM
Standard reports
ActiveCampaign
7.8
Infor CloudSuite CRM
Custom reports
ActiveCampaign
7.7
Infor CloudSuite CRM

Platform & Infrastructure

ActiveCampaign
8.2
Infor CloudSuite CRM
API
ActiveCampaign
8.8
Infor CloudSuite CRM
Role-based workflow & approvals
ActiveCampaign
7.9
Infor CloudSuite CRM
Customizability
ActiveCampaign
7.8
Infor CloudSuite CRM
Integration with Salesforce.com
ActiveCampaign
8.1
Infor CloudSuite CRM
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.3
Infor CloudSuite CRM
Integration with SugarCRM
ActiveCampaign
8.2
Infor CloudSuite CRM

Sales Force Automation

ActiveCampaign
Infor CloudSuite CRM
7.8
Customer data management / contact management
ActiveCampaign
Infor CloudSuite CRM
8.4
Workflow management
ActiveCampaign
Infor CloudSuite CRM
10.0
Territory management
ActiveCampaign
Infor CloudSuite CRM
5.4
Opportunity management
ActiveCampaign
Infor CloudSuite CRM
8.4
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Infor CloudSuite CRM
5.4
Contract management
ActiveCampaign
Infor CloudSuite CRM
5.7
Quote & order management
ActiveCampaign
Infor CloudSuite CRM
7.3
Interaction tracking
ActiveCampaign
Infor CloudSuite CRM
10.0
Channel / partner relationship management
ActiveCampaign
Infor CloudSuite CRM
10.0

Customer Service & Support

ActiveCampaign
Infor CloudSuite CRM
8.3
Case management
ActiveCampaign
Infor CloudSuite CRM
10.0
Call center management
ActiveCampaign
Infor CloudSuite CRM
5.0
Help desk management
ActiveCampaign
Infor CloudSuite CRM
10.0

Marketing Automation

ActiveCampaign
Infor CloudSuite CRM
2.5
Lead management
ActiveCampaign
Infor CloudSuite CRM
3.9
Email marketing
ActiveCampaign
Infor CloudSuite CRM
1.0

CRM Project Management

ActiveCampaign
Infor CloudSuite CRM
4.2
Task management
ActiveCampaign
Infor CloudSuite CRM
7.1
Billing and invoicing management
ActiveCampaign
Infor CloudSuite CRM
3.6
Reporting
ActiveCampaign
Infor CloudSuite CRM
2.1

CRM Reporting & Analytics

ActiveCampaign
Infor CloudSuite CRM
4.2
Forecasting
ActiveCampaign
Infor CloudSuite CRM
3.6
Pipeline visualization
ActiveCampaign
Infor CloudSuite CRM
7.0
Customizable reports
ActiveCampaign
Infor CloudSuite CRM
2.1

Customization

ActiveCampaign
Infor CloudSuite CRM
8.5
Custom fields
ActiveCampaign
Infor CloudSuite CRM
10.0
Custom objects
ActiveCampaign
Infor CloudSuite CRM
7.0
Scripting environment
ActiveCampaign
Infor CloudSuite CRM
7.2
API for custom integration
ActiveCampaign
Infor CloudSuite CRM
10.0

Security

ActiveCampaign
Infor CloudSuite CRM
10.0
Single sign-on capability
ActiveCampaign
Infor CloudSuite CRM
10.0
Role-based user permissions
ActiveCampaign
Infor CloudSuite CRM
10.0

Social CRM

ActiveCampaign
Infor CloudSuite CRM
3.5
Social data
ActiveCampaign
Infor CloudSuite CRM
4.0
Social engagement
ActiveCampaign
Infor CloudSuite CRM
3.0

Integrations with 3rd-party Software

ActiveCampaign
Infor CloudSuite CRM
2.9
Marketing automation
ActiveCampaign
Infor CloudSuite CRM
3.0
Compensation management
ActiveCampaign
Infor CloudSuite CRM
2.7

