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Top Rated
456 Ratings
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Top Rated
634 Ratings

Cision Communications Cloud

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Top Rated
456 Ratings
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Score 8.3 out of 100

Oracle CX Marketing (formerly Oracle Marketing Cloud)

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Top Rated
634 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Cision Communications Cloud

For a small start-up, the cost benefit to add lift to press releases, particular milestone accomplishments, is definitely there with the Cision [Communications] Cloud. Much of what we do, by necessity, is done internally, without the benefit of outsourced press folks, so the Cision [Communications] Cloud ease of use and reporting is very important.
John Possumato | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Some scenarios where Oracle CX Marketing is good at: 1) Providing a 360 view of the customer/prospect 2) Accepts 1st and 3rd party data to build prospect profiles 3) Easily integrates with most major SaaS marTech products Some scenarios where less so are: 1) Automating Ad Campaigns wasn't very easy to manage. 2) ABM campaigns faced challenges due to how the interface is set up.
Rajiv Chidambaram, BE, MBA | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cision Communications Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
WYSIWYG email editor
Cision Communications Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5
Dynamic content
Cision Communications Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Ability to test dynamic content
Cision Communications Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Landing pages
Cision Communications Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5
A/B testing
Cision Communications Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Mobile optimization
Cision Communications Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Email deliverability reporting
Cision Communications Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
List management
Cision Communications Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5
Triggered drip sequences
Cision Communications Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6

Lead Management

Cision Communications Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Lead nurturing
Cision Communications Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6
Lead scoring and grading
Cision Communications Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Data quality management
Cision Communications Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9
Automated sales alerts and tasks
Cision Communications Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6

Campaign Management

Cision Communications Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Calendaring
Cision Communications Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Event/webinar marketing
Cision Communications Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6

Social Media Marketing

Cision Communications Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Social sharing and campaigns
Cision Communications Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Social profile integration
Cision Communications Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8

Reporting & Analytics

Cision Communications Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9
Dashboards
Cision Communications Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9
Standard reports
Cision Communications Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Custom reports
Cision Communications Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7

Platform & Infrastructure

Cision Communications Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
API
Cision Communications Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Role-based workflow & approvals
Cision Communications Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Customizability
Cision Communications Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Integration with Salesforce.com
Cision Communications Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6
Integration with Microsoft Dynamics CRM
Cision Communications Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Integration with SugarCRM
Cision Communications Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

Pros

Cision Communications Cloud

  • Their upgraded press release templates and ability pull in an entire, completed release makes the profess faster and easier, and allows for more graphics, such as company mastheads.
  • The media tracking offers the ability to find relevant placements across the entire country.
  • The journalist database streamlines the process of finding relevant reporters to directly connect on news releases that are relevant to their beats.
  • The process of setting up, creating and distributing a release is seamless, easy to use and not labor intensive.
Lou Corsaro | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • Drag and Drop Campaign and Program building - Makes it visually easy to follow but allows you to do complex logic and workflows if needed.
  • Continuous expansion of interoperability with other apps, including ones you can build or are pre-built. You can control the scalability and enhanced functionality within Marketing without having to go to IT or a programmer to get it. This allowed us to implement SMS messaging.
  • Design Capabilities are progressive and responsive. This makes it easier for us to design on the fly or make changes without having to have a designer code every time.
  • Outlook Plug-in - So glad they brought this back. It's an amazing tool to help control branding standards throughout the organization and rouge emails sent externally outside of Eloqua. You can have salespeople, agents, etc. that send out personal emails but you want to be able to ensure consistency in messaging and design and be able to track those external activities.
Anonymous | TrustRadius Reviewer

Cons

Cision Communications Cloud

  • In the media influencer database, the classic Cision allowed us to do a zip code radius search to really drill down to the neighborhood level. That's because we do localized media advisories and press releases for events at neighborhood schools. One part of a big city like Chicago really doesn't care what's happening in another part of Chicago that's too far away. The zip code radius search was a feature in the classic Cision but not with the current Cision Communications Cloud. We've asked for this to be restored several times, but nothing's happened. In fact, we were told to use DMA — which actually goes wider in a search (bigger than a city), not more narrow as needed. This reflects a basic misunderstanding of what we need.
  • Another missing feature involves a merge field when sending out an email press release through Cision. This is the "select insert field" button in the upper right that's used to personalize a release with the media contact's name and other information. This is key for localization of the release. Many media outlets won't run a release unless it's local. While "county" is a feature in the influencer database when putting together a media list in Cision, "county" is not available to insert into a press release as a merge field. Counties are important because this is how many newspapers and health departments are organized and identify themselves. I've asked for this to be implemented, to no avail. As a workaround, we've had to use "contact city" or "outlet city."
  • After refining a media list in Cision using filters, I've had to download the list and take it offline to see the big picture, screen for duplicates, etc. While there is a button on the bottom left intended to help with this, it doesn't do the trick. That's because there may be multiple contacts with the same email address. In addition, one media contact may represent numerous media outlets, so this same contact could show up several times. It would be nice to have a better way to see the whole list online and eliminate both duplicates as well as those who previously opted out.
Lynn Meadows | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • User Interface - The UI is a bit outdated and clunky, but gets the job done with some getting used to.
  • Training - There isn't much out there for training, unless you are willing to pay Oracle or a 3rd party.
  • Support - There is no dedicated support and you have to use their portal. It sometimes take awhile to get things looked at or fixed, but they eventually get to it.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Cision Communications Cloud

