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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Apollo.io

    Score8.5 out of 10
    N/AApollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.

    $59

    per month per user

    HubSpot Sales Hub

    Score8.8 out of 10
    N/AHubSpot Sales Hub is designed to eliminate friction by bringing tools and data together on one platform. The solution boasts email tracking and templates, and call tracking & recording.

    $15

    per month per seat

    Pricing
    Apollo.ioHubSpot Sales Hub
    Editions & Modules
    Basic
    $59
    per month per user
    Professional
    $99
    per month per user
    Organization
    $1,188
    per year per user
    Sales Hub Starter
    $15
    per month per seat
    Sales Hub Professional
    $100
    per month per seat
    Sales Hub Enterprise
    $150
    per month per seat
    Offerings
    Pricing Offerings
    Apollo.ioHubSpot Sales Hub
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details20% discount for annual billing on the Basic and Professional plans.Discount available for annual billing.
    More Pricing Information
    Community Pulse
    Apollo.ioHubSpot Sales Hub
    Considered Both Products
    Apollo.io
    Chose Apollo.io
    The phone numbers given by Cognism weren't accurate and it was too expensive. HubSpot Sales Hub is less intuitive and not as easy to use when setting up email sequences.
    Incentivized
    Chose Apollo.io
    We have integrated Hubspot with Apollo.io. Apollo.io is great but the CRM tools of Hubspot are better for our use.
    Incentivized
    Chose Apollo.io
    I liked the interface of Cognism much more. I think the data quality was also slightly better. Cognism did not have the lookalike feature though.

    Jobin was great to be able to create LinkedIn sequences.
    Incentivized
    Chose Apollo.io
    because it does the work of an outbound/outreach platform, as well as a prospecting platform – all in the same place.
    Incentivized
    Chose Apollo.io
    Access to data, enabling the ability to find leads and contacts at scale, is the primary driver.
    Incentivized
    Chose Apollo.io
    It is much more user-friendly and has better data than Apollo.
    Incentivized
    Chose Apollo.io
    It was chosen before I arrived at the company. Either way, Apollo is the best available tool on the market based on the features and services it provides.

