96 Ratings
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Score 7.6 out of 100
103 Ratings
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Score 6.5 out of 100

Likelihood to Recommend

Cision Communications Cloud

Cision is well suited for PR staffs, either at a brand or agency level, especially those that are actively executing outreach programs at a national, state or local level. Cision doesn't necessarily replace manual list development or building PR relationships, but it gives PR personnel a significant head start on where and with whom to begin targeted outreach.
Dan Lobring profile photo

Meltwater Media Intelligence Platform

Meltwater works if you need an easy way to find contact info for people of influence. That's where they excel. I would not get it if you are only working with the same individuals from the same places. Growing your network is where this tool really comes to benefit a PR professional.
Jake Neeley profile photo

Pros

Cision Communications Cloud

  • The Vocus PR Suite has an extensive media outlet database so it allows public relations and communications professionals to find the right media outlets and contacts for any media market in the United States and for just about any specialty or trade news media.
  • The Vocus PR Suite is very user-friendly. It's easy to navigate and find what you need, plus offers a lot of options for how to organize your contacts and media lists.
  • The customer support team at Vocus is always very helpful and gets back to you quickly when you need assistance. Vocus also offers online/teleconference training classes plus a great help section within the portal that contains articles and "how to" videos.
Cindy Arco profile photo

Meltwater Media Intelligence Platform

  • Keyword Search - We are able to find who has recently written about a topic. This allows us to target those who have been recently interested in what we are writing about in our release. It is also a way for us to expand our contact list to reach people who may be writing outside of their normal beat/genre.
  • Search Function - We take advantage of several saved searches that track media mentions. This uses boolean logic to get us the exact results we are looking for. The search function is also great for searching for mentions of our competitors, narrowing our search to a specific product we may have done a campaign on or a more broad topic outside of our company alone.
  • Reporting - Meltwater allows us to set up our own customized reports that are emailed to us on a regular basis that we request.
  • Dashboard - Each user is able to set up a dashboard (homepage) for the platform with the reporting functions that are specific to what we are interested in or need to be aware of. This is a great day-to-day update of our media mentions.
Avery Harris profile photo

Cons

Cision Communications Cloud

  • Not every article is automatically picked up. Some major papers get skipped some of the time, even when the proper keywords are present.
  • Some articles/outlets are delayed in when the system retrieves them. Some articles come through from years ago, that do not match the date filter requirements.
  • Building reports to graphically look how you would like is not easy to do as a user, without requesting customer assistance help.
  • Customer service/account rep is not always the most attentive to your needs. It could take days or weeks to get a response sometimes.
  • Expensive!
No photo available

Meltwater Media Intelligence Platform

  • While the platform has seemingly unlimited options, it takes a while to learn. Our product support representative has been really helpful in web tutorials, and the Knowledge Base documents explain some things in detail, but it may be helpful for Meltwater to publish videos of them navigating the site.
  • Meltwater finds obscure placements, but it misses many on prominent web sites. In the last month, it's missed stories on Forbes, New York Times, Huffington Post and Bloomberg.
  • Meltwater can improve its updating of media contacts. I think they do this annually, but I average six or seven dead email addresses for every 25 reporters whenever I build a distribution list.
David Miller profile photo

Likelihood to Renew

Cision Communications Cloud

Cision Communications Cloud 8.0
Based on 6 answers
For all of the reasons I had mentioned before, I haven't found a product that surpasses what they offer. I will maintain renewing with them for a few years and then reexamine the market to see if any new competitors arise. Until then, I have no reason to leave them for someone else.
Kyle Burt profile photo

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 10.0
Based on 6 answers
Meltwater's platform consistently out-performs others we trial when it comes to monitoring. Their customer support is unrivaled, and I've never seen anything like it from such a large company. Meltwater is on top of emerging trends and needs of PR practitioners both in terms of actually practicing PR *and* in terms of helping us show ROI to clients.
No photo available

Usability

Cision Communications Cloud

Cision Communications Cloud 8.0
Based on 1 answer
It's improved a lot. I used a much earlier version of Cision several years ago -- before I switched to Vocus and then moved back to Cision this past September. By the time I came back to Cision, the user interface has been simplifed and the product has become much more user-friendly.
Susan Tull profile photo

