What users are saying about
14 Ratings
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Top Rated
548 Ratings
14 Ratings
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Score 8 out of 100

Hootsuite

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Top Rated
548 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

Conversocial

From experience, you may ask the Conversocial team to make recommendations on licenses for larger vs. smaller social customer service teams. The need for support and the amount of usage you may get from the tool's robust offering may differ as a result of those precedents. The tool is adaptable in both scenarios it would seem.
Conway Stone | TrustRadius Reviewer

Hootsuite

The Hootsuite free version is great for small businesses that do not need extremely detailed tracking. It can easily publish content across multiple social media formats. I have not had any issues in content failing to publish because of software error. The at-a-glance analytics provides a lot of information when targeted a specific age range or the time when subscribers are online. It has worked well for my private business.
Trish Lofton | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Conversocial
Hootsuite
7.0
Boolean keyword searches
Conversocial
Hootsuite
6.9
Filtering out noise/spam
Conversocial
Hootsuite
6.1
Sentiment analysis
Conversocial
Hootsuite
6.6
Broad channel coverage
Conversocial
Hootsuite
8.2

Publishing

Conversocial
Hootsuite
8.1
Content planning and scheduling
Conversocial
Hootsuite
9.2
Audience targeting
Conversocial
Hootsuite
7.4
Content optimization
Conversocial
Hootsuite
7.6
Workflow management
Conversocial
Hootsuite
8.1

Engagement

Conversocial
Hootsuite
7.8
Automated routing and prioritization
Conversocial
Hootsuite
7.6
Customer interaction histories
Conversocial
Hootsuite
7.6
Bulk actions
Conversocial
Hootsuite
8.1

Marketing

Conversocial
Hootsuite
6.8
Lead generation
Conversocial
Hootsuite
6.9
Content marketing
Conversocial
Hootsuite
7.2
Paid media management
Conversocial
Hootsuite
6.5
Campaigns and promotions
Conversocial
Hootsuite
6.6

Channel coverage/integration

Conversocial
Hootsuite
8.5
Twitter
Conversocial
Hootsuite
9.4
Facebook
Conversocial
Hootsuite
9.1
LinkedIn
Conversocial
Hootsuite
8.9
Google+
Conversocial
Hootsuite
8.8
Instagram
Conversocial
Hootsuite
7.5
Pinterest
Conversocial
Hootsuite
8.1
YouTube
Conversocial
Hootsuite
7.5

Reporting/analytics

Conversocial
Hootsuite
7.1
Campaign success analytics
Conversocial
Hootsuite
7.3
Real-time tracking
Conversocial
Hootsuite
7.4
Competitor analysis
Conversocial
Hootsuite
6.6

Account management

Conversocial
Hootsuite
8.0
Role-based user permissions & privileges
Conversocial
Hootsuite
8.2
Mobile access
Conversocial
Hootsuite
7.8

Pros

Conversocial

  • Previous conversations: This is one of the main reasons why I personally love Conversocial over Hootsuite and other social media engagement tools. Conversocial pulls in all previous interactions we've had with community members and it helps us identify if we've already addressed their problem, if they are a detractor/advocate, and so much more. With other engagement tools, it's frustrating as a community member may repost the same thing over and over again, but at different time periods. If you're unable to see what someone has said in the past, we may waste our time replying to the same thing multiple times, or we also risk responding with the same general advice, when we could try a different approach.
  • Tags and filters: Conversocials use of tags and filters are extremely simple to use. They have shortcuts which help you easily assign a tag to an item and then you can easily pull up each of those tags within Conversocial itself or your can open up an external report. If my team is in a hurry and wants to quickly see a certain tag, we can use the filter option and within seconds we have all the information we need.
  • Simple shortcuts: Conversocial has several shortcuts that save my team a lot of time. One single button on my keyboard can apply sentiment and archive something so it's out of my way. I can also use shortcuts to apply a tag, assign an item, and do other tasks. It may seem like a small benefit but each second saved really adds up throughout each day and week.
  • Communication: As we know, technology has issues and every tech issue Conversocial has experiences has been handled extremely well. I've never encountered any issues contacting Conversocial, we're always notified when they are working on a solution and once the problem has been fixed. We also receive random pop-ups within Conversocial to notify us of known issues before our team experiences them, and when there is a new feature that we should be aware of. Their communication is always on point and it's great to know that we can always rely on them.
Amy Ortega | TrustRadius Reviewer

Hootsuite

  • When it works, the ability to write ONE post and apply it to multiple platforms is great. Huge timesaver, and ensures consistency of content across your platforms.
  • The customizability of streams is a cool feature. You can really dial in a dashboard that fits your unique needs, instead of trying to adapt yourself to a default vanilla setup. Whichever content streams (both existing and scheduled) are important to you can be placed front and center and edited as needed.
Brock Ross | TrustRadius Reviewer

Cons

Conversocial

  • I would like to see an improvement in the reporting dashboard which is something I mentioned to Josh (the CEO) on a call back in April. He said that it is something they are working on but to remember that this is truly a customer service social media platform so some of the features that I would like to see may not fit well with the users of the product.
Kellen McAvoy | TrustRadius Reviewer

Hootsuite

  • I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
  • I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.
Garrett Genest | TrustRadius Reviewer