Platform

ActiveCampaign
Infor CloudSuite CRM
5.0
Mobile access
ActiveCampaign
Infor CloudSuite CRM
5.0

Pros

ActiveCampaign

  • Email automation - Automated email marketing to potential customers, follow up with existing customers, and automated messaging to outside parties.
  • Flow building - This software allows companies to build simple or complicated sequences in a visual builder so that you can see exactly where people are in the sequence of messages.
  • CRM - Customer relationship data. Maintaining data points across a user journey (tagging a UTM source, current activity. If you have someone - and want to know where they are in the journey, there's a way to find that data and label a profile with that).
  • Integrations - ActiveCampaign integrates with almost everything. Seamlessly. You can trigger behaviors in other apps through Zapier, or import data from other software you use. It's a very easy experience to integrate with others.
  • Customer support - Every team member I've encountered has been exceptionally helpful. They are probably the bar for customer support in the tech industry, to be honest.
  • Email systems for the long-haul (and for sequences and emails that are expected to bring in a lot of $$$). Email marketing should be 30-50% of revenue for most businesses. It's THE platform that we recommend for coaches and other businesses to help them earn 6 & 7 figures from email. You can track A LOT of data through this software as a platform, which makes it a great candidate for businesses who want to grow and visualize where their customers are in the overall purchase process, as well as maintaining them as multiple purchases customers.
page V | TrustRadius Reviewer

Infor CloudSuite CRM

  • Saleslogix functionality can be managed to a very granular level for each individual using it. Within the users profile you can restrict access to modules, remove write permission, remove export privileges, etc.
  • Saleslogix has one of the best sync engines I have ever seen. If you allow your outside sales reps to have their own database, they can modify customer record while off line and when they do have internet access they can sync changes in both directions. This functionality works great when you have inside and outside sales staff covering the same territory.
  • Saleslogix can be customized using Visual Basic Code syntax. This is a positive aspect as well as a negative. Our existing Saleslogix is so customized that if we were to upgrade to 8.0 it would cost us over $20k to redo some of the customizations. Upgrades are frequently incompatible with customizations.
Dave Mattingly | TrustRadius Reviewer

Cons

ActiveCampaign

  • ActiveCampaign is so powerful and so versatile that it can sometimes be a challenge to use. There are certainly plenty of online resources available to help you get up to speed, but there are times when the process can seem a little overwhelming. I got a lot of help by attending a "Study Hall" in-person classroom session that was sponsored by the company. Chris Davis was the instructor; he did an amazing job of clarifying priorities and procedures for getting the most out of ActiveCampaign. After going to that session my productivity with ActiveCampaign increased enormously, but in retrospect, I felt like I should have been able to get that kind of expert guidance with the software much earlier, instead of using ActiveCampaign at far less than its maximum capability for several years before feeling like I was really getting my feet on the ground.
  • There doesn't seem to be a way to create or accommodate multiple email addresses for a single contact in the system. When people get into the system with multiple email addresses, they show up as multiple contacts. This can create problems with proper list segmentation; it should be easy enough to resolve this problem, but it's a nagging headache whenever it pops up.
Tim Bost | TrustRadius Reviewer

Infor CloudSuite CRM

  • InforCRM has made dramatic improvements in the web client though in some cases it has been painfully slow to get the most needed things updated. An example is the slow speed of the web client. The newest update is supposed to fix this.
  • The web client does not autosave, so users have to remember to hit the 'save' button at each screen. This is the biggest complaint of users going from the desktop client to the web client.
  • I personally would like to see data panes (account, contact, etc.) with the capability to set up a different view for each team and/or security level that would access the data.
Tonya Payne | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 8 answers
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Infor CloudSuite CRM

