TrustRadius Insights
NetBase is a versatile social listening and intelligence tool that offers a wide range of use cases based on user experiences. Users have …
Overview
What is Quid?
Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid…
Recent Reviews
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Quid?
Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid predicts future trends, bridging data collection with predictive accuracy. Quid states its customers currently include companies like Ogilvy, T-Mobile, Lufthansa, and Walmart, who use Quid for an in-depth understanding of customer and market dynamics.
Quid Features
- Supported: Real-time Data Updates
- Supported: Customizable Dashboards
- Supported: Triggered Alerts
- Supported: 51 Months of Historical Data
- Supported: Automatic Email Reports
- Supported: Non-boolean Topic Builder
- Supported: Influencer Marketing
- Supported: News Media Analysis
- Supported: Competitor Analysis
- Supported: Sentiment Scoring
- Supported: News and Media Analysis
- Supported: Exportable Reports
Quid Videos
Now seamlessly unified, the Quid (formerly NetBase Quid) AI-powered product suite offers a view of customer context, helping users to stay ahead of market shifts and future trends. Quid displays data through the lens of the future, empowering users to anticipate what's next.
Greg Creed, Former CEO of Taco Bell and Yum! Brands, talks about his experience using Quid to get ahead of the competition.
How GoPuff and 113 Industries Team Together to Leverage Media Intelligence to Understand Consumers
How Taco Bell Used NetBase Quid to Develop Diablo Sauce
How MMGY Global is Using NetBase Quid to Support Tourism Marketing
How DAC Group Used NetBase Quid To Tap Into Unusual Trends
Quid Competitors
Quid Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | Global |
| Supported Languages | 96 languages |
Frequently Asked Questions
Reviewers rate Implementation Rating highest, with a score of 9.6.
The most common users of Quid are from Mid-sized Companies (51-1,000 employees).
Quid Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 20% |
| Enterprises (more than 500 employees) | 80% |
Comparisons
Compare with
Reviews and Ratings
(152)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
NetBase is a versatile social listening and intelligence tool that offers a wide range of use cases based on user experiences. Users have found the NPL engine of NetBase to be excellent in understanding net sentiment, themes, competitive brands, and relevant authors. They rely on the platform to drill down into the city/DMA level for conversations' geography and receive automated alerts for client topics. NetBase is extensively used to measure and analyze online mentions and conversations around client brands, industry categories, and key events.
Sales executives find value in using NetBase as it enables them to learn about prospective buyers, including their social standing, industry reports, and positive/negative sentiment trends. Moreover, NetBase helps open conversations with C-Suite executives and LOB leaders across various departments. The tool's social listening capabilities allow users to understand what is being said about their brand, product, or campaign online. It provides detailed reporting and multiple data visualizations to answer specific triggers of conversation effectively.
For market research purposes, NetBase serves as a valuable resource for audience insights and affinities by humanizing target profiles with real-time unsolicited conversations that express emotion, preferences, and reveal new insights. One user highlighted how NetBase contributes specifically to healthcare research by providing qualitative and quantitative data on brands, patients, influencers, and more. The tool offers actionable recommendations for tactical planning, content strategy, and marketing aspects.
NetBase assists in identifying proper influencers and understanding conversations around products, brands, and issues. It is commonly used for sentiment research, researching usage and awareness levels, social listening activities, and active hashtag tracking. In PR firms specifically, it plays a critical role in monitoring clients' social media presence, sentiment analysis, and trending topics within their industry. This monitoring allows PR professionals to identify opportunities for improving brand sentiment through targeted content creation.
Across different teams such as research, content marketing, and digital marketing, NetBase is utilized to measure and analyze online mentions and conversations surrounding client brands, industry categories, and key events. For example, it helps gather Twitter data for major client accounts and build detailed monthly social reports. Additionally, the software aids in consumer insight development, crisis monitoring, informing social and content strategies, strategy development, client research, program reporting, and intelligence reporting.
