What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
585 Ratings
54 Ratings

Constant Contact

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
585 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100
54 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.1 out of 100

Likelihood to Recommend

Constant Contact

It is great for startups or very small businesses who need to accomplish the core tasks of email marketing but don't have aspirations or needs beyond the basics. It really does do all of the basics well. It would be great to add a few more features or customizations, but it's fine for the price.
James Arnold | TrustRadius Reviewer

Emma

Using Emma for weekly templated email use with minimal changes is awesome. If you want you can create a master and make minor graphic edits quickly and easily from your smartphone. Any edit is possible as long as the artwork is on the online server. Only time I hit a bump in the road is when I was asked to change the style sheet and did not know that the pricing plan I was on did not include this feature. Client had to wait to send new format until Emma performed the requested changes.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Constant Contact
7.9
Emma
8.9
WYSIWYG email editor
Constant Contact
7.6
Emma
8.5
Dynamic content
Constant Contact
7.7
Emma
8.9
Ability to test dynamic content
Constant Contact
7.7
Emma
9.0
Landing pages
Constant Contact
8.5
Emma
A/B testing
Constant Contact
7.2
Emma
8.0
Mobile optimization
Constant Contact
8.1
Emma
9.1
Email deliverability reporting
Constant Contact
8.8
Emma
9.5
List management
Constant Contact
8.6
Emma
9.6
Triggered drip sequences
Constant Contact
6.6
Emma
8.5

Reporting & Analytics

Constant Contact
8.1
Emma
9.0
Dashboards
Constant Contact
7.7
Emma
9.6
Standard reports
Constant Contact
8.5
Emma
8.7
Custom reports
Constant Contact
8.1
Emma
8.6

Pre-Send Testing

Constant Contact
8.5
Emma
URL Validation
Constant Contact
9.4
Emma
Link Tracking
Constant Contact
8.0
Emma
Image Validation
Constant Contact
8.3
Emma
Inbox Display
Constant Contact
8.3
Emma
Email Accessibility Tools
Constant Contact
8.2
Emma
Spelling and Grammar Check
Constant Contact
8.8
Emma
Spam Testing
Constant Contact
8.0
Emma
Email Previews
Constant Contact
8.9
Emma

Pros

Constant Contact

  • Importing new emails is extremely fast and easy. This is important because there are times where emails need to be sent out ASAP, so being able to import a new mailing list quickly allows that to happen in a timely manner.
  • Customization of the look and feel of the email. Sending out emails that look the same becomes boring to the recipients, so being able to change the look every time makes it more likely they will engage in the material.
Anonymous | TrustRadius Reviewer

Emma

  • Enterprise-level email marketing with multi-level account structure allowing for multiple users at different levels to send campaigns
  • Easy-to-use WYSIWYG email template editors to create dynamic emails with enhanced personalization through merge-fields
  • A large API index that connects to many different platforms and the ability to work with Emma support to create new connections to new platforms as needed
Aaron Metzger | TrustRadius Reviewer

Cons

Constant Contact

  • Maybe make a bit more intuitive
  • Have it make suggestions for what you could or should do
  • More storage room for pics, logos, etc. (without additional cost)
  • While I think it is user friendly in general, I need a bit more guidance with options and possibilities
Terri Betts | TrustRadius Reviewer

Emma

  • Their customer service leaves something to be desired. We ran into an issue with one of our campaigns, and we decided to reach out to support, but they didn't get back with us until 3 hours later! Time is money!!
  • We don't like that their photo editing capabilities are limited, you can only choose small, medium or large photos with no way to resize to exact dimensions. Makes emails a bit of a pain
  • The upgraded premium tools are buggy and leave something to be desired as well – it's a shame.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Constant Contact

Constant Contact 8.0
Based on 19 answers
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Ty Swartz, CPP, USN Ret. | TrustRadius Reviewer

Emma

Emma 9.5
Based on 5 answers
Emma has been a great tool for our marketing. It's easy to use and I've had no issues in the almost two years we've been with them. It's really been a great way for us to stay connected with customers that takes no time to setup and send
Ashley Humphrey | TrustRadius Reviewer

Usability

Constant Contact

Constant Contact 8.9
Based on 8 answers
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Giselle Aguiar | TrustRadius Reviewer