    There is a lot of room for improvement in the UI as it is not as intuitive to manage as it seems initially.
    Incentivized
    HubSpot
    Chose HubSpot Sales Hub
    HubSpot Sales had the features we wanted at a very cost effective price. Some of the other options have a heavier admin burden, and as a small shop, we needed to minimize admin overhead as much as possible. Also, the integration into GSuite/Gmail is super easy, and has been a …
    Incentivized
    Key User Insights
    Would buy again
    93%
    Would buy again
    197 Answers
    96%
    Would buy again
    53 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    188 Answers
    98%
    Delivers good value for the price
    45 Answers
    Happy with the feature set
    97%
    Happy with the feature set
    206 Answers
    96%
    Happy with the feature set
    53 Answers
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    163 Answers
    100%
    Lived up to sales and marketing promises
    39 Answers
    Implementation went as expected
    93%
    Implementation went as expected
    168 Answers
    97%
    Implementation went as expected
    37 Answers
    Features
    Apollo.ioHubSpot Sales Hub
    Prospecting
    Comparison of Prospecting features of Apollo.io and HubSpot Sales Hub
    Feature
    Apollo.io
    8.2
    197 Ratings
    6% above category average
    HubSpot Sales Hub
    -
    Ratings
    Advanced search8.4192 Ratings00 Ratings
    Identification of new leads8.2192 Ratings00 Ratings
    List quality7.8195 Ratings00 Ratings
    List upload/download8.4183 Ratings00 Ratings
    Ideal customer targeting8.0190 Ratings00 Ratings
    Load time/data access8.2193 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Apollo.io and HubSpot Sales Hub
    Feature
    Apollo.io
    8.2
    195 Ratings
    6% above category average
    HubSpot Sales Hub
    -
    Ratings
    Contact information8.3195 Ratings00 Ratings
    Company information8.4195 Ratings00 Ratings
    Industry information8.0193 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Apollo.io and HubSpot Sales Hub
    Feature
    Apollo.io
    7.8
    192 Ratings
    5% above category average
    HubSpot Sales Hub
    -
    Ratings
    Lead qualification process7.9176 Ratings00 Ratings
    Smart lists and recommendations7.5176 Ratings00 Ratings
    Salesforce integration8.1114 Ratings00 Ratings
    Company/business profiles8.1183 Ratings00 Ratings
    Alerts and reminders7.7165 Ratings00 Ratings
    Data hygiene7.5183 Ratings00 Ratings
    Automatic data refresh7.5173 Ratings00 Ratings
    Tags7.8148 Ratings00 Ratings
    Filters and segmentation8.3178 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Apollo.io and HubSpot Sales Hub
    Feature
    Apollo.io
    7.8
    170 Ratings
    5% above category average
    HubSpot Sales Hub
    -
    Ratings
    Sales email templates7.6169 Ratings00 Ratings
    Append emails to records8.0155 Ratings00 Ratings
    Best Alternatives
    Apollo.ioHubSpot Sales Hub
    Small Businesses
    Owler
    Score9.7 out of 10
    Autoklose
    Score9 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Mixmax
    Score9.8 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    Groove (legacy product)
    Score7.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Apollo.ioHubSpot Sales Hub
    Likelihood to Recommend
    8.6
    (218 ratings)
    8.7
    (129 ratings)
    Likelihood to Renew
    8.5
    (6 ratings)
    8.0
    (7 ratings)
    Usability
    8.3
    (189 ratings)
    8.0
    (12 ratings)
    Support Rating
    7.0
    (6 ratings)
    8.3
    (5 ratings)
    Implementation Rating
    5.5
    (1 ratings)
    9.1
    (1 ratings)
    User Testimonials
    Apollo.ioHubSpot Sales Hub
    Likelihood to Recommend
    Apollo.io
    Based on my experience using Apollo.io, it is well-suited for organizations like startups that are actively looking to generate new leads to market their products, and for direct marketing using the Apollo.io mail system and filtering leads by locality, sector, or designation.
    Incentivized
    Read full review
    HubSpot
    HubSpot Sales HUB is well suited for teams who want to run a sales team, grow their business, and continue to do so efficiently. The amazing elements of HubSpot Sales HUB is how the UI facilitates the work to begin with. Beyond the features and capabilities, the UI helps make what you and your team want to accomplish easy. The sales teams who have 2-5 people, teams of 20-50, or 500+, the HubSpot Sales HUB will adapt to how you and your organization are structured.
    Read full review
    Pros
    Apollo.io
    • contacts with verified emails
    • companies according to their economic sector
    • companies based on their size and revenue
    • companies based on their location
    • contactos con correos verificados
    • empresas de acuerdo a su sector económico
    • empresas de acuerdo a su tamaño y facturación
    • empresas de acuerdo a su ubicación
    Incentivized
    Read full review
    HubSpot
    • The task feature of HubSpot has been super helpful for me to organize what activities I am focusing on throughout the day. Instead of having a generalized list of the activities that need to take place today, I can organize that list by calls, emails, to-do's, linked-in, etc. That way I can take an hour of my time and focus on only doing phone calls, only doing emails, etc. It has helped me increase my productivity by making 20 phone calls a day to 100 phone calls throughout the day.
    • Hubspot Sequences are also super helpful in order to plug and play contacts that need similar solutions. The automatic email feature allows me to not have to spend time sending a simple email template. Instead, it automatically sends that email out at the time that THEY would most likely respond.
    • This gives me more time to focus on the tasks that I can't automate, allowing me to be way more productive. I can also customize my sequences to automate when I am reaching out, and what activity I am doing.
    • Sequences give me the ability to create a highly customized approach, with the scalability of a plug and play format.
    Incentivized
    Read full review
    Cons
    Apollo.io
    • Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
    • Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
    • Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.
    Incentivized
    Read full review
    HubSpot