NetBase's wide array of features assists users in cross-tab analysis, demographic breakdowns, sentiment analysis, tracking brand social measures compared to competitors and monitoring social conversations related to brand management and competitor analysis. It provides quick and easy client-ready reports through its dashboard feature. PR firms rely on NetBase to track and analyze clients' social media presence, sentiment, and trending topics within their industry. This helps identify opportunities to improve brand sentiment and create targeted content to counteract negative sentiments.
NetBase is also an essential tool for research teams, content marketing teams, and digital marketing teams in measuring and analyzing online mentions and conversations around client brands, industry categories, and key events. It helps gather insights for content production, social listening research, and new business pitches. By understanding changing brand perceptions and gaining insights about consumers, NetBase enables strategic decision-making based on audience perceptions and surfaced trends for clients.
Moreover, NetBase is highly valued by agencies in various departments such as strategy, PR, social media, new business, branding, and advertising. It complements social media content generation with comprehensive analytics and actionable recommendations. The software is user-friendly for analysts familiar with social media platforms. Overall, NetBase serves as a go-to resource for market research, consumer insights, competitive intelligence, campaign tracking, crisis monitoring, reputation management, audience insights, and much more. With its wide range of use cases, NetBase empowers businesses to make data-driven decisions and navigate the ever-changing landscape of social media effectively.
User-Friendly Interface: Many users have praised NetBase for its user-friendly interface, with some stating that it only takes a few minutes to train anyone on how to use it. The platform's easy-to-navigate structure and intuitive guidance in creating themes and topics were also highlighted as positive aspects. Accurate Sentiment Analysis: Several reviewers have commended NetBase for its accurate sentiment analysis capabilities. Users were impressed by the tool's ability to provide precise sentiment analysis without requiring the use of Boolean operators. Some users even mentioned that NetBase's sentiment analysis was the most accurate compared to other social analytic tools they had used. Constant Updates and New Features: The constant evolution of NetBase and its regular addition of new features were highly appreciated by many users. They found it advantageous to be able to give feedback easily and see regular updates that kept the tool up to date with industry trends.
Confusing and Difficult User Interface: Many users have found the user interface of the tool to be confusing and difficult to navigate, hampering their ability to perform tasks quickly and efficiently. Some users have mentioned that the outdated interface needs a more modern and sleek look.
Cumbersome Account Setup Process: Users have expressed frustration with the complexity of adding an account for tracking and response, finding it to be a time-consuming and cumbersome process. This has hindered their ability to effectively use the tool.
Limited Functionality and Customization Options: Several users feel that the tool's functionality is limited, lacking features such as a more robust decahose function and precise demographic segmentation capabilities. Users have also mentioned the need for better customization options in terms of dashboard templates, topic comparison, color themes, and chart editing.
Users have made several recommendations based on their experience with NetBase:
Investing time in developing Quid skills: Many users advise dedicating time to developing skills in using Quid, as it is a powerful tool for PR consultants to gain insights for their clients. By investing time in understanding and mastering the features of this tool, users can effectively utilize it to provide valuable insights to their clients.
Having one dedicated employee for NetBase reporting: Some users recommend having one dedicated employee who is responsible for NetBase reporting. This ensures that the platform is properly utilized and that reports are generated efficiently and accurately. By having a dedicated team member who is familiar with the intricacies of NetBase reporting, organizations can streamline their social media monitoring and analysis processes.
Excellent for monitoring social media but may require manipulation for data analysis: According to users, NetBase is an excellent tool for monitoring social media platforms. However, some users note that when it comes to data analysis, there may be a need for additional manipulation. Although NetBase provides valuable insights, users suggest conducting further analysis and manipulation of the data to extract meaningful information.
Overall, NetBase is considered a valuable social media platform by users, particularly for PR consultants. While it may require some additional effort in terms of skill development and data analysis, the platform offers powerful capabilities for monitoring and analyzing social media activities.
