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Qualtrics Research Suite has been widely used by various organizations and institutions for gathering feedback and conducting surveys. …
Starting at $1,500 per user/per year
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What is Qualtrics?
Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.
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Research Core 1
1,500
Cloud
per user/per year
Entry-level set up fee?
- Setup fee optional
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- Free/Freemium Version
- Premium Consulting/Integration Services
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What is Qualtrics?
Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.
Qualtrics Features
- Supported: Customer Experience Management
- Supported: Customer and Market Research
- Supported: Employee Insights
- Supported: Digital Experience Management
Qualtrics Screenshots
Qualtrics Video
See more Qualtrics Customer Stories: https://www.qualtrics.com/customers/
Yamaha makes one-quarter of the instruments used by musicians worldwide. To make sure their product experiences are perfect, Yamaha uses Qualtrics Experience Management to run hundreds of quick-turn fee...
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Qualtrics Competitors
Qualtrics Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Windows Phone |
Frequently Asked Questions
Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.
Reviewers rate Usability highest, with a score of 3.8.
The most common users of Qualtrics are from Enterprises (1,001+ employees).
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Qualtrics Research Suite has been widely used by various organizations and institutions for gathering feedback and conducting surveys. Users such as HR departments utilize the software to conduct satisfaction surveys and employee recognition programs. The learning and development departments rely on Qualtrics for training needs assessment and post-conference/training satisfaction surveys. In the academic field, Qualtrics is highly regarded by universities for program evaluation, custom research surveys, language acquisition research, and data collection. It is also commonly used by professors for market research, product evaluation, and academic research. Additionally, Qualtrics is employed in healthcare settings to implement surveys and address communication needs.
Qualtrics Site Intercept is a valuable tool for organizations looking to gather feedback from customers and website users. It allows businesses to interact with website visitors and obtain feedback on new product features and media channels. This feature has been particularly useful for marketing departments in studying digital marketing campaigns, as well as advertising and public relations students who utilize it for research studies. Moreover, Qualtrics has been utilized by businesses in the gaming and hospitality industries to conduct surveys and identify trends.
Overall, Qualtrics offers a versatile platform that helps organizations of all sizes gather insights, improve customer service, conduct market research, streamline processes, and make data-driven decisions. Its user-friendly design, customization tools, scalability, robustness, and exceptional support have made it a popular choice among users in diverse fields.
Friendly and Knowledgeable Customer Support: Users have consistently praised the customer support provided by Qualtrics, with many stating that the support team is friendly, helpful, and knowledgeable. Numerous reviewers appreciate that the support team is always eager to assist and follows up on inquiries.
Intuitive Interface for Surveys: Reviewers highlight the intuitive and easy-to-learn interface of Qualtrics. They mention that the tool can be used for both simple and complex surveys, accommodating varying components. The ability to customize the look and feel of surveys is also highlighted, as it allows for brand promotion.
Variety of Item Types for Surveys: Many users appreciate the variety of item types offered by Qualtrics, which allows them to ask both informative and fun questions in the same survey. The reminders feature also helps users stay organized and target specific individuals who haven't completed a survey.
Confusing User Interface: Several users have found the user interface in Qualtrics to be confusing, leading to a less-than-optimal user experience. They have expressed the need for improvements to make it more intuitive and easier to navigate.
Difficulties with Branching Implementation: Some users have mentioned that implementing branching in surveys is not visually intuitive and can be challenging. They have suggested adjustments to make this feature more user-friendly and easier to understand.
Limited Customization Options: Users have desired more flexibility in customizing the look and feel of their surveys without relying on CSS. They have expressed the need for additional design tools to better customize the respondent survey experience according to their preferences.
Users have provided valuable recommendations for using Qualtrics based on their experiences:
Consider your specific goals and use cases, asking so what questions to ensure that the software aligns with your objectives.
Start with the basics by playing around with the different types of survey questions and responses in Qualtrics before creating a survey. This allows users to familiarize themselves with all the available options and make informed choices.
