What users are saying about

Adobe Target

110 Ratings

Salesforce

Top Rated
2042 Ratings

Adobe Target

110 Ratings
Score 7.7 out of 101

Salesforce

Top Rated
2042 Ratings
Score 8.2 out of 101

Add comparison

Likelihood to Recommend

Adobe Target

It's a very flexible tool with some great features however you'll need to have users that understand your business but are also technically savvy. If you don't have the right people/person then you may want to consider something easier to use ..saying that I believe the Standard version that was recently released has tried to address this however it's a beta product right now with more than a few issues.
Richard Hayes profile photo

Salesforce

Salesforce is amazing for many scenarios, pretty hard to find one that doesn't fit. It's great if you are an executive who needs to know everything about an account prior to a meeting, but doesn't want to have to look in a million different places. If you are a sales rep, and you need to know how many opportunities you've created or what's in your pipeline, your dashboard has it. Say you are a customer success manager, and you need to find out when or why a certain customer churned, theoretically it's all there in the opportunity. You should have their entire history, products suites, surveys and any supporting notes and documents.The only scenario I don't think SFDC excels in would be utilizing it as a ticketing system. There are just too many systems specifically geared to that industry that have it more built out and user-friendly.
John Hilburn profile photo

Feature Rating Comparison

Sales Force Automation

Adobe Target
Salesforce
8.3
Customer data management / contact management
Adobe Target
Salesforce
8.7
Workflow management
Adobe Target
Salesforce
8.1
Territory management
Adobe Target
Salesforce
8.3
Opportunity management
Adobe Target
Salesforce
8.8
Integration with email client (e.g., Outlook or Gmail)
Adobe Target
Salesforce
7.9
Contract management
Adobe Target
Salesforce
7.7
Quote & order management
Adobe Target
Salesforce
8.0
Interaction tracking
Adobe Target
Salesforce
9.0
Channel / partner relationship management
Adobe Target
Salesforce
8.1

Customer Service & Support

Adobe Target
Salesforce
8.5
Case management
Adobe Target
Salesforce
9.0
Call center management
Adobe Target
Salesforce
8.4
Help desk management
Adobe Target
Salesforce
8.3

Marketing Automation

Adobe Target
Salesforce
7.6
Lead management
Adobe Target
Salesforce
8.2
Email marketing
Adobe Target
Salesforce
7.1

CRM Project Management

Adobe Target
Salesforce
7.8
Task management
Adobe Target
Salesforce
8.4
Billing and invoicing management
Adobe Target
Salesforce
6.7
Reporting
Adobe Target
Salesforce
8.2

CRM Reporting & Analytics

Adobe Target
Salesforce
8.3
Forecasting
Adobe Target
Salesforce
8.1
Pipeline visualization
Adobe Target
Salesforce
8.5
Customizable reports
Adobe Target
Salesforce
8.4

Customization

Adobe Target
Salesforce
8.0
Custom fields
Adobe Target
Salesforce
8.3
Custom objects
Adobe Target
Salesforce
8.3
Scripting environment
Adobe Target
Salesforce
7.5
API for custom integration
Adobe Target
Salesforce
7.8

Security

Adobe Target
Salesforce
8.7
Single sign-on capability
Adobe Target
Salesforce
8.8
Role-based user permissions
Adobe Target
Salesforce
8.6

Social CRM

Adobe Target
Salesforce
6.9
Social data
Adobe Target
Salesforce
7.0
Social engagement
Adobe Target
Salesforce
6.8

Integrations with 3rd-party Software

Adobe Target
Salesforce
7.8
Marketing automation
Adobe Target
Salesforce
8.3
Compensation management
Adobe Target
Salesforce
7.2

Platform

Adobe Target
Salesforce
7.5
Mobile access
Adobe Target
Salesforce
7.5

Pros

  • The product is extremely simple and easy to use. The interface is very intuitive and the learning curve is miniscule if one possesses the knowledge of the proper web technologies.
  • It is a robust piece of software with the ability to interface with other Adobe/Omniture products via plugins. In our organization, this cross-functionality saves a lot of time and resources. The terminology is also the same across all Adobe/Omniture products to make for an easy transition.
  • The tool also provides one with the ability to execute multiple tests simultaneously and to segment traffic to particular tests. The software is extremely scalable.
No photo available
  • Salesforce nails the reporting suite. It's so robust and refined, that it makes my job 10 times more efficient.
  • Task and recurring meetings. I love logging in everyday and knowing exactly what I have lined up for the day, or at least an idea of it. This helps me organize my calendar.
  • Notes, emails, plugins. I love being able to take notes directly into the Account/Opportunity, and then in turn send emails directly to the client from there as well. Also, if i'm in my work email, and I email a client directly, I can then easily attach said email into my Salesforce account via one easy click.
John Hilburn profile photo