Cision Communications Cloud 8.1
Based on 16 answers
While I am happy with the product performance overall, TrendKite's recent merger with Cision is cause for concern. When we first signed on with TrendKite, I spoke with several users and the best response I received was that the company was a startup and we could expect there to be hiccups along the way as the company grew and the platform got more robust. That has certainly been the case. However, now that they have merged with Cision — a company that has grown too fast, has not focused on improving its product and has poor customer service — I have concerns that TrendKite will lose some of the qualities that have made it a great company and great product to work with.
Buck Banks | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 6.0
Based on 90 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Usability

Cision Communications Cloud

Cision Communications Cloud 7.3
Based on 52 answers
The flexibility and customization of Cision Communications Cloud (TrendKite)* is among its most important features. Changing the dashboards, using keywords in the saved searches to pull out the best stories and the integration with marketing automation tools gives me confidence that I will able to continue using this tool well into the future. The future implementation and integration of the media contact database will complete the suite, making list management and email marketing programs much smoother. *This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
Kevin Allen | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.9
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Reliability and Availability

Cision Communications Cloud

Cision Communications Cloud 9.1
Based on 3 answers
Easily accessible 24/7.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.2
Based on 18 answers
No one has experienced any problems with availablity.
Anonymous | TrustRadius Reviewer

Performance

Cision Communications Cloud

Cision Communications Cloud 9.1
Based on 3 answers
Generally, Cision performs well day to day, but it's got some annoying bugs that slow down usage/require user workarounds which is inefficient. More seriously, a few months ago, as a result of a major system upgrade, certain critical functionality was not working and I was unable to use the service for more than a day when I had time-sensitive work to execute
Susan Tull | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.0
Based on 10 answers
There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
Anonymous | TrustRadius Reviewer

Support Rating

Cision Communications Cloud

Cision Communications Cloud 8.7
Based on 321 answers
For Cision TrendKite in particilar, support always responded, but it was sometimes slow. For some of our booleans and search queries, we would need help refining and excluding terms/phrases that weren't relevant to our client or campaign. This sometimes took 1-2 days just to get a response back, which sometimes was too late when a last-minute report was due. This was only with the support staff, not necessarily our customer success manager or sales rep.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
Anonymous | TrustRadius Reviewer

In-Person Training

Cision Communications Cloud

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.3
Based on 3 answers
They offer very basic classes which are required for master certification.

After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
Anonymous | TrustRadius Reviewer

Online Training

Cision Communications Cloud

Cision Communications Cloud 8.2
Based on 3 answers
The online training sessions available for the Cision Communications Cloud are helpful and informative. There's more than one option - initially, I signed up for the live webinar classes on basic functions and that is what I recommend other new users do as well. If I have specific questions or something I want to learn more about, I can search the online database and find article or online training videos to get the information I need.
Cindy Arco | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
Anonymous | TrustRadius Reviewer

Implementation Rating

Cision Communications Cloud

Cision Communications Cloud 10.0
Based on 7 answers
There is no implementation at the customer's end so this doesn't really apply to my instance of Cision (possibly to all instances of it).
Susan Tull | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Alternatives Considered

Cision Communications Cloud

It's a similar product. I think Meltwater sells itself as being a bit more niche, but I have not found many significant differences between Meltwater and Cision. Meltwater's sales process is a very high pressure and their prices are inflated.
Erin Witt, APR | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

The Oracle CX Marketing tool has a few advantages over our previously used solutions. One of the most impactful ones would be the easy-to-use interface - more evidently seen when developing Email Marketing (Emailers) and also when creating steps for Marketing Automation Campaigns. Besides the fact the there is one more step to take from Segment to Campaign activation (i. e. Program Creation) it is still way easier and quicker to deploy in Oracle's.
Fabricio Velasco | TrustRadius Reviewer

Scalability

Cision Communications Cloud

Cision Communications Cloud 7.3
Based on 1 answer
Easy to use, but still room for improvement.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.9
Based on 123 answers
Oracle CX Marketing (formerly Oracle Marketing Cloud) can be implemented in a few hours in different departments depending on their characteristics and the number of users. The positive momentum is all business processes are scaling at a very favorable rate in terms of revenue. Eloqua is a good example of Oracle scalability for all multichannel campaigns.
Martha Catarine Nielsen Cox | TrustRadius Reviewer

Return on Investment

Cision Communications Cloud

  • Cision has a net positive impact on time savings for staff so we can be quicker to market
  • Cision has a positive impact on internal savings as it is used internally across multiple accounts and with the internal PR team
  • Cision is extremely useful when it comes to resourcing and conducting outreach in those DMA's where our agency doesn't have a physical presence
Dan Lobring | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • We are able to use it to help our clients scale through testing
  • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
  • Launch a new brand out of Eloqua and measure awareness
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Cision Communications Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

Cision Communications Cloud
8.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

Likelihood to Renew

Cision Communications Cloud
8.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.0

Usability

Cision Communications Cloud
7.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.9

Reliability and Availability

Cision Communications Cloud
9.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2

Performance

Cision Communications Cloud
9.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0

Support Rating

Cision Communications Cloud
8.7
Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9

In-Person Training

Cision Communications Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3

Online Training

Cision Communications Cloud
8.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Implementation Rating

Cision Communications Cloud
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8

Scalability

Cision Communications Cloud
7.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.9

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