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Top Rated
145 Ratings
186 Ratings

Kibo Personalization, powered by Monetate & Certona

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Top Rated
145 Ratings
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Score 7.7 out of 100
186 Ratings
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Score 8.3 out of 100

Feature Set Ratings

    Testing and Experimentation

    Kibo Personalization, powered by Monetate & Certona

    Feature Set Not Supported
    N/A
    7.6

    VWO

    76%
    VWO ranks higher in 11/11 features

    a/b experiment testing

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Split URL testing

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Multivariate testing

    N/A
    0 Ratings
    8.8
    88%
    8 Ratings

    Multi-page/funnel testing

    N/A
    0 Ratings
    6.4
    64%
    2 Ratings

    Cross-browser testing

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Test significance

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Visual / WYSIWYG editor

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Advanced code editor

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Visitor recordings

    N/A
    0 Ratings
    6.4
    64%
    1 Rating

    Preview mode

    N/A
    0 Ratings
    6.4
    64%
    1 Rating

    Test duration calculator

    N/A
    0 Ratings
    6.4
    64%
    1 Rating

    Audience Segmentation & Targeting

    Kibo Personalization, powered by Monetate & Certona

    Feature Set Not Supported
    N/A
    8.2

    VWO

    82%
    VWO ranks higher in 4/4 features

    Standard visitor segmentation

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Behavioral visitor segmentation

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Traffic allocation control

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Website personalization

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Results and Analysis

    Kibo Personalization, powered by Monetate & Certona

    Feature Set Not Supported
    N/A
    7.0

    VWO

    70%
    VWO ranks higher in 8/8 features

    Heatmap tool

    N/A
    0 Ratings
    6.4
    64%
    1 Rating

    Click analytics

    N/A
    0 Ratings
    6.4
    64%
    1 Rating

    Scroll maps

    N/A
    0 Ratings
    6.4
    64%
    1 Rating

    Conversion tracking

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Goal tracking

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Test reporting

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Results segmentation

    N/A
    0 Ratings
    5.5
    55%
    1 Rating

    Experiments results dashboard

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Attribute Ratings

    • Kibo Personalization, powered by Monetate & Certona is rated higher in 2 areas: Availability, Performance
    • VWO is rated higher in 5 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Support Rating, Implementation Rating

    Likelihood to Recommend

    7.6

    Kibo Personalization, powered by Monetate & Certona

    76%
    95 Ratings
    8.5

    VWO

    85%
    105 Ratings

    Likelihood to Renew

    8.2

    Kibo Personalization, powered by Monetate & Certona

    82%
    24 Ratings
    8.7

    VWO

    87%
    20 Ratings

    Usability

    5.6

    Kibo Personalization, powered by Monetate & Certona

    56%
    16 Ratings
    8.2

    VWO

    82%
    2 Ratings

    Availability

    10.0

    Kibo Personalization, powered by Monetate & Certona

    100%
    2 Ratings
    9.1

    VWO

    91%
    6 Ratings

    Performance

    10.0

    Kibo Personalization, powered by Monetate & Certona

    100%
    2 Ratings
    8.2

    VWO

    82%
    2 Ratings

    Support Rating

    8.0

    Kibo Personalization, powered by Monetate & Certona

    80%
    31 Ratings
    9.1

    VWO

    91%
    8 Ratings

    In-Person Training

    10.0

    Kibo Personalization, powered by Monetate & Certona

    100%
    1 Rating

    VWO

    N/A
    0 Ratings

    Online Training

    Kibo Personalization, powered by Monetate & Certona

    N/A
    0 Ratings
    6.4

    VWO

    64%
    1 Rating

    Implementation Rating

    8.5

    Kibo Personalization, powered by Monetate & Certona

    85%
    6 Ratings
    9.1

    VWO

    91%
    6 Ratings

    Product Scalability

    Kibo Personalization, powered by Monetate & Certona

    N/A
    0 Ratings
    8.2

    VWO

    82%
    1 Rating

    Likelihood to Recommend

    Kibo Personalization, powered by Monetate & Certona

    In terms of multivariant testing, it is probably one of the most flexible and powerful tools I've used. It's really easy to quickly tweak and change site elements without the need for any coding knowledge. Should you have coding knowledge the tool is even more powerful. The only criticism would be allowing conditional logic in their recommendations engine, i.e. allowing certain logics to fire over others based on what the user is looking at/has carted.
    Anonymous | TrustRadius Reviewer

    VWO

    Our marketing team does a lot of creative testing around messaging and imagery. VWO is well suited for this type of testing and can yield great results if you define your conversion goals correctly. However, when we have tried to do more substantial/advanced changes through VWO (such as re-positioning content or modifying elements in a form), we have had some challenges and not been able to get the desired tests working correctly.
    Anonymous | TrustRadius Reviewer

    Pros

    Kibo Personalization, powered by Monetate & Certona

    • Our Monetate team is amazing! They taught us well, are quick to answer questions, and are very organized to keep us on track.
    • Simple-to-use interface makes it easy for business users to set up experiences with little to no web dev assistance.
    • We've gotten some great ideas out of the Insight reports our team has provided. Some of them we tested already, and others inspired even more ideas!
    Anonymous | TrustRadius Reviewer

    VWO

    • VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration.
    • Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward.
    • I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved.
    Kevin McLallen | TrustRadius Reviewer

    Cons

    Kibo Personalization, powered by Monetate & Certona

    • The learning curve is a little steep, especially if you're unfamiliar with HTML/CSS. The tool is so powerful but can be overwhelming at first. The intro instructional videos/content is helpful but it doesn't cover everything. We needed to partner with an optimization company to better understand the tool and get started.
    • Setting up an experiment for the first time isn't simple when you're a marketer who is inexperienced with any sort of web development or even just HTML/CSS. While you can easily select the area you want to create a test with, you don't have a way to easily manipulate that section without the use of HTML/CSS.
    • The first optimization company Monetate recommended us to was horrible - it really was awful working with them. We had dedicated (paid for!) hours that got wasted after the company wasted our time in each meeting (when we did have one - they often needed to reschedule) and they barely knew what our company even did despite multiple meetings. Those hours, despite the awful experience, were never fulfilled, never reimbursed, never carried over to the new (and far better) company. This left a bad taste in my mouth. While I really like this product and it does everything we need, this awful experience and lack of ownership on their end was highly disappointing. We are moving forward though - and happy with our results.
    Steffany Winkelmann | TrustRadius Reviewer

    VWO

    • The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
    Joseph Collins | TrustRadius Reviewer

    Pricing Details

    Kibo Personalization, powered by Monetate & Certona

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional

    Starting Price

    Kibo Personalization, powered by Monetate & Certona Editions & Modules

    Additional Pricing Details

    VWO

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    $49 per month

    VWO Editions & Modules

    Edition
    TESTINGGet a Demo1
    CONVERSION OPTIMIZATIONGet a Demo2
    ENTERPRISEGet a Demo3
    Subscription$99.004
    1. The classic VWO A/B testing solution
    2. The all-in-one platform for all your optimization needs
    3. Customized solution with advanced AB testing and conversion optimization capabilities
    4. per month
    Additional Pricing Details

    Likelihood to Renew

    Kibo Personalization, powered by Monetate & Certona

    Kibo Personalization, powered by Monetate & Certona 8.2
    Based on 24 answers
    I had never worked within a company that had a tool like this. It made my life as a designer and a creative manager much easier with it's easy to use interface and limitless possibilities in terms of creative. I would highly recommend taking Monetate for a test drive, you will not be disappointed.
    Anonymous | TrustRadius Reviewer

    VWO

    VWO 8.7
    Based on 20 answers
    It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
    Tom Kerwin | TrustRadius Reviewer

