Item: HubSpot Marketing Hub
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We used HubSpot Marketing Hub for email marketing, Web forms, Workflows and centralized Contact Management. It was our centralized Hub for Marketing data. We used it across the department, for everybody from writers to Designers to Email creators to Analysts to Managers. We connected the platform to our Salesforce CRM system.

Pros and Cons

Centralized contact management
Ease of use
Email creative
Landing page management

Contact quantity management
User guardrails
Account management

Return on Investment

Quick turn for new campaigns
Reuse of existing creative
Reuse of audiences
Ability for Customers to call us using CTA buttons

Alternatives Considered

Aprimo, Salesforce Marketing Cloud Email Studio and Demandbase

HubSpot Marketing Hub stacks up well against competitive platforms. If you have used something else it's not that hard to transition but make sure you read the documentation and the help files and try to go through some of the free trainings to ramp up. As the product suite gets enhanced they are very good about doing presentations about the new features .

Key Insights

Do you think HubSpot Marketing Hub delivers good value for the price?

Yes

Are you happy with HubSpot Marketing Hub's feature set?

Yes

Did HubSpot Marketing Hub live up to sales and marketing promises?

Yes

Did implementation of HubSpot Marketing Hub go as expected?

Yes

Would you buy HubSpot Marketing Hub again?

Yes

Other Software Used

Microsoft Project, Microsoft SharePoint, Toggl

Likelihood to Recommend

If you have a good amount of users who have some skill with HTML and who have used some sort of Marketing automation before, it's a good fit. And even people who have never used a Marketing automation platform before will probably be able to pick it up with minimal training. If you have a high data flow system with hundreds of millions of records you may not see it as a good fit.

Modern CMS, CRM, and Email Marketing

Software Version

Overall Satisfaction with HubSpot Marketing Hub