Make use of online resources and tutorials, such as those available on YouTube, to fully grasp the capabilities of Qualtrics and learn hidden tips and tricks. This can help users get the most out of the software and enhance their surveying skills.
Overall, users find Qualtrics to be a valuable tool for surveying, but emphasize the importance of understanding its functionalities and customizing its usage according to specific needs.
Attribute Ratings
Reviews
(26-50 of 170)Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
Qualtrics is used currently only by the Research team, but it's a fantastic piece of technology for our team. It helps us with our complex research needs (quantitative research projects) and also more basic needs (stakeholder satisfaction surveys).
- Can create complex surveys (with multiple types of logic to skip between questions, sort respondents into different groups and so on).
- Can perform basic descriptive/comparative analysis and reporting (simple but effective graphs).
- Good customer service response when you need help.
- I haven't found a weakness yet (perhaps cost! But we prioritize it in our budget).
March 03, 2019
Powerful, But The Price May Double
Score 1 out of 10
Vetted Review
Verified User
Qualtrics is used for almost every type of survey across all the campuses of The University of Tennessee. The only exception to that is the 360-degree performance reviews, for which they charge an additional fee. Most of the surveys are for academic research, but we also do administrative ones such as student opinions, faculty senate voting, etc.
- It has many features, about as many as QuestionPro, slightly more than SurveyGizmo, and *many* more than SurveyMonkey.
- It's probably the fastest when logging into the design tool. Actually, taking surveys is fast in all the ones we've tried.
- It has one unique feature: the ability to keep someone from moving forward in a survey until a certain amount of time passes. That's not needed very often but if you want to ensure that someone has really studied, say, an advertisement before answering, that'll do it.
- It's complex, so it takes longer to master than, say, SurveyMonkey
- I'd like to see the company treat their customers fairly. Their common approach is to sell it to you at a huge discount, then wait until it's obvious that changing vendors would be very expensive. Then they raise the price sharply, often doubling it. Then they try to pressure you into a multi-year contract. It sounds like a crazy way to treat customers, but we weren't the only one. Search these archives to see how many customers have complained that they got the same treatment: EDUCAUSE CIO Community Group Listserv and the EDUCAUSE IT Procurement and Supplier Management Community Group Listserv. Our team works with round 30 research software vendors and this is extremely rare behavior.
January 26, 2019
Qualtrics: Flexible but flawed
Score 8 out of 10
Vetted Review
Verified User
We are using this tool within one department to serve the needs of the entire organization. It provides insight on customer experience, training evaluations, and health outcomes.
- Flexible. Software is able to do lots of things ... but you have to trick it a lot of the time.
- Powerful. Software is able to integrate with other tools well.
- Product isn't always stable. Lots of spinning wheels. Slow at deleting data and downloading raw data. There are major areas of improvement in functionality, like data reports.
- Non-intuitive. I feel great about Qualtrics now that I've been working with it for two years, but it was a steep learning curve for a lot of features.
- Easy to make big mistakes. I deleted a group once and it caused chaos on my team for three days while reps figured out whether they could reinstate it.
December 22, 2018
Use Qualtrics
We use Qualtrics to survey our riders and employees. It helps us keep all survey contacts in one place and manage the panel.
- Survey interface is neat and Qualtrics allows complex survey designing.
- There is always a way, if not straightforward, then a roundabout way of getting things done in Qualtrics. That's what I really like about this interface.
- Their Customer service is great. One of the best and something to learn from. They tend to change the Account Manager every year, but I've only had good experiences with each one of them. They are very knowledgeable, experienced, and friendly.
- Need a select-one-answer-per-column question type. There's a roundabout way to do this, but if we implement the roundabout, we cannot make this question a "required" response
- There should be a way to copy formats (colors, fonts, etc.) from Word. Currently, copying these from Word can cause the survey look and feel to go completely haywire
December 07, 2018
Qualtrics review from a Ph.D. student user
Score 10 out of 10
Vetted Review
Verified User
It is being used by the whole organization to conduct surveys for academic research purposes.
- Qualtrics has excellent customer support that works you through each problem and provides instructions tailored to your survey, such as through customized videos, instead of sending you to a generic help page.