Attribute Ratings
Reviews
(51-75 of 111)Companies can't remove reviews or game the system. Here's why
August 12, 2015
Simple Netbase Nugget
NetBase is predominantly used by our analytics department however has recently it has been adopted by our Social Media/Editorial team also.The analytics team use it when compiling reports on social listening to help plan upcoming campaigns and influencing briefs.
Where I work mainly with NetBase is for social media reactive purposes. Several searches have been set up for each of our clients, looking for brand mentions and relevant market conversations - every morning we go through these and see if there are any opportunities for us to 'react' on social from one of our brands. For example a high profile YouTuber mentioning one of our FMCG brands (but not tagging) gets picked up and allows us to craft a personal response back to him, getting the brand involved in the conversation. The main business 'problem' it addresses is being able to keep tabs on all conversation our brands could potentially get involved with, on social.
- Easy to use interface
- Speedy, the ability to analyse topics quickly first thing in the morning means our meetings run much smoother
- Ability to upload lists of specific Twitter users to filter by, unrestricted by number of users.
- Ability to filter out forum mentions based on ones that are just re-quoted posts.
- Free access to backdated firehose data.
August 11, 2015
Review of NetBase
It is used across the Pizza Hut organization. It really helps us to tap into understanding social conversations happening in social media that we wouldn't otherwise catch just looking at our complaints or Facebook posts. This has proved tremendously useful in helping us assess whether our actions have met consumer expectations etc.
- The ability for social hive to "listen in" on social media conversations in several key languages
- Easy to understand dashboards that enables us to drill down to the specific day and correlate with events we know happened
- User friendly interface
- Ability to cover more local/minor languages in Asia e.g. in Mongolia, Cambodia
August 10, 2015
Great tool for social media analytics, and easy to learn!
NetBase is used by the digital marketing team. Other teams within the business are able to contact the digital marketing team with requests about questions regarding the social media space. I take those requests and provide an analysis through NetBase, and then send recommendations back to the teams depending on what I find via NetBase.
- Great UI
- Very user friendly
- Good use of color
- Have dashboard templates
- Make it easier to compare topics
- Have easy access tutorials
August 10, 2015
NetBase Review from an avid user
NetBase is being used across our organization by several departments, mostly strategy and analytics. We use it to gather information about how people are talking about a product, brand, or category. We use it in new business pitches to see how our brand is stacking up against their competitors and identify creative opportunities. We also use it with our clients to monitor conversation around a campaign, or conversation around our brand on a regular basis.
- The analyze dashboard is very easy and intuitive, you can click into things that interest you and immediately see what's driving them.
- You can see the most popular sounds bites that generated more conversation and the most influential authors in the conversation, helps inform the content we make.
- You can't filter the conversation based on audience which has been the biggest request we haven't been able to address with the tool.
- Filtering for spam can take up a lot of time depending on your topic, for example, if you're looking to get information on NY & Co. (the brand) you will likely spend several hours filtering. There are some tools I've seen that make sorting easier, but will still leave you sorting for a while.
August 10, 2015
NetBase Social Media Listening Software
We use NetBase to monitor conversation around our brand so we know what our audiences are saying and can take action on it. We also use NetBase to educate ourselves on the broader high education conversation happening across digital media as well as monitor for emergency situations that can often times break first on social media.
- Reach: In our experience, NetBase not only pulls content from the most sources across the web, but pulls the most relevant content we're looking for. It's a big plus that they pull from Instragram, Tumblr, etc. in addition to Facebook, Twitter and others.
- Flexibility: Once topics are built, it is super simple and fast to lay themes over those topics to isolate conversations or sets of keywords. It is wonderful that when someone asks what's going on related to a specific topic or news story, we can pull the data quickly with minimal effort.
- Customer Service: Our rep is awesome! He gets back to me so quickly with answers to really technical questions and is helping us understand how to get the most out of the software.
