Constant Contact vs. Influitive

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Constant Contact
Score 7.9 out of 10
N/A
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.
$12
per month
Influitive
Score 9.0 out of 10
N/A
AdvocateHub helps B2B marketers capture customer enthusiasm and use it to drive marketing and sales efforts. With AdvocateHub, B2B marketers build an advocate community and invite customers into it to complete “challenges” like referrals, reference calls or product reviews. As they complete challenges, advocates gain points, badges and levels which can be used for a variety of perks and privileges.N/A
Pricing
Constant ContactInfluitive
Editions & Modules
Lite
Starting at $12.00
per month
Standard
Starting at $35.00
per month
Lead Gen & CRM
Starting at $449.00
per month
Premium
Starting at $80.00
per month
No answers on this topic
Offerings
Pricing Offerings
Constant ContactInfluitive
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe SMS Marketing tool can be added to any Core or Plus Constant Contact account. SMS is only available in the US for Core and Plus paid plans. SMS can be added when logged in to an account after purchase. Plans start at $10/month for up to 500 messages.To learn more about Influitive's pricing, please reach out to a member of our sales team.
More Pricing Information
Community Pulse
Constant ContactInfluitive
Considered Both Products
Constant Contact

No answer on this topic

Influitive
Chose Influitive
Influitive is the best solution, followed by HubSpot. Of course Influitive interacts with HubSpot making it the most versatile program to utilize. Other features that are beneficial are the advocacy and community components. And the opportunity to manage events is fantastic. I …
Top Pros
Top Cons
Features
Constant ContactInfluitive
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Constant Contact
8.0
117 Ratings
2% below category average
Influitive
-
Ratings
WYSIWYG email editor8.1100 Ratings00 Ratings
Dynamic content7.9101 Ratings00 Ratings
Ability to test dynamic content8.482 Ratings00 Ratings
Landing pages8.075 Ratings00 Ratings
A/B testing7.171 Ratings00 Ratings
Mobile optimization8.586 Ratings00 Ratings
Email deliverability reporting9.0113 Ratings00 Ratings
List management8.3115 Ratings00 Ratings
Triggered drip sequences7.259 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Constant Contact
8.0
114 Ratings
3% above category average
Influitive
-
Ratings
Dashboards8.388 Ratings00 Ratings
Standard reports8.3112 Ratings00 Ratings
Custom reports7.458 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Constant Contact
8.1
66 Ratings
4% below category average
Influitive
-
Ratings
URL Validation8.231 Ratings00 Ratings
Link Tracking7.934 Ratings00 Ratings
Image Validation8.832 Ratings00 Ratings
Inbox Display8.635 Ratings00 Ratings
Email Accessibility Tools7.928 Ratings00 Ratings
Spelling and Grammar Check8.053 Ratings00 Ratings
Spam Testing6.026 Ratings00 Ratings
Email Previews9.265 Ratings00 Ratings
Brand Advocacy Tools
Comparison of Brand Advocacy Tools features of Product A and Product B
Constant Contact
-
Ratings
Influitive
5.4
2 Ratings
25% below category average
Community Building00 Ratings3.22 Ratings
Referral Management00 Ratings3.22 Ratings
Rewards Program00 Ratings5.92 Ratings
Program Notices00 Ratings4.52 Ratings
Reference Request Automation00 Ratings8.21 Ratings
Multi-Channel Marketing00 Ratings7.31 Ratings
Best Alternatives
Constant ContactInfluitive
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10

