What users are saying about

Parse.ly

12 Ratings

Amplitude Analytics

13 Ratings
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Score 8.8 out of 101

Parse.ly

12 Ratings
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Score 9.6 out of 101

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Likelihood to Recommend

Amplitude Analytics

If you are working with a tool where tracking actions taken by users in that tool is very important. In tools with very few users and not a ton of custom editing, this may not be necessary
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Parse.ly

Parse.ly is well suited for a media publisher or any other company that publishes content daily. I also think it's one of the best platforms out there for people who are not digital analytics savvy and only need to view high-level metrics that affect decision making and reporting within content marketing teams. It is less appropriate for businesses that have an analytics team or anyone that is skilled in digital analytics.
Nick Kretz profile photo

Pros

  • You can always get up-to-date usage data on all of our users. It is really down to the minute information, with basically no delays.
  • There are so many usage events. Events basically exist for every possible action a user can take in the software.
  • The charts and everything are very customizable and easy to navigate even if you are not familiar with analyzing data.
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  • Data visualization of high-level site performance metrics
  • Simple interface reduces the complexity and hurdle to understand digital analytics
  • Easy to view top-performing content and content categories
Nick Kretz profile photo

Cons

  • Marketing and Sales actions are on separate objects.
  • events can be unreliable as both software update and change. Sometimes they can stop triggering and it's not immediately acknowledged
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  • Daily histogram view not always the best view when looking at historical performance
  • Not the best platform to use when comparatively analyzing historical performance
  • I would love to see month over month or week over week performance vs only daily performance histogram chart
Nick Kretz profile photo

Alternatives Considered

A lot of data can be tracked via manual tracking or linking to an excel sheet, but with such a huge amount of data, it is far easier to have all of it laid out in an easy to read format. The charts and graphs are easy to use and are really pretty user-friendly. The hardest part is in simply finding the event that you want to use.
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Parse.ly is not as robust as Google Analytics and is simplified to assist decision makers within a content marketing department. It was selected and is being used for our client because it simplifies digital analytics and better displays the information to gather quick insights about a specific blog post and/or content topic(s)
Nick Kretz profile photo

Return on Investment

  • Better productivity
  • A better understanding of our users
  • Informing and influencing our marketing decisions
Gwen Rivet profile photo
  • Saves time when training and reporting analytics to client because the platform can answer most general questions
  • Cost-effective software that is easy to use and incorporate into daily processes
  • Easy to set up and learn through their customer support and training docs
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Pricing Details

Amplitude Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Parse.ly

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details