All posts by Brianna Barcena

Brianna Barcena is an SEO Associate at TrustRadius. When she's not in the office, she enjoys reading, watching a good historical drama, doing yoga, and going on adventures with her dog, Deeks.
Google Voice: Is It Right For Your Business?

Google Voice: is it Right for Your Business?

*This article was updated on June 8, 2019 based on new research conducted by the TrustRadius team* Your business phone system serves as your direct portal to all the influential contacts in your business. It’s important that you select a solution that offers the tools you need to support and enhance your communications without straining your budget. Google Voice for Business offers calling capabilities, tools, and features, for free. However, it can sometimes mean unexpected costs if it’s not the right system for you. This post will dive deeper into business user reviews of Google Voice for Business and explore…

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Top Software Companies

Top Software Companies

2019 Top Rated The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Top Rated Announcements 2019 Customer Support Top Help Desk Software Top Live Chat Software  Top Web Conferencing Software Development Top Functional Testing Tools Enterprise Top Business Intelligence (BI) Tools Top Business Process Management (BPM) Tools Top Collaboration Tools Top Corporate Performance…

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UCaaS 101: A Focused Look At ‘Unified Communications As A Service’

UCaaS 101: A Focused look at ‘Unified Communications as a Service’

Companies are shifting their communication and collaboration tools to the Cloud. Previously, they relied on physical hardware and multiple pieces of technology to enable all of their forms of communication. Now, Unified Communications as a Service (UCaaS) providers allow businesses to free themselves of coordinating complicated communication technology, so that they can focus on their own product development. Markets and Markets predicts that UCaaS usage is set to grow significantly in the next few years. It won’t be long before UCaaS is the norm in business communication tech. As Irwin Lazar, Vice President and Service Director at Nemertes Research, writes,…

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Applicant Tracking Systems 101: How To Recruit And Manage Prospective Employees

Applicant Tracking Systems 101: How to Recruit and Manage Prospective Employees

Finding talent today can be quite the feat. When a job listing is posted online, hundreds of people will see the listing and apply even if they aren’t qualified. Filtering through all these resumes can be a headache for HR. This is why companies use an applicant tracking system (ATS). ATS and recruitment software solutions have changed how HR approaches the entire hiring process — making every step simplified, collaborative, and effective for finding the best employees for your company.  What is ATS Recruitment? ATS recruitment is the use of software to help streamline the recruitment and hiring process. ATS…

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What Consumers Hate About Email Marketing & The Tools You Need To Fix It

What Consumers Hate About Email Marketing & the Tools You Need to Fix It

Brand and product promotion is a big part of what drives business. What better way to do that than through email marketing? In today's digital world, the drive to promote your products and services must gravitate to the available technology to stay ahead of the game. Thus, marketers across the nation are gearing up to rocket their efforts in email marketing campaigns with increased budgets. Email marketers are expected to spend an estimated $350 million this year, up by $80 million from 2015. Yet, with consumer attitudes towards email marketing plummeting, brands need to be careful with campaigns if they…

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Account Based Marketing (ABM) Match Rates Explained

Account Based Marketing (ABM) Match Rates Explained

According to RollWorks, there are four key metrics to keep in mind on your Account Based Marketing (ABM) journey: Total Match Rate True Match Rate Account Match Rate Account Coverage Check out the infographic below to get a better understanding of these metrics and decide which one might be the right fit for your strategy. Before you create an ABM strategy and begin running your campaigns, you must first select an ABM software that best fits your company's needs. A recent research study concluded that 19% of companies that pursue ABM are confident in their ability to do so properly. Perhaps…

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The Difference Between Customer Success And Customer Support

The Difference Between Customer Success and Customer Support

We have all been there - waiting on a line to reach customer support. Whether you needed to solve a problem with your banker, airline, or online purchase, your first step was to call customer support. This has been a predictable part of our customer experience. However, in the SaaS community, customer support has evolved. Companies have transformed their customer support agents into customer success teams. Not sure what the difference between customer support and customer success is? The rest of this article will dive into what customer success and customer support are and how they are different. From there,…

