What users are saying about

Adobe Analytics

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Top Rated
417 Ratings

Google Data Studio

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41 Ratings

Adobe Analytics

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Top Rated
417 Ratings
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Score 7.6 out of 101

Google Data Studio

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41 Ratings
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Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Adobe Analytics

We generate sales reports and use this platform for source traffic reporting search terms optimizations, campaign AB testing. We analyze overall site performance for various IT implementation on user enhancements.
No photo available

Google Data Studio

It's well suited for marketers that need to create visuals of data and update/share them quickly. Its way better than creating a Google Analytics report that may not be understood by certain people. The fact that you can let other users change things like date range makes it great to share with someone so they dont keep coming back and asking for more data.
I can't think of a scenario where its less appropriate, maybe if the data needs to be very high level?
Brian Nizinsky profile photo

Feature Rating Comparison

BI Standard Reporting

Adobe Analytics
Google Data Studio
7.9
Pixel Perfect reports
Adobe Analytics
Google Data Studio
7.2
Customizable dashboards
Adobe Analytics
Google Data Studio
8.8
Report Formatting Templates
Adobe Analytics
Google Data Studio
7.7

Ad-hoc Reporting

Adobe Analytics
Google Data Studio
7.2
Drill-down analysis
Adobe Analytics
Google Data Studio
6.2
Formatting capabilities
Adobe Analytics
Google Data Studio
7.5
Integration with R or other statistical packages
Adobe Analytics
Google Data Studio
5.7
Report sharing and collaboration
Adobe Analytics
Google Data Studio
9.2

Report Output and Scheduling

Adobe Analytics
Google Data Studio
7.9
Publish to Web
Adobe Analytics
Google Data Studio
8.3
Publish to PDF
Adobe Analytics
Google Data Studio
7.4
Report Versioning
Adobe Analytics
Google Data Studio
7.3
Report Delivery Scheduling
Adobe Analytics
Google Data Studio
7.0
Delivery to Remote Servers
Adobe Analytics
Google Data Studio
9.5

Data Discovery and Visualization

Adobe Analytics
Google Data Studio
7.2
Pre-built visualization formats (heatmaps, scatter plots etc.)
Adobe Analytics
Google Data Studio
7.6
Location Analytics / Geographic Visualization
Adobe Analytics
Google Data Studio
8.0
Predictive Analytics
Adobe Analytics
Google Data Studio
6.0

Pros

  • Once you learn how Adobe Analytics looks and is implemented on the page, it's fairly easy to spot issues with it that can be fixed. This is a strength in that it doesn't take a largely technical person to call out any issues during implementation.
  • Adobe Analytics is good with adding tracking to the page and providing strong and accurate analytics data for analysis.
  • There are numerous online tools to help with checking Adobe Analytics data for verification on a site. Firefox plugins such as Firebug, Omnibug, as well as any proxy debugger such as Fiddler and many others can be used.
Chris McCue profile photo
  • Connects seamlessly with Google products (Analytics and Ads) and allows you to quickly update reports with a click (or on a scheduled basis, depending on what's being pulled.
  • Templates that provide a good starting point for common reports (like Google Ads effectiveness)
  • Offers the ability to connect to a wide range of other products via connectors/Google Sheets, to bring all sources under one dashboard view
  • Flexibility to blend data from sources together, create custom metrics, and customize reports in ways that you can't do easily within Google Analytics
Ben Rubenstein profile photo

Cons

  • Page reporting is difficult, Adobe needs a more robust way to handle duplicated pages in reporting.
  • Dash-boarding has improved but this could be easier to manipulate.
  • Data into the platform can be skewed by site redirects and other aspects of your typical website, some form of data validation would be nice as there are some cases where data is clearly inaccurate.
Spencer Baselice profile photo
  • Sometimes a chart won't display in the way that I want, or won't show data at all, and it can be difficult to understand why. Error messaging/blank data could be more clear for troubleshooting purposes.
  • It's nice to have the opportunity to bring in other data sources, but many of the connectors cost money, so it's easy to hit roadblocks in reporting.
  • The limit of data points on a page can be challenging when trying to bring in a lot of different metrics - for example, I've run into scenarios where I want to add a new metric scorecard but am blocked from doing so, and need to split my report to a different page. I understand this is probably necessary for processing reasons (and processing can be an issue when presenting), but it can be frustrating.
Ben Rubenstein profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
Selecting an analytics provider is an important choice: the cost of switching providers is very high, and includes no historical data availability, implementation and related engineering costs, report re-building, and user re-training.
Federico Calore profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Analytics6.8
Based on 9 answers
The tool can be costly and very difficult to implement with internal resources. A third party vendor is usually required to help with the implementation and integration to other tools. Collecting and passing data from a CMS to Adobe Analytics can be difficult. Without a strategy in place prior to tool implementation, costs could increase due to the need for re-implementation
No photo available
Google Data Studio9.0
Based on 2 answers
Google Data Studio is a highly usable, approachable dashboard program to ingest and analyze/visualize data and information. It offers a number of templates to organize and present material in a logical fashion.
Leah Jakaitis profile photo

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
No photo available
No score
No answers yet
No answers on this topic

Performance

Adobe Analytics8.5
Based on 4 answers
I have never experienced any sort of problem with this products speed or throughput
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Analytics5.7
Based on 9 answers
I have had many clients that are not thrilled with some aspects of the support. I think the actual day-to-day technical support (ClientCare) is great, but I have heard (and experienced) complaints about the the longer-term services (initial implementation, account management).
No photo available
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

From its original namesake (Omniture), the strength of the brand was a big factor. Also the idea of having dedicated support staff 24/7. More visually appealing. More custom tools (Analysis Workspace, Discover, Report Builder).
Robert Williams profile photo
Before using Data Studio, I was just pulling reports from Google Analytics and building presentations/dashboards with that data. This took a lot more time and forced me to make manual updates regularly. Data Studio takes on more of that behind-the-scenes work - but it still is necessary to have a human eye on the numbers to make sure the reports are built in the right way and are showing things that make sense
Ben Rubenstein profile photo

Return on Investment

  • Adobe Analytics has given us an immense amount of custom tracking. This is invaluable.
Robert Williams profile photo
  • It's significantly cut down on the time it takes to report on our marketing campaigns - freeing us up to focus on other tasks.
  • It's made the impact of successful campaigns more clear - leading to more investment in what's working.
  • It's helped to contribute to more of a data-driven focus across our organization.
Ben Rubenstein profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Data Studio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details