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 7.0
Based on 1 answer
Once you get some basic training it's pretty easy to use. I would like to see training manuals, or instructional videos to help me explore features I'm not currently using.
Chris Vanasdalan profile photo

Performance

Cision Communications Cloud

Cision Communications Cloud 8.0
Based on 1 answer
Generally, Cision performs well day to day, but it's got some annoying bugs that slow down usage/require user workarounds which is inefficient. More seriously, a few months ago, as a result of a major system upgrade, certain critical functionality was not working and I was unable to use the service for more than a day when I had time-sensitive work to execute
Susan Tull profile photo

Meltwater Media Intelligence Platform

No score
No answers yet
No answers on this topic

Support

Cision Communications Cloud

Cision Communications Cloud 1.0
Based on 3 answers
I cannot always get a hold of someone who is fully familiar with all aspects of the system. I've actually received incorrect information when seeking technical support. And immediately following a recent major system upgrade that disrupted some key functionality, the customer service was atrocious. Although I later found out that the company was aware of the problems and working to correct them, I never received any type of notification and, instead, wasted a lot of time trying to figure out the problem. It was frustrating and I was unable to perform some time-sensitive work.
Susan Tull profile photo

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 5.1
Based on 7 answers
Meltwater is very impressive software, but if you don't have someone to help you through it, you might get lost. However, a great feature that does come with your Meltwater package are an account rep, or two, who are available to help you with set up, management and cover all questions.
Mark Anderson profile photo

In-Person Training

Cision Communications Cloud

No score
No answers yet
No answers on this topic

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 8.0
Based on 1 answer
Again, really in-depth and helpful for a program that is really easy to use.
Carolyn Smith profile photo

Online Training

Cision Communications Cloud

Cision Communications Cloud 9.0
Based on 1 answer
No answer on this topic is available.

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 8.0
Based on 1 answer
Walked step by step through program. Very informative on a program that doesn't require much training.
Carolyn Smith profile photo

Implementation

Cision Communications Cloud

Cision Communications Cloud 10.0
Based on 1 answer
There is no implementation at the customer's end so this doesn't really apply to my instance of Cision (possibly to all instances of it).
Susan Tull profile photo

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 6.1
Based on 2 answers
You are only allowed 15 users, so make sure you've identified who will have access to use the tool.
Chris Vanasdalan profile photo

Alternatives Considered

Cision Communications Cloud

While certainly not perfect, Cision's media contacts were the most up to date and accurate, and their site was easiest to navigate. The beat descriptions for all of them could be better though, and none offer a way to thoroughly search for drive time radio shows that do interviews each day.
Kathlene Carney profile photo

Meltwater Media Intelligence Platform

Meltwater is definitely a more versatile tool than Cision. Cision's main purpose is to search for media contacts and create media lists, which it does a really good job of. I'm very comfortable with Cision which is why I use it even though Meltwater has this feature in addition to the media tracking that it is known for. But Cision is very one-sided whereas you can do a lot more things with Meltwater.
No photo available

Return on Investment

Cision Communications Cloud

  • The ROI is immeasurable. The amount of time you save using Cision compared to using the Internet to not only find the right reporters to contact but how to contact them (their email and or phone number) is hard to determine, but in some instances, for a big project, I don't believe it's a stretch to say that it can save you weeks of work hours.
  • Cision is a cost-effective tool, period. Rather than putting the time in to research media on your own, or paying a PR agency to build media lists and contact reporter for you, Cision will save the company thousands of dollars annually.
  • I don't think there is a negative impact on ROI for any Cision customer, and they will work with you to find a program that works for you -- i.e. if you are a non-profit, school, or small business, they scale the package to find something that will be affordable.
Dan Green profile photo

Meltwater Media Intelligence Platform

  • I've yet to really see a way to measure ROI by using Meltwater.
  • We have a goal number of positive mentions by percentage that our organization strives to reach. Meltwater keeps excellent track of this.
  • I like what Meltwater does for us, but I don't see extreme positives or negatives in terms of business objectives. It is simply good for what I need it to do.
Lance Cranmer profile photo

Pricing Details

Cision Communications Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Meltwater Media Intelligence Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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