One of the most comprehensive, user friendly SEO services out there
As an SEO manager, we use SEMrush alongside many other pieces of SEO software to provide recommendations, audits, and performance data for …
Starting at $129 per month
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What is Semrush?
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis…
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Popular Features
- Keyword analysis (148)9.393%
- Competitive analysis (143)9.090%
- Site audit / diagnostics (144)9.090%
- SERP ranking tracking (144)8.383%
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Pricing
Pro
$129.95
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per month
Guru
$249.95
Cloud
per month
Business
$499.95
Cloud
per month
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://www.semrush.com/prices
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- Free Trial
- Free/Freemium Version
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Starting price (does not include set up fee)
- $129 per month
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What is Semrush?
Semrush is an online visibility management software-as-a-service platform.
With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush aims to be a critical solution for all companies who are serious about online presence.
Semrush in numbers:
- Over 800 million unique domains monitored for 142 geo databases;
- Over 43 trillion backlinks;
- 21 billion keywords;
- Over 10 million users who have tried Semrush
Semrush Features
SEO Features
- Supported: Keyword analysis
- Supported: Backlink management
- Supported: SERP ranking tracking
- Supported: Page grader
- Supported: Competitive analysis
- Supported: Site audit / diagnostics
- Supported: Site recommendations
- Supported: Task management
SEO Channels Features
- Supported: Local SEO
- Supported: Social SEO
- Supported: Mobile SEO
- Supported: Global SEO
SEO Platform & Account Management Features
- Supported: Multi-domain support
- Supported: Integration with web analytics tools
Semrush Video
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Semrush Competitors
Semrush Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking.
Semrush can be acquired for as little as $69.95 on a monthly basis (with a 7-day money back guarantee in place of a free trial) with the Pro pack, up to $549.95 per month with the Business pack; features and tools are the same across tiers, only usage limits change. Discounts are available for annual subscription. Semrush boasts well-known users, like Forbes, Paypal, Wells Fargo, and many marketing agencies.
Semrush starts at $129.
Reviewers rate Keyword analysis highest, with a score of 9.3.
The most common users of Semrush are from Small Businesses (1-50 employees).
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SEMrush has proven to be an invaluable tool for users across various industries, helping them improve their SEO strategies and achieve measurable results. With SEMrush, even those without prior knowledge of SEO have been able to boost their rankings and organic visibility over the last 16 months. The software is widely used for campaign management and competitor analysis, particularly in the organic SEO space. Users rely on the Projects feature to track keyword visibility, identify site problems, and monitor link tracking. The Organic Research tab is a favorite among users for analyzing domain rankings and keyword rankings. SEMrush also excels in keyword research, providing users with valuable insights into volume, competition, and difficulty. It aids in determining article topics, optimizing headers, title tags, meta data, and body copy for informational landing pages. Tracking and reporting on rankings for high-value keywords as well as monitoring competitors' rankings are common use cases of SEMrush. The platform also serves as a powerful tool for higher-level industry research and gaining insights into the competitive landscape. Additionally, SEMrush is occasionally utilized for site health metrics and other technical data. Following an extensive adoption by SEO agencies, SEMrush has become the principal tool in their toolbox. This software provides unparalleled information to agencies and clients alike through its advanced features like competitor analysis reports. SEMrush enables agencies to benchmark their SEO campaigns, track progress over time, and gain a competitive advantage in the market. It plays a pivotal role in conducting website audits, formulating solid SEO strategies, creating content marketing plans, and training new SEO professionals on best practices. Furthermore, SEMrush offers comprehensive insights at a reasonable price when compared to other tools available in the market. Its rapid innovation and frequent updates add more functionality regularly, ensuring that users stay ahead of the curve and continue to benefit from cutting-edge features. Whether it's conducting keyword research or enhancing on-page optimization checks, SEMrush proves to be an essential tool for marketers looking to make data-driven decisions and achieve success in their SEO efforts.