Infor CloudSuite CRM 9.0
Based on 8 answers
Because we've already made the investment in the original on-premise version, the cost per user is relatively low. The product has grown with us and we can now choose a LAN or Web client version and host the site internally, giving us total control of our data. The iPhone and iPad versions allow the sales team quick access in the field and the voice-to-text option is quite handy. SalesLogix doesn't require that our technology stack be constantly up to date which again, keeps our cost down. They are always making enhancements to the product and we can choose to update/upgrade when those enhancements appeal to us enough to justify adding the service pack.
Anonymous | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.4
Based on 8 answers
The automations have an easy step-by-step flow display so you can see exactly what your customers are going to experience every step of the way. Email creation is drag and drop and super simple to add timers (if wanted via HTML) or Gifs (save as an image) or even personalization.
Kati Kiefer | TrustRadius Reviewer

Infor CloudSuite CRM

Infor CloudSuite CRM 7.8
Based on 4 answers
It can be a bit slow at times. Its that refresh don't always need to refresh slowing down the user.
LeVar Berry | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Infor CloudSuite CRM

Infor CloudSuite CRM 9.0
Based on 1 answer
No answer on this topic is available.

Performance

ActiveCampaign

ActiveCampaign 8.1
Based on 2 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Infor CloudSuite CRM

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 8.9
Based on 10 answers
There are a few different ways to get support:
  • Chatbox in the lower corner. This is tech support, and they can answer a slew of different questions on demand (during service hours).
  • 1:1 support calls - 30 minutes of 1:1 call with a team member to address your needs
  • Rep - You can have calls and emails into your rep.
Every person I've come in contact with really goes above and beyond to answer questions, and provide support for your needs. The owners of the company must have really invested in this part of their business, because it's the bar that all other companies should be evaluated by (personal opinion). One minor caveat - Our client does have a rep, and there was a misunderstanding (we were held accountable for information we didn't know, so there could still be some growth with expectation setting & understanding their company user journey), but the reason why they didn't set our expectations was because they were trying to support our needs (providing answers to questions). My understanding is that the company is working and growing in this area, and we've had many instances where a team member worked past hours or over and above to help us.
page V | TrustRadius Reviewer

Infor CloudSuite CRM

Infor CloudSuite CRM 8.0
Based on 1 answer
We utilize the support of a local-ish vendor. SimpleSoft is their name. they are great, and very responsive
John Collman | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 7.4
Based on 3 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Infor CloudSuite CRM

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign strikes the right balance of simplicity versus power. Unlike heavyweights such as AWeber, ActiveCampaign is a breeze to use. However, at the other side of the spectrum other easy to use tools like MailChimp are severely lacking in their ability to integrate automations with your website's business logic. Based on hitting the sweet spot, I can clearly recommend ActiveCampaign over it's competitors to most website businesses.
Ben Gelsey | TrustRadius Reviewer

Infor CloudSuite CRM

We selected INFOR CRM over Salesforce simply because it was affordable and didn't have so many 'bells & whistles' that Salesforce has that we were not using. We didn't realize that the compatibility with upgrades were going to be such an issue.
Penny Bell | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Infor CloudSuite CRM

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo | TrustRadius Reviewer

Infor CloudSuite CRM

  • It's a CRM, so using a CRM as opposed to not using one is typically a step in the right direction.
  • Slightly lower TCO than other CRMs.
  • Complete end-to-end workflows allow you to quantify and analyze every step in the business process, leading to improved efficiency.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Infor CloudSuite CRM

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Infor CloudSuite CRM
9.0

Likelihood to Renew

ActiveCampaign
9.1
Infor CloudSuite CRM
9.0

Usability

ActiveCampaign
8.4
Infor CloudSuite CRM
7.8

Reliability and Availability

ActiveCampaign
9.4
Infor CloudSuite CRM
9.0

Performance

ActiveCampaign
8.1
Infor CloudSuite CRM

Support Rating

ActiveCampaign
8.9
Infor CloudSuite CRM
8.0

Implementation Rating

ActiveCampaign
7.4
Infor CloudSuite CRM

Scalability

ActiveCampaign
9.4
Infor CloudSuite CRM

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