No answers on this topic

Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10

No answers on this topic

Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
Constant ContactInfluitive
Likelihood to Recommend
8.0
(132 ratings)
9.1
(154 ratings)
Likelihood to Renew
9.8
(23 ratings)
9.3
(38 ratings)
Usability
9.0
(10 ratings)
7.2
(19 ratings)
Availability
9.0
(2 ratings)
10.0
(3 ratings)
Performance
10.0
(2 ratings)
8.0
(6 ratings)
Support Rating
10.0
(9 ratings)
9.5
(71 ratings)
In-Person Training
-
(0 ratings)
10.0
(1 ratings)
Online Training
10.0
(1 ratings)
10.0
(5 ratings)
Implementation Rating
10.0
(5 ratings)
7.7
(9 ratings)
Configurability
10.0
(1 ratings)
9.1
(1 ratings)
Ease of integration
-
(0 ratings)
6.7
(5 ratings)
Product Scalability
10.0
(1 ratings)
6.0
(3 ratings)
Vendor post-sale
-
(0 ratings)
7.9
(14 ratings)
User Testimonials
Constant ContactInfluitive
Likelihood to Recommend
Constant Contact
Constant Contact is an excellent tool for sending out flyers and newsletters. However, I feel the content's appearance is typically all the same. When I receive an email from Constant Contact, I can immediately identify it - the templates usually all look the same. When sending out communications with images, it is easy to use Constant Contact and link webpages. However, the email layout is always vertical and can get very lengthy. I prefer a more flip-book approach with options to flip the page.
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Influitive
We have seen success with information sharing. Giving customers another way to access our resources has been a huge help for them. While we see good engagement numbers there are still some limitations to getting our advocates to complete the 'harder' challenges, like a testimonial or reference
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Pros
Constant Contact
  • Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
  • Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
  • Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
  • Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
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Influitive
  • Allows you to create compelling and engaging challenges that help your content stand out.
  • The gamification system enables a seamless rewards program that doesn't require a big manual lift.
  • The data and insights are easy to access, analyze, and guide you toward your north star.
Read full review
Cons
Constant Contact
  • It would be nice if we had more customizable options for emails - like moving around pictures and text boxes, rather than a set spot for everything to go.
  • I would like it if multiple people could work on a document at one time. So if I'm in charge of graphics, I can get those updated while someone else is entering content, etc.
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Influitive
  • The Admin view is not as intuitive as the user view and the functionality just isn't as great. I wish it had almost the same layout/interface as how the customer sees it so I didn't have to constantly enter Preview mode.
  • I wish there were more included integrations in the regular Influitive package.
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Likelihood to Renew
Constant Contact
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
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Influitive
Depending on the cost and new features to be added, our company might be motivated to renew the use of Influitive. However, a lot depends on the year to come and the enhancements that can better our experience and add more gamification to the platform. Adding elements that can woo our target audience.
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Usability
Constant Contact
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
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Influitive
Overall, Influitive is very easy to use for customers. There's a bit of a learning curve for new admins, but that's only because Influitive isn't always intuitive. The UI is confusing in certain places. I expect something to be in one place, and I find it somewhere else entirely. This is the only reason my usability rank isn't higher
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Reliability and Availability
Constant Contact
No major problems in sending out the email campaigns and accessing the analytics
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Influitive
Yes, always available and extremely quick. The availability is 10 on 10 for sure. We also have situations where their team might not be working or on a holiday, but if we have an event, they are available and ensure smooth running. That is the beauty of having Influitive take care of you.
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Performance
Constant Contact
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
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Influitive
Influitive AdvocateHub interacts with Blackbaud Champions and is an on-time response system. What I mean by that is once data is entered in Influitive AdvocateHub, it is updated in real time and I can access a computer and the data is there immediately. Sometimes the rewards do not show up right away and I am under the assumption that the delay is caused by an influx of traffic.
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Support Rating
Constant Contact
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
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Influitive
If a problem can be easily addressed, Influitive Support is all over it! They're fast and always easy to work with. Some of the larger, or more unique problems, can get a little lost. I'd love to see a bit more follow-up on these more important issues, instead of me needing to reach out to find the status of a previously submitted issue. Overall, everyone at Influitive is kind and wants to help!
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In-Person Training
Constant Contact
No answers on this topic
Influitive
I was taught and made to show all features that could help me learn more about the platform and this was great hands-on training for me. I picked up things faster than others and did have time to create challenges and make changes while someone was around to supervise and help.
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Online Training
Constant Contact
No answers on this topic
Influitive
The training was extensive and gave me the knowledge/ skills that I needed in order to implement my advocacy program using Influitive's Advocate Hub. I also meet on a regular basis with my Customer Success Manager. My Success Manager helps give me ideas for my program and helps me ensure that it's successful. Influitive is really invested in my success. They act more like a partner than a vendor
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Implementation Rating
Constant Contact
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
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Influitive
I think some of the key insights I can put forward are all aligned to simply being organized. Make sure you have a well thoughts out plan where you have taken all factors into account. Prioritize the list of deliverables, and make sure you have all the right people alighed to assist internally & externally. If you have a well organized plan you will be set up for success.
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Alternatives Considered
Constant Contact
Constant Contact is much more intuitive for people who are not tech-savvy. Also, while sendgrid offered more options in it's drag and drop interface, it displayed differently across different email clients, which made it very cumbersome to use. It also took much longer to upload contact lists and it was harder to manage existing contacts. Performance in sendgrid was much slower as well, and the Preview feature was quite buggy. Our team initially chose sendgrid because of the integration options that it's API offered, but we ultimately switched to Constant Contact because it was much easier to build campaigns and better suited our requirements.
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Influitive
Vanilla is great for forums, but they don't have the gamification/challenges piece that is so important toward building advocacy. I've found a similar circumstance with Salesforce communities--good if you're looking primarily for crowdsourced tech support and QA, but nothing "sticky" for really building a thriving community, or the advocacy piece
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Scalability
Constant Contact
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
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Influitive
When I stayed using we only had a hundred or so Advocates and now we have 2100+. Pretty amazing product!
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Return on Investment
Constant Contact
  • I have had nothing but positive impacts from using Constant Contact.
  • The church is large, and there are many subgroups and axillary groups within the church. Setting up specific groups based on responsibility, interest, member goals, and service needs allows me to send information quickly, saving valuable time for other tasks.
  • Constant Contact allows leadership to stay personally engaged with the members I work with, without over-taxing my time. It feels so seamless.
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Influitive
  • Influitive has helped us generate hundreds of reviews on sites like G2, TrustRadius, and Capterra, which has resulted in various awards and positive placement on grid reports.
  • Influitive has helped us generate dozens of case studies and hundreds of quotes that can be used in sales and marketing campaigns.
  • Influitive has generated thousands of survey responses to help our product team better understand what our customers want, which has had a direct impact on our product roadmap.
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ScreenShots

Constant Contact Screenshots

Screenshot of The AI Content Generator can be used to create content for emails, social posts, or SMS.Screenshot of Advanced Automation workflows make sure marketing is always on.Screenshot of Hundreds of pre-built email templates are available or a simple drag-and-drop email editor is available to start from scratch.Screenshot of The Social Posting tool is used to plan and post Social media messaging across platforms.Screenshot of SMS Marketing can reach customers wherever they are.Screenshot of E-commerce tools can be integrated with Constant Contact to sell more.

Influitive Screenshots

Screenshot of Expand your reach through trusted channelsScreenshot of Take Influitive mobile. Advocacy enables anytime, anywhere.