TrustRadius Helps Buyers Navigate the Sales Technology Landscape

Be sure to check out our new Buyer Blog for the latest B2B blog articles & discussions!
TrustRadius Research aims to help buyers navigate the sales technology landscape with a new report, featuring expert and user advice on how to build your sales stack in 2016.

The report is timely, because of changes underway in the market right now. Vendors are rapidly releasing new and overlapping product functionality, renaming software categories, and attaching themselves to trends and buzzwords in the Sales/Marketing space. At the same time, many businesses are looking to scale their Sales operations by creating specialized high-velocity teams, while automating and optimizing key pieces of the sales process. These initiatives can be supported by technology, so many Sales leaders are looking to invest in new software for their sales teams this year. Scott Brinker, Editor of, commented, “Sales technology has lagged a bit behind MarTech in terms of development and adoption but it is quickly catching up, and 2016 may very well be the Year of the Sales Stack."

The visual below combines different ways to look at sales tech products-by user role, function/stage of the sales process, and vendor offerings--which are not usually presented together. This comprehensive view, excerpted from the TrustRadius Research study, allows buyers to get a better sense of which products do what for who, and which vendors offer solutions spanning multiple areas of the funnel. Click anywhere on the image to access the full report.

2016 Sales Technology Landscape

Emily Sue Tomac is Research Analyst at TrustRadius, where she studies the business software landscape, trends, and user feedback. She writes objective, user-focused reports that help buyers navigate crowded markets. She thinks of herself as a translator: she can help you understand marketing-speak, technical jargon, and crowd-sourced opinion, in plain English. Emily Sue is the author of the 2016 Buyer’s Guide to Marketing Automation Software, which you can download here for free. She has also covered the Sales technology landscape, eCommerce, Help Desk, SMMS, and Project Management software. Prior to joining TrustRadius, Emily Sue worked on research in linguistics and the digital humanities.