All posts by Nathan Bracy

Nathan Bracy is a Content Specialist from Denver, Colorado. He helps clients create and execute content marketing strategies for Revenue River, a Diamond HubSpot Partner Agency. When not working, Nathan greatly enjoys the Colorado mountains and lifestyle.
Understanding Content Marketing: How The 80/20 Rule Can Get You More From Your Content

Understanding Content Marketing: How the 80/20 Rule Can Get You More from Your Content

Content marketing is a pretty widely interpreted and applied marketing term. The Content Marketing Institute defines content marketing as a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.” Due to the broad definition of content marketing, it’s not uncommon to see many campaigns fail. I’m here to tell you that understanding content marketing and the results that it can drive can be as simple as a ratio. Specifically, an 80:20 ratio. The Pareto Principle & How It’s Related to…

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