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Top Rated
2597 Ratings
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Score 8.2 out of 100

Salesforce

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2597 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Adobe Target

Adobe Target is best suited if you have or desire to have the rest of the Adobe stack (Adobe Launch, Adobe Analytics, Adobe AAM, etc.), although analytics itself can be relatively easily integrated with just about any major testing tool. If your testing program is more advanced, and you'd like to get into heavy personalization, I'd say Target has some features that could definitely be beneficial (e.g. Auto Target, Auto Allocation), but another tool like Evergage or Dynamic Yield is probably a better bet.
Anonymous | TrustRadius Reviewer

Salesforce

I'd be likely to recommend Salesforce to anyone who has time or resources to develop the system to meet their needs - or to hire that out to another firm. Salesforce is a HUGE tool that comes as a blank slate. and not appropriate for any firm that cannot have a near full time support person or developer.
Jeff Fralick | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Adobe Target
7.5
Salesforce
a/b experiment testing
Adobe Target
8.8
Salesforce
Split URL testing
Adobe Target
8.1
Salesforce
Multivariate testing
Adobe Target
8.3
Salesforce
Multi-page/funnel testing
Adobe Target
7.6
Salesforce
Cross-browser testing
Adobe Target
7.4
Salesforce
Mobile app testing
Adobe Target
6.0
Salesforce
Test significance
Adobe Target
6.7
Salesforce
Visual / WYSIWYG editor
Adobe Target
6.2
Salesforce
Advanced code editor
Adobe Target
8.0
Salesforce
Page surveys
Adobe Target
6.7
Salesforce
Visitor recordings
Adobe Target
8.2
Salesforce
Preview mode
Adobe Target
5.8
Salesforce
Test duration calculator
Adobe Target
7.0
Salesforce
Experiment scheduler
Adobe Target
8.6
Salesforce
Experiment workflow and approval
Adobe Target
7.7
Salesforce
Dynamic experiment activation
Adobe Target
7.6
Salesforce
Client-side tests
Adobe Target
8.8
Salesforce
Server-side tests
Adobe Target
7.2
Salesforce
Mutually exclusive tests
Adobe Target
7.6
Salesforce

Audience Segmentation & Targeting

Adobe Target
8.1
Salesforce
Standard visitor segmentation
Adobe Target
7.9
Salesforce
Behavioral visitor segmentation
Adobe Target
7.5
Salesforce
Traffic allocation control
Adobe Target
8.9
Salesforce
Website personalization
Adobe Target
8.3
Salesforce

Results and Analysis

Adobe Target
6.8
Salesforce
Heatmap tool
Adobe Target
7.5
Salesforce
Click analytics
Adobe Target
8.0
Salesforce
Scroll maps
Adobe Target
8.0
Salesforce
Form fill analysis
Adobe Target
6.6
Salesforce
Conversion tracking
Adobe Target
6.0
Salesforce
Goal tracking
Adobe Target
6.8
Salesforce
Test reporting
Adobe Target
6.9
Salesforce
Results segmentation
Adobe Target
6.0
Salesforce
CSV export
Adobe Target
5.3
Salesforce
Experiments results dashboard
Adobe Target
6.5
Salesforce

Sales Force Automation

Adobe Target
Salesforce
8.3
Customer data management / contact management
Adobe Target
Salesforce
9.1
Workflow management
Adobe Target
Salesforce
8.1
Territory management
Adobe Target
Salesforce
8.1
Opportunity management
Adobe Target
Salesforce
8.8
Integration with email client (e.g., Outlook or Gmail)
Adobe Target
Salesforce
8.3
Contract management
Adobe Target
Salesforce
8.4
Quote & order management
Adobe Target
Salesforce
7.7
Interaction tracking
Adobe Target
Salesforce
8.6
Channel / partner relationship management
Adobe Target
Salesforce
8.0

Customer Service & Support

Adobe Target
Salesforce
8.5
Case management
Adobe Target
Salesforce
9.0
Call center management
Adobe Target
Salesforce
8.4
Help desk management
Adobe Target
Salesforce
8.3

Marketing Automation

Adobe Target
Salesforce
8.2
Lead management
Adobe Target
Salesforce
8.3
Email marketing
Adobe Target
Salesforce
8.1

