What users are saying about
118 Ratings
8 Ratings
118 Ratings
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Score 8.2 out of 100
8 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Adobe Target

Adobe Target is best suited if you have or desire to have the rest of the Adobe stack (Adobe Launch, Adobe Analytics, Adobe AAM, etc.), although analytics itself can be relatively easily integrated with just about any major testing tool. If your testing program is more advanced, and you'd like to get into heavy personalization, I'd say Target has some features that could definitely be beneficial (e.g. Auto Target, Auto Allocation), but another tool like Evergage or Dynamic Yield is probably a better bet.
Anonymous | TrustRadius Reviewer

Leanplum

I think Leanplum is great for any company that needs to use push notification to drive revenue or KPI growth. I often find that it can be very costly to integrate analytics solutions & also build good reporting from the data. Leanplum provides a lot of great analytics & reporting right out of the box, especially around push events. This makes it much easier for the managing marketing user to optimize campaigns and increase their team & company's KPIs.
Alec Dibble | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Adobe Target
7.5
Leanplum
a/b experiment testing
Adobe Target
9.0
Leanplum
Split URL testing
Adobe Target
8.3
Leanplum
Multivariate testing
Adobe Target
8.7
Leanplum
Multi-page/funnel testing
Adobe Target
7.3
Leanplum
Cross-browser testing
Adobe Target
7.5
Leanplum
Mobile app testing
Adobe Target
6.0
Leanplum
Test significance
Adobe Target
6.7
Leanplum
Visual / WYSIWYG editor
Adobe Target
5.7
Leanplum
Advanced code editor
Adobe Target
8.0
Leanplum
Page surveys
Adobe Target
6.0
Leanplum
Preview mode
Adobe Target
5.5
Leanplum
Test duration calculator
Adobe Target
7.3
Leanplum
Experiment scheduler
Adobe Target
9.0
Leanplum
Experiment workflow and approval
Adobe Target
7.0
Leanplum
Dynamic experiment activation
Adobe Target
8.0
Leanplum
Client-side tests
Adobe Target
9.5
Leanplum
Server-side tests
Adobe Target
8.0
Leanplum
Mutually exclusive tests
Adobe Target
8.0
Leanplum

Audience Segmentation & Targeting

Adobe Target
8.6
Leanplum
Standard visitor segmentation
Adobe Target
8.0
Leanplum
Behavioral visitor segmentation
Adobe Target
8.0
Leanplum
Traffic allocation control
Adobe Target
9.7
Leanplum
Website personalization
Adobe Target
8.7
Leanplum

Results and Analysis

Adobe Target
7.0
Leanplum
Heatmap tool
Adobe Target
9.0
Leanplum
Click analytics
Adobe Target
9.0
Leanplum
Scroll maps
Adobe Target
9.0
Leanplum
Form fill analysis
Adobe Target
7.0
Leanplum
Conversion tracking
Adobe Target
5.9
Leanplum
Goal tracking
Adobe Target
6.5
Leanplum
Test reporting
Adobe Target
7.0
Leanplum
Results segmentation
Adobe Target
5.4
Leanplum
CSV export
Adobe Target
4.9
Leanplum
Experiments results dashboard
Adobe Target
6.6
Leanplum

Pros

Adobe Target

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
Anonymous | TrustRadius Reviewer

Leanplum

  • Viewing the history of a campaign. Leanplum shows exactly what a customer has been sent on which dates/times and due to which actions.
  • AB Testing - allows us to see which messages are appreciated/opened more by which customers
  • Team collaboration - we can see easily how recently a campaign or message was updated
Becky Jewell Laughton | TrustRadius Reviewer

Cons

Adobe Target

  • There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
  • Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?
Anonymous | TrustRadius Reviewer

Leanplum

  • Ability to create User Stories with a predefined funnel of actions that will chain themselves
  • Ability to tag users once they enter or leave specific segments
  • Should show in a simple page the main KPIS that matter for all our games at once
  • More granularity in granting access to subsets (not sharing everything per account)
BORGET Sebastien | TrustRadius Reviewer

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Richard Hayes | TrustRadius Reviewer

Leanplum

No score
No answers yet
No answers on this topic

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson | TrustRadius Reviewer

Leanplum

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh | TrustRadius Reviewer

Leanplum

No score
No answers yet
No answers on this topic

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson | TrustRadius Reviewer

Leanplum

No score
No answers yet
No answers on this topic

Support

Adobe Target

Adobe Target 4.5
Based on 8 answers
Adobe rarely responds before the 3rd or 4th time you attempt to get up with them, and when they do there are many delays, transfers, that typically lead to us solving the issue ourselves in the meantime before they can.
Anonymous | TrustRadius Reviewer

Leanplum

No score
No answers yet
No answers on this topic

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick | TrustRadius Reviewer

Leanplum

No score
No answers yet
No answers on this topic

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick | TrustRadius Reviewer

Leanplum

No score
No answers yet
No answers on this topic

Implementation

Adobe Target

Adobe Target 7.2
Based on 5 answers
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
Anonymous | TrustRadius Reviewer

Leanplum

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Target

I have used Optimizely for A/B testing. Optimizely makes it easier to set up almost any type of testing experiment. Optimizely is also strongly recommended for a limited number of users and when you want to optimize the cost. Optimizely was selected over Adobe Target since the start-up company had a limited budget to invest on A/B testing platform.
Vaibhav Choksi | TrustRadius Reviewer

Leanplum

I was not a part of making the decision to use Leanplum over its competitors.
Matthew Guimond | TrustRadius Reviewer

Return on Investment

Adobe Target

  • The quantifiable results of each campaign are reflected in the lift and confidence. Within each campaign, you have the ability to tie a dollar amount to to each conversion metric, in order to monetarily understand the successes and project the benefits of implementation over a period of time.
  • Within each campaign you can set up any number of success metrics, in the interest of understanding the behavior of your audience for each experience. But you will usually want to optimize for a specific conversion and move forward with the implementation based on the test results.
  • As a conversion optimization specialist in the field of education management, my team was tasked primarily with lead generation. Test & Target helped our marketing team better understand the behavior of our customers, informing our user experience decisions and creating more satisfying experiences for our audience.
Paul Labrise | TrustRadius Reviewer

Leanplum

  • Leanplum has helped a client improve their visibility & ROI on push campaigns.
  • It had a lot of built in reports out of the box, so the client had to spend very little on building out additional reporting or using a reporting tool to understand the data.
  • When we switched vendors, Leanplum offered a similar pricing contract as the previous vendor with many more features. After using it for over a year, I feel that Leanplum was a much better value than the previous vendor's contract.
Alec Dibble | TrustRadius Reviewer

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Leanplum

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Target
8.4
Leanplum
8.8

Likelihood to Renew

Adobe Target
6.3
Leanplum

Usability

Adobe Target
1.1
Leanplum

Reliability and Availability

Adobe Target
6.1
Leanplum

Performance

Adobe Target
8.0
Leanplum

Support

Adobe Target
4.5
Leanplum

In-Person Training

Adobe Target
8.1
Leanplum

Online Training

Adobe Target
6.1
Leanplum

Implementation

Adobe Target
7.2
Leanplum

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