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112 Ratings

Salesforce

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Score 7.7 out of 101

Salesforce

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Top Rated
2094 Ratings
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Score 8.2 out of 101

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Likelihood to Recommend

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
No photo available

Salesforce

I do, truly, believe that in our case and for what we are using it for, it is well suited. Organizing the mass data we have around our dealers and participants through the Rewards Program is of high value to us and Salesforce.com does allow us to do a good job at doing so. Yes, reporting in some cases is a pain, but overall, the ability to organize dashboards and make our data more visual to everyone across our organization is essential.
Jennifer Reid profile photo

Feature Rating Comparison

Sales Force Automation

Adobe Target
Salesforce
8.3
Customer data management / contact management
Adobe Target
Salesforce
8.7
Workflow management
Adobe Target
Salesforce
8.1
Territory management
Adobe Target
Salesforce
8.3
Opportunity management
Adobe Target
Salesforce
8.8
Integration with email client (e.g., Outlook or Gmail)
Adobe Target
Salesforce
7.9
Contract management
Adobe Target
Salesforce
7.7
Quote & order management
Adobe Target
Salesforce
8.0
Interaction tracking
Adobe Target
Salesforce
9.0
Channel / partner relationship management
Adobe Target
Salesforce
8.0

Customer Service & Support

Adobe Target
Salesforce
8.5
Case management
Adobe Target
Salesforce
9.0
Call center management
Adobe Target
Salesforce
8.4
Help desk management
Adobe Target
Salesforce
8.3

Marketing Automation

Adobe Target
Salesforce
7.7
Lead management
Adobe Target
Salesforce
8.2
Email marketing
Adobe Target
Salesforce
7.1

CRM Project Management

Adobe Target
Salesforce
7.8
Task management
Adobe Target
Salesforce
8.4
Billing and invoicing management
Adobe Target
Salesforce
6.7
Reporting
Adobe Target
Salesforce
8.3

CRM Reporting & Analytics

Adobe Target
Salesforce
8.3
Forecasting
Adobe Target
Salesforce
8.0
Pipeline visualization
Adobe Target
Salesforce
8.6
Customizable reports
Adobe Target
Salesforce
8.5

Customization

Adobe Target
Salesforce
8.0
Custom fields
Adobe Target
Salesforce
8.3
Custom objects
Adobe Target
Salesforce
8.3
Scripting environment
Adobe Target
Salesforce
7.5
API for custom integration
Adobe Target
Salesforce
7.8

Security

Adobe Target
Salesforce
8.7
Single sign-on capability
Adobe Target
Salesforce
8.7
Role-based user permissions
Adobe Target
Salesforce
8.7

Social CRM

Adobe Target
Salesforce
7.0
Social data
Adobe Target
Salesforce
7.1
Social engagement
Adobe Target
Salesforce
6.9

Integrations with 3rd-party Software

Adobe Target
Salesforce
7.9
Marketing automation
Adobe Target
Salesforce
8.4
Compensation management
Adobe Target
Salesforce
7.5

Platform

Adobe Target
Salesforce
7.5
Mobile access
Adobe Target
Salesforce
7.5

Pros

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
No photo available
  • Reports and dashboards in Salesforce are powerful and easy to build. They have been invaluable to our ability to track activities and forecast. Reports give you detailed information and can be filtered to extreme specifics. Dashboards give a great overview of a pipeline, or a snapshot of the quarter, that can be useful for executive that just need a high-level view of the business.
  • The community is a fantastic resource to find answers to questions when you are stuck on a problem. There are users from all walks of business, and I have never had a question that didn't relate to someone else in some way. An extension of that is the AppExchange, where you can find apps that will work with Salesforce to answer those problems for you, as well.
  • Salesforce is extremely user friendly. It is intuitive for an administrator, and it makes creating a fantastic user interface easy. There is a way to do almost anything, often multiple ways, and the process is always simpler than it may initially seem. It also looks a lot better than a bunch of spreadsheets.
  • Salesforce integrates with everything. If there isn't an automatic integration with it, you can create new API integration points. If you use Marketo, which is a common marketing automation tool, it will integrate with Salesforce. Our finance and implementation departments are starting to work on creating integration between their systems and Salesforce. Having that integration makes it easier for us to use Salesforce as a one-stop-shop kind of system.
  • Salesforce is easy to change if you need to. There are high levels of customization, and there are small changes that you can make to mirror your actual business processes within the "org." If your company goes through a major process change, it is relatively simple to alter your settings, objects, and fields in Salesforce to reflect that change. You don't have to shut the whole production down and start over; you just make a plan for change management and go about it.
  • Automation, automation, automation. You can take out a lot of the human error with Salesforce's multiple automation tools. Workflow, approvals, and now processes. If there is a field or a message that your users persistently forget to update or send, then you can automate it and sit back.
Samantha Safin profile photo

Cons

  • Be careful to not rack up too many server calls - this can be a costly endeavor. If you're in a large corporation which can afford mass quantities of server calls per year, then you won't have to be as concerned. If you are a small company, you must be more prudent and use T&T for specific campaigns which have a life span, can warrant specific results, and do not linger on. De-activating mboxes within T&T is a great way to disable mboxes without bugging IT or your web developers about removing/adding mboxes every time you want to run a campaign.
  • T&T is client-side user experience testing, meaning what the customer sees is based on their specific visit in a specific web browser - and the experience is controlled by T&T during the lifespan of the cookie. This is not a fault of T&T, but it is necessary to understand. As you build and QA campaigns, you still have to check the experience in ALL browsers and you have to be aware that a user visiting your site on more than one computer may see different experiences based on how they were routed in the test campaign.
Paul Labrise profile photo
  • Dynamic Field Availability - Salesforce needs the ability to display fields based on input from other fields. While you can make certain field types dependend on other fields, an Ajax type functionality would add greater flexibility to the user interface.
  • Salesforce Support - the support group is hit or miss, making it much better to establish a relationship with a partner to get stronger support, especially with initial set up.
  • Detailed Reporting - the basic Salesforce report module covers most situations, but it could use enhancement to allow for greater cross-object reporting and more in-depth analysis without the need for a Business Intelligence tool
Benjamin Barniskis profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
I no longer work for the company that I used Adobe Test & Target at.
Laci Long profile photo
Salesforce10.0
Based on 48 answers
Cloud based and future looking - Salesforce has either set or kept pace with the latest in technology. At least two major feature releases a year allow an organization to keep up with the latest changes. Mobile and the release of their new analytics platform are just two examples of how Salesforce continues to innovate.
Benjamin Barniskis profile photo

Usability

Adobe Target1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson profile photo
Salesforce8.0
Based on 34 answers
The system has been refined over the years to be very useful to Sales, Marketing and Support staff alike.
Todd Duclos profile photo

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
Salesforce9.8
Based on 27 answers
They always advise of maintenance windows which never interrupt daily processes and I have only experienced 1 outage in my 5 years of working with SF which was resolved in less than 10 minutes.
April Barclay profile photo

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
Salesforce9.0
Based on 18 answers
Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
Points per Salesforce -
1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
Rob Gottschalk profile photo

Support

Adobe Target7.0
Based on 6 answers
Customer support isn't really used as I am an internal power user of the tool.
Bryant Hoopes profile photo
Salesforce4.9
Based on 30 answers
Employees are available in roughly 26 languages, quick turnaround times, visibility into issue status, quick and knowledgeable service support techs, solid & efficient solutions.
Kyle Dugger profile photo

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
Salesforce7.9
Based on 11 answers
All instructors are Salesforce certified. If you have done any type of customization, then it probably makes more sense to use the consulting partner who implemented your instance of Salesforce for training
Rob Gottschalk profile photo

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
Salesforce9.1
Based on 15 answers
The premier level of training is capable of preparing any individual from infant user, to technical architect. That is not hyperbole.
Kyle Dugger profile photo

Implementation

Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo
Salesforce9.4
Based on 16 answers
Executive involvement is critical. Make sure you have a good handle on the metrics you would like to ultimately manage. Work as a team to document your business requirements. Whiteboard often. Understand Salesforce's best practice capabilities.

Have a central person identified to handle all report and analysis requests (ie - don't allow multiple people to create reports; have one person create reports and distribute them to decision makers via the Salesforce dashboard or whatever form). Make sure you understand critical dates and develop the project plan accordingly
Rob Gottschalk profile photo

Alternatives Considered

Other products that are typically within the same consideration set are Maxymiser and Monetate. Each tool has its own pros and cons and the best tool can vary depending on the organizations goals, requirements, budget, team structure, etc.
No photo available
Salesforce is MUCH better than what we were previously using. For one, Saleslogix isn't a SaaS product - you're completely tied to what PC your user creds are installed on. Second, searching for records is nearly impossible in Saleslogix - you have to exactly type something how it's named in the system, and that's really hard to do when you have some people entering it as "A B C Company" and "ABC Co" - it was very gross and also impossible to manage dupes.
Carissa Crittenden profile photo

Collaboration and Sharing

No score
No answers yet
No answers on this topic
Salesforce8.3
Based on 5 answers
They have a chatter function which is great! You can easily create group dashboards and reports.
Stratford Canning profile photo

Data Integration

No score
No answers yet
No answers on this topic
Salesforce8.4
Based on 5 answers
It’s real-time, quick access, and easily compatible with over systems.
Stratford Canning profile photo

Scalability

No score
No answers yet
No answers on this topic
Salesforce10.0
Based on 2 answers
Salesforce has the unique ability to scale to new products and offerings quickly growing with your enterprise.
Todd Duclos profile photo

Return on Investment

  • Increased bookings.
  • Increased Conversions Rates.
  • Ability to implement personalization models.
  • Integrate with 3rd party solutions such as Jira, Qlikview, etc. but took good bit of development to do.
No photo available
  • I am not sure about actual "closing" numbers, but since I started using SFDC, my ability to keep track of appointments and next steps has drastically increased.
  • I would say that my productivity has gone up by over 35% since I started using SFDC.
  • I have decreased the number of "unnecessary" calls by about 1/3 since using SFDC.
Mark Dille profile photo

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Salesforce

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details