- Qualtrics' survey flow is not intuitive. To skip to a custom end of survey, you need to skip to the end of a block.
December 07, 2018
Qualtrics Helps Us Succeed!
Score 10 out of 10
Vetted Review
Verified User
AU Campus Recreation uses Qualtrics to survey our members, our student users, and our student employees. It helps us gauge our successes and needs in allowing us to assess our unit and strategic plan goals, as well as in our student learning outcomes. I appreciate the ability to tie in our short and long term goals into surveys which allow for long term data collection. It really is a great service.
- Qualtrics allows us to create surveys and generate the related reports without having to be survey or data experts.
- Very user-friendly
- The support staff is amazing. They take care of issues immediately and are eager to help you succeed.
- I really can't think of any problems.
- My experience has been positive.
November 23, 2018
Qualtrics and it's Tricks
We are in a research lab and we use Quadratics to gather demographics and administer surveys in our research project. I don't think everyone in the School of Social Work uses Qualtics but it is very popular at the University of Michigan. Qualtrics addresses problems with incomplete data that you often get on paper surveys. Having an online survey where you can force people to answer before moving on allows for complete responses and therefore complete data.
- I LOVE the required response feature. It makes sure all of our data is complete.
- I think Qualtrics is super easy to use and very helpful with demonstrating skip logic.
- Qualtrics also is SUPER user friendly and the staff on the phone are super helpful when you call and ask questions.
- One thing that could be improved is more questions/ answers on the help page. I had a specific question pertaining to how to unpublish a survey and couldnt find the response online anywhere so I had to call.
November 12, 2018
Survey tool that meets any need
Score 10 out of 10
Vetted Review
Verified User
Qualtrics is used for different purposes. PhD students and faculty members use Qualtrics surveys for research purposes. Staff departments use Qualtrics to obtain data on student and potential student experiences while attending school events. MBA students often use Qualtrics within various courses to obtain data for projects.
- Qualtrics has great support. Always quick to respond, and works to provide answers to resolve reported issues.
- Survey tools has many options, and allows for customization.
- Surveys are easy to create.
- The only issue I've encountered is that Qualtrics doesn't allow an organization to easily update template branding for the organization.
November 09, 2018
Qualtrics is a great survey software
Score 10 out of 10
Vetted Review
Verified User
I do all the surveys for the university I work for. We have had Qualtrics available on campus for five years. I am a very heavy user of Qualtrics. I also teach other faculty and staff on campus how to use it by giving a 3-hour workshop each semester. Qualtrics is a great tool for researchers, especially for sending out surveys to large numbers of people. I have sent surveys to our entire campus community a few times, over 5,000 people with no problems. Rarely, I do encounter something that does not go right. The Qualtrics support has always been immediately available to me and they have always been able to help me find a solution. I highly recommend the product.
- Qualtrics offers a wide range of question formats. This feature allows for uniquely styled questions that keep a students interest.
- Qualtrics is very useful for sending out surveys on a particular schedule at a good time to not overload our campus IT system. The reminder feature is great in that I can set up all four reminders for the entire survey when I set up the survey.
- I most value the immediate support when I run into a problem. A problem stops my work in its tracks. It is very important that I get the issue resolved quickly so I can get on with my work.
- The one feature I have found to be frustrating is the rank order question format. The way it gives the response still means I need to calculate the numbers for each response in order to see which ranked highest. I wish Qualtrics would give this information.
November 08, 2018
Dissertation Research w/ Qualtrics
Score 8 out of 10
Vetted Review
Verified User
I have used Qualtrics in the past as an employee of a research company. I am now using it to collect data for my dissertation.
- Easy to use question formats
- Supports online surveys on multiple platforms with little need to tweak
- Easily generates test data
- Some items are buried under areas you don't expect - need a better way to see how things are organized upfront
- Need to have an automatic survey progress dashboard with basic metrics (e.g., complete, screened out, etc.)
