Item: Adobe Experience Manager
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

Typically we use Adobe Experience Manager Sites for building full websites that are modular (i.e. use components) and also integrated with other Adobe Experience Cloud tools such as Adobe Analytics and Adobe Target. Additionally, we use Adobe Experience Manager Assets for storing documents and images that are then used across multiple channels (email, website, app, etc.). Lastly, we use Adobe Experience Manager Forms for building individual landing pages, for example a marketing opt-out page connected to Adobe Campaign.

Pros and Cons

Build web pages easily by using components
Approval process for Assets
Intuitive interface
Good separation between the Author server and the Publishing
Integration with the rest of the Adobe stack

In order to build components, developer knowledge is needed
Some parts of the UI are difficult to use/find the first times you use the tool
The integration from AEM Forms to Adobe Campaign could be more advanced

Return on Investment

Reduced cost when making small/medium changes to existing websites
Faster time to market when building marketing communications with AEM Assets
Increased satisfaction for incorporating new components

Usability

The interface has a bit of learning curve at the beginning, but then it is quite simple to use. However, for some advance configuration, developer knowledge is needed so it is always important to be aware of the type of project to be executed so that the team is composed according to those needs.

Favorite Features

Integration with Adobe Campaign, it makes really easy to create opt-out pages for example
Use of existing components to build pages with the WYSIWYG editor
Robust approval process, to ensure compliancy

Alternatives Considered

WordPress, Adobe Campaign and Adobe Commerce (Magento Commerce)

Adobe Experience Manager proofs to be the right solution for large corporations with multiple business units and brands, since most of the functionalities are oriented to that. Other similar tools are more basic with regards to the available options and are also not that tightly integrated with the rest of tools from the Adobe Marketing Cloud.

Key Insights

Do you think Adobe Experience Manager delivers good value for the price?

Yes

Are you happy with Adobe Experience Manager's feature set?

Yes

Did Adobe Experience Manager live up to sales and marketing promises?

Yes

Did implementation of Adobe Experience Manager go as expected?

Yes

Would you buy Adobe Experience Manager again?

Yes

Other Software Used

Adobe Dynamic Tag Management (DTM), discontinued product, Adobe Target, Adobe Analytics, Adobe Audience Manager

Likelihood to Recommend

Adobe Experience Manager Sites is a great tool if you are planning to build a complex website, with many different pages, branding, etc. where also standard users (i.e. not developers) will need to make small changes in the future. With regards to Adobe Experience Assets, this module is perfect for large amounts of assets (images, documents) that need to be classified into the right taxonomy and also need to have an approval process around them (e.g. for companies with multiple business units).

Adobe Experience Manager - The best tool for building your website and managing your assets

Modules Used

Overall Satisfaction with Adobe Experience Manager