Modern CMS, CRM, and Email Marketing
Updated June 06, 2023

Modern CMS, CRM, and Email Marketing

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with HubSpot Marketing Hub

We used HubSpot Marketing Hub for email marketing, Web forms, Workflows and centralized Contact Management. It was our centralized Hub for Marketing data. We used it across the department, for everybody from writers to Designers to Email creators to Analysts to Managers. We connected the platform to our Salesforce CRM system.

Pros

  • Centralized contact management
  • Ease of use
  • Email creative
  • Landing page management

Cons

  • Contact quantity management
  • User guardrails
  • Account management
  • Quick turn for new campaigns
  • Reuse of existing creative
  • Reuse of audiences
  • Ability for Customers to call us using CTA buttons
HubSpot Marketing Hub stacks up well against competitive platforms. If you have used something else it's not that hard to transition but make sure you read the documentation and the help files and try to go through some of the free trainings to ramp up. As the product suite gets enhanced they are very good about doing presentations about the new features .

Do you think HubSpot Marketing Hub delivers good value for the price?

Yes

Are you happy with HubSpot Marketing Hub's feature set?

Yes

Did HubSpot Marketing Hub live up to sales and marketing promises?

Yes

Did implementation of HubSpot Marketing Hub go as expected?

Yes

Would you buy HubSpot Marketing Hub again?

Yes

If you have a good amount of users who have some skill with HTML and who have used some sort of Marketing automation before, it's a good fit. And even people who have never used a Marketing automation platform before will probably be able to pick it up with minimal training. If you have a high data flow system with hundreds of millions of records you may not see it as a good fit.

HubSpot Marketing Hub Feature Ratings

8.1
WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
9
Landing pages
8
A/B testing
8
Mobile optimization
8
Email deliverability reporting
6
List management
9
Triggered drip sequences
Not Rated
5.3
Lead nurturing automation
5
Lead scoring and grading
5
Data quality management
5
Automated sales alerts and tasks
6
7.0
Calendaring
7
Event/webinar marketing
7
7.0
Social sharing and campaigns
7
Social profile integration
7
6.3
Dashboards
6
Standard reports
8
Custom reports
5
7.0
API
8
Role-based workflow & approvals
5
Customizability
7
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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