    • I find the interface to be a bit unorganized and sometimes the information added about projects looks clogged which sometimes makes it difficult to access specific information.
    • Sometimes we have to deal with different currencies because we have clients all over the world but the exchange rate tool is not always accurate, causing us to slow down our work.
    Incentivized
    Read full review
    Likelihood to Renew
    Apollo.io
    at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
    Incentivized
    Read full review
    HubSpot
    Ease of use, ease of customizability, and ease of 3rd-party integration, especially to LinkedIn Navigator, all play a vital role in our increasing reliance of HubSpot Sales for our growing sales team. Also taking into account the great training and support for HubSpot Sales available from HubSpot, including HubSpot Academy.
    Incentivized
    Read full review
    Usability
    Apollo.io
    I gave it a 7 because it doesn't help you out if you're an organization that's call-heavy, because a lot of times the numbers aren't the best. It's not accurate. If you're somebody who's email and outbound and your goal is to find that, then that's cool. It works well for it. Some of the features, the AI tools, and some additional features they have are just too complex. Sometimes it's easy to use, but at the same time, there are tools that are not efficient, and it's like, "Where is this coming from?"Especially if you're looking for your niche, whatever industry you're in, and the target word, sometimes it can't find it. You can see what people are searching for, and it just doesn't add up. If you're trying to get very, very detailed, it's not the best. Sometimes it's going to depend on your industry, of course.
    Incentivized
    Read full review
    HubSpot
    Since we launched HubSpot Sales Hub into our organisation's tech stack, we've experienced a smooth transition and implementation process for those using this solution. The ease of use and the interface experience is amazing and that was a main priority for us in the purchasing phase. So far, we've been nothing but very happy with the support, implementation, and ongoing development of our sales team adapting to the solution. Highly recommend it for usability and functionality!
    Incentivized
    Read full review
    Support Rating
    Apollo.io
    The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
    Incentivized
    Read full review
    HubSpot
    Oh my goodness HubSpot Support is just amazing. I submitted a question/issue to them yesterday and by this morning I had this response:
    "Hi Stephanie, I hope this finds you well and thanks so much for your patience while I was working to update the extension with my team. We were actually able to push through an update yesterday afternoon which set the default lifecycle stage to lead in the sidebar. If you take a look now, that should be in place. If it has not updated yet, I would recommend uninstalling and re-installing the sales extension so an updated version and be pushed through. Again, I want to say that I sincerely appreciate that you took the time to reach out to us and help us iron this out. HubSpot really values constructive feedback with real use-case backing to help push it along. So, thank you!"
    Read full review
    Implementation Rating
    Apollo.io
    No answers on this topic
    HubSpot
    It was not only SUPER easy to implement, we had some amazing support from HubSpot. They scheduled a call to go over each individual tool with our team and provided guidance and best practices plus answered any questions are new users had. It was wonderful and really helped them get started confidently
    Read full review
    Alternatives Considered
    Apollo.io
    We found the contact data from Apollo.io was more reliable than Instantly.ai. We used Instantly.ai for about 6 months before stopping our use of it. Growbots doesn't give you as much volume for the same price at Apollo.io. However, we did close sales with Growbots, and we did not with Apollo.io. It could have just been our unique experience, but that's what happened.
    Incentivized
    Read full review
    HubSpot
    To be honest, there are great features in all of these competitors but they aren't quite as user-friendly or robust compared to Hubspot. Hubspot's Sales hub was able to add more features to it's platform while remaining very user-friendly and easy to use. I found myself getting lost navigating platforms like Zendesk or Salesforce, there is also a much nicer onboarding experience with Hubspot.
    Read full review
    Return on Investment
    Apollo.io
    • Apollo.io has helped me find a good set of new target audience for the business that I am in, essentially helping me build a prospective line and grow my lead database by 25 to 30% where I lack a certain skill
    • The Apollo.io quality of the data that it has is significantly better through other competitors like Lusha and others
    • In terms of the revenue increase, there have been certain instances where I have found a new acquirer that essentially I would not have found in a general scenario and that has help me generate from the new identified lead
    Incentivized
    Read full review
    HubSpot
    • Lead Response Time:
    • Prior to Hubspot, this was maybe 24 hours as an average. Now it is MINUTES. We immediately get back to clients and if we aren't able to then we will connect using email automation and sequences without lifting a finger. It's great!
    • Company Growth in difficult times:
    • Despite COVID causing issues on Residential Construction in Washington, we have continued to grow as a business, and part of that is thanks to our amazing Sales team, and part of that credit goings to Hubspot directly. If we didn't have Hubspot we would have shrunk or stayed the same as a company. Hubspot made sure we grew.
    • ROI [return on investment]
    • It's a hard thing to measure but our company has increased its revenue by more than 20% compared to last year. And that is saying a lot for our industry especially with COVID's impact on Residential Construction. I
    • can't measure it precisely but I know beyond any shadow of a doubt that HUBSPOT helped make this possible because our Sales and Marketing Teams are sharper and more capable than they have ever been thanks to this wonderful CRM.
    Read full review
    ScreenShots

    Apollo.io Screenshots

    Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings