All posts by Megan Headley

Megan is the VP of Research at TrustRadius. Her mission is to ensure we gather the highest quality data from authenticated reviewers, and provide useful curated reports for prospective software buyers. Prior to joining TrustRadius, Megan was Director of Sales and Marketing at a media company. She holds MA degrees in Journalism and Latin American Studies from the University of Texas.
The Anatomy Of A Fake Review

The Anatomy of a Fake Review

Where there’s a rule, there’s a loophole. Where there’s a security feature, there’s someone to hack it. Where there’s a system, there’s someone figuring out how to game it. So, once online reviews revolutionized how we buy stuff—allowing us to use the real experiences of others to decide which vacuum cleaner to buy, which hotel to stay at, which doctor to consult, which cruise to take, which book to read—that system got gamed too. Amazon is the quintessential example, where a slew of fake review schemes have led to a system where even legitimate sellers feel they need to buy…

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Announcing The Top Rated SEO Tools For 2019

Announcing the Top Rated SEO Tools for 2019

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Search Engine Optimization (SEO) Tools. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Search Engine Optimization (SEO) Search engine optimization (SEO) tools help users grow organic traffic on their website, social profiles, or mobile application by increasing the site’s…

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Announcing The Top Rated Web Conferencing Software For 2019

Announcing the Top Rated Web Conferencing Software for 2019

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Web Conferencing Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Web Conferencing Software Web conferencing software enables users not in the same physical office, such as remote employees, clients, prospects, business partners, or members of other office branches…

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Announcing The Top Rated Survey & Forms Building Tools For 2019

Announcing the Top Rated Survey & Forms Building Tools for 2019

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Survey & Forms Building Tools. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Survey & Forms Building Tools Survey & forms building tools help users design and distribute surveys, collect responses, and analyze online survey results. Some products may…

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Announcing The Top Rated Marketing Automation Software For 2019

Announcing the Top Rated Marketing Automation Software for 2019

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Marketing Automation Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Marketing Automation Software The ultimate goal of every marketing team is to find high-quality leads, nurture them with personalized and relevant content, and pass them along to the…

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Announcing The Top Rated Social Media Management Tools For 2019

Announcing the Top Rated Social Media Management Tools for 2019

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Social Media Management Tools. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Social Media Management Tools Social Media Management tools are designed to help organizations manage their online presence across multiple media platforms, analyze social interactions, and engage in…

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Announcing The Top Rated A/B Testing Tools For 2019

Announcing the Top Rated A/B Testing Tools for 2019

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for A/B Testing Tools. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. A/B Testing Tools A/B testing tools enable users to optimize their website, webpages, or mobile applications in order to positively impact desired outcomes such as increased conversion rates…

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Announcing The Top Rated Sales Email Tracking Tools For 2019

Announcing the Top Rated Sales Email Tracking Tools for 2019

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Sales Email Tracking Tools. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Sales Email Tracking Tools Sales email tracking tools tend to include a core set of email tracking metrics along with other capabilities that allow users to create,…

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Announcing The Top Rated Web Analytics Tools For 2019

Announcing the Top Rated Web Analytics Tools for 2019

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Web Analytics Tools. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Web Analytics Tools Web analytics tools enable businesses to track user activity and engagement on their website, and in some cases on social platforms and mobile applications as…

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Announcing The Top Rated Content Management Systems For 2019

Announcing the Top Rated Content Management Systems for 2019

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Content Management Systems. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Content Mangement Systems (CMS) Content Management Systems (CMS) allow users to create, publish, and manage digital content, typically on a website. However, more advanced CMS and/or Digital Experience…

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Announcing The Top Rated Email Marketing Software For 2019

Announcing the Top Rated Email Marketing Software for 2019

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Email Marketing Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Email Marketing Software Email marketing software helps businesses stay connected to their customer base, reach out to prospects, and, ultimately, drive sales. These products increase efficiency by enabling…

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Announcing The Top Rated Ad Serving & Retargeting Platforms For 2019

Announcing the Top Rated Ad Serving & Retargeting Platforms for 2019

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Ad Serving & Retargeting Platforms. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Ad Serving & Retargeting Platforms Ad serving & retargeting software is designed to help marketing teams expose customers and prospects to promotional content both on their…

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Announcing The Top Rated Sales Intelligence Software For 2019

Announcing the Top Rated Sales Intelligence Software for 2019

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Sales Intelligence Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Sales Intelligence Sales intelligence software is used by sales and marketing teams to collect and analyze information on new and already established leads. These tools help to strategically…

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The Top 10 Most Hated Technology Buzzwords For 2019… And What They Really Mean

The Top 10 Most Hated Technology Buzzwords for 2019… And What They Really Mean

One of the most unpleasant aspects of choosing software for your business can be translating vendor marketing messaging. Software marketers have a knack for using fluffy language to describe their products… Language that can make it really difficult to even understand what the product does! In fact, according to a TrustRadius survey, 3 out of 4 software buyers describe vendor language as either “meaningless jargon” or “lots of fluff”. The problems buyers see with vendor marketing language range from overuse of words with no factual info (ie industry standard, leading or best in class), to inflated promises, to complete misuse…

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Are Paid Reviews Biased? Not In B2B

Are Paid Reviews Biased? Not in B2B

Fake reviews have become a significant issue in the B2C world. To ensure reviews are authentic and unbiased, many consumer sites have banned the use of incentives, or in the case of Yelp, even prohibited businesses or third parties from asking customers to write reviews. These moves were driven by research that showed offering rewards or free products in exchange for reviews resulted in higher ratings. This has led to a perception among B2B buyers that the same is true for reviews of business technology. Yet in the B2B world, the opposite is actually true—invitations with small incentives actually lead…

