What users are saying about
118 Ratings
7 Ratings
118 Ratings
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Score 8.2 out of 101
7 Ratings
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Score 8.5 out of 101

Likelihood to Recommend

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
No photo available

Leanplum

I think Leanplum is great for any company that needs to use push notification to drive revenue or KPI growth. I often find that it can be very costly to integrate analytics solutions & also build good reporting from the data. Leanplum provides a lot of great analytics & reporting right out of the box, especially around push events. This makes it much easier for the managing marketing user to optimize campaigns and increase their team & company's KPIs.
Alec Dibble profile photo

Feature Rating Comparison

Testing and Experimentation

Adobe Target
8.2
Leanplum
a/b experiment testing
Adobe Target
9.5
Leanplum
Split URL testing
Adobe Target
8.5
Leanplum
Multivariate testing
Adobe Target
9.5
Leanplum
Multi-page/funnel testing
Adobe Target
7.0
Leanplum
Cross-browser testing
Adobe Target
8.0
Leanplum
Mobile app testing
Adobe Target
7.0
Leanplum
Test significance
Adobe Target
8.5
Leanplum
Visual / WYSIWYG editor
Adobe Target
8.0
Leanplum
Advanced code editor
Adobe Target
7.5
Leanplum
Page surveys
Adobe Target
6.0
Leanplum
Preview mode
Adobe Target
8.0
Leanplum
Test duration calculator
Adobe Target
9.5
Leanplum
Experiment scheduler
Adobe Target
9.0
Leanplum
Experiment workflow and approval
Adobe Target
7.0
Leanplum
Dynamic experiment activation
Adobe Target
8.0
Leanplum
Client-side tests
Adobe Target
9.5
Leanplum
Mutually exclusive tests
Adobe Target
9.5
Leanplum

Audience Segmentation & Targeting

Adobe Target
9.1
Leanplum
Standard visitor segmentation
Adobe Target
8.5
Leanplum
Behavioral visitor segmentation
Adobe Target
9.0
Leanplum
Traffic allocation control
Adobe Target
9.5
Leanplum
Website personalization
Adobe Target
9.5
Leanplum

Results and Analysis

Adobe Target
8.8
Leanplum
Heatmap tool
Adobe Target
9.0
Leanplum
Click analytics
Adobe Target
9.0
Leanplum
Scroll maps
Adobe Target
9.0
Leanplum
Form fill analysis
Adobe Target
7.0
Leanplum
Conversion tracking
Adobe Target
9.0
Leanplum
Goal tracking
Adobe Target
9.0
Leanplum
Test reporting
Adobe Target
9.0
Leanplum
Results segmentation
Adobe Target
9.0
Leanplum
CSV export
Adobe Target
9.0
Leanplum
Experiments results dashboard
Adobe Target
9.0
Leanplum

Pros

Adobe Target

  • The test report page is very intuitive. It is very easy to analyze a test based on different segments such as new and returning users.
  • Having confidence levels inserted into the reporting tool is a key feature. While it is a simple feature, it allows users to easily understand when results are significant.
  • We have recently created swim lanes for traffic and this has been very helpful to make sure that different tests are not crossing over in terms of traffic.
No photo available

Leanplum

  • Viewing the history of a campaign. Leanplum shows exactly what a customer has been sent on which dates/times and due to which actions.
  • AB Testing - allows us to see which messages are appreciated/opened more by which customers
  • Team collaboration - we can see easily how recently a campaign or message was updated
Becky Jewell Laughton profile photo

Cons

Adobe Target

  • Documentation - the current docs are fine for the basics but when you want to do the advanced stuff it sucks and Client Care aren't that helpful with the tricky questions.
  • Standard - the new 'Standard' WYSIWYG version of TnT is very new so I'll be kind however it's full of bugs and unusable - hopefully this will be fixed soon as it looks to have a lot of potential.
  • QAing your tests - the Onsite feature has never worked properly in all the time I have used it. I've been told by people at Adobe not to use the feature.
Richard Hayes profile photo

Leanplum

  • Ability to create User Stories with a predefined funnel of actions that will chain themselves
  • Ability to tag users once they enter or leave specific segments
  • Should show in a simple page the main KPIS that matter for all our games at once
  • More granularity in granting access to subsets (not sharing everything per account)
BORGET Sebastien profile photo

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
Once you get started with your testing program, you realize that it is necessary to continue. You must keep optimizing in order to remain a vital competitor in today's marketing world. Even if you're not using Test & Target or any other user experience testing software, you ought to be performing comparison tests on your own, simply by routing your audience to different experiences and quantifying the aggregate of the results.
Paul Labrise profile photo

Leanplum

No score
No answers yet
No answers on this topic

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson profile photo

Leanplum

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo

Leanplum

No score
No answers yet
No answers on this topic

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo

Leanplum

No score
No answers yet
No answers on this topic

Support

Adobe Target

Adobe Target 8.0
Based on 7 answers
Customer service was friendly and very reachable. However, they weren't always knowledgeable in helping us solve our problems. Also, because of our contract we were limited in the number of support hours and help we could receive.
Sarah Schick profile photo

Leanplum

No score
No answers yet
No answers on this topic

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo

Leanplum

No score
No answers yet
No answers on this topic

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo

Leanplum

No score
No answers yet
No answers on this topic

Implementation

Adobe Target

Adobe Target 7.2
Based on 5 answers
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
No photo available

Leanplum

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Target

I have used Optimizely for A/B testing. Optimizely makes it easier to set up almost any type of testing experiment. Optimizely is also strongly recommended for a limited number of users and when you want to optimize the cost. Optimizely was selected over Adobe Target since the start-up company had a limited budget to invest on A/B testing platform.
Vaibhav Choksi profile photo

Leanplum

I was not a part of making the decision to use Leanplum over its competitors.
Matthew Guimond profile photo

Return on Investment

Adobe Target

  • It has helped us make decisions about whether to put manpower behind certain website strategies, as we've been able to test them temporarily and run A/B tests to prove effectiveness.
  • It allows us an easy way to serve different content to different groups of staff members on our internal intranet.
  • It allows us to know more about our users by measuring analytics of how users interact with the dynamic page elements served by Adobe Target.
No photo available

Leanplum

  • Leanplum has helped a client improve their visibility & ROI on push campaigns.
  • It had a lot of built in reports out of the box, so the client had to spend very little on building out additional reporting or using a reporting tool to understand the data.
  • When we switched vendors, Leanplum offered a similar pricing contract as the previous vendor with many more features. After using it for over a year, I feel that Leanplum was a much better value than the previous vendor's contract.
Alec Dibble profile photo

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Leanplum

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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