- Matrix questions may be "unpopular" with survey takers but researchers using validated scales have no choice - should be able to get input on how to make them more readable
November 08, 2018
An Excellent Research Platform
We use Qualtrics as a platform to conduct survey-based research with households and businesses as part of client projects as well as to support other services we offer. We are a research and analysis consulting firm focused on the economics of broadband internet and related issues. Our analysis creates actionable intelligence for our clients.
- A wide range of question formats that are very easy and intuitive to set up and use.
- Excellent technical support and support resources. It is hugely beneficial to be able to actually talk to someone by phone when needed, helping to resolve issues quickly.
- Extremely reliable with a rich set of features, not only for data collection, but for analysis and reporting as well.
- More flexibility and options for creating and testing email triggers. The editor is limited and the only way to test the triggers is to complete the survey each time you change something.
- Having an "undo" feature would be useful if you make a change to a question that you don't like.
- Provide a built in feature to be able to "toggle" additional text open and closed within a question. Sometimes optionally providing more information for respondents can be helpful. I currently use a java script to do this, but that can be unreliable if something changes in the platform. I had used such a script for a long time and then it just stopped working for an unknown reason. I found a new script that works, but who knows for how long.
October 17, 2018
Sophisticated product with caveats.
Score 9 out of 10
Vetted Review
Verified User
We use Qualtrics 360 to support our corporate clients with online leadership assessments. It facilitates continual feedback on leaders at all levels in their growth across an array of crucial leadership traits.
- The automated email reminder system for collecting survey responses is their most time-saving feature.
- The report customization is fairly strong as well. Graphs are not quite as good as Excel/Pivottable, but they are still strong, and coupled with the overall ability to integrate them within a text report that converts easily to PDF is a real difference maker.
- It is a sophisticated and sometimes complex system. The 24 hour tech support is as crucial of a feature as any other. Without it, small companies could not use this system. With it, small companies can offer a very professional survey system.
- Online documentation has not kept up with feature updates and interface changes. You must use Tech Support a lot if you are doing anything slightly out of the mainstream.
- Tech Support often regularly ends calls on you when they don't have the answer with promises to email a solution at a later time. Later can sometimes mean numerous hours or even a day. Sometimes never. This seems to be to keep their call times down. Their TS reps don't have immediate access to Tier 2 support to get immediate answers.
- Employee Directly maintenance and Subject/Evaluator syncing/linkages are convoluted.
October 16, 2018
Qualtrics to reach global audience
Score 9 out of 10
Vetted Review
Verified User
We use Qualtrics to survey our global membership population on many different topics. We find the platform easy to use and they are always very helpful when I need to reach support. Their professional services have also been very helpful at doing custom work we asked them to perform for us.
- Easy to use
- Good support
- Continually evolving
- Reporting tools
- Re-uploading data after data cleaning
- Data cleaning w/in the program would be welcome
September 27, 2018
Simple and Sophisticated
Score 10 out of 10
Vetted Review
Verified User
All of our external surveys, and most of our internal surveys, are managed by my department. We use Qualtrics to help understand the needs of our customers and consumers and their attitudes and opinions regarding our performance.
- Their platform is very straightforward and is easy to use in comparison to other platforms I have used on the market.
- They have advanced question types, like heat maps, that allow for feedback on packaging, messaging, and wireframes.
- Their site intercept product is a one and done implementation that helps save costs when a new survey needs to go up.
- Unclear error messages - it's hard to find, when you have made a mistake in coding, what an error message means.
- They were built for DIY researchers, if you are looking for help with the heavy lifting, you will need to find a vendor partner.
September 10, 2018
Data at a glance!
Score 10 out of 10
Vetted Review
Verified User
I am using Qualtrics to create surveys for:
Workshop evaluations
Registration for workshops
Polling for meeting dates and and times
- The Qualtrics tools allow the user to create surveys with a variety of response formats. Triggers for redirecting respondents to websites, email, additional surveys, etc.provide for clear definition in data collection.
- Phone support is consistently effective. Their guidance to solutions to issues related to logic or piping language reduce the time and stress of constructing a useful, efficient survey.