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How To Spot A Fake B2B Review

How to Spot a Fake B2B Review

There has been an explosion of news coverage around fake consumer reviews. As product reviews play an increasingly important role in buyers’ decision-making process, sellers are doing what they can to play the game—or game the system. Recent stories by BuzzFeed and the Washington Post dig into fake review schemes that Amazon sellers can (and sometimes must) buy into, paying for a slew of 5-star reviews of their product—or 1-star reviews of competitors’ products. For certain types of products on Amazon, as few as 33% of reviews of the top 10 products appear legitimate, according to an analysis in the…

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Announcing The Top Rated Platform-as-a-Service Solutions For 2018

Announcing the Top Rated Platform-as-a-Service Solutions for 2018

Today, we awarded the 2018 TrustRadius Top Rated badges for Platform-as-a-Service Solutions. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. Here are the winners in each segment, listed in order of research frequency on TrustRadius. We have also provided insights on how to pick the right PaaS solution based on your needs and current industry trends. Overall Top Rated Microsoft Azure OpenShift Heroku Mendix Google App Engine AWS Elastic Beanstalk AWS Lambda Top Rated by Enterprises Microsoft Azure OpenShift Mendix AWS Elastic Beanstalk AWS Lambda…

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Announcing The Top Rated Web Analytics Tools For 2018

Announcing the Top Rated Web Analytics Tools for 2018

Today, we awarded the 2018 TrustRadius Top Rated badges for Web Analytics Tools. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. Here are the winners in each segment, listed in order of research frequency on TrustRadius. We have also provided insights on how to pick the right web analytics tool based on your needs and current industry trends. Overall Top Rated Google Analytics Adobe Analytics Matomo (formerly Piwik) Mixpanel Google Analytics Premium AT Internet StatCounter Woopra Top Rated by Enterprises Adobe Analytics Google Analytics Mixpanel…

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Announcing The Top Rated Enterprise Video Platforms For 2018

Announcing the Top Rated Enterprise Video Platforms for 2018

Today, we awarded the 2018 TrustRadius Top Rated badges for Enterprise Video Platforms. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. Here are the winners in each segment, listed in order of research frequency on TrustRadius. We have also provided insights on how to pick the right enterprise video platform based on your needs and current industry trends. Overall Top Rated Vimeo Pro Vidyard Wistia Top Rated by Enterprises Kaltura Brightcove Vidyard Top Rated by Mid-Sized Companies Vimeo Pro Vidyard IBM Cloud Video Wistia Top…

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Announcing The Top Rated System Monitoring Software For 2018

Announcing the Top Rated System Monitoring Software for 2018

Today, we awarded the 2018 TrustRadius Top Rated badges for System Monitoring Software.  The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. Here are the winners in each segment, listed in order of research frequency on TrustRadius. We have also provided insights on how to pick the right system monitoring software based on your needs and current industry trends. Overall Top Rated ConnectWise Automate Nagios Ivanti Endpoint Manager Kaseya Virtual System Administrator (VSA) LogicMonitor Top Rated by Enterprises Nagios Ivanti Endpoint Manager Top Rated by Mid-Sized…

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Announcing The Top Rated Workforce Management Software For 2018

Announcing the Top Rated Workforce Management Software for 2018

Today, we awarded the 2018 TrustRadius Top Rated badges for Workforce Management Software. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores.  Here are the winners in each segment, listed in order of research frequency on TrustRadius. We have also provided insights on how to pick the right workforce management software based on your needs and current industry trends. Overall Top Rated Kronos Workforce Ready UltiPro Ceridian Dayforce Beeline VMS Top Rated by Enterprises UltiPro Kronos Workforce Ready Ceridian Dayforce PeopleMatter TimeForce Top Rated by Mid-Sized…

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Announcing The Top Rated ERP Software For 2018

Announcing the Top Rated ERP Software for 2018

Today, we awarded the 2018 TrustRadius Top Rated badges for Enterprise Resource Planning (ERP) Software. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. Here are the winners in each segment, listed in order of research frequency on TrustRadius. We have also provided insights on how to pick the right ERP software based on your needs and current industry trends. Overall Top Rated SAP ERP Microsoft Dynamics NAV SAP Business One Microsoft Dynamics AX Sage Intacct Infor ERP Oracle ERP Cloud Oracle Financials PeopleSoft Financials Deltek…

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Announcing The Top Rated Telephony & VoIP Software For 2018

Announcing the Top Rated Telephony & VoIP Software for 2018

Today, we awarded the 2018 TrustRadius Top Rated badges for Telephony and VoIP Software. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. Here are the winners in each segment, listed in order of research frequency on TrustRadius. We have also provided insights on how to pick the right VoIP software based on your needs and current industry trends. Overall Top Rated Genesys PureConnect 8x8 NICE inContact CXone Google Voice Cisco Unified Communications Manager (Call Manager) Nextiva UberConference Top Rated by Enterprises Genesys PureConnect NICE inContact…

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Announcing The Top Rated Ecommerce Platforms For 2018

Announcing the Top Rated Ecommerce Platforms for 2018

Today, we awarded the 2018 TrustRadius Top Rated badges for Ecommerce Platforms. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. Here are the winners in each segment, listed in order of research frequency on TrustRadius. We have also provided insights on how to pick the right ecommerce platform based on your needs and current industry trends. Overall Top Rated BigCommerce Shopify Salesforce Commerce Cloud Episerver Digital Commerce WooCommerce Top Rated by Enterprises Salesforce Commerce Cloud Episerver Digital Commerce Top Rated by Mid-Sized Companies Salesforce Commerce…

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