Likelihood to Recommend Marketing Solutions by Criteo has a great track record that speaks highly of its reputation, we users of this program are happy with the performance and impact it generates in the cloud, in order to connect with new customers, added to this, This software offers us the appropriate tools to professionally manage all these processes and have total control of electronic commerce. Our case has been the protagonist in the increase in sales, that is why we are always willing to recommend this incredible program.
Read full review Dynamic Yield by Mastercard
Dynamic Yield is great for just about any sized organization, though to get the best bang for your buck, I recommend having a front-end web developer well-versed in JavaScript. Additionally, a front-end web designer would be advisable as well as their templates have great functions but some have lackluster UI's that can't be tweaked without developer assistance. Were it not for the above + the occassional slowness on the console/admin-side of the platform, I'd give it a 10. If you have a front-end dev/designer, then it's closer to a 9.5. Ideal utilization scenarios could include: Personalization, CRO/UX/UI testing, and audience or user-level tailored digital experience.
Read full review Pros You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed) Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager. The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...) Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff. Read full review Dynamic Yield by Mastercard
Provide fantastic support, both in relation to strategy/best practice and troubleshooting. An easy to use interface, as a user who is relatively new to Dynamic Yield I find that it is an intuitive platform to use. The ability to segment and drill down on data allows for really specific insights which, whilst not necessarily being leveraged on a testing basis, can be super valuable from a greater marketing perspective. Read full review Cons I think if they had a free trial option, we would be able to better evaluate our need before signing up. I wish there were more targeting features other than retargeting. Would love to target based on interests. Video features are limited. Would love to see new products here. Read full review Dynamic Yield by Mastercard
The impact (either positive or negative) of potentially overlapping campaigns, especially the UX personalization or custom code campaigns, may not be easily identifiable. It would make more sense for the new deep-learning and machine learning (ML) driven strategies be made part of the standard offering, as opposed to positioning them as add-on subscription, given that many other completing services are baking in ML as part of their platform evolution. The documentation on the API and custom code implementation can be fleshed out further. Read full review Likelihood to Renew Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Read full review Dynamic Yield by Mastercard
implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
Read full review Usability Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.
Read full review Dynamic Yield by Mastercard
Setting up strategies, audiences, and experiences is simple and fast. It is incredibly easy to modify the appearance of your site and optimize every aspect with the Dynamic Yield Personalizations. However, while the data visualization on an experience level is easy to modify and analyze, exporting the data in meaningful ways is time consuming.
Read full review Support Rating I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
Read full review Dynamic Yield by Mastercard
Overall, the support is very good. If you are a partner (my case), they assign you a customer success manager, that helps a lot. Also, there is a technical person to provide support to the partners, again a great help.
My only "complain" is that with some complex issues, the support may delay in providing you with a solution. Sometimes that can cause some tension with your client.
Read full review Alternatives Considered Criteo Dynamic Retargeting brings different value and possibilities compared to the others. It is a great addition to
Google Ads , if you are not doing well with Display Campaigns and/or if you cannot use Dynamic Remarketing on Google cause your products are not "physical". Compared to other Retargeting solutions, its CPC based model and Post click attribution make all the difference. Finally, the account support is great plus it will help you in all aspects or difficulties.
Read full review Dynamic Yield by Mastercard
Oracle Maxymiser is very clunky and hard to code with. Previewing changes was a challenge and development for fixes were slowOptimizely - Great for coding. Fast and efficient. Everything worked great. They were limited at personalization triggers though and their costs were expensive.Monetate - Evaluated but their UI was hard to use.Read full review Return on Investment More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us. Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers. Read full review Dynamic Yield by Mastercard
Most tests have had a positive impact on either revenue or conversion rate - quite often in double digits. Dynamic Yield has also helped us to stop some particular initiatives through direct interaction with the customer base via questionnaires or by a test proving negative quicker than rolling out a permanent feature. Read full review ScreenShots Dynamic Yield Screenshots