Top Rated
602 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.8 out of 100
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan | TrustRadius Reviewer

Widen Collective

I think the Widen Collective is well suited for businesses of any size. It can be used for photos or documents, and since the metadata fields can easily be customized to fit your business, it's extremely flexible to fit your needs. I think Widen Collective is less appropriate where the business does not have a lot of images or documents quite yet - that scenario would be putting the cart before the horse - it would be hard to set up the correct metadata fields before you know how you'll be searching for them in the future.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Widen Collective
WYSIWYG email editor
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Widen Collective
Dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Widen Collective
Ability to test dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Widen Collective
Landing pages
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Widen Collective
A/B testing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Widen Collective
Mobile optimization
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Widen Collective
Email deliverability reporting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Widen Collective
List management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Widen Collective
Triggered drip sequences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Widen Collective

Lead Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Widen Collective
Lead nurturing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Widen Collective
Lead scoring and grading
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Widen Collective
Data quality management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Widen Collective
Automated sales alerts and tasks
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Widen Collective

Campaign Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Widen Collective
Calendaring
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Widen Collective
Event/webinar marketing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Widen Collective

Social Media Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Widen Collective
Social sharing and campaigns
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Widen Collective
Social profile integration
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Widen Collective

Reporting & Analytics

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Widen Collective
Dashboards
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Widen Collective
Standard reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Widen Collective
Custom reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Widen Collective

Platform & Infrastructure

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Widen Collective
API
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Widen Collective
Role-based workflow & approvals
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Widen Collective
Customizability
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Widen Collective
Integration with Salesforce.com
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Widen Collective
Integration with Microsoft Dynamics CRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Widen Collective
Integration with SugarCRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9
Widen Collective

Pros

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
Barry James | TrustRadius Reviewer

Widen Collective

  • Fantastic customer support
  • Great on-boarding and migration
Anonymous | TrustRadius Reviewer

Cons

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
Madeline Des Jardins | TrustRadius Reviewer

Widen Collective

  • Sharing - I wish there was a way to have a Dropbox-like feature where you could store a set of images momentarily and share the image set via url. Currently, you can only send image sets through email. If someone you're sharing the images with would like to also share the images, they have to figure that out on their own.
  • Reminders - there could be automatic reminders that you could set if images were uploaded with metadata - something on the home page where it says "reminder: add metadata to 35 images" or just quick alerts to keep everything up to date.
  • Uploading/converter - I wish there was a quick converter for uploading large images - for example, if a huge eps image is uploaded, it could suggest to convert it to a high resolution jpg, saving space in the DAM.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 5.3
Based on 89 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Widen Collective

Widen Collective 10.0
Based on 1 answer
No answer on this topic is available.

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.7
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Widen Collective

No score
No answers yet
No answers on this topic

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash | TrustRadius Reviewer

Widen Collective

No score
No answers yet
No answers on this topic

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro | TrustRadius Reviewer

Widen Collective

No score
No answers yet
No answers on this topic

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Widen Collective

No score
No answers yet
No answers on this topic

Alternatives Considered

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts
Nick Pape | TrustRadius Reviewer

Widen Collective

Cumulus didn't offer the flexibility or price point our organization needed. We would need to pay almost double the amount to Cumulus to get the same feature set of Widen out of the box.
Anonymous | TrustRadius Reviewer

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.4
Based on 108 answers
Eloqua does not really have a limit on scale and can support huge organizations with massive amounts of data. Our organization uses Eloqua to control all campaign/marketing efforts by injecting all touches with the customer into the tool. Using tools like Eloqua Profiler allows our Sales teams to view interactions that a customer or prospect has had with our website, emails, landing page and more.
Brad Dunzer | TrustRadius Reviewer

Widen Collective

No score
No answers yet
No answers on this topic

Return on Investment

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • For our organization it is currently too early to measure ROI, as we have just started using it less than six months ago. The program has helped us meet the objective of communicating with consumers and sharing information across multiple social media platforms seamlessly.
  • Ultimately the program should be able to to help us grow our relationships with consumers, and measure and track consumer activity on the web, which will help us develop web content and content marketing material that will be more appealing to all of our audiences.
  • Since we are a B to B to C company and not selling anything to consumers, it will be hard to measure ROI. That being said, the tool should definitely help us build more awareness among consumers.
Richard Angeloni | TrustRadius Reviewer

Widen Collective

  • Widen Collective saves a lot of time for our employees as users can access the DAM on their own, which definitely has a positive impact on ROI
  • The positive impact of the Collective is greater than the cost
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*

* per installation

Widen Collective

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Rating Summary

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Widen Collective
8.5

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)
5.3
Widen Collective
10.0

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.7
Widen Collective

Reliability and Availability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Widen Collective

Performance

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Widen Collective

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9
Widen Collective

In-Person Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Widen Collective

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Widen Collective

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8
Widen Collective

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Widen Collective

Add comparison