CRM Project Management

Adobe Target
Salesforce
8.0
Task management
Adobe Target
Salesforce
8.4
Billing and invoicing management
Adobe Target
Salesforce
6.7
Reporting
Adobe Target
Salesforce
8.8

CRM Reporting & Analytics

Adobe Target
Salesforce
8.8
Forecasting
Adobe Target
Salesforce
8.5
Pipeline visualization
Adobe Target
Salesforce
8.9
Customizable reports
Adobe Target
Salesforce
9.1

Customization

Adobe Target
Salesforce
8.7
Custom fields
Adobe Target
Salesforce
8.7
Custom objects
Adobe Target
Salesforce
8.8
Scripting environment
Adobe Target
Salesforce
8.3
API for custom integration
Adobe Target
Salesforce
8.8

Security

Adobe Target
Salesforce
8.9
Single sign-on capability
Adobe Target
Salesforce
8.8
Role-based user permissions
Adobe Target
Salesforce
8.9

Social CRM

Adobe Target
Salesforce
8.2
Social data
Adobe Target
Salesforce
8.3
Social engagement
Adobe Target
Salesforce
8.1

Integrations with 3rd-party Software

Adobe Target
Salesforce
8.3
Marketing automation
Adobe Target
Salesforce
8.5
Compensation management
Adobe Target
Salesforce
8.2

Platform

Adobe Target
Salesforce
8.0
Mobile access
Adobe Target
Salesforce
8.0

Pros

Adobe Target

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
Anonymous | TrustRadius Reviewer

Salesforce

  • Salesforce nails the reporting suite. It's so robust and refined, that it makes my job 10 times more efficient.
  • Task and recurring meetings. I love logging in everyday and knowing exactly what I have lined up for the day, or at least an idea of it. This helps me organize my calendar.
  • Notes, emails, plugins. I love being able to take notes directly into the Account/Opportunity, and then in turn send emails directly to the client from there as well. Also, if i'm in my work email, and I email a client directly, I can then easily attach said email into my Salesforce account via one easy click.
John Hilburn | TrustRadius Reviewer

Cons

Adobe Target

  • There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
  • Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?
Anonymous | TrustRadius Reviewer

Salesforce

  • Quick access to report "button(s)" on dashboard. Right now you have to go to the Reports Tab, find the report template and run it. In Sales, we look at the same reports daily, and for individual sales personnel, being able to click 1 button to get to their accounts with the through date always being updated to "today" (so it doesn't have to be selected every single day before running the report) - would be of great help.
Leslie Bradford | TrustRadius Reviewer

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Richard Hayes | TrustRadius Reviewer

Salesforce

Salesforce 10.0
Based on 48 answers
While it's not perfect and can be overly complicated at times, there is not another solution out there that can do what it does. To get the same functionality you would need numerous disparate tools to match the amount of functionality Salesforce has. Having it all aggregated on one platform makes the complicated parts far more bearable
John Cupoli | TrustRadius Reviewer

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson | TrustRadius Reviewer

Salesforce

Salesforce 7.5
Based on 36 answers
Salesforce is like a bucket of legos. Everyone gets the same bucket, but can build anything you want out of it. I've worked on Salesforce instances for: construction, non-profits, job training, music industries, medical insurance, medical billing, paid parking, and international medical diagnostic companies.
Kyle Dugger | TrustRadius Reviewer

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh | TrustRadius Reviewer

Salesforce

Salesforce 9.8
Based on 27 answers
All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years. Accordingly, I only recall our instance of Salesforce having one unscheduled, brief down time over 6 years. I can't remember for sure, but it may have been due to our Internet Service Provider (ISP) versus Salesforce itself. Also, Salesforce does it's best to keep customers in the loop:

Trust.salesforce.com is the salesforce.com community's home for real-time information on system performance and security. On this site you'll find:

Live and historical data on system performance
Up-to-the minute information on planned maintenance
Phishing, malicious software and social engineering threats
Best security practices for your organization
Information on how we safeguard your data
Rob Gottschalk | TrustRadius Reviewer

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson | TrustRadius Reviewer

Salesforce

Salesforce 9.0
Based on 18 answers
Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
Points per Salesforce -
1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
Rob Gottschalk | TrustRadius Reviewer

Support Rating

Adobe Target

Adobe Target 4.4
Based on 9 answers
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
Gary Poppe | TrustRadius Reviewer

