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Chartbeat

Chartbeat

Overview

What is Chartbeat?

Chartbeat delivers real-time analytics, insights, and transformative tools for content teams around the world, to help improve audience engagement, inform editorial decisions, and increase loyalty.

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Recent Reviews

Chartbeat Review

10 out of 10
March 13, 2024
Incentivized
We are a news organization and tracking the daily, weekly, and monthly performance of our content online is essential to our business. We …
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How Chartbeat Differs From Its Competitors

Real-Time Data

It is very helpful in determining what stories we should continue to update and stay on top of versus stories that are not performing well and we shouldn't sink resources into. It also shows us what stories we should do sidebars and follow-up stories on in order to capitalize on the traffic of …
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Content Optimization

We regularly use A/B headline testing on articles and it's tremendously helpful in improving the traffic on stories when we change headlines. Testing headlines is something that has become just a part of our process and that's thanks to Chartbeat's functionality.
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Engagement Metrics

We do look at reader loyalty and engaged time for stories, but concurrents and pageviews are what we still focus on mainly. We've also dedicated ourselves to improving traffic on mobile devices, and seeing what content does better there. The pandemic affected that, however, with many more people …
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Real-Time Data

Timing is everything in digital publishing. Chartbeat enables us to see the trends, see when we start declining in traffic from various channels to produce social updates or additional search signals to boost our volume in those respective channels.

Additionally, we can see prior week's trends. …
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Content Optimization

Watching for dips in traffic enables our teams to understand the best times to send updates on particular pieces of content. Understanding how long people stay on an asset or for how long they watch a video is also key.

We've discovered new traffic sources and the benefits of certain aggregators …
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Engagement Metrics

Our team watches how long visitors have viewed videos or other content elements to determine better content to embed or how to rearrage/edit articles and future articles.

We leverage popularity with a Chartbeat API to serve recirculation content based on what's most popular using Chartbeat metrics.
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Content Optimization

The recirculation tool is a really good indicator of when we might need to adapt or change the way our content is presented in order to keep people reading or visit another page.
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Real-Time Data

From a user standpoint, Chartbeat helps identify wasted energy, which is a highly useful endeavor. If a two-minute video embedded in an article is getting the same engagement as a 10-minute video, there's no reason to waste the extra time needed to edit a 10-minute video when two will do.
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Content Optimization

I have not used Chartbeat's content testing tool, only because I didn't know it existed until this moment. But now that you mention it, I'll have to look into it. Chartbeat gives us a strong feel for how to time our social media response (which times of day are optimal engagement times, when's a …
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Engagement Metrics

Reader loyalty lets us know when we're hitting our wheelhouse, or when we're dragging behind and need to pick up our game. Device type is somewhat useful in that it gives us a good idea of when something's askew (e.g., if we're usually at 60 percent mobile vs. 40 percent desktop, but today we're …
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Real-Time Data

It's been extremely beneficial because in some cases, it helps us decide whether we'll continue to follow a story if we see a lot of people find news value in it, or decide to cover something else if we see not too many people are interested in it.
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Content Optimization

From our use of Chartbeat, we have been able to see the importance of having our talent push out our content on their social media pages, since Chartbeat showed that drives a good number of our clicks. We've also changed the number of push alerts we send after seeing how people react to them …
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Engagement Metrics

It has influenced it somewhat, though not too much. We make editorial decisions based on newsworthiness and other factors, and seeing how newsworthy our users find certain content has helped us in making those calls.
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Real-Time Data

This is the best of Chartbeat. The realtime does [it] all easier. We can change and adapt our sites with hot information, and for us, this is so important. We can see the content performance in UI and interactions through the Chrome extension. This combination of different tools with different …
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Engagement Metrics

Chartbeat provides a lot of metrics, combined with realtime [capabilities] this has a big impact on how we move content regarding user interactions. We use Chartbeat but not how our principal metrics provider. We use Google Analytics to do that, and mix outputs with Chartbeat and Piano to make new …
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Real-Time Data

When I see stories are getting clicks, I can move them to places on the homepage or our other platforms so that they can be seen by more readers.
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Content Optimization

Chartbeat allows us to see in real time if a story is performing well on one platform but not on another and to adjust where needed--improve placement on the homepage, schedule a post on social platforms, improve the SEO headline, etc.
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Real-Time Data

From an SEO perspective, it just really helps me understand audience volume, size, interest and if we should be expecting more out of this or we are where we need to be from an audience perspective.
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Content Optimization

It has allowed me to see what pieces of content that are popping up in a news situation [that are older] and how to potentially use them in our coverage packaging and more.
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Engagement Metrics

Recirculation rates have helped us be a bit more predictive in what type of content really connects and find ways to load up those pages with related content in a non-intrusive way.
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Real-Time Data

By making changes in headlines, design, display and visuals, we are able to consistently optimize the homepage experience -- key to subscriber growth and retention -- for engagement and usability. If a piece of content is under-performing, we see it now and can take immediate action, making …
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Content Optimization

We use Chartbeat to optimize our web content performance in realtime mostly to guide programming decisions involving the daily content creation cycle. That's at the heart of the tool. The source tracking feature, however, is an under-appreciated realtime aspect. You know immediately not just that …
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Engagement Metrics

Use of Chartbeat's reader engagement metrics has not changed the type of content we publish on Tribune Publishing websites, but it did change how we look at that content and allowed us to measure and think of success differently. Plus, Chartbeat's beaconing approach just provides better engagement …
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Real-Time Data

It is very nice because we can "see" where the visitors are and if they are reading more articles (because of the recirculation) and it is very good to see when the good effects by any change we do in the articles.
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Content Optimization

Yes. The editors that take care of the homepage, for example, use the metrics to improve our performance changing positions of the articles or the titles. They could use the possibilities better, but I think that a lot of people have to learn better how to use Chartbeat
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Engagement Metrics

We are always trying to improve our audience and engagement, so the metrics of Chartbeat are very useful and it helps us a lot. But I think we could be more strategic using more all the metrics.
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Real-Time Data

Identifying content that is performing well in real-time is hugely beneficial so we can improve upon that content and work on directing users from that content to more content. Identifying underperforming content in real-time is also hugely beneficial so we can try to better optimize that content.
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Real-Time Data

[Charbeat] has had a behavioral impact on our organization. As a newspaper group, we have historically been tied to print deadlines- Chartbeat exemplifies a live organization with an audience waiting to be served. It also has a behavioral aspect in that people get used to a par performance - say …
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Real-Time Data

Knowing how our content is performing in real-time is critical in determining what content we post to different platforms (FB, Twitter, etc.) If we're able to know immediately which content readers most enjoy, we can be more selective in posting our best content to each platform. Chartbeat allows …
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Real-Time Data

Previously our company relied on Adobe for audience data and we had to accommodate an hour or two long lag before seeing the relevant data. In a rolling news operation this did not allow is to respond quickly to audience trends.
Since Chartbeat was made available it is used as a constant tool by …
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Real-Time Data

The ability to see how an individual story is performing with readers in real-time is tremendously valuable. Headlines make the difference between a story that gets huge engagement or one that is ignored. This is super important because reporters and editors often spend days on stories and want a …
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Real-Time Data

It changes the way newsrooms work. Good newsrooms don't just publish, they understand they need to keep working on the "sell" of the story. Chartbeat helps us do that--showing us straight away how well a story is landing with readers. Have we exhausted all the places to promote it? Are readers …
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Content Optimization

Yes. The engagement metrics (engaged time) are critical measures in our newsrooms, allowing us to understand whether people are sticking with a story. We also have benchmarks to understand stories which high perform in these areas, and then use advanced analysis within Chartbeat to ask why.
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Engagement Metrics

It's easy to know which stories are spiking because you can see that everywhere. Much harder is the impact a story has with loyal readers. Chartbeat's loyal reader metric is simple to understand and enables us to cut through headline scale and understand whether we're serving our loyal audiences - …
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Real-Time Data

This is key for our business where online clicks translate into advertising revenue. We can see exactly what is working on our site at any given time. Stories that are doing well, so they can be promoted more on social media. Ones that are not doing so well. Headlines that grab attention and those …
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Content Optimization

Yes, you can see what works in terms of stories and what to do more of. And likewise, what doesn't and therefore what to avoid. It helps with the placement of stories, with the heads up display. And within stories, shows how far people read and therefore what can be done within a story to boost …
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Engagement Metrics

We learn every day on what stories work and don't and it shapes what we do immediately. If loyal readers are returning to a subject matter, we can look for fresh angles on that subject matter. Recirculation rates are important to try and retain readers on your site and maximize the time they spend …
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Engagement Metrics

