Culture Amp vs. SurveyMonkey

Culture Amp is a great tool for employee surveys, and has been able to scale with us for 5+ years. It's customizable and helps provide rich data on how employees are feeling so that we can continue to use that feedback to improving our company culture quarter over quarter.

Incentivized

SurveyMonkey is well suited for external, professional, client-facing forms and complex question types. I've tried generating forms on HubSpot, and it's not nearly as intuitive or clean-looking, and not all question types are supported (e.g. Likert scales). For quick, internal forms that don't need to be as pretty or professional, I find that Google Forms is the quickest and easiest to pull together, especially since it has a single, universal respondent link. If I wanted to embed a link in a mass email, SurveyMonkey doesn't allow multiple respondents to use the same link on my plan.

Incentivized

• The Culture Amp support team is unparalleled. They offer live chat support as well as office hours that you can attend for help on anything from technical issues to the best way to phrase a survey question. They are always willing to help and are experts in their field.
• The report pages are very detailed and it's easy to view the data in a lot of different ways. This helps with more insightful analysis.
• I love that you can benchmark your survey results to your industry/region; it helps a lot to give context to your results.

Incentivized

• Keeps identifiable information anonymous.
• Being able to close the survey at a set time without having to remember to do so.
• Takes the guess work out of response collecting.
• Makes it easy to categorize responses within the same survey. Being able to add tags to open-ended questions makes it easy for us to identify patterns in responses.
• An array of survey options and questions.
• An all around great product that meets multiple needs.
• Can have multiple collectors for the same survey to included manual input.

• They recently launched a text analytics feature but I think it still needs some work. I don't find the attributes of sentiment to comments to make complete sense. Text analytics are also not yet available for export so it makes it very difficult to share with others in presentations and reports outside of the system.
• Currently they don't have the ability to set an automated file with and connect with an HRIS (at least not with Ultimate) so every time you want to refresh your users you have to upload a new file feed manually (which is pretty simple, it is just impossible to set the refresh on autopilot).

Incentivized

• I would like to have more customizable options for branding it to our hospital colors. Some survey options allow you to enter html color codes. SurveyMonkey allows you to change colors and you have to pick from selected options.
• Embedding the surveys into a webpage, like WordPress is not as seamless as other services.

Incentivized

Compared to other competitors in the market (including a few I've used internally), if you're looking for a survey application, this one does the job and it's quite inexpensive too. Considering the fact that it comes with a handy mobile application too (on iOS and Android), you also get flexibility thrown in the deal too.

So I would give it a 10 once it is integrated, but because the integration was a challenge and I found the customer service to not be concierge level enough, I would have to lower it to an 8 for that reason.

Incentivized

It does everything a survey software should do, and it does it very well. I can't speak for how well it would work for a business that was surveying tens of thousands of people - but for a small business of 50 employees with a couple of thousand clients, it does everything it needs to do.

Incentivized

still to many limitations for more complex surveys --skips, filtered questions, etc.

I've never had to contact the SurveyMonkey customer care team directly, but they have a pretty good library of help articles on their website. Everything from designing and executing your survey to account and billing questions. I never had a need for further support from Survey Monkey.

Incentivized

Implementation not required.

Culture Amp is the first such tool I have used. I find it to be very well rounded and useful, especially since culture is one of the trickiest parts of a business to get a hold of as related to the bottom line. The fact that followup on goals and feedback can be done thanks to the platform is a very strong point.

Incentivized

SurveyMonkey is easier to customize and provides much more in depth analytics. SurveyMonkey also provides better templates providing us with a better presentation to our employees. SurveyMonkey also comes with a more trustworthy platform that ensures confidentiality, which is incredibly important to our employees and means we're getting more reliable results from the surveys.

Incentivized

• We use culture amp to measure engagement levels surrounding certain "standard" questions we ask on a recurring basis. this gives us a viable way to measure how we are doing overall in certain areas that are important to us.
• The Diversity survey helped us pinpoint some areas were we could work on improving. This came out in comments from several users.
• We have to keep in mind that comments are important, but sometimes it is just one person who is upset about one thing that does not affect anyone else. We must keep that in mind and set those aside. It is easy to get caught up in some of those comments.

Incentivized

• The speed at which we can develop, program, execute and generate actual usable results provides significant value, particularly when we need fresh numbers to illustrate a point.
• The fact that we can execute a research project so quickly means that new research is always a primary option when we're developing campaigns. That's a huge value proposition.

Incentivized