- Video tutorials to accompany the directions in the Help menu would be useful.
September 07, 2018
Qualtrics Saved my Time
Score 10 out of 10
Vetted Review
Verified User
Qualtrics is being used cross-functionally to collect quick wins and opportunities for improvement on products/projects/processes we have in place currently. It allows us a visual to realign and rethink what we can be doing better and what we are doing well at.
- Qualtrics allows you to give visuals to the recipient in many different ways.
- It allows you to approach a question with another if recipient answers it approving or not.
- It also allows you to collect data in many different visual formats for the surveyor to present easily.
- When making a survey I found it hard to allow the recipient to only pick two from a group and instead had to leave the question unforced with particular directions to only pick top two of interest.
- My features did not include upload file in our package and could not collect data easily from our field with this added feature in place as it was not part of our initial package. I feel a tutorial on new features could be helpful to users if we want to add it our not instead of finding it is not possible while trying to close a project.
August 17, 2018
How to get rid of different programs you use by having Qualtrics to generate more ROI
Score 10 out of 10
Vetted Review
Verified User
Qualtrics is used to conduct customer satisfaction surveys and automate paper work forms to be electronic for research.
Qualtrics solved a lot of problems when it comes to report the results in professional way and break down the reports to separate departments easily.
Qualtrics saved a lot of working hours to do the automation in Excel and the email triggers helped us to have a fast response to our travelers in accurate manner.
Qualtrics solved a lot of problems when it comes to report the results in professional way and break down the reports to separate departments easily.
Qualtrics saved a lot of working hours to do the automation in Excel and the email triggers helped us to have a fast response to our travelers in accurate manner.
- Create professional surveys.
- Do deep analysis with the data in a more user-friendly way than, for example, SPSS.
- More question types for videos.
- Better API integration with other platforms like Microsoft power BI.
August 17, 2018
First Time Experience Positive
My university has contracted with Qualtrics for surveys. It is used across the campus. I use it for various surveys regarding services, students' opinions, feedback, suggestions and other data. Previously my subordinates have developed the surveys for me. However, both have moved on to other positions in the university and my current staff have never used it (and neither had I until yesterday). I had used a competitor's survey software for years so the learning curve was not steep. I called technical support twice when I could not accomplish particular tasks. Both times the techs were friendly, patient and guided me through the steps required. Overall it was a good experience.
July 18, 2018
Master's student review
Score 9 out of 10
Vetted Review
Verified User
The Department of Social and Behavioral Science at Tilburg University uses Qualtrics as their main data capture platform. This is due to the reliability of the platform to maintain the data safe, the different options and distribution canals it offer, as well as the opportunity to create different surveys for academic research or academic development.
- Construct the survey logic, allowing you to create cases and conditions as you need them.
- Suggest well known or commonly used scales for your questions.
- Reviewing the survey format in different kind of displays.
- Some specific reminders for assessing the correct score system. When it is the first time you use Qualtrics, it is not intuitive that you can give specific scores to each variable or measurements.
July 17, 2018
Catchy Review
Score 9 out of 10
Vetted Review
Verified User
Project READY uses Qualtrics to distribute surveys to 2500 emerging adults in a longitudinal study.
- Customer service
- Survey design
- Survey distributions
- Managing contacts
- We've had some issues using their panel service; the quotas were not met when we collected data.
Qualtrics is being used as a tool to collect the feedback of our end client/customers regarding the product that we have. It is just our department that is using this tool and it helps us see the customer insights. By this, we can quickly solve the outstanding issue of our customer (if they have any) as the Qualtrics can store customer's data.
- Easy to build the questionnaire as it has more than 20 question types to choose and easy steps to build survey logic. And if you have any questions, their support team will be there for you and is super helpful. You can just call them and they will help you.
- It can store the customer's detail/information very well so that you can use it to contact them if ever there's an issue or problem. Or you can choose to have it "Anonymous".
- You can build the report based on their responses in a real time manner.
- Vocalize Dashboard - the x and Y axis doesn't have a function to build intervals yet. It is not that crucial but still good to have when you are keen in doing dashboard that requires interval.