- Email Reports: You are able to email yourself and others daily reports, and the information contained in the reports is great and very useful, but hard to access. Reports are sent as PDF email attachments, making them difficult/impossible to read on mobile.
- Text Alerts: Currently the alerts that come to us if there's a spike in volume in our crisis keyword set come to us via email, which can make them easy to miss. Text message alerts in that situation would be ideal.
August 07, 2015
Digital Strategy Perspective
We use NetBase for both top line and robust social listening. Our department is the owner of the software, but we often get asked by other departments to run reports for them. We are able to see what people are saying about our brands at any time which provides valuable insights for our strategies.
- Social Listening
- Crisis Monitoring
- Brand Passion Index
- Full Instagram Integration
- Ability to hone in on exact days in the timeline
- Links directly to social platforms (i.e when you're reading someones tweet from a world cloud )
August 07, 2015
Great depth and pulse on consumer conversation
Currently it is just our department that uses the platform. We serve internal and external clients by translating objectives into research approaches involving analysis and observation of consumer conversation. We're happy that the platform also supports social page exploration and measurement - while we haven't used it for that purpose yet, we think there might be some interest (e.g., within our marketing team).
- Speed - it's really helpful to be able to set up topics quickly and have consumer conversation available at our fingertips shortly thereafter.
- Complexity - having the ability to explore topics across different themes (e.g., phases of a purchase cycle, in the context of different products) has allowed us to get further use out of the tool beyond simple word counts.
- Time Specificity - it's been great to be able to hone in on one moment in particular for campaigns or events, as well as to be able to explore the nature of conversation over a larger time period.
- Thoroughness - the All-In-One analysis tool lets us filter through conversation topics, timelines, sentiment, and sources to really examine where conversation is coming from. It also helps us be more accurate by removing outliers and irrelevant associations.
- It would be great to have more efficient ways to disambiguate topics - sometimes we don't know in advance how long it might take.
- Conversation tends to focus mainly on Twitter - it would be great to break further into Facebook's network of data.
- Information about individual responses (and aggregated as a whole) is only as good as the information shared by the source - and it would be great to have more accurate and plentiful data regarding location (followed by gender and age). Admittedly, some of this information isn't even shared across these sources!
I use NetBase in my function as a marketing analyst at Razorfish Health. We utilize social media data in two capacities 1) to understand core audience's changing brand perceptions, in light of marketing campaigns and 2) to gather insights about consumers related to core issues that are relevant to our clients. An example is work we have done with a large pharmaceutical company with a suite of OTC products. They were interested in understanding how moms perceive their products, and if there are any current barriers to purchase. NetBase allowed us to pull social media data from mom blogs and forums, across a two year history and to segment this data to surface key trends that our client could capitalize on.
Overall, the tool is easy to use with some practice. They have a clean data set, and the sentiment tracking is more accurate for our healthcare space than I have seen across many other competitive tools. The best part about working with NetBase is their customer service. Everyone I have encountered has gone above and beyond to help when needed, and they have a knowledgeable set of analysts who think about our client's problems in the same way we do, and help us address them effectively using their tool. I would highly recommend the product.
Overall, the tool is easy to use with some practice. They have a clean data set, and the sentiment tracking is more accurate for our healthcare space than I have seen across many other competitive tools. The best part about working with NetBase is their customer service. Everyone I have encountered has gone above and beyond to help when needed, and they have a knowledgeable set of analysts who think about our client's problems in the same way we do, and help us address them effectively using their tool. I would highly recommend the product.
- NetBase provides access to built in dashboards that provide valuable views of social media data with zero setup required from the user standpoint. This makes understanding the wide array of social data much more efficient than many other tools.
- NetBase sentiment scoring is highly accurate, and the tool allows flexibility in customizing sentiment tracking if corrections need to be made.
- NetBase provides superior customer service, and has a talented set of analytics team members who can support others in their usage of the tool.