    Usability

    Kibo Personalization, powered by Monetate & Certona

    Kibo Personalization, powered by Monetate & Certona 5.6
    Based on 16 answers
    Part of what I love about Monetate is how intuitive the tool is. Very very easy to use - based on the basics - Who/What/When/Where concept. Anyone can jump right in and start using the tool. And very easy to copy campaigns and tweak to continue to build experiences. We recently added Monetate on mobile and similar experience - easy to jump back and forth between platforms. Also love the analytics dashboard...easily quantifiable and easy to get tidbits that are digestible for others not as familiar with tool.
    Anonymous | TrustRadius Reviewer

    VWO

    VWO 8.2
    Based on 2 answers
    I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
    Anonymous | TrustRadius Reviewer

    Reliability and Availability

    Kibo Personalization, powered by Monetate & Certona

    Kibo Personalization, powered by Monetate & Certona 10.0
    Based on 2 answers
    No answer on this topic is available.

    VWO

    VWO 9.1
    Based on 6 answers
    I have not experienced an application error or unplanned outage with VWO.
    Anonymous | TrustRadius Reviewer

    Performance

    Kibo Personalization, powered by Monetate & Certona

    Kibo Personalization, powered by Monetate & Certona 10.0
    Based on 2 answers
    No answer on this topic is available.

    VWO

    VWO 8.2
    Based on 2 answers
    VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.
    Anonymous | TrustRadius Reviewer

    Support Rating

    Kibo Personalization, powered by Monetate & Certona

    Kibo Personalization, powered by Monetate & Certona 8.0
    Based on 31 answers
    Monetate support team meets with use weekly, answers emails daily and promptly. They are proactive about getting answers for us when we need it and offering suggestions based on observations they have or learnings they want to share from other partners. Monetate's support is top notch.
    Laura Santoki | TrustRadius Reviewer

    VWO

    VWO 9.1
    Based on 8 answers
    While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
    Anonymous | TrustRadius Reviewer

    Online Training

    Kibo Personalization, powered by Monetate & Certona

    No score
    No answers yet
    No answers on this topic

    VWO

    VWO 6.4
    Based on 1 answer
    Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.
    Anonymous | TrustRadius Reviewer

    Implementation Rating

    Kibo Personalization, powered by Monetate & Certona

    Kibo Personalization, powered by Monetate & Certona 8.5
    Based on 6 answers
    Make sure that your feeds into Monetate are thoroughly QA'd
    Anonymous | TrustRadius Reviewer

    VWO

    VWO 9.1
    Based on 6 answers
    Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.
    Anonymous | TrustRadius Reviewer

    Alternatives Considered

    Kibo Personalization, powered by Monetate & Certona

    At the time of selection, it was the best tool to fit our business needs. The day-to-day users were able to create some experiences on their own and did not require much oversight. We also had developer support built into our contract along with internal developer support so most experiences were achievable. We believed it was as good and in some ways better than the other comparable tools on the market.
    Eric Kearney | TrustRadius Reviewer

    VWO

    I used Google Optimize when it had just launched. It was therefore not yet a competitor to VWO. I haven't used it in roughly half a year time, so a lot has probably changed.I still use Hotjar for certain features that VWO offers, but which I think function better in Hotjar. I for instance prefer the Hotjar heatmaps, because I can elect to ignore certain elements on the webpage, such as a cookie consent pop up. A simple difference which makes me like Hotjar recordings more is that I can view a recording and click next, rather than going back to the overview and selecting the next recording.
    Michel Zurkirchen | TrustRadius Reviewer

    Scalability

    Kibo Personalization, powered by Monetate & Certona

    No score
    No answers yet
    No answers on this topic

    VWO

    VWO 8.2
    Based on 1 answer
    The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.
    Anonymous | TrustRadius Reviewer

    Return on Investment

    Kibo Personalization, powered by Monetate & Certona

    • Monetate has shown us how our new site features have either helped customer experience or created a negative impact.
    • One issue we've run into with Monetate is site speed. Too many tests or experiences going on at once will slow down the website noticeably.
    • Monetate has made it faster and easier for us to launch our ideas without having to go through IT for changes.
    Anonymous | TrustRadius Reviewer

    VWO

    • The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients
    • The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so
    Anonymous | TrustRadius Reviewer

    Screenshots

    Kibo Personalization, powered by Monetate & Certona

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