Oracle CX Marketing Reliability & Availability 2022

Q: What are Oracle CX Marketing's top competitors?

Adobe Marketo Engage , Salesforce Marketing Cloud Email Studio , and HubSpot Marketing Hub are common alternatives for Oracle CX Marketing.

Overview

Recent Reviews

Great overall campaign management platform!

10 out of 10

March 08, 2022

Oracle CX Marketing is being used mainly by the marketing department. The marketing department uses it for many different uses, including …

A much-recommended tool for marketers.

8 out of 10

December 07, 2021

Eloqua is being used in our company's sales and marketing department as a partner helping in performing almost everything. It is helping

Great for optimizing and enhancing the performance.

8 out of 10

December 01, 2021

Oracle is helping us in providing analytics that made it possible for us to track and measure the behavior of our customers on the digital …

Powerful marketing automation tool.

8 out of 10

November 20, 2021

Our marketing department has become dependant on this tool in a very short span. Starting from its analytics, which provides us with the

A highly intuitive and efficient tool for marketing.

8 out of 10

November 19, 2021

Oracle Eloqua is being used in our marketing and sales department for almost a year and this has been a wonderful experience of campaign …

Better synergy between marketing strategy , execution and measurement.

9 out of 10

November 02, 2021

Oracle CX Marketing is a very important part of my departments' marketing infrastructure, especially when it comes to harnessing the …

Powerful marketing and customer management platform.

9 out of 10

October 11, 2021

Oracle CX Marketing is a single unit that has unified all our marketing channels across our entire company. It helps us organize effective …

Using Eloqua for large-scale campaigns

7 out of 10

October 05, 2021

Oracle CX Marketing is used by specific departments in our organization. The platform helps to unify all prospects and customer marketing …

Great product

8 out of 10

October 05, 2021

We have mostly used Oracle CX marketing for its email marketing capabilities and for testing landing pages via email. It has very many …

Excellent Marketing Automation Platform for Mid-Large Organizations

8 out of 10

October 04, 2021

Oracle CX Marketing is used as the primary marketing engine at the company - to drive all marketing campaigns and programs. It was used …

Excellent testing and personalisation module

7 out of 10

August 16, 2021

We are currently using the maximizer module of the Oracle CX Marketing suite to run our testing and personalization programs across …

Oracle CX Marketing have brought to us many quality of life additions and handy capabilities to our Marketing Automations

9 out of 10

June 14, 2021

Oracle CX Marketing is currently the one-stop shop for Marketing Automation and Database management in the Company. Integrated with other …

Oracle isn’t just for ERP!

7 out of 10

May 29, 2021

Eloqua was great for our users! The stars and chili peppers really allowed our sales team to understand hot and cold leads. Sending emails …

Oracle Eloqua review by 5+ Eloqua specialist

10 out of 10

May 17, 2021

Wolters Kluwer as an organisation has multiple divisions, one of those divisions, law & regulations; is utilizing eloqua as a one system …

Big marketing automation software

7 out of 10

April 12, 2021

We are using Oracle CX Marketing (formerly Oracle Marketing Cloud) within our marketing department for segmentation by preferences, …

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Awards

Popular Features

View all 26 features

Landing pages (125)

8.5

85%

List management (127)

8.4

84%

Email deliverability reporting (237)

8.4

84%

Dashboards (123)

8.1

81%

Reviewer Pros & Cons

View all pros & cons

Audience segmentation
Customer support

Verified User

Employee in Information Technology

Internet Company, 1001-5000 employees

Good in delivering outbound emails.
Reports are basic with precise information and very few details.

KJ

Karren Jason

Marketing Specialist

Ballymount Accounting & Management Services Ltd (Accounting, 11-50 employees)

Video Reviews

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Pricing

View all pricing

Entry-level set up fee?

Setup fee optional

Offerings

Free Trial
Free/Freemium Version
Premium Consulting / Integration Services

Starting price (does not include set up fee)

$2,000 per month

Features Scorecard

Email & Online Marketing

8.3

83%

Lead Management

8.3

83%

Campaign Management

8.3

83%

Social Media Marketing

7.8

78%

Reporting & Analytics

8.0

80%

Platform & Infrastructure

8.1

81%

Product Details

What is Oracle CX Marketing?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a suite of digital marketing solutions that help B2B & B2C marketers use real-time intelligence & customer signals to deliver personalized experiences. Products include:

Oracle Eloqua: Marketing automation to create & execute brilliant B2B campaigns
Oracle Responsys: Cross-channel customer experience orchestration for B2C marketers, enabling them to deliver value to every individual
Oracle Maxymiser: Customer journey optimization across websites & mobile apps through testing, personalization, recommendations, & insights
Oracle Infinity: Behavioral intelligence streaming & real-time decision making for applications, at scale
Oracle CX Audience: Precise targeting & audience analytics to drive engagement and marketing ROI
Oracle CrowdTwist: Personalized loyalty & reward programs to grow brand value, purchase frequency, and customer relationships
Oracle CX Content: Personalized, scalable content creation powered by AI for consistent experiences across apps & channels
Oracle Unity: Single, dynamic view of the customer through unified online, offline, & third-party data
Oracle DataFox: Verified company data & real-time signals to drive personalized marketing

These tools help marketers unify customer data, deliver relevant experiences at scale & in real time, and easily execute sophisticated cross-channel marketing to accelerate business growth & brand loyalty.

Oracle CX Marketing Features

Email & Online Marketing Features

Supported: WYSIWYG email editor
Supported: Dynamic content
Supported: Ability to test dynamic content
Supported: Landing pages
Supported: A/B testing
Supported: Mobile optimization
Supported: Email deliverability reporting
Supported: List management
Supported: Triggered drip sequences

Lead Management Features

Supported: Lead nurturing
Supported: Lead scoring and grading
Supported: Data quality management
Supported: Automated sales alerts and tasks

Campaign Management Features

Supported: Calendaring
Supported: Event/webinar marketing

Social Media Marketing Features

Supported: Social sharing and campaigns
Supported: Social profile integration

Reporting & Analytics Features

Supported: Dashboards
Supported: Standard reports
Supported: Custom reports

Platform & Infrastructure Features

Supported: API
Supported: Role-based workflow & approvals
Supported: Customizability
Supported: Integration with Salesforce.com
Supported: Integration with Microsoft Dynamics CRM
Supported: Integration with SugarCRM

Oracle CX Marketing Screenshots

Marketing intelligence gives everyone insights into marketing campaign impact on qualified sales leads, pipeline, and ROI.

Oracle Eloqua's industry-leading marketing automation helps you create and execute brilliant B2B campaigns to drive engagement across each stage of the customer experience, from the simplest to the most sophisticated buying cycles.

Oracle Responsys makes it easy for B2C marketing teams to produce sophisticated cross-channel customer experiences that deliver value at the time of need to each individual based on their interests, preferences, and shopping habits.

Oracle Maxymiser’s advanced website testing and personalization solutions help marketers make data-driven decisions on websites and mobile apps; create seamless, connected customer experiences; and deliver higher marketing ROI.

Oracle Infinity helps you optimize a customer’s real-time digital journey. The system brings in online behavioral data, applies intelligence to that data, and dynamically surfaces recommended actions you could take to enhance the digital customer experience—at the exact right moment.

Oracle CX Audience provides a solution for large-scale audience segmentation, data management, and analytics as part of Oracle’s comprehensive cloud platform. Input simple or complex omnichannel data into CX Audience and get segmentation and analytics to help optimize marketing performance.

Oracle CX Content helps you deliver consistent experiences across your CX applications and channels. Create personalized content faster and at scale with the power of AI.

Oracle Unity brings together online, offline, and third-party customer data sources to create a single, dynamic view of the customer. With built-in AI and machine learning (ML), Unity delivers timely intelligence across marketing, sales, and service.

Oracle DataFox elevates business performance across the enterprise with AI-sourced, human-verified data. By leveraging natural language processing, machine learning, and human in the loop, DataFox offers access to the most modern company dataset.

Oracle CX Marketing Videos

Watch Oracle CX Marketing for B2B

Watch Oracle CX Marketing for B2C

Oracle CX Marketing Downloadables

Oracle CX Marketing Integrations

Salesforce.com
Insightpool Social Selling Platform
Oracle CRM On Demand
Microsoft Dynamics 365
Oracle Engagement Cloud (formerly Oracle Sales Cloud)
Oracle Marketing App Cloud
Verticurl
DemandGen
MarketOne

Oracle CX Marketing Competitors

Oracle CX Marketing Technical Details

Deployment Types	SaaS
Operating Systems	Unspecified
Mobile Application	Mobile Web
Supported Countries	North & South America, EMEA, APAC, Japan
Supported Languages	English, French Canadian, French European, German, Spanish, Brazilian Portuguese, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Russian, Swedish, Turkish

Comparisons

View all alternatives

Compare with

HubSpot Marketing Hub

Score 8.6 out of 10

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Adobe Marketo Engage

Score 8.2 out of 10

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Adobe Marketing Cloud

Score 8.7 out of 10

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Adobe Campaign

Score 8.2 out of 10

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Adobe Experience Manager

Score 7.7 out of 10

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Salesforce Marketing Cloud Email Studio

Score 7.8 out of 10

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Braze

Score 8.0 out of 10

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Amazon SES

Score 8.3 out of 10

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Google Tag Manager

Score 8.9 out of 10

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Microsoft Dynamics 365

Score 7.8 out of 10

Compare

Frequently Asked Questions

What is Oracle CX Marketing?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.