- Insight Composer does not provide easy access to Facebook data that is owned through pages set up by clients. Although there are some alternate products that allow users to tap into this view, it is difficult to aggregate this with other 'earned' data that is organically captured
- NeBase's pricing model only provides access to one user. If others log in, that primary user is kicked out of access.
- Some filtering capabilities (by topic, or other criteria) in Insight Composer can be cumbersome. The previous dashboards were more difficult to use, with charts needing to be moved to create specific data cuts, however the tool has improved since then.
August 07, 2015
Digital Strategy Director
Our organization has deployed NetBase on a myriad of different products to come up with fast, unique solutions to our clients' problems. We currently use it for everything from social monitoring, content strategy, and even media effectiveness.
It allows us to access data in real time that helps provide directional information where more in depth analytical exercises would take much more time to complete. With NetBase, we are able to measure our efforts for our clients in a fast, flexible way that separates us from others in our industry.
It allows us to access data in real time that helps provide directional information where more in depth analytical exercises would take much more time to complete. With NetBase, we are able to measure our efforts for our clients in a fast, flexible way that separates us from others in our industry.
- Insight generation.
- Brand development.
- Media effectiveness research.
- Easier user design on new dashboard.
- Broadening of reference sources.
August 07, 2015
Great Social Listening tool!
NetBase is currently being used in our social department to help gather consumer insights and social conversation around certain topics for our clients.
- Great at collecting social mentions and sound bites.
- Net sentiment analysis and sentiment drivers is extremely helpful in finding users likes and dislikes.
- Brand passion index is especially helpful when comparing brands to competitors.
- The word clouds aren't always the most helpful in determining what the focus of the conversation is on.
- Would love to see Instagram pulled in for more than 1 month back.
- Greater audience insights such as brand affinities would be very helpful.
August 06, 2015
Quick social monitoring for the win!
NetBase is used across the whole organization, markets included. It empowers our internal teams with social monitoring.
- UX, accessibility
- Easy to understand, clear results and dashboards
- Scans multiple social networks, is easy to build on. Different user roles and responsabilities
- Loading time of data
- Engagement console for CRM teams
- Mapping groups by influencers and topics as a cartography would be a plus.
August 06, 2015
NetBase Rating
I am currently using NetBase for my organization in order to gather information about how people talk about our brand either in a positive or negative way for about 1 month. However I found it not really useful as people in our market in Indonesia, tend to use Facebook, Path and Instagram more frequently rather than Twitter. So my recommendation is that NetBase [be used] to access those three social media platforms.
- Mentions
- Potential Impressions
- Net Sentiment
- Positive
- Negative
- Authors
- Popular posts should get more from the most social media people are using i.e. Facebook, Instagram and Path
August 05, 2015
Social Analysis with NetBase
We use NetBase to monitor conversations and gather social intelligence about our products and industry related topics. We use it corporate wide and for our customers.
- NetBase pulls in a wide variety of social media intelligence.
- Easy to use customizations and dashboards
- Excellent pulse dashboards
- Report format could be nicer and in better print
- Need to add Facebook metrics
- Better metrics and more options for influencer identification
August 05, 2015
Good tool
It's being used by us to monitor our progress on social media vis-a-vis other brands in the category; to manage our online reputation and crisis management.
- I think it does a very good comparison of the various brands in the same category
- It gives us a fair sense of how each of our posts has performed, with details on sentiment and passion
- It presents everything in a very cohesive manner
- I think a lot of times even during crises, the sentiment remains unaffected, so am not sure how well it works
- Also, passion is something that the tool doesn't provide me much clarity on
- I think the tool needs a better UI, I somehow find it difficult to access all the dashboards easily
August 05, 2015
NetBase - Worth The Price Of Admission
NetBase is being used by a department who runs queries for the entire organization. We are using it to address multiple things; sometimes a specific project; sometimes for marketing to a prospective client, and sometimes for other internal purposes. We are a marketing research firm, so understanding social media sentiment on topics we are currently researching is important.
