Item: HubSpot CRM
Rating: 10
Author: Elliott Brand

Use Cases and Deployment Scope

Our team uses HubSpot CRM as our source of truth for our CRM. Our backend syncs with HubSpot CRM to provide easy-to-view data on users for anyone in the team. Our emails are segmented and routed through HubSpot CRM, and our sales team tracks deals using HubSpot CRM. All of this works harmoniously and effortlessly.

Pros and Cons

Marketing emails.
Sales.

Better support for SaaS organizations (AKA, a collection of users on one workspace).

Return on Investment

Hit the ground running FAST.

Usability

Dead simple. Some features take a bit of learning (workflows), but the UX is set up as simply as possible.

Team Alignment Benefits

HubSpot CRM has helped us trace connections between marketing emails and sales performance. It is easier than ever to connect outcomes, which gives us data to back decisions on what messaging we should use.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

Yes

Would you buy HubSpot CRM again?

Yes

Other Software Used

Slack, productboard, FullStory

Likelihood to Recommend

Well suited as your first CRM, HubSpot CRM does everything, and most things well. It is a critical stepping stone before investing in a custom-built Salesforce setup, and in many ways makes CRM so easy that there is no reason to switch to anything else as you scale. It's less well-suited for very specific applications. While HubSpot CRM gives you a great out-of-the-box toolset to tweak it for your organization's needs, it can't match the custom build features of Salesforce.

No need to take risks with a new CRM - HubSpot CRM is a tried and true classic.

Overall Satisfaction with HubSpot CRM