Constant Contact vs Emma | TrustRadius

What users are saying about

Score 7.9 out of 10

Based on 585 reviews and ratings

Score 8.1 out of 10

Based on 54 reviews and ratings

Feature Rating Comparison

Constant Contact

Emma

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Constant Contact

Emma

Dashboards

Standard reports

Custom reports

Constant Contact

Emma

URL Validation

Link Tracking

Image Validation

Inbox Display

Email Accessibility Tools

Spelling and Grammar Check

Spam Testing

Email Previews

Pros

Importing new emails is extremely fast and easy. This is important because there are times where emails need to be sent out ASAP, so being able to import a new mailing list quickly allows that to happen in a timely manner.
Customization of the look and feel of the email. Sending out emails that look the same becomes boring to the recipients, so being able to change the look every time makes it more likely they will engage in the material.

Read full review

Verified User

Administrator in Other

Higher Education Company, 501-1000 employees

View all 74 answers on this topic

Enterprise-level email marketing with multi-level account structure allowing for multiple users at different levels to send campaigns
Easy-to-use WYSIWYG email template editors to create dynamic emails with enhanced personalization through merge-fields
A large API index that connects to many different platforms and the ability to work with Emma support to create new connections to new platforms as needed

Read full review

Founder

CATAPULT.digitalInternet, 1-10 employees

View all 32 answers on this topic

Cons

Maybe make a bit more intuitive
Have it make suggestions for what you could or should do
More storage room for pics, logos, etc. (without additional cost)
While I think it is user friendly in general, I need a bit more guidance with options and possibilities

Read full review

Director of Development

Health Care Center for the HomelessHospital & Health Care, 51-200 employees

View all 74 answers on this topic

Their customer service leaves something to be desired. We ran into an issue with one of our campaigns, and we decided to reach out to support, but they didn't get back with us until 3 hours later! Time is money!!
We don't like that their photo editing capabilities are limited, you can only choose small, medium or large photos with no way to resize to exact dimensions. Makes emails a bit of a pain
The upgraded premium tools are buggy and leave something to be desired as well – it's a shame.

Read full review

Verified User

Employee in Marketing

Design Company, 11-50 employees

View all 32 answers on this topic

Likelihood to Renew

Constant Contact 8.0

Based on 19 answers

There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.

Read full review

Ty Swartz, CPP, USN Ret.

Multimedia Communications Supervisor

Virginia Beach City GovernmentGovernment Administration, 5001-10,000 employees

View all 19 answers on this topic

Emma 9.5

Based on 5 answers

Emma has been a great tool for our marketing. It's easy to use and I've had no issues in the almost two years we've been with them. It's really been a great way for us to stay connected with customers that takes no time to setup and send

Read full review

Ashley Humphrey

Director of Marketing & Communications

Hoffmann Quality Tools USA, Inc.Wholesale, 11-50 employees

View all 5 answers on this topic

Usability

Constant Contact 8.9

Based on 8 answers

There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome

Read full review

Owner, Consultant

AZ Social Media WizInternet, Myself Only

View all 8 answers on this topic

Emma 10.0

Based on 2 answers

While every WYSIWYG software will experience glitches, Emma handles them well. Keep in mind they rarely happen, but they do, it can be of annoyance. Regardless, Emma allows my organization to create seamless email campaigns using fresh data. Emma makes coming up with strategic decisions very easy. The list segmentation that Emma feature allows us to easily manage a large list without issues. Overall, Emma is extremely usable with nearly no learning curve!

Read full review

Digital Marketing Manager

Caradonna AdventuresHospitality, 11-50 employees

View all 2 answers on this topic

Reliability and Availability

Constant Contact 9.0

Based on 2 answers

No major problems in sending out the email campaigns and accessing the analytics

Read full review

Verified User

Manager in Research & Development

Public Policy Company, 11-50 employees

View all 2 answers on this topic

No score

No answers yet

No answers on this topic

Performance

Constant Contact 10.0

Based on 2 answers

The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours

Read full review

Verified User

Employee in Marketing

Retail Company, 51-200 employees

View all 2 answers on this topic

No score

No answers yet

No answers on this topic

Support Rating

Constant Contact 3.0

Based on 8 answers

I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.

Read full review

Verified User

Administrative Assistant in Marketing

Real Estate Company, 51-200 employees

View all 8 answers on this topic

Emma 2.0

Based on 1 answer

I hate that to get support I have to submit a question to a public forum and wait for a response. I just want the ability for a quick live chat to answer my simple help questions quickly or at the very least submit a ticket via email and get a status update.

Read full review

Verified User

Professional in Marketing

Telecommunications Company, 51-200 employees

View all 1 answers on this topic

Implementation Rating

Constant Contact 8.0

Based on 4 answers

Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding

Read full review

Verified User

Employee in Marketing

Retail Company, 51-200 employees

View all 4 answers on this topic

Emma 7.0

Based on 1 answer

No answer on this topic is available.

Alternatives Considered

Constant Contact is the best value for the investment. There are cheaper solutions - but not better. When you want to make a good impression, you want Constant Contact to be your provider (when we see Mailchimp emails we just delete!)

Read full review

Darcy Knapp, MBA

owner

seo web mechanicsMarketing & Advertising, 1-10 employees

View all 74 answers on this topic

At the time we made the decision to move to Emma, my organization was using both MailChimp and Constant Contact. Emma's drag-and-drop template editor surpassed both, and even editing the pre-made template HTML in Emma was easier. List management was much smoother than the clunky Constant Contact and MailChimp lists we had. From a design perspective, we chose Emma for its ease of use in creating templates and modifying existing ones, as well as the ability to push out branded templates and brand assets through its master admin/subaccount capabilities. Emma's analytics and reporting were much less frustrating to navigate and understand, such that, rather than spending all of our time trying to make sense of the metrics from a campaign (which we were definitely doing), we were attracted to being able to report easily and then move on to determining how to make real improvements

Read full review

Verified User

Director in Marketing

Education Management Company, 51-200 employees

View all 32 answers on this topic

Scalability

Constant Contact 10.0

Based on 1 answer

Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list

Read full review

Verified User

Manager in Research & Development

Public Policy Company, 11-50 employees

View all 1 answers on this topic

No score

No answers yet

No answers on this topic

Return on Investment

Ease of use has saved marketing hours and made the life of the marketing manager a lot easier. Email campaigns can look really sophisticated just by using a few simple templates, and campaigns can be copied without having to recreate them.
Thousands of prospective customers have learned about our company and we've been able to stay in touch with them very quickly and efficiently with Constant Contact.

Read full review

Director of Sales

GlobalyceumE-Learning, 1-10 employees

View all 74 answers on this topic

Stores using the platform have seen good deliverability stats. Open rates and click-through rates are high with the templates that Emma creates. We still face the challenge of getting more users on the platform.
User satisfaction is high for our users who are regularly using the platform.

Read full review

Digital Marketing Manager

CCA Global PartnersRetail, 201-500 employees

View all 32 answers on this topic

Screenshots

—

See All (7) Emma Screenshots

Pricing Details

General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Constant Contact Editions & Modules

Edition

Email	$20.00¹
Email Plus	$45.00¹
Pro	$195.00¹

Per Month

Additional Pricing Details

—

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Emma Editions & Modules

—

Additional Pricing Details

—

Rating Summary

Constant Contact

Emma

Constant Contact

Emma

Constant Contact

Emma

Constant Contact

Emma

Constant Contact

Emma

Constant Contact

Emma

Constant Contact

Emma

Constant Contact

Emma

Constant Contact

Emma

Add comparison