- Ability to pull from multiple sources, basically anything you can find on Google is used within the analysis. Being able to pull from all parts of the internet is obviously important - ensuring you are picking up conversations from multiple views.
- Reporting - easy to use dashboards, with certain set views (e.g. word clouds). The ability to quickly filter down on results and/or remove attributes not relevant to your particular needs.
- The cross-tab functionality provides an easy way to view a data set, narrowing or refining a search quickly without having to create new queries each time you want to make an edit.
- A savable query. Initially was not available (you had to know what you filtered each time and re-create). Having the ability to save and come back to a query is super important for ongoing analysis.
- I wish there was Boolean logic of the query available to better demonstrate to our clients (internally and externally) what we had to do to arrive at the findings we are reporting. There are times that this becomes very complicated to explain and we need to create a document showing this logic ourselves.
- Ideally we would have access to private Facebook posts or private Tweets. These are not currently included and private posts could provide a different view of data on certain analysis.
NetBase is used for social listening purposes. We use it across the department to do analysis for several brands as well as for new business opportunities.
- Easy to build/create queries
- Widgets are easy to build, customize and follow
- Couldn't write in Boolean
- Couldn't take out branded/promotional/irrelevant tweets
August 04, 2015
Helping sell music
I really like how we can use the tool to research top influencers; see what gets the best reaction from fans, and analyze the audience to help us with better advertising in the future. It is super helpful on ad plans and content marketing strategies.
- Social analytics
- Top data overlook
- Weekly reporting
- Topics and tools to search specifics and then analyze those topics
- It's a little confusing between topics and how to pinpoint what I'm trying to find
August 04, 2015
NetBase Review
NetBase is being used by the experience/social team and the reports can then trickle out beyond the department but mainly stays within. It is used to track certain topics or brands and how they are being talked about on the web and how much they are being talked about.
- NetBase does a good job of aggregating data into graphs that are simple to interpret as well as show other people in a straight forward way.
- I like the pre determined tabs in the analyze section which provides information about stuff I would not have thought of, but proves useful.
- I enjoy that NetBase shows which blog/site/tweet is creating the most conversation.
- It is unfortunate that NetBase does not include things from Facebook and Instagram, which is where a lot of people are talking.
- I think it is a little odd that if you do a snapshot of time, it can never go back to rolling. I could just be doing it wrong.
- Sometimes the search functionality does not work the same between our view-only account and full account.
NetBase is being used to gather audience insights on social response to a brand, a campaign, an event, or a trending topic. We particularly look at how a brand is being received, themes in conversation, why people like/dislike a brand, and how the conversation has changed over time (both in volume, sentiment, and conversation themes). We use NetBase for our current clients as well as potential clients. It's used by 7 strategy analysts to provide information cross-departmentally. We use NetBase to understand our audiences!
- It's great at comparing volume and overall sentiment between multiple brands or topics (ie. calculating a brand's share-of-voice in the category)
- It's an incredibly easy-to-use interface. Easy to read, easy to understand.
- I like that i have the option to turn on the firehose to get all posts.
- I'd like to see an easier option to create queries in BOOLEAN language (instead of "primary" and "include" keyterms)
- I'd like to get more audiences demographics (age breakdown, education status, income level, maybe even attitudinal psychographics)
- I'd like to be able to manually train the algorithm for what is "positive" vs. "negative". For example, video gamers may be sarcastic and it'll be perceived as negative by Netbase, when it was really a positive comment.
August 04, 2015
User-friendly tool that is always being updated.
NetBase is being used for:
- Social customer service and content performance
- Competitive intelligence
- Marketing intelligence
- Feedback analysis
- Qualitative insights
- Customer service is excellent. Quick response, research support, not just a number!
- Crawls a large component of the social web compared to other tools.
- Allows me to build themes against my topics easily for purposes of analyzing filtered conversation.
- Flexible modules and editing of queries.
