Apollo.io vs. HubSpot Sales Hub

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
HubSpot Sales Hub
Score 8.8 out of 10
N/A
HubSpot Sales Hub is designed to eliminate friction by bringing tools and data together on one platform. The solution boasts email tracking and templates, and call tracking & recording.
$15
per month per seat
Pricing
Apollo.ioHubSpot Sales Hub
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Sales Hub Starter
$15
per month per seat
Sales Hub Professional
$100
per month per seat
Sales Hub Enterprise
$150
per month per seat
Offerings
Pricing Offerings
Apollo.ioHubSpot Sales Hub
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.Discount available for annual billing.
More Pricing Information
Community Pulse
Apollo.ioHubSpot Sales Hub
Considered Both Products
Apollo.io
Chose Apollo.io
The phone numbers given by Cognism weren't accurate and it was too expensive. HubSpot Sales Hub is less intuitive and not as easy to use when setting up email sequences.
Chose Apollo.io
I liked the interface of Cognism much more. I think the data quality was also slightly better. Cognism did not have the lookalike feature though.

Jobin was great to be able to create LinkedIn sequences.
Chose Apollo.io
because it does the work of an outbound/outreach platform, as well as a prospecting platform – all in the same place.
Chose Apollo.io
Access to data, enabling the ability to find leads and contacts at scale, is the primary driver.
Chose Apollo.io
It is much more user-friendly and has better data than Apollo.
Chose Apollo.io
It was chosen before I arrived at the company. Either way, Apollo is the best available tool on the market based on the features and services it provides.