Position Tracking: Highly Beneficial for Keyword Rankings Many users have found the Position Tracking feature of SEMrush to be highly beneficial for monitoring keyword rankings and tracking competitors. They appreciate the detailed insights provided by this tool, which allows them to stay informed about their SEO efforts and make data-driven decisions.
Comprehensive Site Audits: In-depth and Accurate Analysis The comprehensive Site Audits offered by SEMrush have been praised by many users. They find these audits to be in-depth and accurate, providing valuable information about areas that need improvement on their websites. This feature helps them optimize their websites for better performance and search engine rankings.
Local SEO Capabilities: Effective Optimization for Specific Locations Users have found the Local SEO capabilities of SEMrush to be helpful for analyzing and optimizing their clients' websites for specific locations. This feature assists them in improving their clients' local search visibility and attracting more targeted traffic.
Confusing User Interface: Some users have found the user interface of SEMrush to be confusing and not user-friendly, leading to difficulties in navigation and understanding the toolsets.
Technical Issues: There were reports of technical issues with the SEMrush website, including frequent crashes and periods of inaccessibility. These issues negatively impacted the overall user experience.
Steep Learning Curve: Several users mentioned that SEMrush has a steep learning curve, particularly for those who are new to SEO or SEM. It takes time for users to fully grasp all the features and functionalities of the software.
Based on user reviews, the following are the three most common recommendations for SEMrush:
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Take advantage of the trial and explore all parts of the software. Users recommend trying SEMrush before committing to the paid version. They suggest using the free trial to fully explore the software and take the time to set everything up properly. Users highly recommend utilizing SEMrush for keyword tracking and research.
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Consider SEO requirements and compare with other tools. Reviewers emphasize the importance of considering SEO requirements before choosing SEMrush. While they believe SEMrush is a great tool for competitor analysis, users suggest evaluating other options if comparable or superior tools are available at lower costs. They mention that SEMrush is a basic, free tool that does the job, but other tools may be more sophisticated, including the paid version of SEMrush.
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Leverage expert knowledge and resources. Users suggest working with a consultant or expert to fully understand SEMrush and leverage its insights for marketing efforts. They recommend taking advantage of webinars, video tutorials, and customer support to get the most out of the tool. Additionally, reviewers mention that there may be at least one element or tool in the toolkit that users may not realize they need, highlighting the need for expert guidance.
Overall, users highly recommend using SEMrush for obtaining large amounts of data on competitors and keywords. They find it helpful for evaluating their ranking through live data and true search listings. However, users also advise considering other options if comparable or superior tools are available at lower costs and stress the importance of understanding SEO requirements before choosing SEMrush.
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November 06, 2021
SEMRUSH SAVED MY LIFE
Score 10 out of 10
Vetted Review
Verified User
Semrush is being used by our Digital Marketing team to help track and manage SEO projects for many of our clients. We also use Semrush to run competitive analyses and keep our clients ahead of the curve. Without Semrush, we wouldn't be able to offer top of the line SEO services for our clients.
- SEO Audits and Reporting
- Competitive Analysis
- Social Media Management
- Content Marketing
- Keyword Research
- Social Media Reporting
- Creating Custom Reporting/Dashboard
- Pulling GA Data
November 02, 2021
Semrush is a Vital Tool for Any Digital Marketer
We use Semrush in a couple of different ways. First to qualify prospects by identifying what keywords are driving traffic to their websites and where there are areas of opportunity for SEO for those prospects. We also use it to research keywords, difficulty, and what features of Google are associated with that particular keyword so that we can create content that will rank on Google.
- Keyword research: Enter any term and get all keywords and questions associated with it.
- Historical trends: You can easily see how a site has fared over time.
- Competitors' research: See how sites stack up against one another in the digital ecosystem.
- So many features: It can be a little overwhelming and I know that I'm not using the tool to its fullest extent
- Can be a little bit tricky to get out of Semrush once you're in.
- Can only break down search traffic by country, not state.
October 25, 2021
Semrush is all about data.