Emma

Emma 10.0
Based on 2 answers
While every WYSIWYG software will experience glitches, Emma handles them well. Keep in mind they rarely happen, but they do, it can be of annoyance. Regardless, Emma allows my organization to create seamless email campaigns using fresh data. Emma makes coming up with strategic decisions very easy. The list segmentation that Emma feature allows us to easily manage a large list without issues. Overall, Emma is extremely usable with nearly no learning curve!
Stefanie Cash | TrustRadius Reviewer

Reliability and Availability

Constant Contact

Constant Contact 9.0
Based on 2 answers
No major problems in sending out the email campaigns and accessing the analytics
Anonymous | TrustRadius Reviewer

Emma

No score
No answers yet
No answers on this topic

Performance

Constant Contact

Constant Contact 10.0
Based on 2 answers
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
Anonymous | TrustRadius Reviewer

Emma

No score
No answers yet
No answers on this topic

Support Rating

Constant Contact

Constant Contact 3.0
Based on 8 answers
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
Anonymous | TrustRadius Reviewer

Emma

Emma 2.0
Based on 1 answer
I hate that to get support I have to submit a question to a public forum and wait for a response. I just want the ability for a quick live chat to answer my simple help questions quickly or at the very least submit a ticket via email and get a status update.
Anonymous | TrustRadius Reviewer

Implementation Rating

Constant Contact

Constant Contact 8.0
Based on 4 answers
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
Anonymous | TrustRadius Reviewer

Emma

Emma 7.0
Based on 1 answer
No answer on this topic is available.

Alternatives Considered

Constant Contact

Constant Contact is the best value for the investment. There are cheaper solutions - but not better. When you want to make a good impression, you want Constant Contact to be your provider (when we see Mailchimp emails we just delete!)
Darcy Knapp, MBA | TrustRadius Reviewer

Emma

At the time we made the decision to move to Emma, my organization was using both MailChimp and Constant Contact. Emma's drag-and-drop template editor surpassed both, and even editing the pre-made template HTML in Emma was easier. List management was much smoother than the clunky Constant Contact and MailChimp lists we had. From a design perspective, we chose Emma for its ease of use in creating templates and modifying existing ones, as well as the ability to push out branded templates and brand assets through its master admin/subaccount capabilities. Emma's analytics and reporting were much less frustrating to navigate and understand, such that, rather than spending all of our time trying to make sense of the metrics from a campaign (which we were definitely doing), we were attracted to being able to report easily and then move on to determining how to make real improvements
Anonymous | TrustRadius Reviewer

Scalability

Constant Contact

Constant Contact 10.0
Based on 1 answer
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
Anonymous | TrustRadius Reviewer

Emma

No score
No answers yet
No answers on this topic

Return on Investment

Constant Contact

  • Ease of use has saved marketing hours and made the life of the marketing manager a lot easier. Email campaigns can look really sophisticated just by using a few simple templates, and campaigns can be copied without having to recreate them.
  • Thousands of prospective customers have learned about our company and we've been able to stay in touch with them very quickly and efficiently with Constant Contact.
Jason Carlage | TrustRadius Reviewer

Emma

  • Stores using the platform have seen good deliverability stats. Open rates and click-through rates are high with the templates that Emma creates. We still face the challenge of getting more users on the platform.
  • User satisfaction is high for our users who are regularly using the platform.
Lauren Busby | TrustRadius Reviewer

Screenshots

Pricing Details

Constant Contact

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Constant Contact Editions & Modules

Edition
Email$20.001
Email Plus$45.001
Pro$195.001
  1. Per Month
Additional Pricing Details

Emma

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Emma Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Constant Contact
7.7
Emma
8.1

Likelihood to Renew

Constant Contact
8.0
Emma
9.5

Usability

Constant Contact
8.9
Emma
10.0

Reliability and Availability

Constant Contact
9.0
Emma

Performance

Constant Contact
10.0
Emma

Support Rating

Constant Contact
3.0
Emma
2.0

Online Training

Constant Contact
10.0
Emma

Implementation Rating

Constant Contact
8.0
Emma
7.0

Scalability

Constant Contact
10.0
Emma

Add comparison