It definitely allows us to see how people are engaging with content on devices and as we launched our new dynamic subscription model, we were able to see how this "paywall" may affect our reader's engagement and drop-off or bounce rate.
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Real-Time Data

Seeing how our visitors are interacting with our content is the prime use for us with Chartbeat. As mentioned previously, it allows us to see how well breaking or detailed news content is performing online, and often gives us inspiration to do follow-up content on this topic to maximise user …
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Content Optimization

We often also use Chartbeat on our homepage and other website pages to see how many people are currently on each individual page. This allows us to tailor our homepage with articles that are performing best both internally and on social.
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Engagement Metrics

We often look at the amount of new users, regular users and loyal readers to see how many people continue to visit our sites. This is useful for seeing how far our stories are reaching to audiences. We also utilise the engaged time metric to see how long people stay on our stories. This helps to …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 8 features
  • Reporting in real-time (10)
    8.9
    89%
  • Pageview Tracking (10)
    8.5
    85%
  • Referral Source Tracking (10)
    8.3
    83%
  • Device and Browser Reporting (10)
    7.7
    77%

Reviewer Pros & Cons

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Verified User
Manager in Product Management
Media Production Company, 51-200 employees
Verified User
Manager in Sales
Entertainment Company, 51-200 employees
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Pricing

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Chartbeat

Chartbeat

N/A
Unavailable

What is Chartbeat?

Chartbeat delivers real-time analytics, insights, and transformative tools for content teams around the world, to help improve audience engagement, inform editorial decisions, and increase loyalty.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

20 people also want pricing

Alternatives Pricing

Google Analytics

Google Analytics

Free
What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Parse.ly

Parse.ly

$499
per month
What is Parse.ly?

Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or…

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Features

Web Analytics

Web Analytic features such as SEO tracking, user engagement tracking, pageview tracking, and behavior analysis.

7.6
Avg 7.7
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Product Details

What is Chartbeat?

Chartbeat, a content intelligence platform for publishers, empowers media companies to build loyal audiences with real-time and historical editorial analytics across desktop, social, and mobile platforms. Chartbeat helps digital publishing organizations understand what, within their content, is keeping people engaged. Partnering with over 60,000 media brands across 70+ countries, Chartbeat’s real-time and historical dashboards, in-depth headline testing and in-page optimization tools, and reporting help media organizations understand, measure, and build business value from the attention earned by their written and video content.


Chartbeat Features

  • Supported: Real-time and historical analytics dashboards
  • Supported: Headline Testing
  • Supported: Image Testing
  • Supported: Reporting Tools
  • Supported: Raw Data Pipeline
  • Supported: Conversions Dashboard
  • Supported: Recommendation Engine

Chartbeat Screenshots

Screenshot of Big Board: For newsrooms, the leaderboard-style visualization shows the top stories on the biggest screen.Screenshot of Real-time dashboard: Displays how an audience is connecting with content in the moment – across platforms, channels, and devices.Screenshot of Historical Dashboard: To assess content performance, KPIs, and valuable trends over the long term.Screenshot of Heads Up Display: Shows which homepage articles are the top performers, how stories are trending up or down in traffic, and how far visitors are scrolling down the page.Screenshot of Video Dashboard: Reveals how video content captures viewer attention.Screenshot of Conversion Dashboard: Track conversion metrics and insights.Screenshot of Multi-Site View: Have multiple domains? Keep track of all of them in one place.

Chartbeat Competitors

Chartbeat Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesAll

Frequently Asked Questions

Chartbeat delivers real-time analytics, insights, and transformative tools for content teams around the world, to help improve audience engagement, inform editorial decisions, and increase loyalty.

Contentsquare, Adobe Analytics, and Parse.ly are common alternatives for Chartbeat.

Reviewers rate Reporting in real-time highest, with a score of 8.9.