- Ability to Undo your work is also not applicable. Once you have done changes, it will be final which is a bit confusing specially if you are still in "editing" phase. So I suggest to do the changes that you are 100% sure that you are correct or else you will be doing a rework.
July 03, 2018
Two thumbs up for Qualtrics
Score 9 out of 10
Vetted Review
Verified User
University of Texas at Austin has an institutional license with Qualtrics. Our organization uses Qualtrics to help us evaluate the effectiveness of our programs.
- Qualtrics is excellent for creating surveys to determine customer satisfaction
- Qualtrics helps provide quick analyses of survey results
- Qualtrics is good for creating event invitations and keeping track of RSVPs
- I work with a lot of graduate students who are temporary employees. When they graduate, I have to transfer ownership of all of the surveys they have created in order to add new collaborators.
June 14, 2018
Professional Software
Score 10 out of 10
Vetted Review
Verified User
I am, personally, using Qualtrics' survey platform to conduct a survey of the relevant stakeholders of my research topic. My organization, the University of Western Australia, subscribes to this software.
- The survey platform is very user-friendly. The current survey that I am conducting is my first, but it has been easy to use the software.
- The webinars showing you how to use Qualtrics are very helpful.
- The look and feel of the survey is professional.
- Qualtrics has many great features that make it easier to collect and analyze data, including the options for distribution and creating reports.
- The support team could be quicker - it took 24 hours to get a reply by email.
- I didn't manage to include multiple, independent text boxes to one question to ease data analysis, such as this very example (three boxes that do not prescribe ranking when answering). I could only see this option for ranking.
- When changes are made to an email platform, one has to press save for those changes to apply to the email distributed. I missed this and sent out emails without the changes. I.e. perhaps state that somewhere, as I only thought of saving afterward, i.e. before I closed the window, but not before I distributed.
May 10, 2018
Qualtrics do the tricks...and more!
Score 10 out of 10
Vetted Review
Verified User
Qualtrics is used in a variety of ways in school, depending on which department you are. We use them for dietary surveys, participant programme feedback, post-programme impact surveys to name a few.
- Stable system
- Lots of amazing features that are very applicable to our type of use in the university
- Fantastic support (web, chat, email, phone).
- Make the default report more intuitive
- Communication of changes to brand administrators
- More modern survey templates
April 26, 2018
Integrity impacted by QUALTRICS!
Hello!
I just happened to "stumble" across Qualtrics on the INTERNET and it is currently being used by me. Our Math/Science department Ph.D. grad students and research students are very much interested in Qualtrics vs. other programs on the INTERNET.
Thank you, Qualtrics for your support and design of "surveys"- it was very user-friendly!! I am currently finishing my Ph.D. study and Qualtrics has assisted me tremendously! I have NEVER configured a survey before and I really needed to do this ASAP! I am graduating- Summer, 2018!
Thanks!
Best.
Lillian H Degand
I just happened to "stumble" across Qualtrics on the INTERNET and it is currently being used by me. Our Math/Science department Ph.D. grad students and research students are very much interested in Qualtrics vs. other programs on the INTERNET.
Thank you, Qualtrics for your support and design of "surveys"- it was very user-friendly!! I am currently finishing my Ph.D. study and Qualtrics has assisted me tremendously! I have NEVER configured a survey before and I really needed to do this ASAP! I am graduating- Summer, 2018!
Thanks!
Best.
Lillian H Degand
- The configuration of a survey - user-friendly and able to do this by myself
- CUSTOMER SUPPORT - Grant Holbrook, initiated a demo call ASAP and I was able to begin the survey with just a few questions
- Tech Support-Ray Jacobs and AJ were "spot -on!" They walked me through some of the cliches that I was facing and Ray Jacobs actually configured my 2 surveys together AND sent me a video on how she did it! YAY!!!!! PLEASE GIVE RAY AND AJ A SALARY RAISE!! WELL-DESERVED~~~~!
- Would you consider displaying the Qualtrics video on "HOW TO..."?