Apollo vs HubSpot Sales Hub

• Handling multi-step outreach sequences -> email -> phone call reminder -> LinkedIn addition -> follow up email -> leave voicemail -> break up email
• Finding new accounts & contacts to reach out to
• Having easy to understand reporting for how your messaging is converting into meetings

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• Provides a streamlined system for creating, sending, and tracking automated email campaigns to current customers as well as cold prospects. This is a huge benefit for my sales team in that we can have a one-stop-shop for prospect engagement management.
• Playbooks in HubSpot Sales Hub has been a lifesaver by giving my sales team the step-by-step tools in order to present the best prospect discovery calls and demos. It's a simple process to follow but super effective!
• One of the areas that Hubspot does incredibly well is they provide score rating for each and every prospect within our CRM. The score rating is based upon prospect engagement to email outreach allowing my sales team to prioritize cold/hot leads and to focus on the higher engaged prospects.
• Another big benefit we've experienced is that HubSpot Sales Hub integrates with our CRM allowing a streamlined tech stack. This saves my sales team a lot of time managing both the CRM and HubSpot Sales Hub.

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• Their customer service is just terrible. You get an assigned account manager but 9/10 times they wouldn't know what you wanted and/or how the product works or how to fix it. Vast majority of the time it was a canned response that made you question if they read the message, or if they read it and did not understand a word.
• The software was relatively buggy and lacked features that were promised upon signup. They seem to have some large corporate clients and if you aren't one none of your bug submissions, feature requests, or concerns will be addressed.
• Their growing quickly so they seem to be very understaffed which I believe caused many of the issues above.
• The data, while good, can quickly run out if you're looking for specific types of leads. If you're looking for something generic like Managers at companies between 10-5000 people, you can pull leads all day every day. However if you're looking for a specific industry, specific title, and specific location - don't count on having an endless supply of leads (or even really enough to use month after month).

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• Search feature is horrible. When you have a prospect on the phone and you type in their name or company it isn't always visible. You have to use emails, otherwise all other searches are suspect and have to double and triple checked.... tough to do when talking to a prospect.
• Deal cards need to be MORE customizable (last update aside). There needs to be control (more) on what is presented on the card. Also, the order in which the cards are visible should be customizable. Allow the organization to sequence.
• The ability to create "online reports" dynamically. Simply allow me to create a report on needed criteria and then publish the report in a custom URL that I can share with non-HubSpot users. This can be used to share with my vendors, dealers, partners who I would never allow in my system but I want to provide visibility

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• We've seen a significant increase in outbound leads after using this tool (almost a 200% increase MoM).
• Negative: This tool does take a considerable amount of time to learn how to use, and you likely won't see results if someone is only spending minimal time within the tool, so we have invested a bit in hiring people to manage this tool.

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• We are able to consistently hit our outreach goals every week of 160 emails per SDR and BD. Sending 160 emails used to take us about 20 hours / SDR / week, and now it takes about 5-7 hours / SDR / week, based on the Sales tools.
• We've gotten to within 75% accuracy on our sales forecasts by analyzing our Hubspot reports, and better understanding the predictability of our revenue.
• We have saved hundreds of hours in sales training by onboarding new SDRs and BDs using Hubspot's templates and sequences.

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