Heap for PMS Is Critical for Data-Driven Product Prioritization
September 26, 2021
Heap for PMS Is Critical for Data-Driven Product Prioritization
Score 9 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction with Heap
From the product management perspective, Heap allows us to get in-depth user insights. From page views to action clicks, we can track and understand, at a high and detailed level, how our users are using our platform, where they are running into pain points, what features are delivering the most value, etc. This data is incredibly valuable and has directly impacted the prioritization and road mapping of projects at our organization. By helping us see the reach of certain features and how many teachers, counselors, educators, etc. are using certain features, we can better understand where and when to put our efforts [into] the platform to deliver improvements and to level up certain workflows for our users.
- Tracks page views broken down by user type
- Allows us to generate reports about usage and user interactions with selective filters
- Increased reporting capabilities
- Tracking of usage across a workflow to understand where in the workflow users drop off, etc.
- Increased engagement with the product is one of the biggest ROIs--without being able to track engagement with Heap, we wouldn't know where to start with improving engagement.
- Improved NPS scores [are] also a likely ROI--while it's hard to directly tie this back to Heap since there are many other factors, Heap has definitely helped us make product improvements that impacted NPS.
- Improved user experience.
- More strategic and metric-driven goal setting.
We are able to use FullStory for a more comprehensive view of user interactions and see trends in end-to-end user workflows, although we don't have an enterprise license to their software, we just enable it on a user-by-user basis. It is easier in FullStory to see where the pain points are and where users get stuck using their session recordings. Our product support team, in particular, relies on FullStory to help troubleshoot bugs and issues for users. Google Analytics is not a tool that I use as much as Heap. There are broad metrics we use Google Analytics for, but I rely much more on Heap for creating usage reports and understanding specific user interactions.
Do you think Heap delivers good value for the price?
Not sure
Are you happy with Heap's feature set?
Yes
Did Heap live up to sales and marketing promises?
Yes
Did implementation of Heap go as expected?
I wasn't involved with the implementation phase
Would you buy Heap again?
Yes