Likelihood to Renew

Conversocial

Conversocial 9.1
Based on 6 answers
Compared to systems used in the past, Conversocial is superior because of their excellent service and ability to integrate all of social media into one program, saving enormous amounts of time.
DeeGee Davis | TrustRadius Reviewer

Hootsuite

Hootsuite 8.4
Based on 73 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence | TrustRadius Reviewer

Usability

Conversocial

Conversocial 9.2
Based on 4 answers
Because of the number of features it offers and the manner in which they're presented. I've explored a number of other tools that just don't do it as well. When sorting through and responding to hundreds of social media messages each day, the number of clicks it takes to do something really matters. Conversocial does a great job of minimizing clicks and presenting the data we need without having to click to find it
Nolan Perry | TrustRadius Reviewer

Hootsuite

Hootsuite 9.3
Based on 27 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty | TrustRadius Reviewer

Reliability and Availability

Conversocial

Conversocial 8.7
Based on 2 answers
Downtime is very rare, and the occasional occurrences are typically a problem with Twitter or FB API.
Andrey Grigoryev | TrustRadius Reviewer

Hootsuite

Hootsuite 10.0
Based on 18 answers
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
Michael Royal | TrustRadius Reviewer

Performance

Conversocial

Conversocial 8.5
Based on 2 answers
Extremely fast, practically in real time.
David Tull | TrustRadius Reviewer

Hootsuite

Hootsuite 10.0
Based on 16 answers
HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
Igors Skute | TrustRadius Reviewer

Support Rating

Conversocial

Conversocial 9.1
Based on 4 answers
Our account rep at Conversocial has set up a call with me every two weeks to check in, talk about new features, or answer questions. I know I can email or call her for help anytime. Their support team also responds quickly.
Nolan Perry | TrustRadius Reviewer

Hootsuite

Hootsuite 7.4
Based on 49 answers
The system is pretty self-guided so I haven't had much need for support. The support forum and could be better, chat feature and email work when needed without too much time to wait for help. You'll know if they are online to chat or not. I find chat is the fastest way to get questions answered
Matthew Veil | TrustRadius Reviewer

In-Person Training

Conversocial

Conversocial 9.1
Based on 1 answer
Comprehensive training in all aspects of the software and general usages (including social media) for both agents and managers. Simulation workshops really made the live deployment process very smooth.
Andrey Grigoryev | TrustRadius Reviewer

Hootsuite

Hootsuite 6.0
Based on 1 answer
No answer on this topic is available.

Online Training

Conversocial

Conversocial 9.1
Based on 3 answers
Outstanding & comprehensive training both on-line and instructor-led. Another crucial differentiator from competitors in our eyes.
Andrey Grigoryev | TrustRadius Reviewer

Hootsuite

Hootsuite 10.0
Based on 8 answers
HootSuite offers all the necessary online materials, including guidelines on how to use and also optimize usage of the tool. There are numerous video trainings and lots of webinars, so there is no lack of basic training information. Users that want to use HootSuite for professional purposes, like market segment analysis or competitor analysis might need to request private training options.
Igors Skute | TrustRadius Reviewer

Implementation Rating

Conversocial

Conversocial 9.1
Based on 3 answers
Without any tech requirement on our end, this was an extraordinarily easy implementation to run, compared to other platforms like live chat or email.
David Tull | TrustRadius Reviewer

Hootsuite

Hootsuite 10.0
Based on 43 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
Edgar Carpenter IV | TrustRadius Reviewer

Alternatives Considered

Conversocial

Early on we did comparisons with Hootsuite and later with Adobe. While they have similarities, the difference at the time and likely currently, was the personal interest and general accessibility of Conversocial's platform and people. The combination of an effective CRM solution and a team that was readily available to help proved to be the winning formula for our business.
Conway Stone | TrustRadius Reviewer

Hootsuite

Main other tool we looked at was Buffer. While I like both of them, the free version of Hootsuite allowed us to connect to 3 social media platforms and we prefer the calendar and stream layouts for management of activity.
Ed Hart | TrustRadius Reviewer

Return on Investment

Conversocial

  • On Twitter alone, tweets sent from @CBC (including @replies to followers) totalled more than 50,000 in the past year.
  • The average volume from other North American broadcast network was around only 4,000.
Dan Fricker | TrustRadius Reviewer

Hootsuite

  • It enables me to spend less time worry about posting and I'm able to schedule and walk away. Saves time, which increases productivity.
  • Being unable to tag companies and people on LinkedIn impacts the reach and engagement of my posts, which impacts monthly success, which negatively impacts my social efforts overall.
  • Having an easy, formal review process between us and client is a huge help in saving time for us and the client. Saved time = saved money/productivity.
Jarad Matula, MBA | TrustRadius Reviewer

Pricing Details

Conversocial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Hootsuite

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Conversocial
8.4
Hootsuite
8.4

Likelihood to Renew

Conversocial
9.1
Hootsuite
8.4

Usability

Conversocial
9.2
Hootsuite
9.3

Reliability and Availability

Conversocial
8.7
Hootsuite
10.0

Performance

Conversocial
8.5
Hootsuite
10.0

Support Rating

Conversocial
9.1
Hootsuite
7.4

In-Person Training

Conversocial
9.1
Hootsuite
6.0

Online Training

Conversocial
9.1
Hootsuite
10.0

Implementation Rating

Conversocial
9.1
Hootsuite
10.0

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