What users are saying about

Adobe Analytics

Top Rated
400 Ratings

Adobe Analytics

Top Rated
400 Ratings
Score 7.6 out of 101

Google Data Studio

25 Ratings
Score 8.2 out of 101

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Likelihood to Recommend

Adobe Analytics

For most of the small companies that I do business with, Adobe Analytics is priced out of the market for them and I wouldn't recommend it to them. For other larger companies, I think it would be more feasible. Getting the necessary ROI out of Adobe Analytics, can be a challenge to prove out, but is possible
Elizabeth Gross profile photo

Google Data Studio

Rather than trying to create visuals in Google Sheets, you're able to create a much prettier and interactive combination of visualizations when connecting that specific Google Sheet to Google Data Studio. This being a free tool, I've found that a lot of advanced functionality we enjoy using in other BI tools is lacking in Google Data Studio. Therefore, if you really want to dig into data, it may not be the right fit for you.
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Feature Rating Comparison

BI Standard Reporting

Adobe Analytics
Google Data Studio
8.2
Pixel Perfect reports
Adobe Analytics
Google Data Studio
7.5
Customizable dashboards
Adobe Analytics
Google Data Studio
8.8
Report Formatting Templates
Adobe Analytics
Google Data Studio
8.2

Ad-hoc Reporting

Adobe Analytics
Google Data Studio
7.4
Drill-down analysis
Adobe Analytics
Google Data Studio
6.2
Formatting capabilities
Adobe Analytics
Google Data Studio
8.0
Integration with R or other statistical packages
Adobe Analytics
Google Data Studio
6.0
Report sharing and collaboration
Adobe Analytics
Google Data Studio
9.3

Report Output and Scheduling

Adobe Analytics
Google Data Studio
7.0
Publish to Web
Adobe Analytics
Google Data Studio
8.0
Publish to PDF
Adobe Analytics
Google Data Studio
5.7
Report Versioning
Adobe Analytics
Google Data Studio
6.2
Report Delivery Scheduling
Adobe Analytics
Google Data Studio
6.2
Delivery to Remote Servers
Adobe Analytics
Google Data Studio
9.0

Data Discovery and Visualization

Adobe Analytics
Google Data Studio
7.0
Pre-built visualization formats (heatmaps, scatter plots etc.)
Adobe Analytics
Google Data Studio
7.7
Location Analytics / Geographic Visualization
Adobe Analytics
Google Data Studio
7.2
Predictive Analytics
Adobe Analytics
Google Data Studio
6.0

Pros

  • Allows you to customize different properties that you want to track
  • Allows you to set up custom reports to track different data usage
  • Allows you to look at different traffic sources that your users are coming from
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  • The integration offering is robust and I've yet to run into a situation where we were not able to get our data into Google Data Studio
  • Creating a beautiful report can be done with minimal training
  • Sharing a report and determining the permissions takes seconds which is especially valuable when someone wants to see something quickly
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Cons

  • Tricky usability. You really have to spend time in it before you can use it effectively.
  • Props vs. evars make sense to analysts and power users but are complicated to explain to everyday users.
  • The fact that you can't use "Time on Site" and conversion metrics in the same report makes life difficult (for time on site you must use the prop version of the variable and for conversion metrics, you must use the evar). This is a huge problem for editorial websites where 'time on site' IS a conversion metric. This is a major advantage of GoogleAnalytics over Adobe Analytics for publishers and a constant pain point for me.
Katy Norris profile photo
  • We often have data fields that have multiple values separated by commas. Some BI tools provide options to visualize that data as a group or as individual data points. Unfortunately, I've yet to find a simple way to do this in Google Data Studio
  • Copying a report is, surprisingly, different from other Google Suite tools. Continuity is difficult in a company the size of Google but it's still disappointing.
  • Forgiveness could be improved when it comes to configuring the data resource. Often, sometimes 20+ minutes can be wasted on a 1 second mistake. This could be a user error but it's one that I haven't found an easy answer for.
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Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
While there are other tools out there, customers who truly take advantage of Adobe SiteCatalyst's capabilities are likely to renew. Those only using a portion of its functionality may consider switching to Google Analytics, which has a simpler interface and often a cheaper cost.
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Usability

Adobe Analytics6.8
Based on 9 answers
Not as intuitive as with Google Analytics. There are a lots of gotchas. Tool is best suited for analysts, not casual users. If you know what you're doing, it can be extremely powerful. The usability is getting better, for example, with their drag and drop calculated metrics builder and segment builder, but there is a steep learning curve overall to really know what you're getting with your reports.
Katy Norris profile photo
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Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
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Performance

Adobe Analytics8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
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Support

Adobe Analytics5.7
Based on 9 answers
I have had many clients that are not thrilled with some aspects of the support. I think the actual day-to-day technical support (ClientCare) is great, but I have heard (and experienced) complaints about the the longer-term services (initial implementation, account management).
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In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
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Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
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Alternatives Considered

From its original namesake (Omniture), the strength of the brand was a big factor. Also the idea of having dedicated support staff 24/7. More visually appealing. More custom tools (Analysis Workspace, Discover, Report Builder).
Robert Williams profile photo
This is starting to feel redundant but we just Google Data Studio to supplement the areas that are lacking in our other BI tools. Because it's free it's an easy decision to make. It does not allow us the deep diving that we get with others but is often simpler to use, more customizable, and easy to share when we need something simple done fast.
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Return on Investment

  • This has increased accuracy with our story. We are able to better back up our marketing plans through real time data.
  • Allowed us to see what is working and fix our plans accordingly. If we see that one product has many more visitors on a particular day we can review what other marketing things we did that day that may have effected it.
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  • Rather than using our more advanced BI tool(s) for certain things, when we're in a hurry and have already done the work in Google Sheets, it makes sense and has been very beneficial to be able to tie it into Google Data Studio and quickly get what we need. Time saved is money saved.
  • Some of our other BI tools, using the integrations that we have, make it difficult to share dashboards and other visualizations with the permissions we need unless we create a license for a client. This does not make financial or practical sense in many cases. Google Data Studio lets us get things to clients without a headache.
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Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Data Studio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details