Apollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data — all in one place. Known for its industry-leading B2B database of more than 210 million contacts and 35 million companies, Apollo’s end-to-end platform helps businesses of all sizes unlock their full market potential with unparalleled precision and ease.
Trusted by 500,000+ companies, including Autodesk, Cyera, and…
$59
per month per user
HubSpot Sales Hub
Score 8.8 out of 10
N/A
HubSpot Sales Hub is designed to eliminate friction by bringing tools and data together on one platform. The solution boasts email tracking and templates, and call tracking & recording.
$20
per month per seat
Pricing
Apollo.io
HubSpot Sales Hub
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Sales Hub Starter
$15
per month, pay upfront anually per seat
Starter Customer Platform
$15
per month, pay upfront anually per seat
Sales Hub Starter
$20
per month per seat
Starter Customer Platform
$20
per month per seat
Sales Hub Professional
$90
per month, pay upfront anually per seat
Sales Hub Professional
$100
per month per seat
Sales Hub Enterprise
$150
per month per seat
Offerings
Pricing Offerings
Apollo.io
HubSpot Sales Hub
Free Trial
Yes
No
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
20% discount for annual billing on the Basic and Professional plans.
The phone numbers given by Cognism weren't accurate and it was too expensive. HubSpot Sales Hub is less intuitive and not as easy to use when setting up email sequences.
It is much more user-friendly and has better data than Apollo.
Verified User
Professional
Chose Apollo.io
It was chosen before I arrived at the company. Either way, Apollo is the best available tool on the market based on the features and services it provides.
There is a lot of room for improvement in the UI as it is not as intuitive to manage as it seems initially.
HubSpot Sales had the features we wanted at a very cost effective price. Some of the other options have a heavier admin burden, and as a small shop, we needed to minimize admin overhead as much as possible. Also, the integration into GSuite/Gmail is super easy, and has been a …
When prospecting startups using specific technologies (e.g., Segment, HubSpot, or AWS), Apollo’s technographic filters allowed us to rapidly build precise lead lists, which we enriched and exported to our CRM in minutes. This level of targeting is ideal for partners, integrations, or reseller programs. Phone number accuracy can be inconsistent, especially for direct dials. If your team’s primary outreach method is cold calling, Apollo may require supplementation with other phone data providers, such as ZoomInfo or Cognism.
HubSpot Sales HUB is well suited for teams who want to run a sales team, grow their business, and continue to do so efficiently. The amazing elements of HubSpot Sales HUB is how the UI facilitates the work to begin with. Beyond the features and capabilities, the UI helps make what you and your team want to accomplish easy. The sales teams who have 2-5 people, teams of 20-50, or 500+, the HubSpot Sales HUB will adapt to how you and your organization are structured.
The task feature of HubSpot has been super helpful for me to organize what activities I am focusing on throughout the day. Instead of having a generalized list of the activities that need to take place today, I can organize that list by calls, emails, to-do's, linked-in, etc. That way I can take an hour of my time and focus on only doing phone calls, only doing emails, etc. It has helped me increase my productivity by making 20 phone calls a day to 100 phone calls throughout the day.
Hubspot Sequences are also super helpful in order to plug and play contacts that need similar solutions. The automatic email feature allows me to not have to spend time sending a simple email template. Instead, it automatically sends that email out at the time that THEY would most likely respond.
This gives me more time to focus on the tasks that I can't automate, allowing me to be way more productive. I can also customize my sequences to automate when I am reaching out, and what activity I am doing.
Sequences give me the ability to create a highly customized approach, with the scalability of a plug and play format.
Their reliability has been an issue for our team. The product has been down multiple times since I've been a user.
Some times prospects titles/roles are out of date, so keeping up with those a bit more would be helpful during sourcing
I've received a lot of spam calls that are completely irrelevant to me, but it comes down to an issue on their side with using so many numbers from different area codes. This was a major pain in the beginning, but has subsided a bit.
