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Intuit Mailchimp

Score8.3 out of 10

2,854 Reviews and Ratings

What is Intuit Mailchimp?

Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.

Media

Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.
Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.
omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.
marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.
Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.
Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.

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Top Performing Features

  • Lead scoring and grading

    Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

    Category average: 8.1

  • Automated sales alerts and tasks

    The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

    Category average: 8.1

  • Email deliverability reporting

    The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

    Category average: 8.2

Areas for Improvement

  • Calendaring

    The software helps users maintain a calendar of all marketing activities.

    Category average: 7.5

  • Lead nurturing automation

    Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

    Category average: 8.5

  • Customizability

    Users can customize their instance with features like custom fields and custom objects.

    Category average: 7.8

Feature Rich Multi-channel Marketing Tool

Use Cases and Deployment Scope

We use it to manage our Email Campaigns and use Automation to remind customers about purchases they did and to interact with customers who have added products to cart but did not buy those. We do use it for followup email where customers bought our products and are using then we contact them for further offers and upsells. Also, we manage multiple lists of our customers through this platform.

Pros

  • Contact List Management
  • Automation
  • Integration with other SaaS based softwares
  • Provide API which is easy to integrate

Cons

  • It seems a bit expensive as compared to competition
  • Customer support is good but still has room for improvement
  • Their AI feature needs improvement

Return on Investment

  • It had a great impact, especially with follow-up campaigns, which brought customers back to our business
  • We could analyse the customers' patterns with email campaign reports they have, which also had a great impact to improve the marketing campaigns, which ultimately resulted in improved revenue
  • The marketing team became so efficient with the use of the page templates for email campaigns, which again was a huge plus and quick to create any campaign

Usability

Alternatives Considered

ActiveCampaign

Other Software Used

ActiveCampaign

Mailchimp great tool not only for emails but automation websites and audiences

Use Cases and Deployment Scope

We have used Intuit Mailchimp for email marketing, automation and A/B testing in our communications. We are in the process of integrating to our CRM creating landing pages for lead generation. Also we are debating if we implement SMS as well since we want one platform to concentrate all our efforts.

Pros

  • user friendly creative tools
  • content optimizer
  • drag and drop is amazing
  • delivery rates

Cons

  • Rigid email builder
  • sometime time loading
  • switch a/b testing in the middle of the campaign

Return on Investment

  • Improve delivery rates
  • ease of use for small marketing team
  • multichannel in one platform

Usability

Alternatives Considered

Constant Contact

Other Software Used

Canva, Zapier

Intuit Mailchimp is best solution for my growing business

Use Cases and Deployment Scope

A majority of our clients are retainer-based. However, we do take on short-term projects, and some of these clients may not fully understand the breadth of what we do. We use Intuit Mailchimp campaigns to upsell existing clients and re-engage former clients through educational content, company updates, and industry news.

Pros

  • User-friendly platform.
  • Scalable solutions.
  • I see Intuit Mailchimp as a consistent and trusted brand. It's one of the first and although the brand has obviously evolved over the years, I still think of it as a go-to platform for email marketing.

Cons

  • More templates.
  • An easier way to make edits across desktop and mobile view.

Return on Investment

  • Intuit Mailchimp provides valuable insight into which clients are engaging with us the most and how we can tailor our messaging.
  • We've seen an increase in follow-up from former clients since launching our monthly newsletter via Intuit Mailchimp.
  • We're making more informed decisions about sales outreach by segmenting our lists and reviewing key metrics.

Usability

Alternatives Considered

Prowly, Jotform, HubSpot CRM and Constant Contact

Other Software Used

Canva, Coveragebook, WordPress

Very happy user

Use Cases and Deployment Scope

We use Mailchimp to share our church newsletter to the congregations in our parish as well as to do blast text messaging for urgent events and marketing. we further use it to send blast emails to share community events and public service announcements for six churches in rural Farm communities.

Pros

  • Blast texting
  • Blast emails
  • Sharing our parish newsletter via email & social media

Cons

  • I wish we could log in to the mobile app via Google

Return on Investment

  • Not really sure that we’ve had a “return on investment” as a church, but I do feel that the system is very valuable to our parish

Usability

Alternatives Considered

Constant Contact

Other Software Used

Microsoft 365 Business Premium, Adobe Creative Cloud for Enterprise, Google Workspace

Why I Like Intuit Mailchimp

Use Cases and Deployment Scope

As a technology and marketing consultant I've had several opportunities to help my clients choose and set up direct mailing systems. I always recommend Intuit Mailchimp and most of my clients agree. It's quick and easy to set up and start sending out effective emails.

In most cases we've uploaded existing customers and also used the Intuit Mailchimp sign-up forms.

We've also done most of the graphics and creation of content for the emails. Using templates and saving templates save a lot of time and helps us to present a consistent look.

Pros

  • Easy to segment users in the database
  • Great reporting and review of campaigns
  • Helpful tools to build new campaigns and set up updated ones
  • Good templates and forms

Cons

  • In the years I've been using Intuit Mailchimp, they've updated their platform quite a bit. Any problems I had early on are now addressed and fixed.

Return on Investment

  • One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
  • Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.

Usability

Alternatives Considered

Constant Contact

Other Software Used

Google Workspace, Microsoft 365, Google Gemini