Score 10 out of 10
Vetted Review
Verified User
I have been using Semrush for almost a decade, and I can never say enough great things about it. It should be an essential part of any serious marketing companies workflow. Semrush is about data. But moreover, having the ability to contextualize data into actionable KPIs. Semrush delivers data in a format where you can use it insightfully, and in your daily decision-making. There are many moving parts to any website. Unless you can map all those data points into a visual asset model, then it is very difficult to utilize this data proactively. Semrush solves all of those problems. Semrush enables me to build my websites cleaner, faster and smarter.
- Competitor Analysis
- Market Research
- Keyword Research
- Backlink Research and Acquisition
- Content Distribution
- Citation Building
- Keyword Position Tracking
- Traffic Analytics
- It's very hard to find fault with it, as they are very proactive in developing and implementing user roadblocks.
October 20, 2021
Your Competition HATES Semrush!
Score 10 out of 10
Vetted Review
Verified User
It is used to manage the entire online presence of our sites. From SEO, to content, social media, and competitor research. I especially like how you can sort through competitor keywords and filter results by volume and difficulty. It allows you to target search phrases that others may not have thought of that still drive significant traffic. Another feature I love is the backlink analysis. You'd be surprised to find the different strategies that are used as well as opportunities for your own business. Semrush is an easy-to-use solution that allows small operators to find opportunities to build their brand and online visibility. It helps even the odds vs larger competition in your industry.
- Backlink analysis
- Keyword research
- Content strategy
- Social media management
- More internal linking/site structure suggestions
September 23, 2021
Pivotal To our Agency's Success
As a small digital agency, SEMRush plays a pivotal role in how we support our clients. There are very few functions of our business where we do not use SEMRush to help us do our job.
It is our go-to tool when we're onboarding a new client, researching to develop a digital/content/SEO strategy, identifying an action plan for our SEO work, reporting on our progress and more.
It is our go-to tool when we're onboarding a new client, researching to develop a digital/content/SEO strategy, identifying an action plan for our SEO work, reporting on our progress and more.
- I love that they appear to be continually looking to improve their product. For example, the Site Audit adapts its checks as SEO best practice evolves. The content tools such as Topic Research, while not perfect, are improving.
- The SEMRush reporting function is particularly strong. It's really easy to create custom and branded reports by dragging and dropping widgets.
- They are not alone in that they are contributing research to help the industry but I believe they go beyond some of their competitors in getting out to SEO Meetups and hosting awards.
- I'd love for them to continue to improve their content based tools. The Topic Research, Gap Analysis, and SEO Content Template tools are all great but are not quite best-in-class.
- There would be a huge benefit if they could start to improve on their backlink offering.
- It'd be really hard to improve on what they have already, and I'm sure they have plans in place as the knowledge is available, but I'm hoping they stay in front of the pack regarding snippet optimisations.
September 20, 2021
Semrush: a real success story for the company I work for!
Semrush is a powerful tool used in my e-commerce department. This tool answers several needs as it is very complete. On a daily basis, it allows us to analyze and monitor our own SEO performance, visualize the same information regarding other websites, optimize our keywords and content, and perform a link-building follow-up in order to better manage our external links.
- Shows us our SEO evolution regarding diverse criteria
- Helps us at finding best SEO keywords and expressions for our content
- Allows us to perform our link building follow-up
- Offers seminars which help us at knowing and using the tool even better for our daily tasks
- There are different ways to find specific information. Maybe would it be more intuitive if a few changes would be made?
- "SEO Content Template" is amazing, but could maybe be more developed
September 18, 2021
Excellent suite of SEO tools that we use everyday!
Score 8 out of 10
Vetted Review
Verified User
morphsites use Semrush every day and it's super useful for informing and supporting our SEO work for clients. We not only use Semrush in the digital marketing team, but our copywriting teams use it on a daily basis to gauge keyword volumes and related keyword topics.
When working with new clients, Semrush is very useful for finding out accurate and quick data on the strengths and weaknesses of a client's website and we are quickly able to contrast this against competitor's websites and share this info with clients in our initial meetings.
We also use Semrush to track keyword positions on an ongoing basis, so we can track and report on agreed KPI's for our client base.