Cons

  • Documentation: There is an overall lack of documentation, and lack of a user community for more assistance.
  • Integration with server side scripting (you must convert everything to client side).
  • The user interface is difficult to navigate and use.
No photo available
  • It is a very intimidating platform to new users. It's not at all intuitive or user friendly and definitely requires some training and help.
  • No customer service. If you only pay for the basic license good luck figuring out problems as customer service just refers you to the community boards to search for it there.
John Cupoli profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
Because the value we receive is greater than the cost of ownership/maintenance
Bryant Hoopes profile photo
Salesforce10.0
Based on 48 answers
While it's not perfect and can be overly complicated at times, there is not another solution out there that can do what it does. To get the same functionality you would need numerous disparate tools to match the amount of functionality Salesforce has. Having it all aggregated on one platform makes the complicated parts far more bearable
John Cupoli profile photo

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
Salesforce8.0
Based on 34 answers
I think as a user, it's simpler - and it's so very configurable. From the admin side, it's more complex because there's so much you have to learn/know before you can start truly administrating an instance. That being said, administrating it can be easy - our PTO request process is a custom-built Salesforce object. Most things in Salesforce are easy to figure out if you're technologically-minded, and it's also a simple tool for users that may not be as technologically savvy.
Carissa Crittenden profile photo

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
Salesforce9.8
Based on 27 answers
All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years. Accordingly, I only recall our instance of Salesforce having one unscheduled, brief down time over 6 years. I can't remember for sure, but it may have been due to our Internet Service Provider (ISP) versus Salesforce itself. Also, Salesforce does it's best to keep customers in the loop:

Trust.salesforce.com is the salesforce.com community's home for real-time information on system performance and security. On this site you'll find:

Live and historical data on system performance
Up-to-the minute information on planned maintenance
Phishing, malicious software and social engineering threats
Best security practices for your organization
Information on how we safeguard your data
Rob Gottschalk profile photo

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
Salesforce9.0
Based on 18 answers
Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
Points per Salesforce -
1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
Rob Gottschalk profile photo

Support

Adobe Target7.0
Based on 6 answers
Customer support isn't really used as I am an internal power user of the tool.
Bryant Hoopes profile photo
Salesforce5.0
Based on 30 answers
Customer services was friendly. For development objects and for business process adjustments, you are better served by a 3rd party Salesforce consulting partner.
Rob Gottschalk profile photo

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
Salesforce7.9
Based on 11 answers
All instructors are Salesforce certified. If you have done any type of customization, then it probably makes more sense to use the consulting partner who implemented your instance of Salesforce for training
Rob Gottschalk profile photo

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
Salesforce9.1
Based on 15 answers
The premier level of training is capable of preparing any individual from infant user, to technical architect. That is not hyperbole.
Kyle Dugger profile photo

Implementation

Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo
Salesforce9.4
Based on 16 answers
Executive involvement is critical. Make sure you have a good handle on the metrics you would like to ultimately manage. Work as a team to document your business requirements. Whiteboard often. Understand Salesforce's best practice capabilities.

Have a central person identified to handle all report and analysis requests (ie - don't allow multiple people to create reports; have one person create reports and distribute them to decision makers via the Salesforce dashboard or whatever form). Make sure you understand critical dates and develop the project plan accordingly
Rob Gottschalk profile photo

Alternatives Considered

Webtrends Optimize was on the list. Ultimately, my previous experience with Adobe T&T led us to make the decision to use it.
Bryant Hoopes profile photo
Salesforce has been the only CRM tool in my career. But I love the tool and would select it 10/10. It has numerous different access points and plug-ins, and, being an admin at my old company to a salesperson at my new company, I miss the ability to go into the app store and download new plug-ins to try.
Christopher Bennett profile photo

Collaboration and Sharing

No score
No answers yet
No answers on this topic
Salesforce8.3
Based on 5 answers
They have a chatter function which is great! You can easily create group dashboards and reports.
Stratford Canning profile photo

Data Integration

No score
No answers yet
No answers on this topic
Salesforce8.4
Based on 5 answers
It’s real-time, quick access, and easily compatible with over systems.
Stratford Canning profile photo

Scalability

No score
No answers yet
No answers on this topic
Salesforce10.0
Based on 2 answers
Salesforce has the unique ability to scale to new products and offerings quickly growing with your enterprise.
Todd Duclos profile photo

Return on Investment

  • The system has helped create a great user experience, therefore generating more traffic and increasing conversion on the site.
Jeremiah Graham, MBA profile photo
  • Salesforce.com has contributed to a more efficient overall organization in particular lowering cycle times required by technology in the field and in finance.
  • Salesforce.com has played a large part in a formidable increase in our sales close rate.
  • Salesforce.com has dramatically increased our insight into our business.
Irene Chivily Von Toussaint profile photo

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Salesforce

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details