Top Rated
461 Ratings
Top Rated
655 Ratings
Top Rated
461 Ratings
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Score 8.6 out of 100
Top Rated
655 Ratings
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Score 8.5 out of 100

Feature Set Ratings

    Email & Online Marketing

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    8.3

    Oracle CX Marketing

    83%
    Oracle CX Marketing ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    8.3
    83%
    119 Ratings

    Dynamic content

    N/A
    0 Ratings
    8.2
    82%
    122 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    8.4
    84%
    118 Ratings

    Landing pages

    N/A
    0 Ratings
    8.5
    85%
    126 Ratings

    A/B testing

    N/A
    0 Ratings
    8.2
    82%
    120 Ratings

    Mobile optimization

    N/A
    0 Ratings
    8.3
    83%
    115 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    8.4
    84%
    238 Ratings

    List management

    N/A
    0 Ratings
    8.4
    84%
    128 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    8.3
    83%
    110 Ratings

    Lead Management

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    8.4

    Oracle CX Marketing

    84%
    Oracle CX Marketing ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    8.6
    86%
    112 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    8.4
    84%
    106 Ratings

    Data quality management

    N/A
    0 Ratings
    8.5
    85%
    111 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    8.3
    83%
    91 Ratings

    Campaign Management

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    8.4

    Oracle CX Marketing

    84%
    Oracle CX Marketing ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    8.3
    83%
    96 Ratings

    Event/webinar marketing

    N/A
    0 Ratings
    8.5
    85%
    100 Ratings

    Social Media Marketing

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    8.1

    Oracle CX Marketing

    81%
    Oracle CX Marketing ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    8.0
    80%
    72 Ratings

    Social profile integration

    N/A
    0 Ratings
    8.1
    81%
    68 Ratings

    Reporting & Analytics

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    8.3

    Oracle CX Marketing

    83%
    Oracle CX Marketing ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    8.3
    83%
    124 Ratings

    Standard reports

    N/A
    0 Ratings
    8.3
    83%
    122 Ratings

    Custom reports

    N/A
    0 Ratings
    8.2
    82%
    115 Ratings

    Platform & Infrastructure

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    8.3

    Oracle CX Marketing

    83%
    Oracle CX Marketing ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    8.2
    82%
    107 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    8.2
    82%
    90 Ratings

    Customizability

    N/A
    0 Ratings
    8.4
    84%
    111 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    8.6
    86%
    90 Ratings

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    8.1
    81%
    47 Ratings

    Integration with SugarCRM

    N/A
    0 Ratings
    8.1
    81%
    37 Ratings

    Attribute Ratings

    • Cision Communications Cloud is rated higher in 8 areas: Likelihood to Recommend, Likelihood to Renew, Availability, Performance, Online Training, Implementation Rating, Vendor post-sale, Vendor pre-sale
    • Oracle CX Marketing is rated higher in 3 areas: Usability, Support Rating, Product Scalability