Based on the figures provided by Semrush and customer insights, we can extrapolate potential ROI for Google Ad campaigns. Clients can then see potential measurable business benefits, often making it an easy sell.
When working with new clients, Semrush is very useful for finding out accurate and quick data on the strengths and weaknesses of a client's website and we are quickly able to contrast this against competitor's websites and share this info with clients in our initial meetings.
We also use Semrush to track keyword positions on an ongoing basis, so we can track and report on agreed KPI's for our client base.
Based on the figures provided by Semrush and customer insights, we can extrapolate potential ROI for Google Ad campaigns. Clients can then see potential measurable business benefits, often making it an easy sell.
- Excellent SEO site audit tool
- Keyword volumes & content recommendations
- PPC keyword research
- Domain keyword history goes back many years
- Simple to use
- Proactive and are always adding new tools and functionality and soliciting feedback from users
- Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
- Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
- Tracking multiple keywords, across multiple clients can be costly
September 18, 2021
The Ultimate All-In-One Tool To Grow Any Business Online by Semrush
Semrush is the primary tool used in the everyday workflow at our SEO agency. Our team of over 35x specialists uses it for a wide range of reasons. The tool helps us conduct in-depth SEO website audits, find valuable data across countless niches, grow our client's keyword databases, formulate solid SEO strategies, create large-scale content marketing strategies, and produce easy-to-understand performance reports. The tool is pivotal to our success and the success of all our clients worldwide. The customer service support from Semrush is second-to-none and the software is regularly updated with heaps of new & cool features that are super helpful.
If your business or agency is in the digital marketing space, this tool is definitely for you.
Thanks for everything Semrush!
If your business or agency is in the digital marketing space, this tool is definitely for you.
Thanks for everything Semrush!
- Keyword Research Tool – Large and ever-growing keyword database which covers many countries
- Website Auditing Tool – In-depth and accurate website audits which identify everything that needs to be addressed to improve website health including easy to apply solutions
- Content Marketing Tool – Endless amount of content topic ideas generated within their content marketing tools
- Keyword Research – Additional countries added to the keyword research tool
- Sitemap Tool – Sitemap diagram tool to create sitemaps for new websites which incorporates keyword research
- Backlink Audit Tool – More in-depth backlink profile review which covers a website's long history of losing and gain backlinks (Only goes back by 1 year)
September 03, 2021
Here's why you need SEMRush in your SEO Toolbelt.
Score 10 out of 10
Vetted Review
Verified User
I've been a huge fan of SEMRush for about 7 years now. I love how they continually add new features, tools and other ways to help my clients and my own sites succeed.
As an SEO and Digital Marketing agency, my team and I use SEMRush to do site audits, keyword research, content development, rank tracking, competitor research, link building, client reporting and soooo much more.
I regularly demonstrate various parts of SEMRush in many of my presentations and training classes and love to show attendees how they can improve their website using it's wide array of features. I tell students who ask me... If you're on a limited budget and only have the money to invest in one tool, go with SEMRush. It's an all in one tool and I highly recommend it as do the other trainers in my network.
As an SEO and Digital Marketing agency, my team and I use SEMRush to do site audits, keyword research, content development, rank tracking, competitor research, link building, client reporting and soooo much more.
I regularly demonstrate various parts of SEMRush in many of my presentations and training classes and love to show attendees how they can improve their website using it's wide array of features. I tell students who ask me... If you're on a limited budget and only have the money to invest in one tool, go with SEMRush. It's an all in one tool and I highly recommend it as do the other trainers in my network.
- Keyword Research
- Site Audits/Projects
- Help with Content Ideas
- Inbound Link Troubleshooting
- Competitive Research and Intelligence
- Would love a way to change locations for rankings to see how clients are doing in multiple cities they service without taking up my Keyword Quota's.
- Would love to see more in depth reporting in the Social Media area.
- Sometimes the keyword research area can be overwhelming making it difficult to narrow things down.
- Can sometimes be a little slow.