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What Millennials Look For When Buying Software

What Millennials Look for When Buying Software

In our last post, we mentioned Millennials in the 2018 TrustRadius B2B Buying Disconnect. In short, this research study highlights the perspectives of buyers, distinguishing what buyers like, dislike, and need from vendors in a software buying process. Millennials proved to be a dominant demographic in the TrustRadius study. This makes perfect sense, being that this age group (22-37) make up over one-third of the workforce. In fact, when it comes to making technology purchasing decisions, 73% of millennials who work in business are involved in the decision making process for their companies. We recently discussed what Millennials seek when…

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Millennials: The New Decision Makers In B2B Software

Millennials: The New Decision Makers in B2B Software

Millennials are used to being considered the ‘others.’ They have negatively been seen as self-absorbed and entitled from older generations. Why? We do things differently than older generations, we think differently, and we were shaped differently. But the fact is we are no longer the “others” in the workplace. We are the ones driving business and consumer behavior. We are the up-and-coming executives, experienced developers, and buyers. Lastly, we are the driving force of growing businesses. One key trait of millennials is that they love sharing and reading (or watching) others’ opinions. Millennials publicize their opinions on everything. Their thoughts…

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2019 TrustRadius Top Rated Awards: What They Are And What They Mean For You

2019 TrustRadius Top Rated Awards: What They Are and What They Mean for You

TrustRadius will be awarding the Top Rated products within popular categories. This award is based entirely on user feedback via reviews. This means that these awards are based on your personal accounts of the products as professionals who use them day in and day out.   How Exactly Are Top Rated Products Chosen? There are three key criteria behind which products earn the Top Rated award for a category: 1. Recency: To receive an award for 2019, products must have at least 10 reviews written or updated in the past 12 months.This ensures enough users have shared feedback recently about…

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How To Achieve A Quick Win With BPM Deployment

How to Achieve a Quick win with BPM Deployment

The complexity of traditional Business Process Management (BPM) platforms has often meant that deployment fails to deliver the value originally anticipated - at least in the short term. In addition to complexity, there are very real obstacles to overcome. This is particularly true in terms of helping employees to see process automation as a way to remove time-consuming manual processes. The danger is that employees may find it difficult to abandon a broken process just because “that is the way it has always been done”. For these reasons, it is essential to build some early quick wins to build confidence and…

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10 Marketing Lessons From Apple

10 Marketing Lessons from Apple

When it comes to sleek eye-catching print ads or TV commercials that make you want to dance, Apple has dominated the advertisement game. Their marketing campaigns have proved to be memorable, successful, and always seem to leave songs stuck in your head. These advertisements, however, are merely just the surface of their entire marketing strategy. Their strategy is one that runs deep, highlighting the product itself, not how to purchase it. Lessons to Learn from Apple There are many lessons to be learned from Apple’s unique approach to content and marketing. Their success does not just come from driving sales…

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Top 5 Skype Alternatives For Web Conferencing

Top 5 Skype Alternatives for Web Conferencing

The number of businesses relying on remote teams is growing rapidly. Markus P. Keller, founder and CEO of Microsoft Premier Support Partner, estimates that our future workforce will be made up of 75% of employees working away from the office. To make that possible, managers have to utilize a wide variety of software tools. Web conferencing software is one of the most fundamental tools for a modern business to communicate and collaborate. Web conferencing software hosts online meetings using VoIP, video conferencing, instant messaging, and file and screen sharing features. This type of software can enable private online meetings or…

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What’s The Difference Between SEO And SEM?

What’s the Difference Between SEO and SEM?

SEO stands for search engine optimization, and SEM stands for search engine marketing. So what’s the difference between the two? SEO experts focus on generating traffic and leads through organic search whereas SEM experts aim to generate traffic and leads through organic and paid search. When it comes to practicing SEO and SEM, it’s not an either/or -- SEM actually includes SEO tactics. Still confused? Don't worry, it can often sound like jibberish! We’ll explain what both SEO and SEM experts do, rather than soley their differences, to help paint the picture for you.  What does an SEO expert do?…

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