What users are saying about

Constant Contact vs Emma

Constant Contact
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Top Rated
719 Ratings
Emma
68 Ratings

Constant Contact

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Top Rated
719 Ratings
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Score 8.1 out of 100

Based on 719 reviews and ratings

Emma

68 Ratings
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Score 9.2 out of 100

Based on 68 reviews and ratings

Feature Set Ratings

  • Emma ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

7.7

Constant Contact

77%
9.1

Emma

91%
Emma ranks higher in 8/9 features
Emma ranks higher in 8/9 features

WYSIWYG email editor

7.8
78%
82 Ratings
8.1
81%
24 Ratings

Dynamic content

7.6
76%
82 Ratings
9.0
90%
25 Ratings

Ability to test dynamic content

7.5
75%
81 Ratings
9.0
90%
24 Ratings

Landing pages

7.6
76%
56 Ratings
N/A
0 Ratings

A/B testing

7.4
74%
52 Ratings
8.7
87%
24 Ratings

Mobile optimization

8.0
80%
85 Ratings
9.1
91%
29 Ratings

Email deliverability reporting

8.6
86%
135 Ratings
9.9
99%
60 Ratings

List management

8.4
84%
90 Ratings
9.9
99%
31 Ratings

Triggered drip sequences

6.7
67%
47 Ratings
8.9
89%
21 Ratings

Reporting & Analytics

7.8

Constant Contact

78%
9.8

Emma

98%
Emma ranks higher in 3/3 features
Emma ranks higher in 3/3 features

Dashboards

7.8
78%
87 Ratings
10.0
100%
30 Ratings

Standard reports

8.2
82%
87 Ratings
9.6
96%
31 Ratings

Custom reports

7.5
75%
58 Ratings
9.8
98%
19 Ratings

Pre-Send Testing

8.1

Constant Contact

81%

Emma

Feature Set Not Supported
N/A
Constant Contact ranks higher in 8/8 features
Constant Contact ranks higher in 8/8 features

URL Validation

8.4
84%
31 Ratings
N/A
0 Ratings

Link Tracking

8.0
80%
34 Ratings
N/A
0 Ratings

Image Validation

8.2
82%
31 Ratings
N/A
0 Ratings

Inbox Display

8.0
80%
34 Ratings
N/A
0 Ratings

Email Accessibility Tools

8.0
80%
28 Ratings
N/A
0 Ratings

Spelling and Grammar Check

7.8
78%
31 Ratings
N/A
0 Ratings

Spam Testing

7.8
78%
26 Ratings
N/A
0 Ratings

Email Previews

8.6
86%
40 Ratings
N/A
0 Ratings

Attribute Ratings

  • Constant Contact is rated higher in 3 areas: Likelihood to Recommend, Support Rating, Implementation Rating
  • Emma is rated higher in 1 area: Likelihood to Renew
  • Constant Contact and Emma are tied in 1 area: Usability

Likelihood to Recommend

8.3

Constant Contact

83%
106 Ratings
8.1

Emma

81%
32 Ratings

Likelihood to Renew

9.0

Constant Contact

90%
21 Ratings
9.5

Emma

95%
5 Ratings

Usability

10.0

Constant Contact

100%
9 Ratings
10.0

Emma

100%
2 Ratings

Availability

9.0

Constant Contact

90%
4 Ratings

Emma

N/A
0 Ratings

Performance

10.0

Constant Contact

100%
4 Ratings

Emma

N/A
0 Ratings

Support Rating

10.0

Constant Contact

100%
17 Ratings
2.0

Emma

20%
2 Ratings

Online Training

10.0

Constant Contact

100%
1 Rating

Emma

N/A
0 Ratings

Implementation Rating

10.0

Constant Contact

100%
9 Ratings
7.0

Emma

70%
2 Ratings

Product Scalability

10.0

Constant Contact

100%
1 Rating

Emma

N/A
0 Ratings

Likelihood to Recommend

Constant Contact

Constant Contact is great when trying to target specific market segments. We typically like to segment our master list by region, but also have product segments, as well. They do provide pre-made segments to start you off too.We don't usually use their email builder, we find others to be more flexible, intuitive, and have more variety. We do prefer emailing from Constant Contact, however.

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Anonymous | TrustRadius Reviewer
Verified User
View all 106 answers on this topic

Emma

Using Emma for weekly templated email use with minimal changes is awesome. If you want you can create a master and make minor graphic edits quickly and easily from your smartphone. Any edit is possible as long as the artwork is on the online server. Only time I hit a bump in the road is when I was asked to change the style sheet and did not know that the pricing plan I was on did not include this feature. Client had to wait to send new format until Emma performed the requested changes.

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Anonymous | TrustRadius Reviewer
Verified User
View all 32 answers on this topic

Pros

Constant Contact

  • You can accomplish quite a bit using the drag and drop interface, so there is less custom HTML required.
  • Easy to use for folks who are not tech savvy.
  • Very quick upload speed for contact lists when compared with other email marketing vendors.
  • Easy to customize contact lists.
  • Displays much more consistently across different email clients when compared with other email marketing vendors.

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Anonymous | TrustRadius Reviewer
Verified User
View all 106 answers on this topic

Emma

  • Enterprise-level email marketing with multi-level account structure allowing for multiple users at different levels to send campaigns
  • Easy-to-use WYSIWYG email template editors to create dynamic emails with enhanced personalization through merge-fields
  • A large API index that connects to many different platforms and the ability to work with Emma support to create new connections to new platforms as needed

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Aaron Metzger | TrustRadius Reviewer
Aaron Metzger
View all 32 answers on this topic

Cons

Constant Contact

  • The interface is definitely a bit difficult to use and it takes some getting used to.
  • More customization and exporting of html would be awesome.
  • They could expand on features that other email marketing software has such as tying in with social media, more flows, etc.