August 30, 2021
Best All In One SEO Platform
Score 10 out of 10
Vetted Review
Verified User
We use Semrush on a weekly basis for keyword research and to track our competitor's progress. We also track ranking progress using visibility and keyword position. The sheer power and visibility Semrtush gives you is phenomenal, it certainly gives you an advantage over competitors not using this tool. I would recommend this tool without hesitation.
- Keyword Research
- Progress Tracking
- Topic research
- Writing assistant for content optimization
- The link building tool only gives you 1000 emails with contacts
- Once domains are in the progress tab you have to manage them individually
- No way to sort domains in link building tool for only ones with contact info
I use Semrush every day and it's invaluable in informing and supporting our search engine optimisation for clients.
Working in the Digital Marketing team at a busy and diverse agency, we always aim to work smart and find efficiencies - Semrush tools allow us to access and analyse data almost instantly. We use the tools to track technical SEO improvements, to underpin our content recommendations, and even as a sales tool - to provide at-a-glance summaries of the value we could add to a site.
SEO can be a bit of a mysterious art form rather than a science, but data from Semrush helps to inform all of our decisions objectively, ensuring that the changes we make actually make a valuable difference.
The Semrush SEO Writing Assistant - which acts as an add-on to Google Docs - is particularly useful as it translates competitive keyword insights into actionable advice in real time. Plus, it provides a scoring system which goes down really well with clients.
Working in the Digital Marketing team at a busy and diverse agency, we always aim to work smart and find efficiencies - Semrush tools allow us to access and analyse data almost instantly. We use the tools to track technical SEO improvements, to underpin our content recommendations, and even as a sales tool - to provide at-a-glance summaries of the value we could add to a site.
SEO can be a bit of a mysterious art form rather than a science, but data from Semrush helps to inform all of our decisions objectively, ensuring that the changes we make actually make a valuable difference.
The Semrush SEO Writing Assistant - which acts as an add-on to Google Docs - is particularly useful as it translates competitive keyword insights into actionable advice in real time. Plus, it provides a scoring system which goes down really well with clients.
- Semrush Writing Assistant helps to assess and quantify content optimisation and is unlike any other tool I have used.
- The Keyword Gap Analysis tool is really useful for competitor research and to inform content calendars with ideas that will make a real competitive difference.
- The Backlink Audit/Analytics tool makes it easy to see, at a glance, whether there are any toxic links to disavow.
- The Content Topic Recommendations function is a bit hit and miss, as it can pull in unrelated keywords and FAQs.
- There is sometimes a slight discrepancy between the stats provided by the 'quick summary' Backlink Analytics tool and the more in-depth Backlink Audit - so it's worth checking both before you quote any numbers as gospel.
July 26, 2021
The Must-Have SEO Tool to Grow Your Business
At 99.co, we use Semrush for both our Singapore and Indonesia (ID) markets, where it’s especially important for Keyword Research use by our ID Content Team. It has recently been adopted by our SG Editorial Team as well. It helps address content gap issues and improve our keyword rankings, as we aim to improve the organic traffic throughout our site.
- User-Friendly Interface
- Detailed Position Tracking Tool
- Keyword Magic Tool is a must-have
- Paid Search Reporting is often inaccurate
- Keyword Gaps isn't as updated as we would like it to be
- Audit Report results could be clearer
July 22, 2021
A very complete search tool with a reasonable price
We work with Semrush across the whole company, each agency for their own digital areas. We usually share reports to bring the client with the best information possible.
In my department, we use it for SEO and Content purposes, especially for SEO Onsite Audits and Keyword research.
The most common issues our clients need to fix are related with Page Speed and internal errors. One of the aspects I like the most of this tool is the fast and efficient service they offer through their chat and email.
In my department, we use it for SEO and Content purposes, especially for SEO Onsite Audits and Keyword research.
The most common issues our clients need to fix are related with Page Speed and internal errors. One of the aspects I like the most of this tool is the fast and efficient service they offer through their chat and email.