    Likelihood to Recommend

    8.5

    Cision Communications Cloud

    85%
    277 Ratings
    8.3

    Oracle CX Marketing

    83%
    250 Ratings

    Likelihood to Renew

    7.0

    Cision Communications Cloud

    70%
    17 Ratings
    6.0

    Oracle CX Marketing

    60%
    89 Ratings

    Usability

    7.0

    Cision Communications Cloud

    70%
    53 Ratings
    8.9

    Oracle CX Marketing

    89%
    14 Ratings

    Availability

    9.1

    Cision Communications Cloud

    91%
    3 Ratings
    8.2

    Oracle CX Marketing

    82%
    18 Ratings

    Performance

    9.1

    Cision Communications Cloud

    91%
    3 Ratings
    8.0

    Oracle CX Marketing

    80%
    10 Ratings

    Support Rating

    8.9

    Cision Communications Cloud

    89%
    321 Ratings
    9.9

    Oracle CX Marketing

    99%
    32 Ratings

    In-Person Training

    Cision Communications Cloud

    N/A
    0 Ratings
    7.3

    Oracle CX Marketing

    73%
    3 Ratings

    Online Training

    8.0

    Cision Communications Cloud

    80%
    3 Ratings
    7.6

    Oracle CX Marketing

    76%
    11 Ratings

    Implementation Rating

    10.0

    Cision Communications Cloud

    100%
    7 Ratings
    8.8

    Oracle CX Marketing

    88%
    20 Ratings

    Configurability

    Cision Communications Cloud

    N/A
    0 Ratings
    6.4

    Oracle CX Marketing

    64%
    1 Rating

    Ease of integration

    Cision Communications Cloud

    N/A
    0 Ratings
    2.0

    Oracle CX Marketing

    20%
    2 Ratings

    Product Scalability

    7.3

    Cision Communications Cloud

    73%
    1 Rating
    8.7

    Oracle CX Marketing

    87%
    122 Ratings

    Vendor post-sale

    9.1

    Cision Communications Cloud

    91%
    2 Ratings
    6.4

    Oracle CX Marketing

    64%
    1 Rating

    Vendor pre-sale

    9.1

    Cision Communications Cloud

    91%
    2 Ratings
    7.3

    Oracle CX Marketing

    73%
    1 Rating

    Likelihood to Recommend

    Cision

    For a small start-up, the cost-benefit to add lift to press releases [and] particular milestone accomplishments is definitely there with the Cision [Communications] Cloud. Much of what we do, by necessity, is done internally without the benefit of outsourced press folks, so the Cision [Communications] Cloud ease of use and reporting is very important.
    Read full review

    Oracle

    A duration of one and a half years is enough for us to
    recognize the capabilities of a tool and in my opinion, this one is just a
    great tool to manage marketing campaigns of even massive-sized firms. Its
    marketing automation tool and its way of managing campaign and the way it
    executes digital initiatives is enough to get an inkling of its abilities.
    Less favorable for the people who want to have something at
    a cheap price and are more dependent on the reports as its reports have nothing
    much in detail.
    Read full review

    Pros

    Cision

    • Their upgraded press release templates and ability [to] pull in an entire, completed release makes the [process] faster and easier, and allows for more graphics, such as company mastheads, [are done well].
    • The media tracking offers the ability to find relevant placements across the entire country.
    • The journalist database streamlines the process of finding relevant reporters to directly connect [to] on news releases that are relevant to their beats.
    • The process of setting up, creating, and distributing a release is seamless, easy to use, and not labor-intensive.
    Read full review

    Oracle

    • We can look for the behavior of our clients on our website and mobile application using the analytics it provides.
    • It is highly customizable.
    • It presents data in a form that is easily understandable and reports are highly beneficial for us.
    • Analytics in the form of graphs.
    Read full review

    Cons

    Cision

    • In the media influencer database, the classic Cision allowed us to do a zip code radius search to really drill down to the neighborhood level. That's because we do localized media advisories and press releases for events at neighborhood schools. One part of a big city like Chicago really doesn't care what's happening in another part of Chicago that's too far away. The zip code radius search was a feature in the classic Cision but not with the current Cision Communications Cloud. We've asked for this to be restored several times, but nothing's happened. In fact, we were told to use DMA — which actually goes wider in a search (bigger than a city), not more narrow as needed. This reflects a basic misunderstanding of what we need.
    • Another missing feature involves a merge field when sending out an email press release through Cision. This is the "select insert field" button in the upper right that's used to personalize a release with the media contact's name and other information. This is key for localization of the release. Many media outlets won't run a release unless it's local. While "county" is a feature in the influencer database when putting together a media list in Cision, "county" is not available to insert into a press release as a merge field. Counties are important because this is how many newspapers and health departments are organized and identify themselves. I've asked for this to be implemented, to no avail. As a workaround, we've had to use "contact city" or "outlet city."
    • After refining a media list in Cision using filters, I've had to download the list and take it offline to see the big picture, screen for duplicates, etc. While there is a button on the bottom left intended to help with this, it doesn't do the trick. That's because there may be multiple contacts with the same email address. In addition, one media contact may represent numerous media outlets, so this same contact could show up several times. It would be nice to have a better way to see the whole list online and eliminate both duplicates as well as those who previously opted out.
    Read full review

    Oracle

    • Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
    • To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
    • Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
    • Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
    • Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
    • Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
    Read full review

    Pricing Details

    Cision Communications Cloud

    Starting Price

    Editions & Modules

    Cision Communications Cloud editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Oracle CX Marketing

      Starting Price

      $2,000 per month

      Editions & Modules

      Oracle CX Marketing editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        Optional

        Additional Details

        CX Marketing pricing is a function of usage.

