What users are saying about
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Top Rated
86 Ratings
1 Ratings
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Score 8 out of 100

Dynamic Yield

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Top Rated
86 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100

Likelihood to Recommend

Criteo Customer Acquisition

Criteo Customer Acquisition plays an impeccable role in sales channelizing, identifying prospective clients and acquiring them.
Truptesh Patil | TrustRadius Reviewer

Dynamic Yield

My personal use of Dynamic Yield is still quite limited. I have only been working directly with this platform for the last couple of months. In my limited experience, it appears that DY would be a fantastic solution when websites and reporting (i.e. GA integrations have been set up in a 'typical' manner). One of the clients I am presently working with has not followed best practice for many of these things and we are finding that we are struggling with data integrity (around source/location - is skewed due to two international sites each having hard redirects based on location). While I understand that technology platforms are generally built for the majority (customising a site for the few is a costly investment for little return) it would be great if there were some workarounds available for situations that are not-typical
Kate Phillips | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Criteo Customer Acquisition
8.0
Dynamic Yield
DSP integration
Criteo Customer Acquisition
8.0
Dynamic Yield

Ad Campaigns

Criteo Customer Acquisition
7.3
Dynamic Yield
Ad campaign creation
Criteo Customer Acquisition
8.0
Dynamic Yield
Ad deployment
Criteo Customer Acquisition
6.0
Dynamic Yield
Display advertising
Criteo Customer Acquisition
9.0
Dynamic Yield
Ad display and retargeting segmentation
Criteo Customer Acquisition
6.0
Dynamic Yield

Ad Reporting & Analytics

Criteo Customer Acquisition
8.0
Dynamic Yield
Ad dashboards
Criteo Customer Acquisition
8.0
Dynamic Yield
Ad attribution reporting
Criteo Customer Acquisition
8.0
Dynamic Yield

Pros

Criteo Customer Acquisition

  • Arranging customer acquisition campaigns.
  • Drive new customers.
  • Client recommendations.
Truptesh Patil | TrustRadius Reviewer

Dynamic Yield

  • Product recommendations are easy to set up, and powerfully personalizable through either hands on refining or automated A/B testing
  • Customer insights are easy to set up and can be applied retroactively to data
  • A/B testing anything from different graphics to copy to page layouts is easy to set up and implement site wide
Thomas White | TrustRadius Reviewer

Cons

Criteo Customer Acquisition

  • Retargeting can be tricky.
  • QA errors at times.
Truptesh Patil | TrustRadius Reviewer

Dynamic Yield

  • Their support team may delay when the issue has some complexity.
  • Some integrations, like the triggered emails, can be more simple.
  • Lack of a report to show the value of the tool. Right now, it requires some work to achieve this.
  • I miss some CDP capabilities to create better segmentation.
Fernando Gavarron | TrustRadius Reviewer

Likelihood to Renew

Criteo Customer Acquisition

No score
No answers yet
No answers on this topic

Dynamic Yield

Dynamic Yield 9.0
Based on 4 answers
implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
Lanie DePasquale | TrustRadius Reviewer

Usability

Criteo Customer Acquisition

No score
No answers yet
No answers on this topic

Dynamic Yield

Dynamic Yield 7.5
Based on 18 answers
As someone who has not used a personalization platform previously, there was a bit of a learning curve. The team at Dynamic Yield gave me a great overview and additional resources to go over so I could get up to speed.
Shawna DeLuca | TrustRadius Reviewer

Support Rating

Criteo Customer Acquisition

No score
No answers yet
No answers on this topic

Dynamic Yield

Dynamic Yield 8.6
Based on 47 answers
Chat is quite good and answers most of the questions you can have on setting an experience well. CSM is also well experienced and is always suggesting best practices or relevant use-cases. Training with the DY team is also very interesting but it takes time to handle the whole solution as it's more complete and complex than a classic A/B testing tool.
Amaury Ortolland | TrustRadius Reviewer

Alternatives Considered

Criteo Customer Acquisition

Easy to perceive, great customer services makes this application stand out as compared to others.
Truptesh Patil | TrustRadius Reviewer

Dynamic Yield

  • Oracle Maxymiser is very clunky and hard to code with. Previewing changes was a challenge and development for fixes were slow
  • Optimizely - Great for coding. Fast and efficient. Everything worked great. They were limited at personalization triggers though and their costs were expensive.
  • Monetate - Evaluated but their UI was hard to use.
Dalin Brinkman | TrustRadius Reviewer

Return on Investment

Criteo Customer Acquisition

  • Display advertising.
  • Ad campaign creation.
  • Customer retaining.
Truptesh Patil | TrustRadius Reviewer

Dynamic Yield

  • Most tests have had a positive impact on either revenue or conversion rate - quite often in double digits.
  • Dynamic Yield has also helped us to stop some particular initiatives through direct interaction with the customer base via questionnaires or by a test proving negative quicker than rolling out a permanent feature.
Alex Smith | TrustRadius Reviewer

Screenshots

Criteo Customer Acquisition

Dynamic Yield

Pricing Details

Criteo Customer Acquisition

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Dynamic Yield

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Criteo Customer Acquisition
8.0
Dynamic Yield
8.4

Likelihood to Renew

Criteo Customer Acquisition
Dynamic Yield
9.0

Usability

Criteo Customer Acquisition
Dynamic Yield
7.5

Support Rating

Criteo Customer Acquisition
Dynamic Yield
8.6

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