- Support Service
- Issues explanation
- Artifical Intelligence use
- Search Console linking
- Omniture linking
- Search voice audits
July 22, 2021
The best software for SEOs
We use Semrush for our SEO strategy and content optimization efforts. It's crucial for keyword tracking and research, and we use the reports tool on a monthly basis. Additionally, we use the writing features on our team to optimize content for SEO, grammar, punctuation, readability, and tone. Finally, Semrush is a huge benefit when it comes to monitoring our competitors and identifying keyword gaps.
- Keyword research
- Competitor analysis
- Usability/user experience
- Customer support
- Occasional technical hiccups
- Limited functionality with certain keywords (e.g., firearms)
- Confusing SERP results setup
July 18, 2021
SEMRush for SEO at an affordable pricepoint
[Semrush] is used to support our product dev decisions as well as our content marketing teams. We use [Semrush] to inform content, keep an eye on competitors, do market research and find trends. We audit our content regularly and also use the audit tool for SEO gut-checks.
- Content research
- Competitive analysis
- Daily SERP tracking
- We'd love to see a tighter integration with Google Analytics. A tool that can show us actual traffic along side SEM-rush traffic metrics will help us see how closely these two metrics are aligned so we can guesstimate competitor organic traffic.
- We'd like to see an easy way to accumulate ranking keywords and track them without having to manually enter them. Example - high volume keywords movement automatically. Don't really care about the low volume ones.
July 16, 2021
Swiss Army Knife for Marketing
We use Semrush as a tool to gather background insights from prospective clients and offer them suggestions to improve their search ranking as well as content creation direction. With their keyword magic tool, we are able to curate concepts that are relevant to their brand voice and business direction. For our content management clients, we use Semrush's social media management tools to schedule posts, gather valuable insights and guide brand persona.
- Social Media Mangement
- Keyword Research
- Website Analytics
- Social Scheduling
- Custom reporting configuration
- Better sharing of insights to clients without granting access to account
June 30, 2021
Semrush has really produced results for me!
Score 10 out of 10
Vetted Review
Verified User
I am a trusted CPA who... solves IRS problems.
SEMRush has allowed me to increase my Search Engine Optimization (SEO) over the last 16 months and I knew nothing about SEO when I started.
The proof is in the pudding and I can tell you that my telephone is ringing with QUALIFIED LEADS on a consistent basis now.
SEMRush has allowed me to increase my Search Engine Optimization (SEO) over the last 16 months and I knew nothing about SEO when I started.
The proof is in the pudding and I can tell you that my telephone is ringing with QUALIFIED LEADS on a consistent basis now.
- Position Tracking.
- Site Audits.
- Local SEO.
- Facebook Group is GREAT!
- I don't like some of the pricing structure especially as it relates to the On-Page SEO Checker.
- It could use a little more work in the keywords area.
- The Social Content Poster could be more robust!
June 16, 2021
SEMRush: The One Tool Every SEO Should Have
[Semrush] is used by all my marketing associates, as well as myself. We use it to help write content, research trending keywords, and spy on our competition. Beyond that, with any new clients we use this tool to perform technical site audits. It is a much easier way than manually doing these audits, as it provides great data and reporting we can show to these clients. The monthly tracking is also beneficial to sending out monthly reports to our clients.
- Technical Audits
- Keyword Research
- Competition Spying
- Link Building
- Some of the errors in the audit reports are confusing.
- We have found that the keyword search volume is sometimes inflated
- The paid search reporting is often incorrect.
June 07, 2021
Semrush is a must for SEO...AND SOCIAL
Semrush has been an incredible tool. It easily and effectively allows us to audit and perform SEO tasks across multiple client websites. It also is an easy reporting tool, letting you set up and automate reports for various types of clients. We also manage our clients organic social media through Semrush as well. The insights and posting abilities are a a huge help to our social media team.
