Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
Hotjar
Score 8.1 out of 10
N/A
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing.
The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
Microsoft Clarity is speedy, extremely tidy, and straight to the point, and it contains everything a SME would need to maintain a healthy SEO without the need for technical understanding; its UI is far superior to GA, and it also provides additional capabilities like as …
Handles the basics better with minimal training and investment, but falls short at optimization work. Google Analytics has remained the backbone of our web analytics work for a very long time, so it is a nice "default" option to always have present in our programs even if we …
Google Analytics stacks up as some of the best among the competition, assuming you're using it for its intended purpose. It's been the easiest to integrate into our applications, as well as the easiest UI to use. We selected Google Analytics for security and budget reasons, but …
We have been using Google Analytics for over 10 years. Over that time we have periodically reviewed our analytics platforms a number of times. For us, it made more sense to stay with google analytics primarily because if we migrated to another platform we would lose the …
I haven't seen a solution that visualizes the user experience and interactions in the way that Hotjar does, creating a video of how each user progressed through our app. Mixpanel and Google Analytics are leaders in the space but we've found the visual elements of Hotjar to be …
Sr. Director, Marketing Digital Experience & Design
Chose Hotjar
HotJar works better than Google Analytics when it comes to heatmap tracking. HotJar records all clicks, not just the clicks to other pages on the website.
Hotjar has the ability to give you a heatmap that shows you what section of our page has been clicked on the most by visitors. It also records what a user is doing on your website, which gives you great insight. Google Analytics doesn't have that feature but combined they help …
Ok Hotjar is more comparable with CrazyEgg, we haven't really [used] CrazyEgg since we get everything we need with Hotjar and the tools work just perfect, let's say HotJar is a very polished product and that's why we haven't changed it.Normal analytics like Google Analytics …
Google Analytics is a much more robust platform than Hotjar, but works great as a complement to Google Analytics - in other words, it was a matter of choosing both, not either/or. While there are workarounds for them on Google Analytics, heatmaps and screen recordings are much …
I have moved jobs, so that is why I am now using Hotjar. I think that Decibel Insight has more functionality than what Hotjar does, as it allows you to be able to automatically view pages and heatmaps, rather than needing to wait for the data to gather.
The fact that it has a trial period in which you can fully try each feature of the platform. The fact that is very intuitive for us to understand each feedback given by the users and to interpret how they move and what they observe on the pages we need to test.
There was not something specific negative that we noticed in the other products, hotjar came in the discussion through a referral from one of our colleagues, was covering all the tickboxes that we had set and decided to move forwards with it
Whatever software does, Hotjar does better. Integration and setup are really fast and you can have data to analyze in a few minutes. Also, the support team is very dedicated and there's a lot of documentation and examples you can follow.
Hotjar was significantly cheaper for us, and they’ve been brilliant at honouring their legacy pricing model which is much cheaper up until recently. We find that Hotjar also offers a wider range of tools that we would otherwise need to pay more for elsewhere like surveys. The …
Cmparing with other products in the same vertical, we found the UX UI for Hotjar the best. It is easier to integrate with and has lot many more features as compared to its nearest competitors. We fount the product to be robust and accurate with lot of customizable options to …
I liked the Hotjar User interface a little more and it seemed a little bit easier to set up. For some users with just the basic needs smart look was overly complicated. whereas in Hotjar everything you need is in one simple easy-to-view dashboard. Also, it offered more free …
Hotjar was relatively more known to the team and they had past experience as well with the tool which made the adoption relatively easier. As such we didn’t find a lot of difference between the two tools when it comes fulfilling our use cases so for us specifically both were …
Mouseflow matches nearly every feature that Hotjar offers – although, they may work a little differently. The most relevant difference is in data capture. Hotjar offers unlimited options for heat maps, recordings, forms and comments as long as you are a paying customer. In …
Hotjar had a better interface and a more intuitive setup. Lucky Orange wasn't bad, it just came in second. Hotjar also delivered more results for the price.
Hotjar is robust and incredibly affordable. It's insane how cheap it is for what it provides. Recordings and heatmaps alone are worth the price tag. Add on the other feedback gathering functionality and it's a really good bargain. It comes at a slight cost at the manual …
Video Capture - HotJars video capture of user sessions is nothing short of amazing. It is so useful (not to mention cool) to see, in real time, how users interact with our software. It makes our jobs so much easier and more enjoyable to get …
I didn't evaluate anyone else. I found Hotjar and it was exactly what I needed, and I've never looked back. From what I've heard from peers, Hotjar is one of the best.
The free version of hotjar is still incredibly useful, not severely limited as some other products are. They are also willing to work with you if it is necessary to bill annually, and the full version opens up a lot more specific kinds of targeting for more in depth research …
Hotjar is more visual and provides insights on real visitors using our website. It's more than just numbers or general stats. That's why Hotjar is very helpful.