- Better ability to correct sentiment in larger batches.
- Need ability to apply tags or codes to sound bites and then gather metrics on them.
- Need ability to search by example against sound bite stream and take actions on batches of similar sound bites (such as repeated retweets or memes).
August 04, 2015
Happy with NetBase
We use NetBase within our Strategy Department to gain and understanding of what our core audience and target audiences are saying about our clients online. We use it as a PR tracking tool as well as when pitching new business to help us tap into the mindset of those audiences.
- Strategic thinking on how to help us tackle a certain project.
- Understanding the context of the language used online.
- Being helpful all around with their analysts and client managers.
- More precise decahose function.
- More precise demographic segmentation functionality.
August 04, 2015
NetBase Raises The Bar For Content Marketing
NetBase allows our team to take the guesswork out of social discovery to provide our clients with relevant, trending, and adaptive content solutions.
- NetBase provides a highly accessible yet comprehensive dashboard for social discovery.
- It also helps to tailor our findings to the most appropriate audience for our client.
- The data driven insights derived from the NetBase platform lend a level of expertise and credibility that competitors do not generally possess.
- The time lag on aggregating data can sometimes work against tight deadlines.
- The analysis is sometimes vague requiring some degree of interpretation to find value in.
- Sentiment analysis in particular can be difficult to deduct meaning from.
August 04, 2015
NetBase Distills Insight Out of Noise, Even for Novices
NetBase is used across our whole organization with support from the research team. It is generally used for insight into conversations into which our clients want to engage; then quantifying those topics and our clients' share within them. It is occasionally used for tracking advertising campaign effectiveness when it comes to generating buzz and share of conversation shifts.
- Super intuitive user interface. I can train anyone in a few minutes.
- Easy templates for quick access to key information on projects with fast turn-around time.
- Excellent topic filtering/editing.
- Sentiment analysis is pretty rough. Generally don't trust it.
- Blocking re-tweets, as they tend to overwhelm the sample.
- Dashboarding is less intuitive than it could be.
August 04, 2015
Six Months In and We're Very Happy
Our agency uses NetBase for current client research, ongoing trends reports and new business insights. We're able to better understand how consumers think, feel and discuss our clients' products and services and how we can adjust our messaging to better drive sales.
- NetBase is one of the only tools I've seen to truly understand consumer intent and sentiment within a mention. No more basic keyword sentiment analysis.
- NetBase makes it easy to create turn key reports for our clients, but also gives us the flexibility to analyze the data as we see fit.
- NetBase's themes conversation analysis truly gets to the heart of the social listening question - what do people believe about you?
- We'd love to see NetBase streamline the user experience. All of those tools are tough to remember where to find them!
- The need to turn on the Twitter firehose for individual topics limits how much flexibility we have with data. Once turned on, no edits can be made to the topic.
August 04, 2015
NetBase use in the entertainment industry
Our digital marketing department uses NetBase to stay up to date on the social conversations taking place about our roster of artists. We use the platform to identify potential partners and influencers we can work with on future releases and campaigns. Our digital marketing department also creates easy to digest reports for the rest of our company, usually to give a good insight at the fan feedback on new radio singles, music videos and album releases.
- Helps us to identify online partners and influencers who are already talking about our artists/music that we could potentially reach out to and work with on future campaigns.
- Allows us to get a real time feel of how fans are responding to and talking about new music and videos from our artists on social media.
- Enables us to quickly execute "deep dives" on who the audience is that is talking about specific artists, songs, or topics.
- We currently utilize a visual data stream that displays real time conversations and sentiment about our artists on social media, but this stream does not always function 100% properly.
- We occasionally have issues with the sentiment analysis, which we are working with NetBase to improve upon. Usually it is a result of song lyrics being used in posts that are flagged as negative, but in fact turn out to be positive.
- This is not NetBase's fault, but a better look at Facebook conversations would be great, especially as Facebook expands on their publisher network.