        Likelihood to Renew

        Cision

        While I am happy with the product performance overall, TrendKite's recent merger with Cision is cause for concern. When we first signed on with TrendKite, I spoke with several users and the best response I received was that the company was a startup and we could expect there to be hiccups along the way as the company grew and the platform got more robust. That has certainly been the case. However, now that they have merged with Cision — a company that has grown too fast, has not focused on improving its product and has poor customer service — I have concerns that TrendKite will lose some of the qualities that have made it a great company and great product to work with.
        Read full review

        Oracle

        We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
        Read full review

        Usability

        Cision

        The flexibility and customization of Cision Communications Cloud (TrendKite)* is among its most important features. Changing the dashboards, using keywords in the saved searches to pull out the best stories and the integration with marketing automation tools gives me confidence that I will able to continue using this tool well into the future. The future implementation and integration of the media contact database will complete the suite, making list management and email marketing programs much smoother. *This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
        Read full review

        Oracle

        Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
        Read full review

        Reliability and Availability

        Cision

        Easily accessible 24/7.
        Read full review

        Oracle

        No one has experienced any problems with availablity.
        Read full review

        Performance

        Cision

        Generally, Cision performs well day to day, but it's got some annoying bugs that slow down usage/require user workarounds which is inefficient. More seriously, a few months ago, as a result of a major system upgrade, certain critical functionality was not working and I was unable to use the service for more than a day when I had time-sensitive work to execute
        Read full review

        Oracle

        There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
        Read full review

        Support Rating

        Cision

        For Cision TrendKite in particilar, support always responded, but it was sometimes slow. For some of our booleans and search queries, we would need help refining and excluding terms/phrases that weren't relevant to our client or campaign. This sometimes took 1-2 days just to get a response back, which sometimes was too late when a last-minute report was due. This was only with the support staff, not necessarily our customer success manager or sales rep.
        Read full review

        Oracle

        We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
        Read full review

        In-Person Training

        Cision

        No answers on this topic

        Oracle

        They offer very basic classes which are required for master certification.

        After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
        Read full review

        Online Training

        Cision

        The online training sessions available for the Cision Communications Cloud are helpful and informative. There's more than one option - initially, I signed up for the live webinar classes on basic functions and that is what I recommend other new users do as well. If I have specific questions or something I want to learn more about, I can search the online database and find article or online training videos to get the information I need.
        Read full review

        Oracle

        Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
        Read full review

        Implementation Rating

        Cision

        There is no implementation at the customer's end so this doesn't really apply to my instance of Cision (possibly to all instances of it).
        Read full review

        Oracle

        I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
        Read full review

        Alternatives Considered

        Cision

        It's a similar product. I think Meltwater sells itself as being a bit more niche, but I have not found many significant differences between Meltwater and Cision. Meltwater's sales process is a very high pressure and their prices are inflated.
        Read full review

        Oracle

        It was quite complex to generate segments with Adobe
        analytics and I wasn’t personally satisfied with the overall performance of
        Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
        to something else better than Adobe Analytics and is available in the market at
        a cheap rate and we ended up doing our research for the most suitable tool at
        Oracle Infinity and we don’t regret our decision.
        Read full review

        Scalability

        Cision

        Easy to use, but still room for improvement.
        Read full review

        Oracle

        Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.
        Read full review

        Return on Investment

        Cision

        • Cision has a net positive impact on time savings for staff so we can be quicker to market
        • Cision has a positive impact on internal savings as it is used internally across multiple accounts and with the internal PR team
        • Cision is extremely useful when it comes to resourcing and conducting outreach in those DMA's where our agency doesn't have a physical presence
        Read full review

        Oracle

        • We are able to use it to help our clients scale through testing
        • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
        • Launch a new brand out of Eloqua and measure awareness
        Read full review

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