- SEO auditing
- SEO content Ideas
- Social Media posting
- First comment on IG ability
- Very limited Social Media reporting metrics
- Very limited Google Ads reporting metrics
- Not extremely helpful on the paid side of things (GA)
June 07, 2021
Great product and well worth the investment
We use Semrush in the marketing department for our own site and client sites. Our organization covers multiple services, but we only use it for marketing/SEO clients. It helps us perform site audits, look at competitors, plan our PPC campaigns, and evaluate site performance. It's helped us out a lot.
- Keyword Research
- Competitor Research
- Dashboard changes often and isn't the most fluid.
- Can be hard to navigate.
- While it doesn't crash often, it crashes more than I would have thought.
June 07, 2021
Why you should try Semrush!
We use Semrush for all of our own SEO needs and we also use it as a service we provide for our clients. It helps bring organic traffic by making informed decisions. We are currently trying out the writing assistant and so far it helps out writing out blog content.
- Good Website Audit tools
- Easy keyword research
- Helpful writing assistant
- Would like a better way to save on screen, multi-keywords for doing related keyword research.
- Writing assistant mistook our own site's post as an originality flaw on a blog we are updating. Could maybe get a domain white list for the assistant.
- Not sure yet if the tool exist[s] in Semrush, but would like a paid keyword difficulty or any other metrics to use for advertising guidance too.
Semrush is our go to SEO and SEA research tool, we use it to analyze the competition, make keyword lists.
With all the SEO tools out there I find Semrush easy to use and complete with all the functions you need (sometimes to much), to do everything around SEO for your website.
The main thing I really like is that you can make a fast list of SERP features of specific keyword, and make a short list of it for easy snippet spots in Google, we where able to win many top positions this way. :)
With all the SEO tools out there I find Semrush easy to use and complete with all the functions you need (sometimes to much), to do everything around SEO for your website.
The main thing I really like is that you can make a fast list of SERP features of specific keyword, and make a short list of it for easy snippet spots in Google, we where able to win many top positions this way. :)
- Fast list of SEP Features for easy snippet positions.
- Spying on competitions keywords and make a quick list of them (know what you are missing!)
- Spying on advertisings of the competition, know what works for them!
- Pricing model can ramp up fast, they have all this small add on packs that are $$$.
- Keyword research often shows keywords of other languages even when you filter it out.
Used for keyword/topic research, SEO reporting, and monitoring.
- Distilled, smartly organized action points for site health/technical SEO aspects.
- A wide variety of tools— it can do almost everything to some degree at least.
- Keyword Magic Tool is a great one-stop shop for keyword permutations and research.
- Navigation controls within the product could be better.
- Can be slow at times.
May 18, 2021
Strong Offering. I recommend it.
We use it for a variety of clients, especially ecommerce. It's pretty robust. A bit of a learning curve, but it's continually evolving and it seems becoming a bit more user-friendly. When I want to research a specific part or analyze a client or competitor, Semrush has what I need to do so.
- Competitor Analysis
- Site Audit - Problems with Sites
- Paid Ad Viewing
- Keyword Research
- PPC Research
- Bridging the gaps between their products within the suite.
I work for an internet company, so understanding SEO and SEM is of extreme value to us. While our core competency and product delivery has been website design and development for nearly 20 years, we've recently made a huge push toward digital marketing for clients. As the digital strategist on the team, it's necessary for me to be able to track SEO progress, competitors, etc. This tool is only used by our digital marketing team.
- The ability to crawl every tiny detail of a website is great. Not only that, but SEMRush breaks down problems by Errors, Warnings, and Notices. By prioritizing technical issues and content needs, it makes it very easy to know where to start optimizing a site.
- The competitor analysis feature in SEMRush is extremely robust. In fact, we switched to SEMRush from another program specifically for how robust the competition feature is.
- SEMRush covers a wide range of needs. If you need social media insights and a tool to schedule content, this does it. If you need comprehensive website audits, it does that too. From keyword tracking to backlink audits, this tool has everything.
- The report builder feature is extremely helpful. It allows you to drag and drop certain features from your project and build out a report.
- Since several areas of SEMRush are still in the Beta phase, it can be quite buggy at times. However, their customer service team is very quick to respond and resolve any bugs you find.