Great marketing tool
August 18, 2017

Great marketing tool

Toby Mei | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with HubSpot

It is mainly used by marketing department - emails, forms, workflows and other function to execute marketing strategy and collect data to plan marketing strategies. It also serves as a basic CRM database to track customer activities.
  • Form is a great tool to generate leads and collect information.
  • Workflow works well with form and emails to automate lead generation process.
  • Email works with customer segmentation of any kind to create meaningful and highly targeted campaigns.
  • The only thing I can think of (for our use case) is that HubSpot doesn't yet support native integration with some of our Saas platform like BigCommerce, Olark...
  • The HubSpot helps generate sales and revenues for our business through the tools we use and the ROI has been positive.
HubSpot is a well-rounded marketing platform and provides all major functions like email, automation, social media, blog and etc. If your company uses all these marketing tools, HubSpot will offer great value to your business.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
8
Landing pages
8
A/B testing
8
Mobile optimization
8
Email deliverability reporting
9
List management
10
Triggered drip sequences
9
Lead nurturing
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
Calendaring
9
Social sharing and campaigns
9
Social profile integration
9
Dashboards
9
Standard reports
9
Custom reports
9
API
9
Customizability
8
Integration with Salesforce.com
9

Using HubSpot

10 - We have marketing people to use HubSpot marketing tools and sales team use to log and track customer activities.
1 - someone like me:)
  • Email campaigns.
  • Form for lead generation and collecting information.
  • Workflow to automate customer communication and lead nutring.
  • Use to form and workflow to generate B2B leads as well as serve as customer service tool
  • Customized form and process to collect payment
It provides what we need and the ROI is positive.

HubSpot Support

great support, knowledgeable
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
No - not needed.
Can't remember the exact issue, but the support person went extra miles to solve my issue by taking the time to ask product and engineer team for help.

Using HubSpot

Easy to use.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Search
  • Segmentation
  • Contact management
  • Email is not the easiest thing to use in HubSpot