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Great experimentation software
June 01, 2019

Great experimentation software

Edwin Brouwer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

We use Optimizely throughout the company to deploy both AB tests as 100% fixes.
  • Clear UI
  • Super customizable
  • To be honest I can't think of any big downside.
  • Easier to deploy fixes.
  • Easy conditional targeting.
Optimizely is more advanced in terms of UI, activation.
Very suitable for large companies. Not suitable for the smaller ones as ROI would be too small due too pricing.

Optimizely Web Experimentation Feature Ratings

8.3
a/b experiment testing
9
Split URL testing
8
Multivariate testing
9
Multi-page/funnel testing
9
Cross-browser testing
9
Mobile app testing
Not Rated
Test significance
8
Visual / WYSIWYG editor
Not Rated
Advanced code editor
8
Preview mode
8
Test duration calculator
Not Rated
Experiment scheduler
8
Experiment workflow and approval
6
Dynamic experiment activation
9
Client-side tests
9
Server-side tests
Not Rated
Mutually exclusive tests
Not Rated
8.0
Standard visitor segmentation
9
Behavioral visitor segmentation
6
Traffic allocation control
9
Website personalization
8
6.6
Heatmap tool
Not Rated
Click analytics
Not Rated
Scroll maps
Not Rated
Form fill analysis
Not Rated
Conversion tracking
Not Rated
Goal tracking
8
Test reporting
8
Results segmentation
4
CSV export
5
Experiments results dashboard
8
Platform Integration Features ()
Not Rated

Using Optimizely Web Experimentation

One of the first products and therefore lots of customer experience integrated into the tool. That's noticeable. Everything is where you'd expect it.

Optimizely Web Experimentation Reliability

Easy and comprehensive user management, quick support and stable CDN