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Zapier

Score8.8 out of 10

859 Reviews and Ratings

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What is Zapier?

The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Zapier has to offer, as determined by TrustRadius' reviewers.
Based on 859 ratings of Zapier's features
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Top Performing Features

  • Data security features

    Data security features include rights management, LDAP integration, password encryption, etc.

    Category average: 8

  • Pre-built connectors

    Pre-built, tested connectors to a wide variety of applications such as ERP, CRM, HCM, Marketing Automation, etc.

    Category average: 8.4

  • Data quality services

    Software includes capability to perform data profiling, deduplication, cleansing etc.

    Category average: 7.9

Areas for Improvement

  • Monitoring console

    Central console for monitoring resource utilization, system health, ability to start and stop processes, etc.

    Category average: 7.7

  • Connector modification

    Provision for modification of pre-built connectors to suit specific environments

    Category average: 7.8

  • Support for real-time and batch integration

    Software supports both real-time and batch integrations

    Category average: 7.7

Reviews

What users are saying about Zapier.
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Zapier ZAPs

Incentivized
Verified User
Team Lead in Information Technology (201-500 employees employees)

Use Cases and Deployment Scope

In our org Zapier is used to automate our workflow which involves multiple departments various tools. It's save lot of time and maintain the workflow and streamlining the process gives effective results in Onboarding, Off boarding tasks. Event based driven architecture, Reduce the manual effort. Maintains the history of workflows for Troubleshooting.

Pros

  • Workflow maintaining
  • Integration with multiple tools
  • Logging

Cons

  • Handling some complex Logic (Loops and Branchs)extend the workflow time

Return on Investment

  • Automation of repetitive tasks
  • Eliminated manual data entry between our Order flow and Onboarding Task
  • Integrating with various tools used in our Environment

Usability

Other Software Used

PagerDuty

Robust Automation Solution

Incentivized
Verified User
Employee in Product Management (51-200 employees employees)

Use Cases and Deployment Scope

We use Zapier to automate workflows related to customer data across different platforms. It enables us to capture user data from various applications and centralize the data for stakeholders who may not have access to the source app. The goal being to eventually build a central customer health score, but we're starting small with individual elements.

Pros

  • No code Zap builder - You don't have to understand APIs to retrieve and send data where you need it
  • Suggested data - within the builder, Zapier recommend data elements that would complement the triggers/actions you have.
  • Tooltips - Zapier has great tooltips and explanations for everything (triggers, actions, specific data fields) that really help you understand what you're building and if will help you achieve your goal
  • Configure/Testing process - each Zap step has a built in testing process to ensure the Zap will work before you finish the whole thing. You don't have to worry about building the whole flow only to realize you missed a critical step that completely messes up the whole thing

Cons

  • Although the Zap testing is built into each step, I find it inconvenient to test individual actions once the Zap is published. If I know the issue is in action 8 or 15 and need to test the flow with a new trigger record, I have to start at the top with a new record and manually all the steps up to that point. Maybe it already exists, but I would love to select a new test record and automatically perform selected steps all at once, (i.e. actions 1-8 in one click).

Return on Investment

  • With one Zap I easily save an hour of work each day, enabling me to take of more nuanced challenges that don't have a regular flow. The more successful Zaps you build, the more potential savings. It's amazing to think about.

Usability

Alternatives Considered

Microsoft Power Automate

Zapier rocks.

Incentivized
Adrian Tsallis
CEO in Information Technology at InnovAction Digital Experiences (1-10 employees employees)

Use Cases and Deployment Scope

Zapier helps me develop more complex workflows involving different apps. I build most of the solutions using No-Code tools, and Zapier is a great companion on this journey. Its ease of use makes it accessible to everyone regardless of their technical background. It is truly for all!

Pros

  • Integrating different apps.
  • Very clean and easy to use UX.
  • Makes workflow thinking intuitive.

Cons

  • Pricing can get complicated.
  • Establishing different scenarios for your workflows.
  • Improve AI functionalities.

Return on Investment

  • I could save almost 30% of my team time by using Zapier on recurring tasks.

Usability

Alternatives Considered

Softr and Airtable

Other Software Used

Softr, Airtable, CURSOR-CRM

Time saver!

Incentivized
Vicky WeberView profile
Owner in Corporate at At Home Author (1-10 employees employees)

Use Cases and Deployment Scope

In our organization, Zapier has been an absolute lifesaver. We use it to automate repetitive tasks and ensure all our apps talk to each other without manual effort. Before Zapier, many of our workflows were disconnected, and we spent too much time moving data from one tool to another. Anytime someone fills out a form on our website—whether it’s Google Forms or Typeform—Zapier automatically takes that data and sends it straight to our CRM. We don’t have to manually input anything anymore, which means we never miss a lead, and it’s instant. Plus, we’ve set up Zaps that send out follow-up emails right away, which saves us a ton of time on outreach. Overall, Zapier handles a lot of the tedious stuff, like data entry and notifications, so that we can focus on the bigger picture. It's seriously saved me hours of work each week, reducing the chances of human error, which is huge for us. I advocate for "work smarter, not harder," and Zapier makes that possible.

Pros

  • Connecting multiple applications.
  • Simple and easy to use.
  • Lots of options for automation.
  • Helpful customer support.

Cons

  • Integrations with Wix.
  • Additional pricing tiers.

Return on Investment

  • Collected hundreds of leads.
  • Saves dozens of abandoned cart sales.
  • Helped repurpose existing content to speed up processes.

Usability

Other Software Used

Systeme.io, Wix

The Automation Tool

Incentivized
Nikita VinichenkoView profile
Marketing Manager CRM in Marketing at E-FARM GmbH (51-200 employees employees)

Use Cases and Deployment Scope

We enjoy using Zapier for most of our API connections, both internal and external. The automation and workflows work instantly are quite intuitive to understand even by employees that are not IT related or tech savy. We integrate market specific tools as well as our global suite via it and have data flowing and interactions going between all systems via Zapier. Zapping works perfectly even for advanced processes that require certain layers, filters, and steps.

Pros

  • API
  • Workflows
  • Integrations
  • Flexibility of setup

Cons

  • Support
  • Chat

Return on Investment

  • Cheaper and Proper Integrations
  • Real time consumption tracking
  • Reporting on usage and cost saving

Usability

Other Software Used

Zoho Analytics