What users are saying about
Constant Contact
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Top Rated
719 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.1 out of 100
Based on 719 reviews and ratings
68 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9.2 out of 100
Based on 68 reviews and ratings
Feature Set Ratings
- Emma ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics
Email & Online Marketing

7.7
Constant Contact
77%
9.1
Emma
91%
Emma ranks higher in 8/9 features
Emma ranks higher in 8/9 features
WYSIWYG email editor

7.8
78%
82 Ratings
8.1
81%
24 Ratings
Dynamic content

7.6
76%
82 Ratings
9.0
90%
25 Ratings
Ability to test dynamic content

7.5
75%
81 Ratings
9.0
90%
24 Ratings
Landing pages

7.6
76%
56 Ratings
N/A
0 Ratings
A/B testing

7.4
74%
52 Ratings
8.7
87%
24 Ratings
Mobile optimization

8.0
80%
85 Ratings
9.1
91%
29 Ratings
Email deliverability reporting

8.6
86%
135 Ratings
9.9
99%
60 Ratings
List management

8.4
84%
90 Ratings
9.9
99%
31 Ratings
Triggered drip sequences

6.7
67%
47 Ratings
8.9
89%
21 Ratings
Reporting & Analytics

7.8
Constant Contact
78%
9.8
Emma
98%
Emma ranks higher in 3/3 features
Emma ranks higher in 3/3 features
Dashboards

7.8
78%
87 Ratings
10.0
100%
30 Ratings
Standard reports

8.2
82%
87 Ratings
9.6
96%
31 Ratings
Custom reports

7.5
75%
58 Ratings
9.8
98%
19 Ratings
Pre-Send Testing

8.1
Constant Contact
81%
Emma
Feature Set Not Supported
N/A
Constant Contact ranks higher in 8/8 features
Constant Contact ranks higher in 8/8 features
URL Validation

8.4
84%
31 Ratings
N/A
0 Ratings
Link Tracking

8.0
80%
34 Ratings
N/A
0 Ratings
Image Validation

8.2
82%
31 Ratings
N/A
0 Ratings
Inbox Display

8.0
80%
34 Ratings
N/A
0 Ratings
Email Accessibility Tools

8.0
80%
28 Ratings
N/A
0 Ratings
Spelling and Grammar Check

7.8
78%
31 Ratings
N/A
0 Ratings
Spam Testing

7.8
78%
26 Ratings
N/A
0 Ratings
Email Previews

8.6
86%
40 Ratings
N/A
0 Ratings
Attribute Ratings
- Constant Contact is rated higher in 3 areas: Likelihood to Recommend, Support Rating, Implementation Rating
- Emma is rated higher in 1 area: Likelihood to Renew
- Constant Contact and Emma are tied in 1 area: Usability
Likelihood to Recommend

8.3
Constant Contact
83%
106 Ratings
8.1
Emma
81%
32 Ratings
Likelihood to Renew

9.0
Constant Contact
90%
21 Ratings
9.5
Emma
95%
5 Ratings
Usability

10.0
Constant Contact
100%
9 Ratings
10.0
Emma
100%
2 Ratings
Availability

9.0
Constant Contact
90%
4 Ratings
Emma
N/A
0 Ratings
Performance

10.0
Constant Contact
100%
4 Ratings
Emma
N/A
0 Ratings
Support Rating

10.0
Constant Contact
100%
17 Ratings
2.0
Emma
20%
2 Ratings
Online Training

10.0
Constant Contact
100%
1 Rating
Emma
N/A
0 Ratings
Implementation Rating

10.0
Constant Contact
100%
9 Ratings
7.0
Emma
70%
2 Ratings
Product Scalability

10.0
Constant Contact
100%
1 Rating
Emma
N/A
0 Ratings
Likelihood to Recommend
Constant Contact
Constant Contact is great when trying to target specific market segments. We typically like to segment our master list by region, but also have product segments, as well. They do provide pre-made segments to start you off too.We don't usually use their email builder, we find others to be more flexible, intuitive, and have more variety. We do prefer emailing from Constant Contact, however.

Verified User
Employee in Marketing
Oil & Energy Company, 51-200 employeesEmma
Using Emma for weekly templated email use with minimal changes is awesome. If you want you can create a master and make minor graphic edits quickly and easily from your smartphone. Any edit is possible as long as the artwork is on the online server. Only time I hit a bump in the road is when I was asked to change the style sheet and did not know that the pricing plan I was on did not include this feature. Client had to wait to send new format until Emma performed the requested changes.

Verified User
Employee in Customer Service
Real Estate Company, 51-200 employeesPros
Constant Contact
- You can accomplish quite a bit using the drag and drop interface, so there is less custom HTML required.
- Easy to use for folks who are not tech savvy.
- Very quick upload speed for contact lists when compared with other email marketing vendors.
- Easy to customize contact lists.
- Displays much more consistently across different email clients when compared with other email marketing vendors.

Verified User
Analyst in Marketing
Insurance Company, 501-1000 employeesEmma
- Enterprise-level email marketing with multi-level account structure allowing for multiple users at different levels to send campaigns
- Easy-to-use WYSIWYG email template editors to create dynamic emails with enhanced personalization through merge-fields
- A large API index that connects to many different platforms and the ability to work with Emma support to create new connections to new platforms as needed
Founder
CATAPULT.digitalInternet, 1-10 employees
Cons
Constant Contact
- The interface is definitely a bit difficult to use and it takes some getting used to.
- More customization and exporting of html would be awesome.
- They could expand on features that other email marketing software has such as tying in with social media, more flows, etc.