I find the interface to be a bit unorganized and sometimes the information added about projects looks clogged which sometimes makes it difficult to access specific information.
Sometimes we have to deal with different currencies because we have clients all over the world but the exchange rate tool is not always accurate, causing us to slow down our work.
Ease of use, ease of customizability, and ease of 3rd-party integration, especially to LinkedIn Navigator, all play a vital role in our increasing reliance of HubSpot Sales for our growing sales team. Also taking into account the great training and support for HubSpot Sales available from HubSpot, including HubSpot Academy.
It has all the tools and filters you need, but it can look a bit busy and cluttered on the screen sometimes. I would suggest having "rooms". When you go into a certain part it's just the filters you need. Once you set the filters they dissapear and you can see your results, with the option to open up the sidebar if you need to.
Since we launched HubSpot Sales Hub into our organisation's tech stack, we've experienced a smooth transition and implementation process for those using this solution. The ease of use and the interface experience is amazing and that was a main priority for us in the purchasing phase. So far, we've been nothing but very happy with the support, implementation, and ongoing development of our sales team adapting to the solution. Highly recommend it for usability and functionality!
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
Oh my goodness HubSpot Support is just amazing. I submitted a question/issue to them yesterday and by this morning I had this response:
"Hi Stephanie, I hope this finds you well and thanks so much for your patience while I was working to update the extension with my team. We were actually able to push through an update yesterday afternoon which set the default lifecycle stage to lead in the sidebar. If you take a look now, that should be in place. If it has not updated yet, I would recommend uninstalling and re-installing the sales extension so an updated version and be pushed through. Again, I want to say that I sincerely appreciate that you took the time to reach out to us and help us iron this out. HubSpot really values constructive feedback with real use-case backing to help push it along. So, thank you!"
It was not only SUPER easy to implement, we had some amazing support from HubSpot. They scheduled a call to go over each individual tool with our team and provided guidance and best practices plus answered any questions are new users had. It was wonderful and really helped them get started confidently
We're awaiting Apollo.io's promise to fix the bugs, we've been waiting for almost 3 months now and the patience is getting near the end... We tried Clay and it seems super promising, though it's more expensive than Apollo.io, we will definitively consider it if Apollo.io doesn't fix their bugs soon.
To be honest, there are great features in all of these competitors but they aren't quite as user-friendly or robust compared to Hubspot. Hubspot's Sales hub was able to add more features to it's platform while remaining very user-friendly and easy to use. I found myself getting lost navigating platforms like Zendesk or Salesforce, there is also a much nicer onboarding experience with Hubspot.
The ROI on saving time prospecting is good, but the ROI of having to work around their buggy platform is terrible.
Unfortunately the fact that you need to significantly invest in the platform in order to make it work well makes the ROI a lot harder. Because the system you set up with determine who is/isn't prospected going forward, if you have a lot of companies/clients that you have prospected or work with, you have to do a lot of work to make sure they're set up appropriately and not being reached out to again.
Their price per lead used to be good, but it seems they're raising their prices as they grow so I'm not sure they're even worth going to for leads anymore.
Prior to Hubspot, this was maybe 24 hours as an average. Now it is MINUTES. We immediately get back to clients and if we aren't able to then we will connect using email automation and sequences without lifting a finger. It's great!
Company Growth in difficult times:
Despite COVID causing issues on Residential Construction in Washington, we have continued to grow as a business, and part of that is thanks to our amazing Sales team, and part of that credit goings to Hubspot directly. If we didn't have Hubspot we would have shrunk or stayed the same as a company. Hubspot made sure we grew.
ROI [return on investment]
It's a hard thing to measure but our company has increased its revenue by more than 20% compared to last year. And that is saying a lot for our industry especially with COVID's impact on Residential Construction. I
can't measure it precisely but I know beyond any shadow of a doubt that HUBSPOT helped make this possible because our Sales and Marketing Teams are sharper and more capable than they have ever been thanks to this wonderful CRM.