There is a lot of room for improvement in the UI as it is not as intuitive to manage as it seems initially.
HubSpot Sales Hub
Chose HubSpot Sales Hub
HubSpot Sales had the features we wanted at a very cost effective price. Some of the other options have a heavier admin burden, and as a small shop, we needed to minimize admin overhead as much as possible. Also, the integration into GSuite/Gmail is super easy, and has been a …
Features
Apollo.ioHubSpot Sales Hub
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.2
144 Ratings
5% above category average
HubSpot Sales Hub
-
Ratings
Advanced search8.3141 Ratings00 Ratings
Identification of new leads8.3143 Ratings00 Ratings
List quality8.0143 Ratings00 Ratings
List upload/download8.6134 Ratings00 Ratings
Ideal customer targeting8.0141 Ratings00 Ratings
Load time/data access8.3142 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.2
142 Ratings
5% above category average
HubSpot Sales Hub
-
Ratings
Contact information8.2142 Ratings00 Ratings
Company information8.3142 Ratings00 Ratings
Industry information8.0140 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.9
140 Ratings
6% above category average
HubSpot Sales Hub
-
Ratings
Lead qualification process7.7129 Ratings00 Ratings
Smart lists and recommendations7.7128 Ratings00 Ratings
Salesforce integration8.780 Ratings00 Ratings
Company/business profiles8.0135 Ratings00 Ratings
Alerts and reminders7.6118 Ratings00 Ratings
Data hygiene7.6135 Ratings00 Ratings
Automatic data refresh7.7130 Ratings00 Ratings
Tags7.7111 Ratings00 Ratings
Filters and segmentation8.3135 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.6
127 Ratings
2% above category average
HubSpot Sales Hub
-
Ratings
Sales email templates7.5126 Ratings00 Ratings
Append emails to records7.8117 Ratings00 Ratings
Best Alternatives
Apollo.ioHubSpot Sales Hub
Small Businesses
Lead411
Lead411
Score 8.3 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.3 out of 10
Mixmax
Mixmax
Score 8.8 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
Outreach
Outreach
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioHubSpot Sales Hub
Likelihood to Recommend
8.7
(163 ratings)
8.7
(129 ratings)
Likelihood to Renew
8.2
(2 ratings)
8.0
(7 ratings)
Usability
8.3
(134 ratings)
8.0
(12 ratings)
Support Rating
7.0
(6 ratings)
8.3
(5 ratings)
Implementation Rating
5.5
(1 ratings)
9.1
(1 ratings)
User Testimonials
Apollo.ioHubSpot Sales Hub
Likelihood to Recommend
Apollo.io
It is best used for cold outreach sales. While it has some research capabilities for trends in some ways, it really shines in finding and maintaining up to date information on contacts. Being able to mass update contacts that might have moved to a new company allows you to see easily when you might need to find a new contact, or if you have a contact at a new company, expanding your network and reach. It is not a CRM, I don't recommend using it as your full CRM, it is great for tracking cold outreach, but then you should move contacts to your actual CRM tool.
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HubSpot
HubSpot Sales HUB is well suited for teams who want to run a sales team, grow their business, and continue to do so efficiently. The amazing elements of HubSpot Sales HUB is how the UI facilitates the work to begin with. Beyond the features and capabilities, the UI helps make what you and your team want to accomplish easy. The sales teams who have 2-5 people, teams of 20-50, or 500+, the HubSpot Sales HUB will adapt to how you and your organization are structured.
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Pros
Apollo.io
  • Sequencing automated email campaigns for outbound prospecting (BD Function).
  • Integrating with Sales Navigator to help me find emails/phone #' numbers/"add to sequence" while prospecting. It's easy and seamless to find & then load contacts into Cadences.
  • Integration with Salesforce is a huge plus. Allows me to not worry about logging anything, but the executive team can see my activity & what is going on (emails going out, responses I get, etc.).
  • The analytics on the outreach data is always helpful as well (open rates, click rates, etc.).
Read full review
HubSpot
  • The task feature of HubSpot has been super helpful for me to organize what activities I am focusing on throughout the day. Instead of having a generalized list of the activities that need to take place today, I can organize that list by calls, emails, to-do's, linked-in, etc. That way I can take an hour of my time and focus on only doing phone calls, only doing emails, etc. It has helped me increase my productivity by making 20 phone calls a day to 100 phone calls throughout the day.
  • Hubspot Sequences are also super helpful in order to plug and play contacts that need similar solutions. The automatic email feature allows me to not have to spend time sending a simple email template. Instead, it automatically sends that email out at the time that THEY would most likely respond.
  • This gives me more time to focus on the tasks that I can't automate, allowing me to be way more productive. I can also customize my sequences to automate when I am reaching out, and what activity I am doing.
  • Sequences give me the ability to create a highly customized approach, with the scalability of a plug and play format.
Read full review
Cons
Apollo.io
  • Some of time it happens that right stakeholders' mobile seems not available in which improvement can help more accurate data.
  • Notifications when someone opens the marketing email and showing the interest.
  • Mobile application that will help us during the travelling. It will get very easy to log calls and find the contacts on the way.
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HubSpot
  • I find the interface to be a bit unorganized and sometimes the information added about projects looks clogged which sometimes makes it difficult to access specific information.
  • Sometimes we have to deal with different currencies because we have clients all over the world but the exchange rate tool is not always accurate, causing us to slow down our work.
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Likelihood to Renew
Apollo.io
Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
Read full review
HubSpot
Ease of use, ease of customizability, and ease of 3rd-party integration, especially to LinkedIn Navigator, all play a vital role in our increasing reliance of HubSpot Sales for our growing sales team. Also taking into account the great training and support for HubSpot Sales available from HubSpot, including HubSpot Academy.
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Usability
Apollo.io
It is easy to use. The UI has enough options to learn, with advanced documentation and support. The customer service is quick to respond and assists with information in real time. The UI has different segments for each feature which makes it easy to use.
Settings are easy to change as per preferred requirements
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HubSpot
Since we launched HubSpot Sales Hub into our organisation's tech stack, we've experienced a smooth transition and implementation process for those using this solution. The ease of use and the interface experience is amazing and that was a main priority for us in the purchasing phase. So far, we've been nothing but very happy with the support, implementation, and ongoing development of our sales team adapting to the solution. Highly recommend it for usability and functionality!
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Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
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HubSpot
Oh my goodness HubSpot Support is just amazing. I submitted a question/issue to them yesterday and by this morning I had this response:
"Hi Stephanie, I hope this finds you well and thanks so much for your patience while I was working to update the extension with my team. We were actually able to push through an update yesterday afternoon which set the default lifecycle stage to lead in the sidebar. If you take a look now, that should be in place. If it has not updated yet, I would recommend uninstalling and re-installing the sales extension so an updated version and be pushed through. Again, I want to say that I sincerely appreciate that you took the time to reach out to us and help us iron this out. HubSpot really values constructive feedback with real use-case backing to help push it along. So, thank you!"
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Implementation Rating
Apollo.io
No answers on this topic
HubSpot
It was not only SUPER easy to implement, we had some amazing support from HubSpot. They scheduled a call to go over each individual tool with our team and provided guidance and best practices plus answered any questions are new users had. It was wonderful and really helped them get started confidently
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Alternatives Considered
Apollo.io
I link the interface of Apollo.io better than Zoominfo. Zoominfo only provides a company employees and rarely the specific people I was looking for in shipping and logistics. It generally recommended higher level executives like Presidents or COO's instead of the decision makers I need to work with. I also found much of the info Zoominfo provided to be outdated. In some cases the people were no longer employed with the company
Read full review
HubSpot
To be honest, there are great features in all of these competitors but they aren't quite as user-friendly or robust compared to Hubspot. Hubspot's Sales hub was able to add more features to it's platform while remaining very user-friendly and easy to use. I found myself getting lost navigating platforms like Zendesk or Salesforce, there is also a much nicer onboarding experience with Hubspot.
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Return on Investment
Apollo.io
  • It provides more opportunities to gather more clients.
  • It gives more results and better results in targeting our sales.
  • It is a more effective way to provide information to a large number of potential clients about the events/ projects the company is offering.
Read full review
HubSpot
  • Lead Response Time:
  • Prior to Hubspot, this was maybe 24 hours as an average. Now it is MINUTES. We immediately get back to clients and if we aren't able to then we will connect using email automation and sequences without lifting a finger. It's great!
  • Company Growth in difficult times:
  • Despite COVID causing issues on Residential Construction in Washington, we have continued to grow as a business, and part of that is thanks to our amazing Sales team, and part of that credit goings to Hubspot directly. If we didn't have Hubspot we would have shrunk or stayed the same as a company. Hubspot made sure we grew.
  • ROI [return on investment]
  • It's a hard thing to measure but our company has increased its revenue by more than 20% compared to last year. And that is saying a lot for our industry especially with COVID's impact on Residential Construction. I
  • can't measure it precisely but I know beyond any shadow of a doubt that HUBSPOT helped make this possible because our Sales and Marketing Teams are sharper and more capable than they have ever been thanks to this wonderful CRM.
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ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.