Verified User
Strategist in Marketing
Marketing & Advertising Company, 11-50 employeesEmma
- Their customer service leaves something to be desired. We ran into an issue with one of our campaigns, and we decided to reach out to support, but they didn't get back with us until 3 hours later! Time is money!!
- We don't like that their photo editing capabilities are limited, you can only choose small, medium or large photos with no way to resize to exact dimensions. Makes emails a bit of a pain
- The upgraded premium tools are buggy and leave something to be desired as well – it's a shame.

Verified User
Employee in Marketing
Design Company, 11-50 employeesPricing Details
Constant Contact
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$9.99 per month
Constant Contact Editions & Modules
Edition
Core | $9.991 |
---|---|
Plus | $45.001 |
- per month
Additional Pricing Details
—Emma
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
—Emma Editions & Modules
—
Additional Pricing Details
—Likelihood to Renew
Constant Contact
Constant Contact 9.0
Based on 21 answers
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Multimedia Communications Supervisor
Virginia Beach City GovernmentGovernment Administration, 5001-10,000 employees
Emma
Emma 9.5
Based on 5 answers
Emma has been a great tool for our marketing. It's easy to use and I've had no issues in the almost two years we've been with them. It's really been a great way for us to stay connected with customers that takes no time to setup and send
Director of Marketing & Communications
Hoffmann Quality Tools USA, Inc.Wholesale, 11-50 employees
Usability
Constant Contact
Constant Contact 10.0
Based on 9 answers
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Owner, Consultant
AZ Social Media WizInternet, Myself Only
Emma
Emma 10.0
Based on 2 answers
While every WYSIWYG software will experience glitches, Emma handles them well. Keep in mind they rarely happen, but they do, it can be of annoyance. Regardless, Emma allows my organization to create seamless email campaigns using fresh data. Emma makes coming up with strategic decisions very easy. The list segmentation that Emma feature allows us to easily manage a large list without issues. Overall, Emma is extremely usable with nearly no learning curve!
Digital Marketing Manager
Caradonna AdventuresHospitality, 11-50 employees
Reliability and Availability
Constant Contact
Constant Contact 9.0
Based on 4 answers
No major problems in sending out the email campaigns and accessing the analytics

Verified User
Manager in Research & Development
Public Policy Company, 11-50 employeesEmma
No score
No answers yet
No answers on this topic
Performance
Constant Contact
Constant Contact 10.0
Based on 4 answers
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours

Verified User
Employee in Marketing
Retail Company, 51-200 employeesEmma
No score
No answers yet
No answers on this topic
Support Rating
Constant Contact
Constant Contact 10.0
Based on 17 answers
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.

Verified User
Administrative Assistant in Marketing
Real Estate Company, 51-200 employeesEmma
Emma 2.0
Based on 2 answers
I hate that to get support I have to submit a question to a public forum and wait for a response. I just want the ability for a quick live chat to answer my simple help questions quickly or at the very least submit a ticket via email and get a status update.

Verified User
Professional in Marketing
Telecommunications Company, 51-200 employeesImplementation Rating
Constant Contact
Constant Contact 10.0
Based on 9 answers
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding

Verified User
Employee in Marketing
Retail Company, 51-200 employeesEmma
Emma 7.0
Based on 2 answers
No answer on this topic is available.
Alternatives Considered
Constant Contact
We tried Mailchimp. We could send messages to larger groups for free with Constant Contact. And we simply found more people read the emails and responded more frequently when we used Constant Contact. I think it's because it didn't feel as much like a marketing tool as when we contacted them with Mailchimp.

Verified User
Contributor in Other
Religious Institutions Company, 10,001+ employeesEmma
At the time we made the decision to move to Emma, my organization was using both MailChimp and Constant Contact. Emma's drag-and-drop template editor surpassed both, and even editing the pre-made template HTML in Emma was easier. List management was much smoother than the clunky Constant Contact and MailChimp lists we had. From a design perspective, we chose Emma for its ease of use in creating templates and modifying existing ones, as well as the ability to push out branded templates and brand assets through its master admin/subaccount capabilities. Emma's analytics and reporting were much less frustrating to navigate and understand, such that, rather than spending all of our time trying to make sense of the metrics from a campaign (which we were definitely doing), we were attracted to being able to report easily and then move on to determining how to make real improvements

Verified User
Director in Marketing
Education Management Company, 51-200 employeesScalability
Constant Contact
Constant Contact 10.0
Based on 1 answer
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list

Verified User
Manager in Research & Development
Public Policy Company, 11-50 employeesEmma
No score
No answers yet
No answers on this topic
Return on Investment
Constant Contact
- Good email marketing option that we need to expand on
- We have not had a strong determinable ROI, but we do not always know if a donation resulted from an email
- Very affordable and we plan in keeping it as a resource
Director of Development
Health Care Center for the HomelessHospital & Health Care, 51-200 employees
Emma
- Stores using the platform have seen good deliverability stats. Open rates and click-through rates are high with the templates that Emma creates. We still face the challenge of getting more users on the platform.
- User satisfaction is high for our users who are regularly using the platform.
Digital Marketing Manager
CCA Global PartnersRetail, 201-500 employees