Likelihood to Recommend Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Read full review I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
Read full review Pros Provides helpful desktop and mobile previews. Sends emails reliably. Allows for pretty robust audience rules. Read full review Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information. Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own. Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc. Read full review Cons Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years. A lot of the templating must be built from scratch. Deliverability insights (out of the box) could be expanded further. Read full review We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?) The regular version of iContact doesn't support event management or logic flows for automated messaging. Custom form fields have limited field type options (can't build a drop-down). Read full review Likelihood to Renew iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
Read full review Usability I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
Read full review Reliability and Availability iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
Read full review Support Rating They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
Read full review Online Training The templates are difficult to customize, and they don't render well in email platforms
Read full review Implementation Rating i wouldn't be using it if i wasn't satisfied. time is money
Read full review Alternatives Considered Cordial by far has the best UI for simple navigation
Read full review I didn't have a say in the decision because I wasn't with the company at the time. I listed
HubSpot here because I know we used it in conjunction with iContact for email automation, but
HubSpot Email was only recently built-out to the point where it is today. Now, iContact and
HubSpot are no longer integrated.
Read full review Scalability iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
Read full review Return on Investment Best to manage your clients' business. Not ideal for freelancers. Read full review We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it). We like the breakdown of statistics in the dashboard. They're easy to read. iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing. Read full review ScreenShots