Salesforce

Salesforce 6.0
Based on 32 answers
Since we do not pay for Premier Support, the agreed upon response times are still pretty good. It is a little ridiculous that you should need to pay tens of thousands of dollars for their best support options and training.
Brent Booth | TrustRadius Reviewer

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick | TrustRadius Reviewer

Salesforce

Salesforce 7.9
Based on 11 answers
All instructors are Salesforce certified. If you have done any type of customization, then it probably makes more sense to use the consulting partner who implemented your instance of Salesforce for training
Rob Gottschalk | TrustRadius Reviewer

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick | TrustRadius Reviewer

Salesforce

Salesforce 9.1
Based on 15 answers
The quality of Salesforce's standard online training is high, but limited by nature as to what it covers.
Here are some common online courses -
Getting Started: Navigating Salesforce
Getting Started: Using the Sales Cloud
Getting Started: Administering Salesforce
Getting Started with Reports and Dashboards
Social Media Goes to Work: Chatter
Securing your Salesforce Organization
Getting Started with Data.com
Getting Started with Force.com Pages (Visualforce)
Writing Secure Applications on Force.com
Rob Gottschalk | TrustRadius Reviewer

Implementation Rating

Adobe Target

Adobe Target 7.2
Based on 5 answers
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
Anonymous | TrustRadius Reviewer

Salesforce

Salesforce 9.4
Based on 16 answers
Executive involvement is critical. Make sure you have a good handle on the metrics you would like to ultimately manage. Work as a team to document your business requirements. Whiteboard often. Understand Salesforce's best practice capabilities.

Have a central person identified to handle all report and analysis requests (ie - don't allow multiple people to create reports; have one person create reports and distribute them to decision makers via the Salesforce dashboard or whatever form). Make sure you understand critical dates and develop the project plan accordingly
Rob Gottschalk | TrustRadius Reviewer

Alternatives Considered

Adobe Target

I have used Optimizely for A/B testing. Optimizely makes it easier to set up almost any type of testing experiment. Optimizely is also strongly recommended for a limited number of users and when you want to optimize the cost. Optimizely was selected over Adobe Target since the start-up company had a limited budget to invest on A/B testing platform.
Vaibhav Choksi | TrustRadius Reviewer

Salesforce

Salesforce is head and shoulders above any other CRM available on the market. It integrates with Gmail and almost any other third-party tool that your company plans to use, making it the most robust and integrated tool available.
Zach Ettelman | TrustRadius Reviewer

Scalability

Adobe Target

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 10.0
Based on 2 answers
Salesforce has the unique ability to scale to new products and offerings quickly growing with your enterprise.
Todd Duclos | TrustRadius Reviewer

Return on Investment

Adobe Target

  • The quantifiable results of each campaign are reflected in the lift and confidence. Within each campaign, you have the ability to tie a dollar amount to to each conversion metric, in order to monetarily understand the successes and project the benefits of implementation over a period of time.
  • Within each campaign you can set up any number of success metrics, in the interest of understanding the behavior of your audience for each experience. But you will usually want to optimize for a specific conversion and move forward with the implementation based on the test results.
  • As a conversion optimization specialist in the field of education management, my team was tasked primarily with lead generation. Test & Target helped our marketing team better understand the behavior of our customers, informing our user experience decisions and creating more satisfying experiences for our audience.
Paul Labrise | TrustRadius Reviewer

Salesforce

  • Salesforce.com has contributed to a more efficient overall organization in particular lowering cycle times required by technology in the field and in finance.
  • Salesforce.com has played a large part in a formidable increase in our sales close rate.
  • Salesforce.com has dramatically increased our insight into our business.
Irene Chivily Von Toussaint | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Salesforce

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Target
8.5
Salesforce
8.5

Likelihood to Renew

Adobe Target
6.3
Salesforce
10.0

Usability

Adobe Target
1.1
Salesforce
7.5

Reliability and Availability

Adobe Target
6.1
Salesforce
9.8

Performance

Adobe Target
8.0
Salesforce
9.0

Support Rating

Adobe Target
4.4
Salesforce
6.0

In-Person Training

Adobe Target
8.1
Salesforce
7.9

Online Training

Adobe Target
6.1
Salesforce
9.1

Implementation Rating

Adobe Target
7.2
Salesforce
9.4

Scalability

Adobe Target
Salesforce
10.0

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