The most common users of Chartbeat are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(111)

Attribute Ratings

Reviews

(26-50 of 65)
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July 16, 2021

A very useful tool

Verified User
Professional in Other
Media Production Company, 5001-10,000 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It is a great tool to find out which stories are performing well. It is not as useful for finding out why an article has been well received, i.e., merits of the story compared with social media pick up.
July 16, 2021

Chartbeat review for online news site

Verified User
Employee in Other
Online Media Company, 1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Chartbeat is the best live traffic tool on the market and would definitely recommend anyone in online news use it as a tool to see what articles are doing well at any given moment. It's great for tracking spikes in traffic and seeing where they are coming from. It's not particularly well-suited for tracking historic trends in traffic, but for live traffic it is the best in the industry.
July 16, 2021

For real-time data and great visualization, you can't get much better

Verified User
Professional in Other
Media Production Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Anyone who needs to know real-time metrics on website visitors needs Chartbeat. This most certainly includes publishers. But campaign managers can certainly use it as well. The "big board" feature is great for displaying in hallways and meeting rooms to remind other members of the teams that people visit your site, sometimes in quite large numbers.
July 16, 2021

Chartbeat — Useful. Reliable. Simple.

Verified User
Employee in Social Media
Sports Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Outside the purview of digital media (editorial/journalism/social media), I can't imagine a scenario where Chartbeat would be very useful. If a colleague in this field were looking for a tool to better track results in real time, Chartbeat would be the first tool recommended. But it's still necessary to supplement with Google Analytics.
July 16, 2021

Pros and Cons of Chartbeat

Verified User
Employee in Other
Online Media Company, 201-500 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Chartbeat is great in news settings because it updates and tracks info in real time, which is incredibly useful in a newsroom where every situation is fluid. It's less appropriate for newsletters and other projects that you're looking for more long-term data on, unless I've yet to figure out how to do that.
December 26, 2020

Charbeat is a Positive, Useful Tool

Verified User
Executive in Other
Newspapers Company, 1001-5000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I think Chartbeat is extremely important if you run any type of site dedicated to content just to have a whole view of everything happening on your site at the moment. I think it could get better at recommending where content pieces are coming from and suggesting where you can place them, making them more visible.
December 15, 2020

Chartbeat remains the gold standard in tracking realtime web traffic

KG
Kurt Gessler
Director
Tribune Publishing (Newspapers, 1001-5000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It's a great tool for media or market-facing sites that get enough customer traffic to benefit from realtime changes in headlines, design or display. However, small sites that don't get enough traffic to benefit from realtime changes in headlines, design or display probably can't justify the cost of the product.
November 24, 2020

Chartbeat is the best real-time analytics tool for news organizations

JB
John Byrne
CEO (Chief Executive Officer)
Raw Story Media, Inc. (Online Media, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Chartbeat is our best tool for real-time performance tracking of news articles. It allows us to optimize our editorial workflow and determine what content performs best, as well as which content should be highlighted when we post to other platforms. I'd highly recommend it for anyone who runs an editorial team or manages a news or information website that needs real-time tracking.
November 19, 2020

As important a tool in today's modern newsroom as a notepad and pen

Verified User
Professional in Other
Online Media Company, 5001-10,000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
An excellent tool for analysing and recording audience data for providers of online news and information. It is a solid, east to navigate platform which allows staff with little training to access key data almost immediately. Enhancements such as heads up display provide an extra level of insight into our news websites
November 19, 2020

Chartbeat is THE tool for publishers

Verified User
Team Lead in Product Management
Online Media Company, 11-50 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Well suited when you need a real time monitorization of your audience, Chartbeat is the tool, when you need to optimize your content and your recirculation, Chartbeat is the tool. When you need to know the reader-journey and optimize your Channels, Chartbeat is the tool.
October 16, 2020

Chartbeat -- best realtime data for newsrooms

Verified User
Executive in Other
Entertainment Company, 1001-5000 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It is the best tool possible for newsrooms and teams that develop and publish fast-twitch, news-driven, high-velocity content. Especially during major news events, Chartbeat helps swiftly identify the specific areas of interest that the audience wants to know more about. Chartbeat has less relevance, generally, to evergreen/lifestyle content, though it can help optimize in specific instances (like, for instance, during Thanksgiving).
October 02, 2020

The newsroom tool which *really* leads to audience transformation

Verified User
Manager in Product Management
Newspapers Company, 5001-10,000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Chartbeat is a very strong go-to for newsrooms across the world that want to place audiences at the heart of what they do.

It's easy to be overwhelmed by data, and also easy to dismiss it too quickly. Chartbeat gets the balance right - drawing on a lot of data to tell us what we need to know about readers to better serve them.
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