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Anonymous | TrustRadius Reviewer
Verified User
View all 106 answers on this topic

Emma

  • Their customer service leaves something to be desired. We ran into an issue with one of our campaigns, and we decided to reach out to support, but they didn't get back with us until 3 hours later! Time is money!!
  • We don't like that their photo editing capabilities are limited, you can only choose small, medium or large photos with no way to resize to exact dimensions. Makes emails a bit of a pain
  • The upgraded premium tools are buggy and leave something to be desired as well – it's a shame.

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Anonymous | TrustRadius Reviewer
Verified User
View all 32 answers on this topic

Pricing Details

Constant Contact

General

Free Trial
Yes
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Starting Price

$9.99 per month

Constant Contact Editions & Modules

Edition
Core$9.991
Plus$45.001
  1. per month
Additional Pricing Details
—

Emma

General

Free Trial
Yes
Free/Freemium Version
—
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

—

Emma Editions & Modules

—
Additional Pricing Details
—

Likelihood to Renew

Constant Contact

Constant Contact 9.0
Based on 21 answers
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.

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Ty Swartz, CPP, USN Ret. | TrustRadius Reviewer
Ty Swartz, CPP, USN Ret.
View all 21 answers on this topic

Emma

Emma 9.5
Based on 5 answers
Emma has been a great tool for our marketing. It's easy to use and I've had no issues in the almost two years we've been with them. It's really been a great way for us to stay connected with customers that takes no time to setup and send

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Ashley Humphrey | TrustRadius Reviewer
Ashley Humphrey
View all 5 answers on this topic

Usability

Constant Contact

Constant Contact 10.0
Based on 9 answers
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome

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Giselle Aguiar | TrustRadius Reviewer
Giselle Aguiar
View all 9 answers on this topic

Emma

Emma 10.0
Based on 2 answers
While every WYSIWYG software will experience glitches, Emma handles them well. Keep in mind they rarely happen, but they do, it can be of annoyance. Regardless, Emma allows my organization to create seamless email campaigns using fresh data. Emma makes coming up with strategic decisions very easy. The list segmentation that Emma feature allows us to easily manage a large list without issues. Overall, Emma is extremely usable with nearly no learning curve!

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Stefanie Cash | TrustRadius Reviewer
Stefanie Cash
View all 2 answers on this topic

Reliability and Availability

Constant Contact

Constant Contact 9.0
Based on 4 answers
No major problems in sending out the email campaigns and accessing the analytics

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Anonymous | TrustRadius Reviewer
Verified User
View all 4 answers on this topic

Emma

No score
No answers yet
No answers on this topic

Performance

Constant Contact

Constant Contact 10.0
Based on 4 answers
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours

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Anonymous | TrustRadius Reviewer
Verified User
View all 4 answers on this topic

Emma

No score
No answers yet
No answers on this topic

Support Rating

Constant Contact

Constant Contact 10.0
Based on 17 answers
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.

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Anonymous | TrustRadius Reviewer
Verified User
View all 17 answers on this topic

Emma

Emma 2.0
Based on 2 answers
I hate that to get support I have to submit a question to a public forum and wait for a response. I just want the ability for a quick live chat to answer my simple help questions quickly or at the very least submit a ticket via email and get a status update.

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Anonymous | TrustRadius Reviewer
Verified User
View all 2 answers on this topic

Implementation Rating

Constant Contact

Constant Contact 10.0
Based on 9 answers
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding

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Anonymous | TrustRadius Reviewer
Verified User
View all 9 answers on this topic

Emma

Emma 7.0
Based on 2 answers
No answer on this topic is available.

Alternatives Considered

Constant Contact

We tried Mailchimp. We could send messages to larger groups for free with Constant Contact. And we simply found more people read the emails and responded more frequently when we used Constant Contact. I think it's because it didn't feel as much like a marketing tool as when we contacted them with Mailchimp.

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Anonymous | TrustRadius Reviewer
Verified User
View all 106 answers on this topic

Emma

At the time we made the decision to move to Emma, my organization was using both MailChimp and Constant Contact. Emma's drag-and-drop template editor surpassed both, and even editing the pre-made template HTML in Emma was easier. List management was much smoother than the clunky Constant Contact and MailChimp lists we had. From a design perspective, we chose Emma for its ease of use in creating templates and modifying existing ones, as well as the ability to push out branded templates and brand assets through its master admin/subaccount capabilities. Emma's analytics and reporting were much less frustrating to navigate and understand, such that, rather than spending all of our time trying to make sense of the metrics from a campaign (which we were definitely doing), we were attracted to being able to report easily and then move on to determining how to make real improvements

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Anonymous | TrustRadius Reviewer
Verified User
View all 32 answers on this topic

Scalability

Constant Contact

Constant Contact 10.0
Based on 1 answer
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list

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Anonymous | TrustRadius Reviewer
Verified User
View all 1 answers on this topic

Emma

No score
No answers yet
No answers on this topic

Return on Investment

Constant Contact

  • Good email marketing option that we need to expand on
  • We have not had a strong determinable ROI, but we do not always know if a donation resulted from an email
  • Very affordable and we plan in keeping it as a resource

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Terri Betts | TrustRadius Reviewer
Terri Betts
View all 106 answers on this topic

Emma

  • Stores using the platform have seen good deliverability stats. Open rates and click-through rates are high with the templates that Emma creates. We still face the challenge of getting more users on the platform.
  • User satisfaction is high for our users who are regularly using the platform.

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Lauren Busby | TrustRadius Reviewer
Lauren Busby
View all 32 answers on this topic

Screenshots

Constant Contact

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